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Discover the latest and most effective ways to grow your real estate business with Modern Real Estate Marketing. Hosted by Kevin Mochel, this weekly podcast is packed with easy-to-implement ideas and suggestions that will help you achieve success as a real estate agent.Join Kevin as he interviews top industry experts from across the country and uncovers their marketing strategies, tips, and tactics. From social media and automations to database optimizations and more, you'll learn from those who are making it work in today's ever-evolving real estate market.And if you're looking to streamline your social media to-do list, Modern Real Estate Marketing has you covered. With a subscription-based product priced at just $69 a month, you'll receive daily social media templates, marketing training, video scripts, and more to help you stay consistent and save time.Ready to take your real estate business to the next level? Visit www.modernrealestatemarketing.com for more information.
20 Episodes
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Ever wondered how top real estate agents are leveraging video content to skyrocket their brand? Dive into today's discussion where we unravel the secrets behind effective real estate video content creation! (It's easier than you think).Summary:Join us as Breana Robbins, a seasoned expert in the realm of real estate video marketing, shares her journey from being camera-shy to producing 3-4 videos a week! From the importance of showcasing personality over professionalism to the power of t...
Remember the goals you set for your real estate business back in December and January? Have you thrown them out the window this year?We sit down with goal guru Justin Rabin to talk about he continues to gain traction both personally and professionally by setting and achieving his goals. If you have been struggling, this is the episode for you!Are you a realtor committed to setting big goals, but unsure about how to achieve them? In the ever-evolving real estate landscape, defining...
Today we explore the lighter side of real estate and the power of having fun in building your brand! Join Jason Rains with Re/Max Elite and Kevin Mochel from Modern Real Estate Marketing as we delve into the heart of enjoying the real estate journey and embracing an abundance mindset.Key Highlights:- The Joy of Real Estate: How having fun in what you do can make you stand out in a crowded space and resonate with your buyers and sellers.- Embracing an Abundance Mindset: Learn the vital role th...
What is the key to hosting real estate and client appreciation events that create community, win over followers and drive new business?Amy Robertson and Mindy Methner with the Amy + Mindy Homes and Lifestyle Team share their innovative approach to hosting real estate client events, blending creativity with professionalism. From staging homes to crafting personalized experiences, they reveal their secrets to success.Learn how to transform a typical client appreciation event into a magical...
Consumers are demanding better quality videos, and this includes real estate agentsWith the rise of platforms like TikTok, the demand for high-quality videos has surged dramatically. Tune in as we delve into the importance of video quality on platforms like Facebook, Instagram, LinkedIn, and of course, TikTok. We also reminisce about Vine and its lower-quality video content.Find out why and how to produce compelling content that not only looks professional but keeps the viewers engaged. Disco...
Our three vital videos every real estate agent should consider producing this month to boost their marketing strategies and strengthen their client relationships. We kick off with the importance of introduction/reintroduction videos and their frequency, then dive into the critical issues of waiving inspections. In our third video suggestion, we talk about market updates and how to communicate them effectively without overwhelming your audience. But wait, there's more! We're also thr...
Your Instagram engagement is down so what should you do? Don't panic; we've got you covered!We dive deep into why engagement decreases during summer and how new platforms can take the spotlight away from Instagram, such as the recent addition - Instagram Threads. We break down how to navigate these threads and how they provide an additional platform for engaging with your audience.We share proven tips for boosting Instagram engagement, emphasizing the importance of proactive engagement and au...
Realtors and loan officers, is the new Instagram Threads something you should jump on today?We're diving headfirst into the pros and cons of this game-changing platform. Buckle up as we explore the untapped potential that Threads brings to the real estate industry!Discover why being an early adopter on social media platforms is a game-changer and how Threads can give you that much-needed competitive edge. We think every real estate agent and lender should explore this new platform.Threads vs....
Welcome back to another Tuesday edition of Modern Marketing's Realtor Recap! We’re here to keep you updated on all the essential social media and marketing news that real estate agents need to be aware of. This week, we’re breaking down major updates from Meta, LinkedIn, Instagram, and YouTube and how they impact your online strategy.In this episode, we discuss the big news about Meta (formerly Facebook) selling its interest in Giphy to Shutterstock, which might change the way you’ve been usi...
