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At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.
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#59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders. CONNECT WITH IFA SIMMONDS:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTubeSupport the show
#58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone! In this episode, Tista Wicklow (The Equestrian Assistant) will help you:Delve into the immense value that delegation brings to the table Learn how to find an assistant who complements and enhances your teamBetter understand Standard Operating Procedures (SOPs) and why you need themHIGHLIGHTS: 00:01:18 - What does an equestrian business assistant do?00:04:28 - Challenges of delegation for equestrian entrepreneurs00:06:00 - Steps to hiring the right assistant00:13:10 - Don't Be Afraid to Part Ways00:23:01 - Creating Standard Operating Procedures (SOPs)CONNECT WITH TISTA WICKLOW:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTubeSupport the show
#57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers. Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered!WHAT YOU'LL LEARN:00:00:39 - Why Video is Important for Equestrian Entrepreneurs00:04:53 - Creating Engaging Video Content00:11:10 - Getting Ready to Hit Record00:13:12 - Importance of Lighting and Movement00:15:13 - Editing Video Content on Mobile Devices00:19:24 - The Importance of Testimonial Videos00:24:47 - Creating a Conversational Environment00:32:01 - DIY vs. Professional Video ProductionFor complete show notes and additional resource links related to this episode, visit theleadlinepodcast.com/57.CONNECT WITH JARRED GOECKELER:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTubeSupport the show
#56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.CHAPTER MARKERS:00:01:16 - Importance of Email Marketing00:06:04 - Building An Email List00:09:34 - Opt-in Strategies and Compliance Tips00:12:08 - Lead Magnets to Grow Your List00:18:08 - Setting Expectations and Sprinkling in Sales00:27:15 - The Importance of Cleaning Your Email List00:30:28 - The Power of Email Marketing vs. Social MediaCONNECT WITH LIZ WILCOX:+ Website+ Instagram+ Email Marketing Membership - Only $9/monthFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTube--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
#55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for horses, creating an effective and transformative experience for equestrians. CHAPTER MARKERS:00:02:13 - Mental Health and Equestrianism 00:08:11 - Dealing with Emotional Baggage 00:10:57 - Pressure and Limiting Beliefs 00:13:35 - Slow Down and Take Care of Yourself 00:18:05 - Busy Culture and Self-Care 00:21:10 - Entrepreneurship and Work-Life Balance 00:24:44 - Setting Boundaries with Clients 00:28:05 - Finding the Right Balance 00:30:37 - Scheduling for SuccessCONNECT WITH THE R.E.A.L. EQUESTRIAN:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST: + Website+ Instagram+ YouTube--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
#54 - Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate about making the horse world more inclusive and authentic, Mary has developed her brand with a focus on relatable and genuine messaging. Mare Modern Goods aims to break down barriers in the equestrian community by promoting a sense of belonging for all horse enthusiasts. CHAPTER MARKERS:00:03:27 - Inclusivity in the Horse Industry00:06:22 - Authenticity in Branding00:09:30 - Balancing Authenticity and Professionalism00:11:32 - Learning from Mistakes00:13:25 - The Importance of Storytelling and Authenticity in Business00:22:46 - Creating a Distinctive Brand Identity00:25:34 - Embracing Imperfection and Letting GoCONNECT WITH MARE GOODS: + Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/54.--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
#53 - A great way to grow your network and build new connections is to attend a trade show. In this episode, Rob and Lane of The Slow Pitch Podcast join for a roundtable-style discussion to review the benefits of attending a trade show specifically for networking purposes. We’ll break it all down into 3 basic steps for you: what to do to pre-event, during the event while you're on-site, and how to follow up after the show concludes. If you’ve never considered attending a trade show for the sole purpose of networking, we highly recommend adding this creative marketing and sales strategy to your entrepreneur toolbox.To listen to the second portion of this episode speaking from the vendor perspective, visit How To Stand Out From the Crowd at Tradeshows: 5 Creative Ideas on the Slow Pitch Podcast.Connect with The Slow Pitch Podcast:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/53.--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
