Claim OwnershipTotally Hyped - The Small Business Marketing Podcast
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© 2023 Totally Hyped - The Small Business Marketing Podcast
Description
Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
51 Episodes
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While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps.
If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000.The ultimate marketing BS detector.
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.It all starts with you no matter what your marketing experience is.
All new episodes starting August 16th.
In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent strategies as you’ll find. In this episode we’ll discuss the root of the issue and what SMBs can expect and do about it.
Leads, prospects, opportunities, oh my!If lead generation seems out of your hands and you're at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licked, you need to listen to this episode.This is the first of several episodes that take you through becoming a lead-generating powerhouse. We'll talk about the magic that happens when generating leads is done well, identifying common problems, the three keys to determine if your lead generation system is working well or not, and what to do to improve.
I talk with Yassir Hassan of The Harris Poll. Director of Brand Strategy and Insights, and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in relation to Innovation, Finance, and Talent.See this episode at - https://totallyhyped.com/insights/Get the whitepaper here - https://totallyhyped.com/startups-post-covid-19-the-harris-poll/
TotallyHyped.com to download the white paper and for direct access to Harris Poll
Learn about the benefits of creating a cohesive team between Sales and Marketing. Hear a few examples of successful relationships and how can achieve such harmony.
Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises.Learn how to avoid missing out on marketing bliss.
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world.In this episode, you'll learn that if you want people in any market to know about your company, product or event, you must consider radio as a proven way to achieve your goals. I met a lot of great people in radio like today's guest Bob Bellini.
Easily avoid the budget-killing hype that is rampant in today's marketing industry.
Learn how to effectively manage the complexities of comprehensive marketing strategies
Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,
Use a marketing consultant to connect the dots between marketing and advertising and achieving your business goals, Save time and money while avoiding stress.
Learn to untangle egos, biases, and emotions that get in the way of successful marketing.
Learn how to cut through the nonsensical jargon and misinformation and get straight to improving your business without having to decipher it all.
Manage your budget with knowledge and patience to realize faster, more successful marketing results.Learn how to take one or two extra steps that will result in getting better outcomes, saving money, and getting the results you want in less time than leaping before you look.
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