DiscoverWhat's Your F'ing Business?®
What's Your F'ing Business?®
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What's Your F'ing Business?®

Author: Mary Ann OConnell, CFE - Franchise Consultant and CEO of FranWise® Franchise Consultants

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What's Your F'ing Business?® is a podcast about franchising. These are candid interviews with the CEOs, founders and leaders of the best, sustainable brands and the service providers that support them. Whether you are contemplating being a franchisor or are running and growing your brand, there is a lot to learn from these seasoned franchise veterans. Do you want to know what the latest is in franchising, then this is the podcast for you. If you are interested in more information about ethical and sustainable franchising and the folks at FranWise® and O'Connell & Company, Inc., visit https://www.franwise.net.
66 Episodes
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Ever wonder how franchising magic happens across different industries? Prepare to be enlightened as Donnie Carr, the CEO of Christian Brothers Automotive, and James Dwiggins, the innovative CEO of Next Home, pull back the curtain on their successful business models. From the tactile world of automotive repair to the evolving landscape of residential real estate, these titans of industry break down how they support franchisees, ensure customer satisfaction, and cultivate company cultures that thrive, whether brick-and-mortar or virtual.We're not just talking shop; we're delving into the heart of what makes a franchise tick. Discover the importance of a supportive 'buddy network' for franchisees and how listening—truly listening—to customer feedback can propel a business forward. We dissect the building of bonds in remote operations, the impact of authentic corporate culture, and the power of a problem-solving mindset. And if you've ever wondered how to make transparency in business operations your ace in the hole, this discussion is your playbook.Wrap up with a masterclass in franchisee training and expectations. It's about quality, not quantity, and finding franchisees who resonate with your brand's core values. We look at the finesse of tailoring education through Learning Management Systems and the impact of strict training adherence on maintaining brand integrity. As the curtain falls, you'll walk away with an understanding of how perceived value can tip the scales in your financial favor—straight from the leaders who have turned this principle into an art form.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
When life hands you lemons—or in the case of Dustin de Stefano and Jerod Evanich, personal hardship—you squeeze out an opportunity to change lives. Today, we're honored to share the heartwarming genesis of A Place at Home, where these two visionaries transformed their family challenges into a thriving senior care franchise. They let us in on their transformative journey, from the initial concept to the intricate strategies they've developed for navigating the complex healthcare system and ensuring top-notch care coordination.Our conversation with Dustin and Jerod takes a deep dive into the art of franchising, revealing how A Place at Home stands out in a competitive market. They emphasize the importance of establishing a family culture within their franchise network, offering coaching and support that goes beyond business basics to truly resonate with franchise owner values. Their passion for empowering others to succeed is matched by their innovative approaches to caregiver recruitment, ensuring that their services remain a beacon of reliability and compassion for seniors and their families.As we pivot to the realities of operating a home care business amid a pandemic, we find resilience is key. The founders elaborate on the necessity to adapt quickly to a landscape where caregiver shortages are juxtaposed against increased demand. Their nimble strategies for tapping into unexpected labor pools showcase the importance of satisfaction ratings and meticulous service delivery. Listen as we close this episode with an open invitation to fellow entrepreneurs to share their brand stories and wisdom, reminding us all that in the world of business, the journey is just as vital as the destination.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Most franchises offer a model that appeals to a single skill set and relies on employees to fill in the gaps.  Anago Cleaning Systems runs a master franchise system that creates two opportunities for two very different types of business owners: Master Franchisees address the white collar aspects of a blue collar industry.  They do all the "daytime" aspects of the business such as marketing and customer acquisition.  The unit franchisees do the "evening" aspects – the cleaning.Listen to President and CEO Adam Povlitz tell how this 39-year old concept has used Master Franchsing to grow and create profitable business ownership opportunities to hundreds of diverse and successful people.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
DEI - Brett Larimer

DEI - Brett Larimer

2023-05-1052:15

Brett Larimer, franchise executive and CEO and founder of Compassion Culture Consulting shares her personal story and how it brought her into the world of Diversity, Equity, and Inclusion (DEI). Learn how a diverse workforce can great improve profitability, innovation, and market dominance.  Are unconscious biases hindering your franchise development goals? Are you missing untapped markets?  Brett effortlessly weaves statistics and case studies into actions that are graceful, compassionate, and empathetic.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Nextaff - Cary Daniel

Nextaff - Cary Daniel

2023-04-1150:53

Cary Daniel CEO of Nextaff talks beyond the need for great staffing. We talk leadership, designing and system and leading franchisees with thought and listening - and balance!We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
"Great marketing starts with operations." - Ashley Mitchell, Streamline Brands.We continue our discussion with more professionals who were named by Entrepreneur as 50 Franchisor CMOs Who are Changing the Game.  This time we focus on operations and franchisee-level marketing.  Join Jennifer LoBianco from Best Life Brands, David Fossas from Restore Hyper Wellness, Kelly Crompvoets at Any Lab Test Now, Quick Chadwick from Clean Juice,  Crissy Russo of Junk King/ Neighborly, Ashley Mitchell with Streamline Brands, and Amy Phillips of Altitude Trampoline Park.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
When Entrepreneur makes an inaugural list of CMOs Who are Changing the Game, it's time to sit up and listen!  In this panel, featuring Angela Paules of Buzz Brands, Doug Zarkin from Pearle Vision and Essilor Luxottica, and Marci Kelinsasser of Home Franchise Concepts we cover it all -  franchise development, B2B marketing, consumer marketing, current trends, retro methods and everything in between that is effective.  And if you franchisees aren't great at marketing?  Learn from Buzz Franchise Brands and Pearle Vision - game changers!We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Class 101 - Tom Pabin

