Time to Thrive - Marketing Strategies For Small Business

I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today’s show, our guest will share some practical and tactical ways you can grow your small business using Customer Value Optimization. Valentin Radu is the Founder and CEO of Omniconvert, a company that helps businesses increase customer lifetime value and decrease customer acquisition costs. He is a speaker and a self-proclaimed “Customer Value Optimization evangelist” across various stages. He is also the author of The CVO Revolution.www.omniconvert.com www.cvorevolution.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketing strategy, they often hesitate because of budget and time concerns.Our guest today is the founder of tiny marketing, an agency that specializes in creating content marketing strategies for the facility services, construction, medical, real estate and SaaS industries. Her focus is on providing high impact results through content marketing without increasing internal resources.I’m excited to Welcome to Time to Thrive, Sarah Noel Block!You can learn more about Sarah at www.sarahnoelblock.com. You can also get the free webinar Avoid Content Burnout With Core Content and learn how to show up consistently with the Core Content Method HERE. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally build a strategic community to support growth.Our guest today started her career as a Chemical Engineer, obtained her Masters in Environmental Management and spent 10 years working her way up the Fortune 500 ladder. The recession in 2008 made her realize how essential it is to have a strong community of support. Inspired by several unexpected life events, she took the opportunity to become an expert in how to use LinkedIn to achieve powerful results. In 2018 she launched the “LinkedIn Business Accelerator” to help business owners turn their LinkedIn into a successful sales funnel. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

It’s been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about their habits and best practices. I’m excited to have her here with us today to hear what she has learned from studying everyone from astronauts to athletes, so that we might optimize our own success.Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology, former Assistant Dean of Mentoring, and Executive Director of the Mentoring Academy at Weill Cornell Medicine. (Wile)In 2021, she was one of 30 people worldwide to be named to the Thinkers50 Radar List, dubbed the “Oscars” of management thinking, and is a semi-finalist for the Forbes 50 Over 50 list. Recently she won the Thinkers50 Distinguished Achievement "Radar" Award, ranking her the #1 emerging management thinker in the world.Along with co-authoring other books and writing numerous journals, she is also the author of The Success Factor – Developing the Mindset and Skillset for Peak Performance. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company’s success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today preaches the gospel that small business owners are vital to our economy, while teaching business owners that it doesn’t have to feel like riding out a tornado.Kerry-Ann Powell is a global business strategist, speaker and champion of small and medium sized businesses. She boasts over 20 years of experience as a Washington, DC attorney, lobbyist, and fundraiser. This positions her as an authority on what it takes to strategically succeed while confronting difficult obstacles.After raising $120 million to build the Martin Luther King Jr. memorial she launched her strategic business and consulting firm, Trafalgar Strategies.  She and her team advise business owners from various industries and countries on creating the strategies, systems, and mindsets to thrive in business and in life.www.nobusinesschaos.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today’s guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video into an existing marketing plan, and the secret to harnessing the power of your brand story.Tony Gnau is an Emmy-award winning journalist, Chief Storytelling Officer, and more recently, the author of Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos.Tony is the founder of T60 Productions which specializes in telling business’ stories. He’s responsible for amazing video content for big brands including United Airlines, Walgreens, U.S. Bank, and NBA All-Star Dwyane Wade. In addition to Tony’s 3 Emmy awards, his company has also won 17 Telly Awards.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

From the time we are old enough to understand basic language, we are taught to share. It is ingrained in most of us that this is acceptable and expected behavior in society. The digital age has elevated the concept of sharing to an entirely new level.Forbes once called Bryan Kramer the “Zen Master to Digital Marketers.” On today’s show, we will explore the importance of the human element in a digital world.Bryan is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, and a two-time best-selling author. His passion is found in human connection which is reflected in the name of his executive coaching company, H2H Companies. The H2H standing for Human-to-Human. He is also the co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate.Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine. Her brand name hall of fame includes: the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In today's episode, we will break down content marketing into its basic parts and demonstrate how every business owner and enterepreneur should have a strategy in place.Our guest is John Egan, a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jawhawk, he began his writing career in newspaper journalism, rising through several editorial positions before entering the content marketing business in 2010 as editor-in-chief at Bankrate Insurance. His clients include Forbes Advisor, Experian, Bankrate, and The Balance.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

