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Through Your Looking Glass is a podcast run by Lucid - a company that bridges the divide between global questions and human answers. The platform drives insights and creates revenue for hundreds of global businesses. And this podcast explores the concept of ResTech - the intersection of research and technology. We interview, dig in and talk about the heaviest hitting topics within the industry. Guests include industry experts, customers, partners and internal subject matter experts.
19 Episodes
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Diversity and inclusion are two of the hottest topics in today's business world. But, many companies don't go beyond just talking about them. So, it is time for us to stop talking and start acting towards making the business world equally open for everyone.In this episode of Through Your Looking Glass, our host, Patrick Comer, chats with Charlene Adamah and Graham Idehen, the co-founders of Colour Of Research (CORe). Graham is also the Director of Customer Success at Lucid. Charlene and Graham share the story behind Colour Of Research. They explain that Colour Of Research is an organization comprising like-minded individuals gathered around the same goal — to create more diversity. They also touch upon their mentorship program and its impact on younger generations who are at the beginning of their professional journey. According to our guests, there's nothing more rewarding than helping others, and so, being part of Colour Of Research involves being a team player.
In this episode of the Through Your Looking Glass podcast, we have a special guest here with us. One of the first employees at Lucid and currently an entrepreneur himself, Vignesh Krishnan. Vignesh was an invaluable part of our team at Lucid for more than eight years. Then, in 2018 he decided to pursue his own passion project, which we now know under the name Research Defender. As Vignesh tells us in the episode, Research Defender does what its name suggests: it manages and prevents fraud in the industry. According to him, fraud has changed significantly over the years in the ResTech industry and is now more common than ever. That's why solutions like Research Defender hold tremendous value in ensuring data validity and giving customers control of their product. Join our host Patrick Comer and Vignesh Krishnan as they discuss entrepreneurship, the ResTech scene in New Orleans, and why intent data is key to driving business growth.
In the light of our recent partnership with The Trade Desk, we're so excited to have Brenda Tuohig on our show as we discuss the value of AdTech and ResTech working together. First, let's start by getting to know Brenda a little bit better. She's the Senior Vice President of Global Data Partnerships at The Trade Desk, the fastest-growing demand-side platform in the industry. Before joining The Trade Desk, she was Vice President, Global Agency Partnerships at Oracle Data Cloud. Currently, in charge of overseeing all aspects of The Trade Desk's data partner ecosystem across targeting, measurement, CTV, identity, and retail partnerships, Brenda is the person to talk to when it comes to media buying. In this episode, our host Patrick Comer talks to Kumar Doshi, the Senior Vice President of Marketing at Lucid, and Brenda about the power of AdTech and ResTech cooperation, how they're working together to improve advertising and media measurement, and what the future holds for advertisers on the internet.
In today's episode of the Through Your Looking Glass podcast, Rick Kelly, the Chief Product Officer at Fuel Cycle, joins our host Patrick Comer to discuss the past, present, and future of the ResTech Industry. Fuel Cycle is a Market Research Cloud, and as our guest states, it is developed to help companies maintain a constant connection to their prospects, customers, and users. Patrick and Rick talk about the importance of market research, claiming that businesses didn't realize how significant market research could be for their growth. As everything revolves around exceptional customer experience, market researchers' work is more than valuable. The tech industry, alongside ResTech, has faced many challenges during the pandemic, but, as our guest states, even the pandemic didn't stop innovations.
In the latest episode of the Through Your Looking Glass podcast at SampleCon, Patrick Comer chats with Katie Gross about her experience as Chief Customer Officer at Suzy. Katie recently changed jobs and talks about the importance of being bold and chasing dreams regardless of circumstance.Katie shares her experience and thoughts on modern-day paneling and its challenges. She talks about the importance of building a healthy company culture and says that CEOs have the most responsibility. She thinks that people in charge should be motivated, experienced, and tightly connected in order to achieve success. Tune in and hear this brief but inspiring interview and learn how important it is to have courage and a cheerful personality to successfully grow your career and business. Katie is an excellent example of an experienced specialist who knows how to have fun while the world changes.
Welcome to another short version of the Through Your Looking Glass podcast, recorded at SampleCon. It is our pleasure to present the powerhouse in the Sample Industry, Jamin Brazil. Jamin is the Chairman at HubUX and the Host of the Happy Market Research podcast. In this episode he joins host, Patrick Comer, to share stories from his career. Jamin and Patrick touch upon the impact COVID-19 had on the market research industry and discuss the future of the ResTech space.
Mario Carrasco is a Co-Founder and Principal of ThinkNow, a technology-driven cultural insights agency that helps companies identify the cultural drivers that impact customer decisions. He dedicates his time to multicultural marketing research, one of the core topics in this episode.Mario talks about the beginnings of ThinkNow, distinguishing its primary goals throughout its ten-year existence. He focuses on diversity and inclusion in the marketing sphere, adding that marketers should be culturally sensitive in order to do the right thing.What will you hear?You’ll learn more about the concept of diversity and inclusion in marketing approaches, especially when reaching multicultural customers. Mario also talks about specificity and authenticity, not only in marketing but also in mass media platforms, such as Netflix.Patrick Comer meets Mario Carrasco in the newest episode of the Through Your Looking Glass podcast, where they talk about the essential topics of today - ResTech, diversity, and inclusion. Tune in to learn more about how these ideas are connected and what their role is in multicultural marketing approaches.
