Let's Zengage - Your Weekly Dose of Digital Marketing Knowledge

The title of your video or article is often the first impression readers get about your published work. Always choose a title that catches attention, describes your video or article content accurately, and makes people want to read more. 

From time to time, companies can make major blunders in the products they release and Google is no exception. Their latest is releasing a free course on digital marketing basics and getting some basics very wrong. Not only that, they offer a certificate at the end of it which you can then claim you are certified in digital marketing by Google itself: a recipe for disaster as far as I'm concerned. 

Metaverse is the concept of a persistent online 3D universe spanning multiple different virtual spaces. If you think of it as the future version of the internet, you wouldn't be far off. Metaverse will allow users to work, meet, play and communicate together in these 3D spaces. NFT is a digital asset that represents real-world objects such as art, music, game elements, and video. But, can a real world business use both of these spaces to its advantage?

Every one of us gets bombarded with Youtube ads every day but the vast majority of them who are selling a service, turn out to be fake Youtube gurus who are just after your money.

For quite some time, the reviews left on Google Business have been extremely hard to delete should they turn out to be fakes. The good news is that Google has finally done something about it and made the system fairer on businesses affected by this issue.

The holiday season is traditionally slow for business so many business owners turn to 'side hustles' to make that bit of extra cash. But, on the internet, with many of these online courses, stock investment advice, crypto trading gurus, it's not always what it seems.For a free copy of the ebook 'Internet Marketing Lies Exposed' use the download link here: https://zengage.online/course/internet-marketing-lies-exposed-2021-edition

Cookies are probably one of the least understood aspects in the digital marketing world. Just what are cookies and why are they in the news a lot lately. The explanation is much simpler than you think.

There is one thing that can send an SEO agency into a wild and frenzied panic ; Google announcing they are releasing an algorithm update! They just did and on that very day, the SEO forums went into overdrive with people complaining about drops in rankings and traffic to their websites. In this episode I discuss the need for the need to stay calm when an update happens and not to reach for the smelling salts after a full blown panic attack. It is not really all doom and gloom.

Many people think that they cannot take on the big brands in Google search and actually win. In this episode I will share some simple methods in how to take them on and in some case outrank them for selected keywords. These methods any competent SEO agency should be able to implement.

According to a new report, Google is negotiating a deal with Instagram and Tik Tok to index its content in search results. The deal is said to be similar to that of 2015 between Google and Twitter, in which Google gained access to Twitter data for instant indexing.

Fraud targeting small businesses can take various forms: invoices, advertising, directory entries that were never requested, and dubious office supplies that were never ordered. Frauds in small businesses are becoming more sophisticated, with fraudsters going to great lengths to convince you with documents they have sent you or with legitimate offers they have made. Fraudsters recognise that small business owners are often busier and have fewer resources than larger companies, so they try to take advantage. They can gain access to your suppliers "email accounts or intercept emails without them noticing. Or they copy and modify letterheads, names and logos to make them look real or build a good looking but fake website.In this episode, I discuss on how to guard your business against such blatant attempts to defraud your business.

It seems to be human nature to blame someone or something else when things don't go the way we want them to. With SEO, it is no different. Businesses always blame their SEO agency when they don't get the results they were expecting. But the reality is sometimes quite different. Sometimes it is YOU that is to blame for your poor results with search results. Some of the reasons why this is true may surprise you.To help me discuss this, Luke Fatooros is my special guest on this episode. Luke is a serial, multi-award-winning entrepreneur who started his first business at age 23 in his father’s shed with $800 and turned that into a $12 million business in 5 years.He is the creator of the 7steps – build a smart business engine coaching program that helps business owners stop trading time for money and build a valuable asset to set themselves up for life. He has been scratch building businesses for the past 25 years, across 3 countries. He has shared the speaking stage with Sir Richard Branson and is a 2 times Amazon best selling business author.For more info on Luke’s 7 step system1. 7 Steps Build a Smart Business Blueprint Download2. Access to Free7 Steps Masterclass (90min) valued at $397www.ideasintobusiness.com/freetraining3. If you would like to chat with Luke to see if he can help.Email luke@ideasintobusiness.com for a non-obligation chat

Social Media can make or break a business but it all depends on how it is used or abused by a business owner or an employee.

Building a new website or updating your old one can be a good move for your business. However, all too often, that transition is botched bigtime by your website developer or your SEO company. Find out what you need to do to have a successful website transition without losing all of your hard earned traffic.

Google still might be the market leader when it comes to searches, however, we should not ignore the number two search engine in the world, Bing. It serves millions of users every day which could translate into new customers of clients for your business. In this episode I discuss some of the ways you can make sure you get some of those millions of views to your website.

During this global pandemic and lockdown after lockdown, as a business owner, your online presence is more important than ever. Your business needs to stay as visible online as possible and by stopping your marketing efforts and spend, it's not going to achieve that. In this episode, I discuss why it is more important now than ever to keep on marketing your business online.

Google changed its privacy policy on March 16, 2012, allowing the company to share data with a variety of services. This includes millions of third-party websites that use AdSense Analytics. This policy has been criticised for creating an environment that discourages Internet innovation and makes Internet users more fearful and suspicious of what they post online. How can you protect yourself from intrusive data collection tactics?

The Streisand effect, inspired by Barbara Streisand's legal case to have an image of her house taken off line, refers to the phenomenon of censoring or hiding something which inadvertently draws more attention to it. In this episode I discuss the concept of good and bad press/reviews and how it can affect your brand.

Small businesses that want to grow in the digital world know that Internet marketing is a must. However, most small businesses struggle to build a strong online presence, a challenge they cannot escape. The digital sphere has evolved  remarkably and is still evolving, making successful digital marketing campaigns more difficult than ever before. The focus of marketing in the digital age brings many unique challenges. Is the seo company that you hired up to these challenges or are they lagging behind and as a a consequence, your campaign is suffering?In this episode I discuss 3 basic questions you should ask your digital marketing company before you do business with them.To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it all works. Email me at andrew@zengage.online if you have any questions about the content of this episode or to discuss  anything else thats on your mind.

Marketing is the use of electronic devices to transmit advertising messages and measure their impact. In practice, digital marketing refers to marketing campaigns that appear on computers, phones, tablets and other devices. Digital marketing can take many forms, including online videos, ads and social media posts. It can also be compared to traditional marketing such as magazine ads, billboards and direct mail. Curiously, television is usually lumped together with traditional marketing.In this episode, I breakdown the traditional 'core' of what digital marketing is made up of. To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it all works.