#52 - Emily Johnson, a British equestrian oil painter, is the official artist in residency at the Cheltenham Racecourse in the UK. In this episode, Emily shares with us the difficulties of securing an art residency and how she pursued her dream by thinking outside of the box. Emily talks about her unique approach in pitching her idea to Cheltenham Racecourse, sharing valuable insights on how to become a successful entrepreneur in the art industry with practical advice that is applicable to all creative entrepreneurs. Listen to Emily's inspiring story and learn how to chase your dreams by thinking outside of the box.Connect with Emily Johnson Fine Art:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/52.--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
#51 - Join host Mandee Flanders and guest Kerri McGregor as they dive deep into the uses of ChatGPT for equestrian entrepreneurs! Discover how ChatGPT can help you write engaging and informative blog posts, social media posts, titles, and much more. This cutting-edge AI technology is helping horse business owners like you stay ahead of the curve and grow their businesses in new and exciting ways. Tune in now to learn more![The above show notes were generated using ChatGPT.]--Resources Mentioned in This Episode:+ ChatGPT+ MidJourney - How To Use+ CapSho for PodcastersFor the complete show notes, visit theleadlinepodcast.com/51.--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
#50 - Anne Dolin (The Infused Equestrian) shares her personal journey of doing it scared; how she's learned to overcome self-doubt while growing her brand of therapeutic, toxin-free equine grooming and equestrian products. In this episode, Anne dives into strategies for pushing past fear, building resilience, and embracing risk-taking as an entrepreneur. Connect with The Infused Equestrian:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/50.--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!--Support the show
#49 - A business partnership can often be compared to a marriage. From joint decision-making, to sharing finances, to finding ways to compromise during a disagreement, a business partnership isn't for everyone.If you're thinking about going into business with a partner, you'd best be prepared to spend a LOT of time with one another. Redingote Equestrian co-owners Connie DeMaio and Allison Malenfant join The Leadline to share their advice on finding (and keeping!) a great business partner who will be in it with you for the long haul.Connect with Redingote Equestrian:+ Website+ Instagram+ Facebook+ Fits RidingFor the complete show notes, visit theleadlinepodcast.com/49.--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!--Support the show
#48 - Thinking about buying a horse business? It might be easier than you realize.Iron Horse Animal Health Products is an equine and livestock supplements company that offers quality nutritional products for equines and other four-legged friends. Originally founded in 1967 by Vietnam War vet and veterinarian, Dr. David Swaney, Sierra Seidner and her husband Ben purchased the equine health brand in July 2021 to ensure that the great products so many people love would continue on beyond Dr. Swaney's retirement.In episode 48, you'll get a behind-the-scenes look into Sierra's business negotiations and why she and her husband decided to purchase an established horse business versus starting from scratch on their own.Connect with Iron Horse Animal Products:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/48.Support the show
#47 - Have you ever wondered what it’s like to drive the Bootmobile for L.L.Bean? In this episode, Mandee is going to share her experience going on a four-month-long tour with L.L.Bean along the East Coast. She’ll give an inside look at the job, share about what it took to temporarily step away from her business, and the lessons she learned along the way that every business owner needs to know! SEGMENT MARKERS: • 2:35-6:13 How Mandee got plugged in with LLBean• 6:13-11:37 Why she pursued this new opportunity.• 11:37-13:08 The emotions of leaving to do something new.• 13:08-17:22 The Bootmobile tour experience.• 17:22-19:14 Running a business while on the road.• 19:14-25:42 Outsourcing, prioritizing tasks, and doing a cost-benefit analysis.• 25:42-26:46 Will this opportunity happen again? Mentioned Resources:http://llbean.com FULL SHOW NOTES:theleadlinepodcast.com/47Support the show
#46 - TikTok is one of the hottest social media platforms available. But should you be using it for your business and if so, how do you make it work to your advantage?Tamie Old, a TikTok coach and founder of The House of Gentry fashion boutique, joins us to talk about why she believes that if you aren’t using TikTok to grow your business, you’re missing out.Having hit 100,000 followers, Tamie knows exactly what it takes to attract the right audience to your business through video content. She shares how TikTok has helped her grow her online boutique exponentially, as well as breaks down a must-have strategy, the current algorithm, and how anyone - even your grandma - can find success. Connect with Tamie Old:+ Website+ Instagram+ Facebook+ TikTokFor the complete show notes, visit theleadlinepodcast.com/46.Support the show