The concept of culture and diversion is a burning question of today. And that's because people are often unaware of what the culture is. Luckily, culture-oriented people, such as Linda Ong and Sarah Unger, are here to raise awareness about the importance of understanding culture and apply its principles to a world that never stops changing.Linda Ong and Sarah Unger are Co-Founders of Cultique. Cultique is founded with a unique goal in mind - to analyze and translate culture in a world that constantly changes. They are particularly interested in cultural development in COVID-driven circumstances, especially contradictory yet completely reasonable opinions people tend to have now.In this episode of Through Your Looking Glass, you will hear a remarkable conversation between Linda Ong, Sarah Unger, and our host Patrick Comer. They discuss the vital relationship between culture and data, why demographics are overly simplistic ways to analyze the audience, what opposed opinions people tend to have during the pandemic, and more insightful concepts about culture.
What is your first thought when someone says they’re a board member? Do you imagine a cold-faced person pulling all the strings at a company? Most people share that same perception, but the best way to understand what it’s like is to hear it first-hand. So on this episode, it’s our pleasure to welcome Deborah Elam, the President, and CEO of Corporate Playbook and Lucid Board member.Deborah's career path is quite interesting. She started as an intern at GE and then joined one of their leadership development training programs. She spent the next 30 years at GE and was the first black female corporate officer in GE's history. In today's episode of the Through Your Looking Glass podcast, Deborah and our host, Patrick, discuss the role of board members. As Deborah explains, board members are not executives. Their job is to give advice, present different points of view, and help managers implement the best strategy.The two dedicate a considerable part of the conversation to diversity and why it’s so important to a company’s success. Having people with different lifestyles, beliefs, personal and professional backgrounds is the key to success no matter what industry you are in. "You don't want a bunch of 'Yes' people on your board," says Deborah and adds that allowing your team members to express themselves creates a healthy work environment everyone wants to be part of. As we all know, if you want your business to prosper, you need to set an example because you want to be a company your community has confidence in. You want to attract as many clients or customers as possible, so you have to implement correct values and present them to the public.
Partnering with media measurement platforms can be one of the most important decisions you make when looking to scale your business. Gathering valuable datasets can provide business owners with information on their target audience and other critical data elements.In the latest episode of Through Your Looking Glass, the host, Patrick Comer, talks to Laura Manning, the Director of Strategic Partnerships, and Kevin Evers, the Executive Director of Business Development at Lucid. They uncover key events during the creation of Lucid and discuss the main focus areas during that period of time.Kevin and Laura point out how important it is to develop extensive datasets and how that process was much more painful in the past. However, thanks to modern technology, businesses now can see data in real-time and plan marketing strategies according to market research.
In this episode of Through Your Looking Glass, Patrick Comer and Jonathan Knight talk about machine learning platforms' benefits and challenges. Jonathan is the founder and CEO of Qmee — a survey platform that helps people make buying decisions through numerous questions.Jonathan discusses the importance of proper data collection and ways of utilizing it. He notes that it is crucial to divide fraudsters and real people before using data. He explains how they deal with frauds and what it takes to gather valuable and relevant data.He thinks that machine learning is the future, but it still needs to be driven by humans. People need to help the machine while learning by optimizing it regularly. In the end, Jonathan talks about the stack they use at Qmee and how they've created a vast database with high-quality surveys.
Ever wondered what ResTech is all about? Does it aim to replace research services or satisfy the already existing needs of the market? Boy, do we have a guest for you!Jeremy King joins our host Patrick Comer to discuss the tech in ResTech. He is the founder and CEO of Attest, a SaaS technology company that lets people do research. His goal is to make customer research simple, easy, and accessible. "It should be just as easy as surveying your existing customers. Why not? Why shouldn't it be? You should be able to learn about your competitors' customers."In this episode of the Through Your Looking Glass podcast, Jeremy and Patrick talk about the future of ResTech, its vast potential, and why research services and SaaS can coexist (even cooperate!). If you want to hear more, make sure you tune in to the latest episode.
Is technology our friend, enemy, or both? How do we make data analysis and visualization more effective? And how do you differentiate yourself from other companies on the market? Naira Musallam is here to answer these questions for us.In this episode of the Through Your Looking Glass podcast, host Patrick Comer discusses the importance of technology, data analysis, and visualization with the co-founder and the co-CEO of SightX, Naira Musallam. They explore common misconceptions about technology, and Naira answers some burning questions such as "Will machines take over our lives?" She shares her point of view by providing professional insight and explaining the power of data-driven analytics. Naira believes that tech progress is our future, but the question is: how do we use data in our favor? How do we boost our own business performance by automating data analysis and visualization? Tune in to this episode to find out more.
