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Funeral service is an industry on the brink of change and ripe for disruption. The good news? FD Talks hosted by Funeral Directors Life is a show where you can explore ideas, insights, and solutions for serving today's families in a rapidly changing marketplace. Join us for eye-opening interviews with industry experts and visionary leaders who will help you get control of your market, your business, and your future.
38 Episodes
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As a funeral professional, you are responsible for leading families during their greatest times of need. That’s why you must be a leader worth following. Host Rob Davidson welcomes Kris Seale, President and Chief Executive Officer of Funeral Directors Life, back to FD Talks. Kris shares advice he's learned after nearly 40 years of leading people and what helped him grow his leadership skills.Find out how to become the leader your funeral home and families need you to be.
What would happen if you gave your funeral home’s staff a 30-day sabbatical?Your staff needs to be rested and focused to best serve families, which can be challenging after long seasons of stress and burnout. But if your funeral home operates with a small staff, you may not think your funeral professionals can be gone for weeks at a time.In this episode of FD Talks, host Rob Davidson and Kris Seale, President and Chief Executive Officer of Funeral Directors Life (FDL), discuss the benefits of...
Can a custom website help you increase your preneed leads? Will it rank you higher on Google and improve your ability to reach new families? What’s at risk if you don’t prioritize your website?The latest FD Talks podcast covers all this and more as host Rob Davidson continues the conversation on funeral home websites. Drew Seale, Executive Vice President and Chief Marketing Officer at Funeral Directors Life, and Curtis Funk, Chief Executive Officer at Tukios, are back to offer their insights ...
As more consumers turn to the internet with questions about funerals, your website should easily offer answers.But it's not enough for your website to educate and connect with families – it should turn curious visitors into consistent leads for your funeral home.The newest FD Talks dives into the importance of funeral home websites and their role in improving your service and growing your business. Host Rob Davidson is joined by Drew Seale, Executive Vice President and Chief Marketing Officer...
There were so many great guests featured on FD Talks this year, and each one had helpful tips on how to best serve families and manage your funeral home.In the final episode of 2023, we recap the seven most important lessons we learned on the podcast this year. Hear from funeral experts on how to prepare for another year of caring for families by meeting your community’s needs, using a digital marketing strategy, growing as a funeral professional, and more.See how these lessons can help make ...
Do you know how quickly most families think a funeral should occur after the death? What about if most families think a funeral is necessary with cremation?The answers may surprise you.The latest FD Talks podcast continues the conversation about common disconnects between funeral homes and families revealed in a recent consumer study. Host Rob Davidson welcomes back Todd Carlson, Executive Vice President and Chief Sales Officer at Funeral Directors Life, as the pair dive deeper into what fune...
“If you want to sell Mrs. Jones what Mrs. Jones buys, you need to see Mrs. Jones through Mrs. Jones' eyes.”When it comes to funerals, families' knowledge and preferences have changed. And in order to best serve your community, you need to understand how families view funerals and what they expect from you.In part one of this FD Talks two-part series, host Rob Davidson welcomes Todd Carlson, Executive Vice President and Chief Sales Officer at Funeral Directors Life. The two discuss common disc...
When a family searches “funeral home near me,” they likely use Google and follow Google’s suggestions. That means if your business isn’t one of Google’s first results, you may miss out on serving them. Host Rob Davidson welcomes Haley Laurence, Digital Marketing Supervisor at Funeral Directors Life, to the FD Talks podcast to discuss the importance of promoting your business with Google Ads. Get answers to common questions like:What are Google Ads?How can you be the top Google result?Is ...
More and more families today are interested in starting the preplanning search online. Do you have a plan to reach them there? This FD Talks episode features Rob Davidson’s discussion with John Davenport, Vice President of Sales for Service Group of Oklahoma, and R.T. Delhomme, Vice President of Operations at Martin & Castille Funeral Home in Louisiana, about new marketing strategies that can help grow your preneed program.Learn how you can increase your brand awareness, grow your ma...