As a business owner, you are the ceiling for your business. This means in order for your business to grow beyond the status quo, you need to build your skills. Things like leadership, communication, negotiation techniques and others. Our guest today is going to help us discover what skills we need and how to elevate them. Mark Herschberg is the author of The Career Toolkit, a book that addresses a wide range of skill sets needed to accelerate your career, whether that is in the marketplace or as an entrepreneur.He is also the creator of Brain Bump, an innovative app that helps users retain what they read and hear.Mark holds three degrees from MIT, and for the past twenty years, has taught annually at MIT’s “career accelerator program.” At Harvard Business School, Mark helped create a platform to teach finance at other prominent business schools. Learn more about Mark at:www.thecareertoolkitbook.com https://brainbumpapp.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is America’s SuperMom LaChelle Adkins! She and her husband Jerome have been married almost 30 years and have 15 children. She raises her family while also working in ministry, running her coaching business and performing charity work. And now we know how she got the title America’s SuperMom!LaShelle Adkins is passionate about sharing her experiences to empower women to overcome obstacles and live a fulfilled life. I’m excited to learn her insights on how we can create our ideal life and achieve our goals.www.lachelleadkins.com Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today describes himself as a conversion coach. He specializes in helping coaches and consultants use LinkedIn to convert using their content. Richard Moore has drawn from his corporate sales background and over 17 years of experience to develop elegant and organic strategies for converting prospects to customers on social media. In addition to his LinkedIn Client Accelerator program, he is also a popular speaker at universities and events.www.TheRichardMoore.com Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is the self-proclaimed world’s number 1 failure. Ben Currier worked in corporate finance and accounting for 15 years and gained experience helping companies in a wide range of industries, including video gaming, jewelry, healthcare, cannabis, real estate and more. Today, as the owner at Excel Exposure, he provides online Excel training with the goal of helping people become less afraid of the dreaded spreadsheet! As the host of the Failure Guy podcast, Ben interviews successful people about their more challenging times, what they learned and how failure was a steppingstone to their success. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is Vinnie Potestivo. He began his career as a MTV executive responsible for helping artists and celebrities claim their brand narratives in the original wave of unscripted television. He has worked with Ozzy Osbourne on The Osbournes, Jessica Simpson on The Newlyweds and Ashton Kutcher on Punk’d, just to name a few.Today he uses his Emmy Award-winning background as a media brand advisor, personal brand strategist, and content coach. As a trusted connector, Vinnie creates, develops, produces, distributes, amplifies, and helps to monetize some of the most talked-about brands in modern pop culture. He has now launched a new podcast titled “I Have a Podcast” where his guest lineup includes many of the same celebrities he has worked with in the past.Connect with Vinnie Potestivo at www.vpe.tv.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In this episode, our guest is Roy Osing, a former president, CMO and entrepreneur with over 40 years of executive leadership experience. As President of a major data and internet company, his “out of the box” leadership style took the company from its early stage to over a billion in annual sales.He is a blogger, content marketer, and mentor to young professionals. He is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.’He is passionate about inspiring leaders, entrepreneurs and organizations to stand apart from the average and achieve their true potential.Learn more about Roy at www.bedifferentorbedead.com.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In this episode, Alundas Havens is a marine corp veteran who has overcome adversity, abuse and neglect to embrace a mission of helping others reset their mindset for success.He is the host of The Winners Paradigm podcast when he shines a light on what successful people do to tackle obstacles and create winning habits. www.thewinnersparadigm.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Michelle Nedelec has over 20 years experience in Executive Coaching, working with a range of clients from solopreneurs to 8 figure companies.  Michelle is the co-founder and Creative Director at Awareness Strategies where she provides marketing services using automation and digital solutions.She is the master of using strategy, systems and the right state of mind to build and maintain a healthy business.https://www.awarenessstrategies.com/website-audit/ This report will do a diagnostic of your website including your SEO, functionality, consumer readiness and an impact analysis of where your website is today.  It's 30+ pages of the exact effectiveness of your website, letting you know what you're doing right, what you could improve and what red flags are waving on your site. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In today's episode, our guest Nicky Billou shares the process and mindset of becoming a thought leader and attracting ideal clients.Nicky is an international best-selling author, corporate speaker and co-founder of e-Circle Academy, a mastermind educational program for coaches, consultants, corporate trainers, realtors and other service-based entrepreneurs. Nicky is also the host of the #1 podcast on thought leadership called The Thought Leader Revolution. He has interviewed over 300 of the world’s top thought leaders including Seth Godin, John Maxwell, Kathy Ireland, Barbara Corcoran and more. www.eCircleAcademy.com/appointmentSchedule a complimentary breakthrough call, and get clear on the roadmap to the next level for your business. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In today’s episode, we will explore the science of pricing and how to stop leaving money on the table.Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows. Over 15 years ago, Per developed a process for conducting pricing experiments. While many business schools teach pricing in a separate or detached activity, Per believed that it needed to be integrated with customer targeting, product and/or service features, marketing channels and messages, and sales channels and methods.https://sjofors.com/pricing-strategy-services Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

On today’s episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires.Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify their brand strategy, become bestselling authors, or establish a profitable podcast.Michael is a bestselling author. His book On Marketing is a definitive guide for small business owners on everything you can do to gain and retain customers.Learn more about Michael DeLon at: www.paperbackexpert.com Take the Credibility Calculator HERE! (BTW - I did the Credibility Calculator and was really surprised by my score! Don't hesitate to learn from this valuable tool!) Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!