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My Small Business & Me

Author: Rona Wheeldon

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Are you a budding entrepreneur looking for inspiration to start your very first business? Or do feel that your small business is in need of a little va-va-voom? Then this podcast is essential listening. It has two elements - on the one hand your SMALL BUSINESS and on the other, YOU. Firstly, your SMALL BUSINESS. Host Rona Wheeldon from Flowerona speaks to entrepreneurs who share insights into what it takes to run a successful, sustainable and profitable business. You’ll hear how their companies have grown from ideas to reality, the challenges encountered along the way and lessons learned.Industry experts in web design, branding, marketing, photography, social media and coaching also providing insights into how to maximise your potential and build your small business, making sure that you have the essential knowledge and tools you need to grow. Secondly, YOU, the owner. Rona speaks to specialists who can help you, both mentally and physically - from fear, confidence and time management to personal styling advice, meditation and aromatherapy - you’ll gain an insight into how to prioritise your well-being. There’s so much that goes into a successful, happy entrepreneur. And listening to this podcast will ensure that you’ve got all the bases covered, when it comes to both your small business and you. So, hit subscribe, settle down and be inspired…!
62 Episodes
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#62 -  British Cut Flowers Wholesaler James Cock from Cornwall-based Flowers by Clowance shares his small business journey. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode62Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#61 -  Creativity Coach, Author, Writer and Speaker Richard Holman discusses a wide range of practical tips on how to be more creative. He also shares an insight into the 10 different demons featured in his new book, 'Creative Demons and How to Slay Them'. Creative Demons and How to Slay Them Book by Richard Holman* | https://amzn.to/3Nr1srVShow notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode61Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version*Affiliate Link
#60 -  WordPress Expert and Web Developer, Kelly Sparkes from Opal & Onyx is back to share masses of hints and tips about how to spring-clean your website. She not only shares advice regarding the front-end but also the back-end of your online presence. Kelly is giving one lucky listener a free place on her workshop ‘Spring Clean your WordPress Website with Kelly’ on 12th May 2022. Just enter your details below to sign up to the waiting list and enter the competition, which closes on 10th May 2022.  The winner will be notified by email.  https://opalandonyxstudio.com/spring-clean-your-website-podcast/Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode60Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#59 -  Have you heard about the 'FLOWERS FOR UKRAINE' online floristry fund-raising event with Shane Connolly, which is taking place on Wednesday, 6th April 2022? Shane is asking for donations of at least £10 on his JustGiving page. And when you donate, you'll be invited to join him live on Wednesday evening from 7pm-8pm UK time. He'll be creating sustainable floral designs using British flowers, donated by members of Flowers From The Farm. If you would like to take part, simply head over to Shane's Just Giving page: https://www.justgiving.com/fundraising/ukraineshaneShow notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/epsiode59
#58 -  Floral Designer & Flower School Owner Sarah Diligent from Floribunda Rose shares her small business journey. Based in Hampshire, she provides British flowers for weddings and events, plus runs courses. She's also co-written the book, 'A Guide to Floral Mechanics'. Whilst working abroad as a nanny, she started planning her UK wedding in 2013. Wishing to contribute to her big day, her Mum suggested that she did some of her wedding flowers. So, they went on a floristry course at Green & Gorgeous. Although she didn't have any plans to become a florist, the course piqued her interest in flowers and she decided to enrol on an 'Introductory to Floristry' course at Merrist Wood. She tried to get work experience in a florist shop in London, but unfortunately to no avail. On moving to Hampshire, she met Sybil, a Floristry Specialist at Hobbycraft. Their conversation led to her teaching Sarah every week for six months. Then under Sybil's guidance, Sarah started to do weddings.In April 2014, Floribunda Rose was born.  She knew that she wanted to only use British Flowers and practise sustainable floristry without floral foam. As well as selling bouquets in a local farm shop, she began to do more weddings and events. She started to run workshops, which she really enjoyed, so much so that she set up a flower school, where she teaches sustainable floral design. She discusses the background of how her book with William Mazuch, 'A Guide to Floral Mechanics', came about, the process involved and now how it's selling all over the world. And she also shares her plans for 2022.Listening to this episode, you'll hear how passionate Sarah is about sustainable floristry and British flowers. I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode58Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#57 - Wedding & Event Floral Designer Emma Hewlett shares her small business journey. Based in Devon, she set up Emma Hewlett Floral Design in 