According to the World Bank, 92% of Americans use the internet. That means reaching consumers online is the best way to spread awareness about your funeral home’s services.But how should you do that?Rob sits down with Mitchell McLean, Vice President of Digital Marketing at Funeral Directors Life, to discuss the state of digital marketing for funeral homes today.Learn how an effective marketing strategy can grow your preneed program and discover the surprising social media platform that’s gene...
The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them. Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:How families have changed in the last decadeImportant information about the 7 t...
One of the biggest problems funeral directors face today is the evolving needs of families. In order to adapt to them, you need to grow in your craft.In this FD Talks episode, Rob Davidson sits down with Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum and the current ICCFA president, and Kevin Gaffney, Chairman of the Membership Committee Board at ICCFA, to discuss growth in the profession. They cover the importance of trying new ideas, the benefits of an ICCFA mem...
You’ve likely heard that cremation rates are at an all-time high. But did you know that in the last decade, family preference for cremation has only risen 2.3%? Host Rob Davidson sits down with Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), to uncover 5 crucial findings about funeral consumers and their preferences, based on a recent study done by McKee Wallwork + Co. and DIG. They break down statistics and data to reveal how families re...
Funeral livestreaming isn’t going away anytime soon. In fact, 42% of people feel comfortable attending a funeral online. That’s why you need to offer a livestreaming option now.Host Rob Davidson sits down with Tyler Ward, Digital Sales Manager with Encore Livestreaming, on the FD Talks podcast to discuss 10 dos and don’ts of funeral livestreaming. They cover:What equipment to useHow to use livestreaming as a competitive advantageThe problems with “free” livestreaming platformsAnd more!If you ...
The interest rate environment is on the rise (along with prices and inflation), but what does that mean for your funeral home? And what can you do about it? Host Rob Davidson invited Todd Carlson, Executive Vice President of Sales and Chief Sales Officer of Funeral Directors Life, to FD Talks to discuss:A special announcement from Funeral Directors Life about our preneed funeral growth ratesHow to choose the right preneed product for your funeral homeInflation mitigation strategiesYou can tak...
Funeral Directors Life Insurance Company (FDLIC) recently finalized the acquisition of American Life & Annuity Company (ALAC) in Hot Springs, Arkansas. President and CEO of FDLIC Kris Seale and ALAC President Claude Holloway join FD Talks host Rob Davidson for a conversation about the acquisition process, including how it came to be and what’s next for both companies.
According to a report by the National Funeral Directors Association, one of the most common funeral home needs is an increase in staff. Many funeral directors believe that finding the right people will be their greatest challenge over the next five years. As a result, the Journey to Serve campaign was created to help funeral homes recruit veterans and lead them from one selfless position of service to another.On the latest installment of FD Talks, host Rob Davidson speaks with Lee Wiensch, CF...
Livestreaming has been available to funeral homes for years, but few funeral professionals understood its importance. It wasn’t until the pandemic that many funeral homes saw the need to livestream funerals so that all families could virtually attend, despite a world of social distancing. In our first episode of 2022, FD Talks host Rob Davidson and Ron Clyde, Director of Special Projects at Funeral Directors Life, talk about why livestreaming is important to families. They also discuss E...
Though most people may be unfamiliar with their local hospice organizations, these caregivers provide meaningful end-of-life-care for families and their loved ones. Families also benefit from a strong relationship between funeral homes and hospice facilities.The latest episode of FD Talks continues the conversation on the partnership between funeral homes and hospice. Host Rob Davidson speaks with Melissa Luton, the Community Outreach Manager for Hendrick Hospice Care. Melissa shares about th...
Funeral home owners want to improve efficiency, funeral professionals want reliable technology, and families want to collaborate online. This change has led many funeral homes to adapt, stay the same, or reject the movement altogether.This episode features host Rob Davidson and Josh McQueen, Vice President of Product at Passare, and their discussion on technology in the funeral profession. McQueen explains Passare’s drive to help funeral professionals, the industry’s changing landscape, and t...
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