#45 - Melanie Walton created Zero Proof Horse Treats by combining two of her great loves - cocktails, and horses! Her cocktail-themed horse treats are made with distillers' grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust. Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, and how she’s managed to successfully get it into 24 different states after being in business for less than a year. She also shares tips about how to be confident in your selling skills, best practices for getting your product into retail stores, and how to set your pricing to be competitive, yet profitable. Connect with Zero Proof Horse Treats:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/45.Support the show
#44 - Michael and Kelsey Gascon are two outstanding equine professionals that also make one amazing power couple. Together, they’ve meshed both of their careers and now manage multiple streams of revenue at Gascon Horsemanship, including clinics, retreats, internships, and more! In this episode, Michael and Kelsey share what it’s like combining two worlds of the equine industry into one enveloping business. They also touch on the effects it’s had on their work/life balance, as well as tips they’ve learned along the way to continue growing a business that’s intentionally aligned with their lifestyle.You will love hearing about their journey and the advice they have to share about diversifying your business. Whether you’re a seasoned entrepreneur, or just getting started, there’s a lesson in it for you!Connect with Gascon Horsemanship:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/44.Support the show
#43 - Diana Bezdedeanu is a twenty-year-old equine professional from Massachusetts and the owner of Horses Offering People Education. She also happens to be the youngest certified equine facilitated practitioner through The Herd Institute.In this episode, Diana shares what it’s been like to start her business at such a young age and how she’s handled questioning from others who were skeptical, among other obstacles she’s had to overcome to get her business started. Whether you’re a young student or a parent with an aspiring business owner, Diana’s story is inspiring and offers great advice for all!Connect with Diana Bezdedeanu:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/43.-------------Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.Support the show
#42 - Looking to boost your income with a side hustle?Ashley Peterson, Gwyn Roberts, Madison Tillman, and Sally Batton share how they've pursued their own version of a side hustle, doing what they enjoy to make a living. Learn how each got started in their business, the startup costs incurred, and what the expected pay rate might be. If you’ve been looking for ways to boost your bank account balance, take a listen to find out if one of these side hustle options could be for you!SEGMENT MARKERS: • 2:28-10:07 Ashley Peterson - Professional AQHA Show Braider• 10:09-21:01 Gwynn Roberts - Pet Sitter• 21:02-29:05 Madison Tillman - EnviroEquine Customer Service Rep• 29:08-39:43 Sally Batton - Expert witness for equine and equestrian law casesSally Batton, Expert Witness:+ Instagram+ Facebook+ Website Gwynn Roberts, Pet Sitter:+ FacebookAshley Peterson, Professional Braider:+ InstagramMadison Tillman, EnviroEquine Rep:+ Instagram+ WebsiteFor the complete show notes, visit theleadlinepodcast.com/42.Support the show
#41 - Businesses aren’t just about making sales, they can also be about creating a legacy that lives on for years to come - even when you’re gone. Siblings Angela Jennings & Bobby Williams share the story of their mom’s company, Guaranteed Horse Products, and what it’s been like continuing the family business she left behind in January 2021. We’ll chat about family legacy, inheriting a family-owned business, and why Angela and Bobby both chose to keep Guaranteed Horse Products operational in their mom’s absence. Tune in to hear this inspirational story of determination, remembrance, and life after the loss of a loved one.Connect with Guaranteed Horse Products:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/41.-------------Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.Support the show
#40 - They always say if you do what you love, it won’t feel like work. Cathy Woods is an experienced yoga teacher and life skills retreat leader, who definitely knows a thing or two about monetizing your passion. In this episode, she shares her insights on the many ways she’s been able to grow Cathy Woods Yoga and why she believes that running a business isn’t just about hard work, but also heart work. She’ll also talk about the importance of not being attached to the outcome when you’re in the process of planting seeds in the early stages of growth, and how this practice will help you in your entrepreneurial journey. Connect with Cathy Woods Yoga:+ Website+ Instagram+ FacebookFor the complete show notes, visit theleadlinepodcast.com/40.-------------Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.Support the show
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