2010, And she specialises in hanging floral installations and lighting, assisted by her husband James. With a background in theatre, Emma sidelined into event management in London. Whilst working in the capital, she spent a lot of her spare time visiting art museums and attending flower schools.On moving back to London, during the day she worked for a marketing agency and in the evening, she worked at a theatre. And that’s where she met her husband James. She’d never come across somebody who loved their job so much. And she was really envious, as she didn’t have that in her job at the time. Emma’s always been a creative person and so as her relationship with James progressed, she started to do more floristry outside of her day job. Initially, attending workshops, then working with Sabine Darrall. And she loved working in the world of floristry. When she fell pregnant with her first child, James and Sabine encouraged her to set up her own floristry business. She got in touch with a local magazine and did some photoshoots. And she also got in touch with local venues and built a website. Her driving force was that she wanted to find a job that she loved. And her business has grown organically. She specialises not only in wedding and event floristry, but also installations. For example, hanging chandeliers, flower clouds, oversize mantelpieces, staircases, archways and garlands. James, Emma's husband, who is a freelance production electrician, helps her with the installations and also lighting. James and Emma discuss several of the installations that they've worked on together. She shares the impact of the pandemic on her business, how she cared for her couples, created dried flower kits and a dried wedding flowers package. Listening to this episode, you'll hear how passionate is about working in the wedding and event industry, together with creating large-scale floral installations. I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode57Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#56 - Flower farmer Georgie Newbery from Common Farm Flowers shares her small business journey. Following a career in fashion in France, she set up her flower farm in Somerset. She now sells her flowers locally, provides flowers for weddings and runs workshops online and in person.Georgie's background is fashion and writing. And she started her career in the 1990s working in Paris for American Vogue and John Galliano. Then she began writing novels and moved back to the UK. There, she met her husband and ended up living in a tumbledown farmhouse with 7 acres of land in Somerset. Georgie learned how to garden from her mother and she began to grow flowers, selling sweet peas in front of the house in a barrow. Then in 2010, a neighbour sent her a bouquet of flowers and she decided to set up a business growing flowers and selling them. Initially, she sold her flowers to a local wholesaler. Then, with the aid of the internet, a website and social media, she began to sell her flowers direct to consumers nationwide. She discusses the impact of the pandemic on her business and the changes it triggered to the way she works. She has stopped nationwide delivery and now runs online workshops and online demos. She talks about how her YouTube channel came about, her technical set-up, her filming and editing process. She's really enjoying creating videos for her channel and they've been instrumental in attracting people to her online workshops. Listening to this episode, you'll hear how passionate Georgie is about growing flowers and running a small business. I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode56Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#55 - Brand Manager, Art Director & Photographer Sundari Ferris shares her small business journey. Creativity runs through all the threads of her career, initially working in the wedding industry, she now provides art direction, photography and branding for businesses. She also creates beautiful handmade, textured painted backdrops, which are used by photographers and florists.Whilst she was studying architecture, the Duke and Duchess of Cambridge got married. And Sundari developed an interest in the wedding industry and set up her blog, The Wedding Stylist. The next step was getting an internship at luxury bridal designer Phillipa Lepley in London, where she later worked full-time. In her early 20s and becoming redundant on Valentine's Day, her father suggested that she set up her own business. The Wedding Stylist was born. She ran the business for 4-5 years. But during the last few years, she started being booked for editorials and campaigns, and also as an art director. So she decided to close the business and concentrate on these new revenue streams. However she still continues to freelance for wedding planners and photographs weddings. One evening she painted a wall in her studio with a mottled effect as she found it plain and boring. She shared the results on Instagram and people started to ask whether they could buy her work. So she created a collection of painted backdrops, which she launched in 2018.She describes her typical week, her photography journey, the impact of the pandemic on her business, together with her 2022 plans. Listening to this episode, you'll hear how passionate Sundari is about creating visuals and following your own path. And I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode55Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#54 - Organic flower grower Polly Nicholson from Bayntun Flowers shares her small business journey. Passionate about tulips, she also grows narcissi, alliums, peonies, clematis, sweet peas, bearded irises, delphiniums, zinnias and dahlias. She supplies wholesale flowers to florists, runs workshops and is also in-house florist for residential properties locally. Growing up in the countryside, her parents grew very few flowers in their garden. So Polly used to go and pick wildflowers, and developed a lifelong passion for picking flowers. After university, she worked as an antiquarian book specialist at Sotheby's in London.  