How do you become the Real Estate Rookie of the Year in a highly competitive brokerage and how do you leverage your daily activities to drive business?In this exclusive interview with Krishon Harris, With ReeceNichols Kansas City, we discover how Krishon quickly rose to the top, beating the odds in an industry with high dropout rates for new agents. 🚀In this video, we cover:✅ Krishon's journey from McDonald's manager to real estate superstar 🌟✅ How his grandmother's influence and mentorship p...
🔥 Discover the Power of Niches in Real Estate! 🔥 Join us in this exciting episode of the Modern Marketing Podcast where we dive deep into the world of real estate niches with veteran agent Bill White of eXp Realty! In this episode, Bill shares his incredible journey in the real estate industry, starting from the commercial side and transitioning to residential. With over 15 years of experience and a superstar team, Bill and his wife Rhonda have built a successful business by focusin...
With Meta Verified, you no longer need to have a certain level of fame to get verified. Instead, you just need to subscribe to the program. And the benefits don't stop there. For the first time in years, verified users will have access to live customer service from Facebook and Instagram.This is a huge advantage for real estate professionals who have experienced issues with Facebook and Instagram's customer support, or lack thereof in the past. Have you ever had your ad account disabled or be...
Real Estate Agents, ready to up your marketing game with very little effort?You need to check out ChatGPT, an AI tool that real estate agents can use to write compelling social media posts, listing descriptions and so much more.Kevin Mokel and Chloe Yotter, work for a marketing company and use ChatGPT on a daily basis. They explain how the tool works, how to use it effectively, and the benefits it can provide to agents looking to stand out from the competition. Whether you're a seasoned real ...
I am urging my real estate clients to make one change to their marketing for the remainder of this year. This one change will position them, (and you) as the go-to expert in your community and it will position you to receive organic leads for years to come. (Organic leads > than paid leads)Now, this doesn't mean to throw your marketing plan away, I am simply suggesting that my clients add to, or alter their plans to include this one key strategy that I am confident will generat...
Are you not getting traction on your Facebook posts? Is nobody liking, sharing or committing on your page?Did you know that your Facebook Business Page for your Real Estate Business will do better with certain posts and worse with others? It's true.Join in today and quickly learn 3 different types of posts that real estate agents make every day that are actually hurting their reach.If you find any value in today's podcast, can you do me a huge favor and leave us a review an...
Every day I scroll Facebook and I see Real Estate Agents who have posted ads, (and I love it)! But there is a problem, actually two, that are causing your ads to burn through your budget and not give you any leads in return.The good news is the fixes for these failed ads are really very simple.If you find any value in today's podcast, can you do me a huge favor and leave us a review and don't forget to subscribe for weekly content.Kevin Mochel is the founder of 180 Your Marketing, a real esta...
Are you a real estate agent or loan officer with reviews on Zillow?I have changed my stance on sending clients to Zillow to leave reviews and I think you should too. What about all those 5 star reviews you have collected over the years? Run, don't walk and get those transferred somewhere else before they are gone.Give me 10 minutes and you will have a solid game plan on what to do with reviews going forward.Oh, since this Podcast is "free", do me a huge favor and leave us a review and don't f...
Free is great, like when you get 13 donuts for the price of 12.Buy one, get one free, sure, love it.But what about free marketing?Tune into today's episode and learn why sometimes free can actually hurt your marketing efforts.Oh, since this Podcast is "free", do me a huge favor and leave us a review and don't forget to subscribe for weekly content.Kevin Mochel is the founder of 180 Your Marketing, a real estate centric marketing agency based in Kansas City.He helps real estate agents and loan...
What happens when you get a bad review online?Even worse, what happens when you don't have any reviews?Today we dive into the online review process for real estate agents and loan officers.Learn best practices for how to collect reviewsLearn who you should be asking for reviews Where should we drive people to leave reviewsWait, I should be collecting video reviews also?What to do when you receive that bad reviewToday we live in the Amazon and Yelp world. People don't think twice be...
If you fail to plan, then plan on failing.In this episode we discuss a well rounded marketing plan for real estate agents and brokers.I'm giving you the same roadmap that we use with our real estate clients and breaking it down into simple, easy to implement action steps.If you are interested in speaking with Kevin you reach out via our website at www.180yourmarketing.com
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