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© 2024 Water We Talking About?
Description
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
56 Episodes
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Send us a Text Message.Milin holds one of the rarest titles of our time: water sommelier.Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology. Having vowed his life to advocating for safe, clean water, he puts an honor into teaching people how to respect and appreciate water.
Send us a Text Message.Christopher Gasson is an authority on water finance and markets. After a degree in politics and economics at Oxford University, he worked as a financial journalist and investment banker, before acquiring Global Water Intelligence in 2002. He's built GWI into one of the world's foremost research firms in the water industry, and on this episode he lays bare all of the secrets of the trade in telling water's story.
Send us a Text Message.Chelsea is one of the water industries most public - and fun - personas. She currently leads Rogue Water Lab as Executive Director, working to bolster public trust for sustainable water solutions through community engagement and storytelling by equipping, inspiring, and empowering service providers to collaborate with communities and policymakers.
Send us a Text Message.As the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.
Send us a Text Message.David Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the same.
Send us a Text Message.Dr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.
Send us a Text Message.After college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success.
Send us a Text Message.A background in technology helps Isaac Pellerin, VP of Marketing at 120Water, remember that data tells a powerful story. Now, he puts that background to good use by helping to create tools that make life easier for water operators.
Send us a Text Message.After retiring from the water industry, Robert Wimmer, former CEO of Aqua-Aerobic Systems, realized he still had a lot more to give back to the business. Now, he emphasizes the importance of having a set of core values in the industry and keeping in mind the 5 P’s: Purpose, Passion, People, Products, and Profit.
Send us a Text Message.When Peter Yolles, founder and managing partner of Echo River Capital, speaks to founders of water tech companies, there is one thing he wants to know: What is their personal “North Star?”
Send us a Text Message.After a career delivering heavy trucks to utilities and using short training videos to educated operators and supervisors, Joseph Blackman, Founder of Vitendo Training Solutions, finally took the plunge to creating that content full-time. Now, he is an educator and advocate utilizing multiple media spaces: newsletters, podcasts, and videos.
Send us a Text Message.After becoming burned out working TV news, Kelley Dearing Smith took on a new challenge with Louisville Water. Now, the VP of Communications and Marketing helps Louisville Water tell stories -- and it all starts with listening.
Send us a Text Message.One of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.
Send us a Text Message.As a lover of both science and art, Aoife Kelleher, Business Development Manager at BlueTech Research, started her career using art to promote a science gallery, to make it more accessible for more people. Aoife has carried that approach with her in the water industry, including while working on the Netflix documentary “Brave Blue World”.
Send us a Text Message.As an early adopter of the podcasting medium in the water industry, Travis Loop, Founder & Producer of waterloop, uses his platform to focus on and sharing solutions, as well as sharing success stories, and inspiring people to not give up.
Send us a Text Message.After breaking into the water industry with PennWell, Angela Godwin became the face and voice of the industry through her work with Endeavor Business Media, and now as Principal Partner with Rogue Monkey Media.
Send us a Text Message.What does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design and talks about how we validate that our water is safe for use and reuse.
Send us a Text Message.After spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.
Send us a Text Message.For Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.
Send us a Text Message.To Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.
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