As part of her role, she catalogued a gardening catalogue, which built on her childhood passion for picking and foraging.   Once married and having had children, she signed up for a course in Practical Horticulture, which The English Gardening School were running at Chelsea Physic Garden.  And she found the course life-changing. Fifteen years ago, she and her family moved to Blacklands, a Georgian house in North West Wiltshire, which has a series of walled gardens. Missing the flowers she'd been used to buying at New Covent Garden Flower Market in London, Polly decided to begin growing her own.  And she started by planting tulip bulbs.  Five years later, Bayntun Flowers was born. Initially, she was selling hand-tied bunches and floral designs for small events locally. Polly brought in Arne Maynard to help with the design of the garden. And he suggested that she took on a Head Gardener. Polly discusses the different varieties of tulips that she currently grows, including an annual crop and historic tulips. The latter have recently been awarded National Collection status with Plant Heritage. She also discusses her numerous sustainability practices, the range of workshops that she has planned for this year and her incredible press coverage. She talks about the impact of the pandemic on her business, together with her 2022 plans. Listening to this episode, you'll hear how passionate Polly is about sustainability and growing flowers, in particular tulips. And I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode54Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#53 - Floral Designer Emily Baylis from June in March shares her small business journey.  After setting up her floristry business in Hong Kong in 2016, she relocated to London. And now she specialises in floral art design, event design, interior design and set design, not just in the UK, but also in Europe.Born in the French Alps, Emily originally worked for many years in the hospitality industry. On having her daughter, she considered changing career. And having always had a passion for flowers, she decided to start making floral arrangements for friends, followed by setting up a flower subscription service, whilst she was living in Hong Kong. She also began doing subscriptions for restaurants, plus flowers for weddings and small events. After 12 months, she moved to London and her first task was to find a small studio for her floristry business. Due to her experience in hospitality, she already knew people in the hotel and restaurant industry, together with spirits company Bacardi, and quickly attracted work. Initially, her designs featured only fresh flowers. Then she started to get contacted by architects and design companies, who asked her to create perennial installations using preserved and dried floral material. She discusses the type of preserved flowers that she uses. For example, for her work for the Big Mamma Group, which takes her and her team across Europe.Emily discusses the origin of her business name, the impact of the pandemic on her business, her plans for 2022, and her why. Listening to this episode, you'll hear how passionate Emily is about the importance of building and nurturing relationships not only with clients, but also with suppliers and her team. I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode53Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#52 - Flower Farmer Fiona Haser Bizony from the Electric Daisy Flower Farm shares her small business journey. Having originally worked as a ceramicist, then as an Artistic Director at an Arts Centre, she now runs her flower growing business in Somerset and a flower shop in London. From an early age, Fiona was keen to take charge of her own destiny. As a teenager, she managed to sort out a work experience placement at a local art college, instead of working in a bank. After A Levels, she did a degree in Three Dimensional Design at Brighton and majored in Ceramics. In the 1990s, she moved to London and in her studio, created ceramic garden pots. On spending time in Spain, she met her German husband-to-be, a painter. They moved to Germany, started a family and got married. Back then, they were already eco-conscious and interested in sustainability. Missing England, she moved back with her children before deciding to travel around the world for a year. On returning to the UK,  she set up a gallery and artist studios. Then aged 40, she started working as an Artistic Director at an arts centre. Gardening leave then followed and she felt that she should do something calming. Having always been interested in growing, she decided to do an RHS Horticulture Course. Then she began researching flower growing and also went on several flower growing and floristry courses. She decided to set up a flower farm, initially starting by renting a walled garden from a local farmer. Three years later, she found her current patch. She began creating floral designs for weddings and events. And was also asked to be an RHS Floral Artist in Residence. With her arts background, she realised that she needed to do something to stand out in the floristry world. And she made calendars featuring flower crowns she'd created every month. A couple of years ago, she was approached to open a shop in Highgate, London. It opened in February 2020. Then the pandemic took hold. Fiona talks about the impact of COVID-19 on her business. She shares her 2022 plans including holding workshops, documenting the flower farm on video and creating another calendar, before sharing her three tips. Listening to this episode, you'll hear how passionate Fiona is about British flowers, flower growing and sustainability. I'm sure you'll find the interview hugely inspiring!