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Insights for Communicators, Interesting for All. 'Speaking of Media' – the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, host by former journalist turned corporate communicator, Keith Marnoch. If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to widely share your positive stories and messages, and also – perhaps more importantly - how to avoid getting caught in a negative media storm. Visit Speaking of Media on Facebook: https://www.facebook.com/MediaSpeaking See Speaking of Media on Instagram: @speakingofmedia https://www.instagram.com/speakingofmedia/And join the conversation on Twitter: https://twitter.com/MediaSpeaking
17 Episodes
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The global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified. As a communicator - how ready are you to succeed in that environment? In this epi...
Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels. If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than over...
In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada.Coincidentally I was working as a corporate communicator at TSN the day that James arrived at the network back in 1998 and was involved with promoting him as the so-called next big guy in tv sports ...
Peter Mansbridge worked at the CBC for more than 50 years including a long run as the television network’s Chief correspondent and lead news anchor until his departure in 2017. To this day he remains passionate about the public broadcaster and maintains a deep respect for the journalists there although he has also has thoughts about what was not working for him at the network. Hi again and welcome to Season Two of Speaking of Media - the Podcast where communicators and the me...
Is there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals?? What is the value of expert commentary? … and is your organization poised to leverage someone from within your ranks to create this subtle but potentially high-profile form of brand journalism. In this episode we spea...
Media Relations in its purest form really hasn’t changed much over time … Media relations is essentially the practice of promoting your story or defending your position with a third-party channel that has a wide audience that extends beyond your organization’s channels. What hasn’t changed is that developing professional relationships has always been at the heart of that connection. What has evolved over time in Media Relations is the scope, speed, and demands of media … at the sam...
The Global Pandemic has affected us all … but perhaps nowhere has it been more obvious than through the channel where the stories about the pandemic have been shared – through broadcast news … But ….has the influence of this worldwide health crisis been a boom?? or a bust for television news? How crucial is local news in an era where seemingly larger stories dominate the headlines?Graham Richardson argues that the pandemic has actually revealed the true value of local news stories …...
Learn more about Vassy Kapelos and CBC's Power & Politics, here: https://www.cbc.ca/news/politics/author/vassy-kapelos-1.4586663 YouTube:https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQwVisit SPEAKING OF MEDIA on Facebook:https://www.facebook.com/MediaSpeakingJoin the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebookhttps://www.facebook.com/groups/419214615993269See Speaking of Media on Instagram:@speakingofmediahttps://www.instagram.com/speakingofmedia/And join the co...
A Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight… …but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic medium … If you’ve ever had to navigate a tv interview – perhaps or prepare someone else for one .. and wondered what the interview...
The responsibility and benefits of having professional relationships with media and the communities who support your organization are more important now than ever before … and it takes someone who has worked both sides of the media microphone to understand how to work those relationships. In this episode, Steve McAllister explains how building relationships throughout his career proved to be a benefit to himself and the organizations that he served. Stay tuned to hear how journalis...
The magic of radio … do you know how to make the magic work for you or your organization ??? Tom McConnell is a radio call-in talk show host from Southern Ontario … and our guest … as he offers a ton of valuable insights and stories from his almost 20 years on the air In this episode, we will explore what communicators need to understand about the process and production of THE CALL-IN TALKSHOW. Tom McConnell got into broadcasting through his love and commitment to sports … a former national f...
Trailer – Speaking of Media Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode to learn from experts on both sides of the media microphone …about effective ways to share your positive stories ...
Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients. Bob Reid's Touchdowns and Fumbles podcast for Newst...
Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients.Visit SPEAKING OF MEDIA on Facebook:https://www.face...
Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media. Elements included in this episode:Kevin's early days in journalism. How accountability separates true journalism from undocumented news sources. The state of the traditional news media.How corporations need to position themselves to be ...
Have you ever wondered what it takes to become a guest on a radio talk show? Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization?Elements included in this episode:*The importance of storytelling and why it should be uppermost in a communicator’s mind.*Making sure that you or the person you are supporting is well prepared for a radio interview. *Getting onto mainstream media is not beyo...
Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider and critique the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode here to learn from experts on both sides of the media microphone Visit Speaking of Media on Facebook: https://www.facebook.com/MediaSp...
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