Koyoti Small Business Podcast

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand?Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here:EmailWebsiteYoutubeInstagramPlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey.For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're importantBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey.For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: The first step in establishing your brand, establishing what you THINK your brand is going to represent. Listen to why this is a crucial first step and how this helps to set up your branding journeyBuilding a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business PodcastFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: How we got into branding, and some small businesses are totally conquering brand marketing! Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're talking about? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

We've got loads of stuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventurePlease help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

Just some reflections as the second season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 3 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

Marketing can be daunting. At the end of the day, marketing takes a combination of time, and money. Both of which, are resource scarcities that small business operators face. So if you’re going to be allocating resources, invest in your brand. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here! Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

In the digital age, the phrase 'content is king' rings ever more true. Here to chat with us about how to incorporate blogging into your marketing strategy is Lacy Boggs, the owner and founder of The Content Direction Agency. Want to learn more? Reach Lacy here:WebsiteEmailInstagramFacebookCheck out the Ace Stone Marketing Detective Podcast: Click hereBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

We've talked about the benefits of writing a book. Our chat with Craig Colby, the owner and founder of Colbyvision is a brilliant example of how writing a book isn't just a great way to position yourself as an authority, but also a wonderful example of Value Marketing. Join us, as Craig shares some insight into his process and journey publishing his book ALL CAPS. Have questions? Reach Craig here:EmailWebsiteALL CAPS InstagramBUY THE BOOK HEREBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

Ever wonder how authors hit number 1 on Amazon or the New York Times Best Seller list? Here to chat with us about crafting an award winning book is Michelle Vandepas, owner and founder of GracePoint Publishing.Want to learn more? Reach Michelle here:WebsiteEmailTelephoneFacebookInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

How might a company's storytelling change as it grows? Where are you in your storytelling? Here to chat with us about helping you to craft your story is Mellissa Tong, owner and founder of Duck Punk Productions. Want to learn more? Reach Mellissa here:EmailWebsiteInstagram (personal)Instagram (Duck Punk Productions)PhoneBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

All the world's a stage. And in the world of brand messaging, it's easy to lose sight of what role we play when framing our copy. Here to chat with us about how to use Storybrand to help frame your business, is Charles McFarland, a Storybrand Guide and the owner of Theatre of Commerce.Want to learn more? Reach Charles here:EmailWebsitePhoneLinkedinTwitterBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

The value of the website is often overlooked. Here to chat with us about how to properly utilise your website, is James Hipkin, owner of inn8ly.com, and a marketing expert with over 40 years experience.EmailWebsiteLinkedinInstagramFacebookTwitterBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

There are over 500,000 active podcasts out there. But it's still a great medium for Brand Marketing. Chatting with us about some of the nuances to creating your podcast, is Matt Cheney, a BAFTA nominated, Emmy award winning sound expert, and founder of KULT Media.Want to learn more? Reach Matt here:EmailWebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

When people think of Branding, one area that is often overlooked, is Human Resources. Here to talk to us about how small business owners should incorporate HR into their business, is Darryl Dioso, one of the co-owners of HR4U.workWant to learn more? Reach Darryl here:EmailWebsiteInstagramBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!

It's time with bring the sales process into the 21st Century isn't it? Here to chat with us today about how to automate the sales process, or at the very least a part of it, is Claire Claxton; owner of Simplistic Data in the UK. Want to learn more?Reach Claire here:EmailWebsiteFacebookLinkedinBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click hereFor more information about Koyoti, please visit: www.koyoti.comHave questions or comments about what we're doing? Email us here!