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode52Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#51 - Mother and daughter team, Caroline Beck and Roisin Taylor from Verde Flower Co share their small business journey. Having worked as a garden writer for many years, Caroline started to grow flowers and during the pandemic, Roisin joined the business part-time. Growing up Caroline remembers flowers picked from the hedgerow by her grandmother being displayed around her home. After initially working as a BBC news journalist, on having her first daughter Roisin, Caroline became a garden writer. Aged 50, in 2015 she made an impromptu decision to start growing flowers. From having an allotment for many years, she had experience growing. Plus she gained gardening knowledge from all the people she'd interviewed such as garden designers, plants people and head gardeners. Verde started to offer wedding flowers after Caroline's best friend asked her if she'd like to do the flowers for her son's wedding. And weddings now take up a large share of their revenue. In December 2019, Caroline moved the business from a farm to a Victorian walled garden, growing wildflowers in a cultivated way.  For example, Larkspur, Ammi visnaga and Dill.Following her Masters degree, Roisin worked in the Conservation/NGO Sector, followed by Climate Change Control. She continues to work in this area. When she was furloughed during the first lockdown, she spent several months working in the garden. And realised that she wanted to spend more time outside, connecting with her family and nature. The ladies discuss the impact of the pandemic on their business and the silver linings which appeared including offering workshops. Plus they share their social media plans for 2022, which include branching out into TikTok and YouTube. Listening to this episode, you'll hear how passionate Caroline and Roisin are about flower growing, sustainable floristry and the special relationships that they have with their wedding couples. I'm sure you'll find the interview hugely inspiring!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode51Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#50 - Owner of Botanique Workshop, Alice Howard shares her small business journey. Initially setting up a shop focused on upcycling, later adding plants and then flowers to her offering led to the creation of her current florist and artisan gift store based in London.After studying Business Management at university, she did a ski season as a ski host before training to be a professional sailor. Aged 24, she realised that she wanted to set up a business making things. Her first shop 'In With The Old' was born. She upcycled vintage bits and bobs. And as well as stocking her own products, also stocked items from other makers. As her interests changed, the shop evolved. She started to stock plants, initially because she was selling hand-thrown Victorian pots. She began selling more and more plants. And then started selling flowers. In October 2016, a shop nearby became vacant and she decided to do a pop-up. She created a moodboard for the premises and this was the foundation of Botanique Workshop. A friend of a friend was an experienced florist and she joined Alice, later becoming her business partner. When the pop-up was ending, she decided to close 'In With The Old' and continue with Botanique. She now stocks cut flowers, dried flowers, houseplants, candles, stationery, pressed flower art, handmade ceramics and jewellery. Alice talks about the origins of her business name, her own brand product range and the impact of the pandemic on her business. Listening to this episode, you'll hear how passionate she is about being creative and making her own products, together with working with her wonderful team. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode50Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version
#49 - Botanical dyer Sian Cornish shares her small business journey. After many years working in manufacturing and the construction industry, the recession led to her setting up Lancaster & Cornish, creating beautiful hand-dyed silk products. After studying a Geology degree at Oxford University, she went on to study a Masters in Environmental Science in London. As part of her Masters, she wrote a dissertation on Glacial Retreat in the Himalayas. And whilst visiting India she fell in love with colour. Her first job role was in the manufacturing industry, after which she took a year out and travelled with her husband, back to India, and also to Mexico and Australia. On returning to the UK, she started working in the construction industry as an environmental consultant. This position offered her the opportunity of working freelance. So she and her family moved from London to Cornwall. When the credit crunch struck, she lost all her freelance work. And she realised that she needed to reinvent herself. After much thought, she set up Lancaster & Cornish, initially buying and selling organic fabric. Around 2013, one of her friends who is a florist asked her if she could make some ribbons for her. It was a lightbulb moment for Sian. And it was the start of her journey with natural dyes. Working from her kitchen table, she began dyeing silk and bamboo silk. She shares the natural dyeing process from the original material through to creating the dyed product, the impact of the pandemic on her company and her plans for 2022.  