Class 101 - Tom Pabin

2023-01-0449:24

"We're not running heaven here; we are running a business.  We have impeccable systems run by imperfect humans but we try to be leaders.  We empower, not enable." Listen to Tom Pabin, the founder and president of Class 101 tell his inspiring story of a pledge to help teens, faith in what he was doing and then creating world class tools and system to create success and be the newest of the Unleashed Brands.  "Part of the process is following the process!"  Truer words were never spoken.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
The old sayings are "write what you know" and "do what you love."  When you combine the expertise and passion with a strong commitment to brand values and operational excellence you get - success.  You get Goldfish Swim School.  Andrew McCuiston, President, takes you through their methodical growth, adaptive changes to their growth trajectory.  Their commitment to water safety for children is changing lives for kids, parents and the franchisees.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
By combining strong values, change management systems, and clear goals, Rachel Southard, the President of Men in Kilts, one of the Threshold Brands, is leading this 20-year brand to being an overnight sensation.The brand is true to the customer journey and encourages the franchisees to THINK BIG and EMBRACE CHANGE.  But that takes careful planning.  Tune in to learn how they are making change using ADKAR. You can reach Rachel at rsouthard@meninkilts.com We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Code Wiz - Ruth Agbaji

Code Wiz - Ruth Agbaji

2022-09-2045:40

From the violence in Nigeria to Microsoft to heading her own company - Ruth Agbaji is positive and wants to share her influence by making opportunities for others. Listen to this story of joy, accomplishment and vision and what she sees as the future of franchising.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Influence takes different forms and has many applications.  Founder and CEO of Casa de Corazon, Natalie Standridge, talks about developing a franchise program that has lasting positive effects that influence children's development and franchisees' lives slowly and methodically with good results for the franchisees and don't vary from the brand values.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
When your industry was hit by a pandemic, competition, and staffing challenges what do you do?  Build on your culture and focus on people.  Listen to your people and engage your culture!!  Listen to Susan Boresow, President and CEO of Massage Heights as tells how her 35 years in franchising with top brands translates to creating community throughout the franchise system. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Influencing the growth of our country by educating our youth through cooking classes, Julie Burleson, Founder and CEO  of Young Chef's Academy, talks about building brands with heart, values, vulnerability, and strong business skills.  She says through the early days of fast growth through the stresses of Covid shutdowns, the key to her success has been being true to herself.  Listen to her story of leadership and influence. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
A franchise system over 50 years old and one of the first 100 brands in the IFA,  Ziebart International, continues  to grow and evolve.  How?  By always thinking of the franchisees, employees and customers and using influence to communicate, collaborate and celebrate.  Listen to Vice President, Marketing, Larisa Walega talk about her personal development journey and how the brand has influenced her and the brand.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Listen to Lisa and her leadership philosophy of, "Don't follow me; Go with me."  Together they are going far.Culture, logistics, listening, and respect helped build Junk King to an industry leader.  They listen to franchisees' ideas and incorporate them when they can.  A new addition of highly trained FBCs increase the franchisor commitment to the system and the franchisees.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
 Robin Gagnon, CFE, MBA, and CBI and her husband created a franchise system whose name says it all, "We Sell Restaurants" that is now the largest seller of restaurants in the United States.  Robin shares her story of growing from a serial entrepreneur to a CEO and create a niche that helps the franchisees thrive and restaurant owners achieve their desired exit strategies.Listen as she talks about influence, leadership, the Women's Franchise Committee, the Women in Franchising Clubhouse, IFA and growing a franchise for tomorrow's challenges.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Patti Rother, president of Frios Gourmet Pops, talks of her leadership journey, being authentic and how to really know your franchisees.  Being authentic is part of the fabric of Frios Gourmet Pops and part of Patti Rother leading to a dynamic plan for franchise growth.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
The values are Hope, Grow, Share, and Solve.  The attitude is Advance and the secret weapon is an advisory board.  Listen to Shannon Wilburn, CEO and Co-founder of Just Between Friends talk about starting a business that was an economic necessity as a teen, became a passion as a parent that is now a thriving franchise system helping others save money and care well for their children by taking chances and asking questions and for help.We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
"Franchisors have to soar with their strengths and manage their weaknesses…"  said Sean Falk, Commercial Lines Specialist at Hylant in a group discussion of the challenges and opportunities that await franchisors in 2022.  Join Dawn Kane, Co-founder and  CEO of Hot Dish Advertising, Michael Ianuzzi, CPA, Partner and Co-Practice Leader in Franchising at Citrin Cooperman, Michelle Rowan, COO and President of Franchise Business Review, Sherri Seiber, President of FranFund, Ty Brewster, Retail Broker at Locate.ai, Taj Adhav CEO of Leasecake and Amy Cheng, Founding Partner of ChengCohen law firm in a discussion of the changes that are happening in 2022 and how good franchisors can tap into outside expertise to manage it all and grow their systems.  And they share their tips for the best experience at #IFA2022We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
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