Serious Census

Okay so we get it. Covid was rough. It was a terrible time closing down shop, hunkering down and getting through regulation change after regulation change, policies flying everywhere... who the heck had time to focus on anything else. Thankfully, the numbers are showing significant decreases all over the world and now no ones talking about covid.... It's time to make the comeback and the best way to kick that off, is to take a look at your first impressions. Fix those walls, the vents, take down your posters that are tapped up, tidy up your website... you need to look at your business from a full 360 view with fresh eyes. In this episode, Tiffany and Linda talk about the real impact this has on your occupancy growth and reputation. 

Mystery shops are not new concepts to the senior living space, but how often are we mystery shopping our market? Are you getting a clear picture of what your market thinks about you? We have found that, far too often, organizations make assumptions that thier referral sources are great champions of our brands. But are they? If they are a champion, are they selling the right story on your behalf? Listen in, as Tiffany and Linda dive into what these market mystery shops can do for you. 

Nothing demotivates a great employee faster than watching you tolerate a bad one. When it comes to accountability, it can be difficult to navigate the waters especially in todays dried up talent pool. In this podcast, you will learn some key strategies for holding yourself accountable for census, as well as holding others accountable. 

We get it.. you, your boss, the world... everyone is looking for that silver bullet that is going to send you straight to the top for success. Well let me break it down for you... there is no silver bullet. There is only hard work, dedication and consistency. In this podcast, learn ways to stay committed to your census goals and learn how to avoid the destruction of distraction. 

Lets face it. We all know that without pressure, there is no growth. But what happens when pressure and stress in the workplace overwhelm our employees???? YOU GOT IT! It demotivates and slows down productivity. In this podcast, we discuss the ways you can hold your team accountable by applying just the right amount of pressure to ensure positive census growth results. 

The senior care industry is always ON! What does 24/7 really mean and how do you create a culture within your organization that fosters this 24/7 mentality? In this podcast Linda and Tiffany peel back the answers to these questions. 

Today, now more than ever before, we are conducting business in a very large digital environment. How are you leveraging technology, and ease of access with humanistic authenticity to create a captivating and enjoyable customer experience. The digital aspect to the process has brought us to a place in time where we are being less mindful of the person behind the email, the posting, the screen etc. Linda and Tiffany break down ways you can easily bridge the gap to create these humanistic experiences in a digital environment. 

Do you know someone with enough energy to light up New York City? Its often times the persona of the most effective admissions/marketing/ and sales professionals. As a manager it can be exhausting keeping these individuals on track and focused. In this podcast, learn how to best channel this energy to drive results. 

The greatest strategic plans can be 100% wasted time, energy and paper if you've never taken the steps to fully execute your plans. Many get stuck in the ruts of fixing the every day chaos that interrupts our greatest ambitions. In this podcast Linda and Tiffany uncover some tips to help you get moving. Stay tuned till the end for a special offer you wont want to miss out on! 

After much response from the first run of Beefing Up Pipelines, Linda and Tiffany decided to dig a little deeper with tactile elements to sprinkle into your lead generation strategy. 

Redefining our marketing and sales plans has become of the upmost importance. In this episode, Tiffany and Linda help you prepare for the journey to redefine your growth strategy. It is more important than ever before to take a TEAM approach to growth. Find tips for bringing along key influencers in your organizations that will help drive occupancy and revenue into the future. 

In a time where the industry is facing its greatest challenges, many senior living operators are considering downsizing the organizations footprint. There are many factors that come into play. In this podcast Linda and Tiffany provide some food for thought when considering rightsizing to market demand. 

Are you a champion for your brand? Being a real champion of your brand means more than loving your logo, colors and messaging. It's believing in your products, services, your people and your customers. Be inspired as you join Linda and Tiffany in this podcast about championing your brand at all levels. 

Many of the senior living professionals we have spoken to have told us they are just waiting out the storm of COVID19. In this episode of Serious Census we discuss why waiting to implement growth strategies will only continue to cost more. Moral of the story... DONT WAIT.  

The senior living industry has taken a major hit to its census, its bottom line and its future pipeline. In this episode, senior living professionals will take away tactical strategies they can implement today to generate leads for tomorrow and in the future.  

Welcome to Serious Census. In this episode you will meet your podcast  hosts Linda Saunders and Tiffany Harding while uncovering some of the excited content to follow in future episodes.