Plus she talks about how her dyed materials have appeared in the 2020 film Emma!Listening to this episode, you'll hear how passionate Sian is about textiles and colour.  Funnily enough, it was only after she's started her business that she discovered that her ancestors were also involved in the textile industry.  A full circle...Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode49
#48 - Farmer florist Sarah Whiting shares her small business journey. After working for many years in the NHS, she took redundancy. And having always been a keen gardener, spent time in her garden. Then seven years ago, she decided to set up Nettlewood Flowers.Born in Australia, Sarah spent over 20 years in senior management in the NHS in the UK. On taking redundancy, she set up a consultancy business, but found it soul-less. So she decided to take some time off and having always grown flowers, set out a cutting garden. When she had surplus flowers, she began giving them to neighbours, asking for a donation for charity in exchange. Then having grown even more flowers, she sold them from her garden gate in Teddington, London. One day, she mentioned to her husband the possibility of turning her flower growing into a business. After having put together a business plan, she did some floristry courses and secured a work experience placement at The Real Flower Company. She then went on to work there part-time for two years, before leaving to concentrate solely on her business, Nettlewood Flowers.She talks about her move from London to East Sussex in December 2019, her why, the impact of the pandemic on her business, together with her plans for 2022. You'll also discover her practical tips, which I'm sure you'll find very inspiring. Listening to this episode, you'll hear how passionate Sarah is about her relationships with her clients in the floristry world and seeing how they use her flowers, which often have been featured in magazines. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode48
#47 - Farmer florist Tammy Hall shares her small business journey. On moving from Australia to London to work as an architect, she met her partner and went to live on his farm in the Shropshire countryside. And ten years ago, she decided to set up Wild Bunch Flowers.Born in East Africa and growing up in Australia, Tammy spent a lot of time in her childhood outside. She studied architecture in Melbourne and when she finished her degree, she moved to London to work as an architect. It was a very exciting time for her, but she always craved the landscape. In her free time, she often took the train into the countryside and she met her partner James whilst paragliding! She moved to Shropshire to James' farm and continued working as an architect.However, there was always a pull to spend time outside and she had the idea of starting to grow flowers and sell her designs. So, on her train journeys to and from work, she did a lot of research and discovered Susanne Hatwood from The Blue Carrot, Sarah Raven and Gill Hodgson from Flowers from the Farm. James was a little sceptical about her idea. So she decided to enter a competition at the Garden Museum in London to try and convince him. Shortly afterwards, she set up Wild Bunch Flowers. She started as a wedding florist and her selling point was that she grew her own flowers. She gained clients via the Natural Wedding Company and Flowers from the Farm. Now as well as being a wedding florist, she also grows cut flowers for local florists and local bouquet deliveries. And in the future, she'd like to sell small arrangements in vessels. Tammy shares the impact of the pandemic on her business, together with her plans for 2022. Listening to this episode, you'll hear how passionate she is about being outside in the landscape, growing flowers and capturing them in beautiful images. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode47
#46 - Founder of Hikarui, Chikae Howland shares her small business journey. After working as a florist, she created her concept of Lightweight Living, Hikarui, which was born out of her own need to find ways to improve her lifestyle and overall well-being.As a child, she was always creative and knew that she wanted to run her own business. In 2012, after graduating from university, she did a floristry course and set up a floristry business called Okishima & Simmonds (O&S), with her friend Jessica Simmonds. From the very start, they invested in beautiful branding and photo-shoots. They specialised in Floral Creative Styling and created designs for the RHS Chelsea Flower Show and London Fashion Week. Several years later,  Chikae decided to take a three month road trip to Japan and America. She attended workshops with Beth Kirby from Local Milk, Sarah Winward, Sinclair & Moore and Ginny Au. On her return to the UK, a decision was made to no longer continue O&S.Chikae's passion for photography grew, not only digital but also film. After spending time in Japan in 2017, she started to create the concept of Hikarui and developed it further when she returned to the UK. Then during the lockdown in 2020, she taught herself how to code and created her own website, including a concept store. Chikae shares a typical day in her life, including her morning routine, weekly routine and tools she uses. She talks about being highly sensitive and her why, before discussing her plans for the future. Listening to this episode, you'll hear how passionate Chikae is about well-being and self-care. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode46