You know that feeling when you are with a close friend, talking about the things you are passionate about? If it sounds familiar, you will sense it by listening to the latest episode of the Through Your Looking Glass podcast. Our Host, Patrick Comer, introduces Brett Schnittlich, a co-founder of Lucid, LLC, and, as Patrick says, his partner in crime on many projects in the industry.It is a special episode on so many levels. It is a chat between two close friends. Even though Patrick is the host of the podcast, it seems like they changed roles. They both asked questions and gave insight equally valuable for understanding ResTech.Besides talking about the beginnings of ResTech, its origin, its impact on the research market, and plans, interlocutors have spoken about the upcoming ResTech conference. So, open your calendars and mark the date: 24th March 2021. Patrick Comer and Brett Schnittlich are hosting a conference to launch ResTech to the larger world. The event's motto should be in the feedback they've got: 'it's about time!' For more information, visit the New Orleans Entrepreneur Week official website. Interlocutors are looking forward to the event. Brett says it will be a blast, while Patrick admits he's excited about showing off what Lucid and ResTech have done so far. To explain how big, how brassy and elbowed all this is. To show what they've accomplished because it's still not visible as it should be.
Technology exists within every aspect of our lives, whether we like it or not. Shane Skillen sees technology as the pendulum that never stops swinging. His rich experience in business leads him to state that technology makes everything cheaper, faster, and better. Therefore, he suggests every marketing department should continue to implement new technology. Can a company survive without technology?Shane Skillen, CEO at Hotspex, talks about technology's role within marketing departments and breaks down the role of artificial intelligence (AI) and its wide use among firms seeking performance improvement.In this episode of the Through Your Looking Glass podcast, you will learn about a range of ideas around product design, development, and launch new products in the market. Shane also talks about clients' involvement in product design as a key marketing strategy. Tune in to the conversation and see if these strategies always work, and how technology can facilitate a company's workflow.
Is facing the unknown a challenge or an opportunity? Or, is it both? You'll get the answer to these questions from Mendy Orimland, the Chief Revenue Officer of Prodege. In this episode of Through Your Looking Glass, Mendy and host Patrick Comer, talk about their industry — ResTech.In the first part of the conversation, Mendy and Patrick talk about the current global situation and the impact it had on their personal and professional lives. They mention change as the cause of fear and resistance among some members of the research community. Both Mendy and Patrick also discuss the importance of keeping teams together, especially in a period of crisis. They agree innovation is a core value of the industry, and technology should be its loyal ally. Mendy also talks about data collection and data integration, pointing out the syntagm — ethically sourced data.
Is facing the unknown a challenge or an opportunity? Or, is it both? You'll get the answer to these questions from Mendy Orimland, the Chief Revenue Officer of Prodege. In this episode of Through Your Looking Glass, Mendy and host Patrick Comer, talk about their industry — ResTech.In the first part of the conversation, Mendy and Patrick talk about the current global situation and the impact it had on their personal and professional lives. They mention change as the cause of fear and resistance among some members of the research community. Both Mendy and Patrick also discuss the importance of keeping teams together, especially in a period of crisis. They agree innovation is a core value of the industry, and technology should be its loyal ally. Mendy also talks about data collection and data integration, pointing out the syntagm — ethically sourced data.
2020 was quite a challenging year. The coronavirus outbreak changed the world. It reshaped our everyday life and had a significant impact on the global economy. Industrial sectors of all kinds are trying to adapt to the current situation. In this episode of Through Your Looking Glass, host Patrick Comer talks with co-founder of Paradigm Sample and Senior Advisor at Oberon Securities, Sima Vasa about what happened in the sample industry during the year and how 2020 shaped the trends in the market research space. The two also discuss what is different with 2020 compared to previous years. Sima emphasizes the importance of research, especially today, when companies need to learn more about their users and customers in order to survive in the market. Changes are quick, and businesses need to follow the needs of customers. They also talk about how their customers have adopted technology at a faster pace. Sima also talks about her professional transition from investment banking and answers the question about how the market research industry appears from her perspective. The two also mention platforms that are coming into the market research space, pointing out the differences between SaaS and tech enabled services.
Rob Holland has had to travel a long way - from working at CGC to becoming CEO of Feedback Loop. The journey wasn’t easy, but that’s how he got a vast amount of experience in the consumer space. Luckily for all of us – he selflessly shared his knowledge about what's going on in the customer's mind when they weigh whether to buy something or not. So if you want a shortcut directly to the mind of consumers – this is where you’ll find it.In this episode, we’ve covered some hot topics – the effect branding has on customers and their perception, and ResTech, a term that stands for “research technology.” The purpose of research technology is to bring businesses and customers closer together by analyzing businesses’ insights and initiatives. With ResTech - agencies, platforms, and brands won't have to depend only on simple demographic information, but they can now pull in purchase-based information.Online shopping has rapidly gained popularity, and it's the easiest way to buy something. But how do you stand out from the competition and give your customers what they want when they want it? Data is collected all the time, but only the people who know how to use it right will benefit from it. Rob Holland also shares how automating data analysis can save you months and thousands of dollars. So how can you keep up with all that data and turn it into your advantage?
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