#45 - Texas-based floristry blogger and podcaster Amy McGee shares her small business journey. After working as a dental hygenist, she now runs the blog Botanical Brouhaha and Bloom Trust Co, plus hosts the Botanical Brouhaha podcast. Her interest in flowers and plants was awakened when she and her husband bought their first house around 2000. The previous owners had been avid gardeners but in the last few years had been unable to look after the large garden. So it had become overgrown. Each season, unexpected flowers popped up, which Amy really enjoyed and looked forward to. At the time, she was a part-time dental hygenist. However, she became interested in gardening, started a cutting garden, and began to sell her flowers. A local upscale B&B asked her if she could make and deliver flower arrangements. So she learnt how to arrange her homegrown blooms. Someone asked Amy to create their wedding flowers. One thing led to another. And she moved into a private studio space and provided floral designs for weddings and events, services she offered for around 8 years. She arrived at a crossroads in her career and decided to close the studio. Then on her birthday in 2009, she started her blog Botanical Brouhaha. She retired from dental hygiene after working in the industry for 25 years. And in 2017, she started her podcast. She also began working with florist Holly Chapple, helping her with the Chapel Designers network. Amy worked with Holly for almost five years. Then at the beginning of 2020, she decided to go out on her own, just as COVID hit.  At the end of that year, she set up Bloom Trust Co. She talks about how the membership site came about and how it functions. Listening to this episode, you'll hear how passionate Amy is about the floral design industry and helping people.  At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode45
#044 - Cake designer Krishanthi Armitt shares her small business journey. Starting in investment banking, she'd always loved baking. When she started a family, she decided to do a Sugar Flowers & Piped Royal Icing Decoration course. Now she specialises in luxury wedding cakes adorned with exquisite hand-crafted sugar flowers. Having moved to Germany after her A levels, she met her husband and studied a degree in Sociology & Politics. On returning to the UK, she went straight into investment banking where she worked for five years.Always being interested in baking, when she started a family she attended a part-time cake decorating course. Then after the birth of her second child, in 2010 she made the decision to set up her business Cakes by Krishanthi, and specialise in wedding cakes. She shares the different strategies she uses to market her business and how she differentiates herself in the industry. You'll hear about her passion for flowers and creating sugar flowers, together with the types of courses she runs to teach others how to make these intricate designs. Krishanthi shares the impact of the pandemic on her business and how she used the time for reflection.  She's now diversifying into creating cold porcelain flowers and is long-term considering offering flower therapy.Listening to this episode, you'll hear how passionate Krishanthi is about cake making and capturing the beauty of flowers in her sugar creations. I'm sure you'll get so much value from this podcast episode!Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode44
#43 - Florists Athena Duncan and Mairead Curtin from Rebel Rebel share their small business journey. Starting in 2020, they've grown their small floral events company into a thriving business with a shop in Mare Street Market in East London, a weddings and events team, a workshop near Broadway Market and Rebel Italia in Tuscany. After becoming friends whilst working in the television industry, they decided to set up Rebel Rebel after Mairead received a bouquet of flowers. With the financial safety net of Athena's redundancy payment,  they started creating event flowers in a space in Stockwell. And their business grew very quickly through word of mouth. One of their main clients no longer buying flowers was the trigger for them to decide to open up a shop in Broadway Market in Hackney. They share how their floristry style has developed over the years and how their distinctive branding came about. Creating eye-catching floral displays in their shop window using flowers they'd brought back from events was one of the marketing tactics which they used to attract clients. And as well as event and photoshoot work, they started to get asked to create wedding flowers. Athena and Mairead discuss how opening Rebel Rebel in Italy came about, the types of workshops they run there and the clientele they attract.  They also talk about the importance of both British flowers and foliage for their designs, together with details of some of the amazing floral installations they've created. Listening to this episode, you'll hear how passionate Athena and Mairead are about flowers and the floristry industry. At the end of the podcast, you'll discover their practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode43
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