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The Inbound Lab Podcast Network is a marketing podcast that focuses on 3 streams hosted by Derek Hovinga, Owner and Inbound Marketing Strategist at The Inbound Lab.Tune in every Thursday to get one of 3 different streams:1) The Client's Side Podcast: A podcast where in-house marketing and business owners come on to talk about their experience working with external creative firms.2) The Marketing SIliloquy: Musings from a marketing solopreneur.3) Creator Cocktail Hour: Where different creators come on to talk about their approach to content creation.
44 Episodes
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Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers.Podcast powered by The Inbound LabHost: Derek HovingaGuest: Hafiz MithaThe Inbound Lab Podcast Network is Powered by The Inbound Lab
![[MUST LISTEN] Getting Buy-In for Your DEI Program with Mikiko Van Horn from Formidable PR](https://storage.buzzsprout.com/variants/ny7roaid61secod385tyshyr4cb8/60854458c4d1acdf4e1c2f79c4137142d85d78e379bdafbd69bd34c85f5819ad.jpg "[MUST LISTEN] Getting Buy-In for Your DEI Program with Mikiko Van Horn from Formidable PR")
This is a must listen episode where we talk about diversity, equity and inclusion.We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line.The Podcast is Powered by The Inbound LabHost: Derek HovingaGuest: Mikiko Van HornThe Inbound Lab Podcast Network is Powered by The Inbound Lab
Mike Morrison is a social media expert and also runs the largest marketing conferences in Canada called Social West and Social East. He comes on the podcast to give us a behind-the-scenes look at how to run a successful podcast and what vendors and sponsors can do to make things easier for him.This podcast is powered by The Inbound LabHost: Derek HovingaGuest: Mike MorrisonThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this edition of The Client's Side Podcast, I re-purpose some of the best content that explains why a marketing tactic like content marketing creates long-term value for your business.Host: Derek HovingaPowered by The Inbound LabThe Inbound Lab Podcast Network is Powered by The Inbound Lab
I recently hosted a webinar for The Calgary Marketing Association to discuss Lead Generation and some of the miseducation there is around this category.I discuss things like:how to get started?what metrics to track?the issues I currently see right now in the sales and marketing departmentand, the mistakes I've seen many businesses make when working on a lead generation strategy.Host: Derek HovingaThis podcast is powered by The Inbound LabThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, Amanda Au, Marketing and Communications Lead at Startup TNT comes on to talk about how she's helping startups become aware of their brand and also providing businesses with marketing advice as well.Host: Derek HovingaGuest: Amanda AuThis podcast is powered by The Inbound Lab.The Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, I go through the basics of what Inbound Marketing is all about.Host: Derek HovingaPodcast powered by The Inbound LabThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, I had Samantha Beck from Phillips Brewing & Malting come on to talk about the joys of beverage marketing. We talk about her experience with multiple external agencies at once and how critical it is that all agencies must work together to achieve business goals.This podcast is powered by The Inbound LabHost: Derek HovingaGuest: Samantha BeckThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, Santana from ZGM Modern Marketing Partners comes on and we vent about the way LinkedIn has been used by sales and marketing teams lately.The podcast is powered by The Inbound Lab.The Inbound Lab Podcast Network is Powered by The Inbound Lab
I had a fantastic time being on the Content Callout podcast with Kayla that I had to BEG her to come on to The Client's Side Podcast.On this podcast, we talk about B2B Content Marketing.Check out the Content Callout podcast and connect with Kayla on LinkedIn.The podcast is powered by The Inbound LabThe Inbound Lab Podcast Network is Powered by The Inbound Lab
Season 2 starts with Cordell Vos from Calgary Co-Op. Cordell comes on to talk about Retail Marketing and all of the intricacies involved in it. Host: Derek Hovinga from The Inbound LabGuest: Cordell Vos from Calgary Co-OpThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, I talk about my first experience writing a blog through Artificial Intelligence.This podcast is brought to you by The Inbound Laband hosted by Derek HovingaThe Inbound Lab Podcast Network is Powered by The Inbound Lab
To celebrate the 10th episode milestone of The Client's Side Podcast, host Derek Hovinga decided to do an "Ask Me Anything" episode to answer questions collected from an Instagram poll.Hope you enjoy it!The Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, Chad Neufeld, Sr. Product Marketing Manager at Chaordix, comes on to talk about his experience building a new website for his company.We also play an impromptu game of "Word Association"This podcast is brought to you by The Inbound LabHost: Derek HovingaGuest: Chad Neufeld, Sr. Product Marketing Manager at ChaordixThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, Ho Son comes on to talk about how Telescope Inc helped American Idol pick America's favorite singer. We also discuss how working in a business development role helped him become a better marketer.This podcast is brought to you by The Inbound LabHost: Derek HovingaGuest: Ho Son, Marketing Manager at Telescope Inc.The Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, Claire Masikewich comes on to talk about the similarities and differences between B2B and B2C marketing. We also discuss what makes a great client/agency relationship and her experience riding in an ambulance.This podcast is brought to you by The Inbound LabHost: Derek HovingaGuest: Claire MasikewichThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, we talk about health and fitness marketing. . .during a pandemic.Juan Delgado is the Marketing Manager for the Health and Fitness division at YMCA of Greater Toronto. We talk about the constant changes in messaging due to the constant changing of restrictions in Ontario.This episode is brought to you by The Inbound Lab.Host: Derek HovingaGuest: Juan DelgadoThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, I interview Josh Wong and Rebecca Zahn from RGB Cannabis. We talk about running a business in the Cannabis Industry and the limitations they have on marketing.The information provided and views expressed through this podcast is for educational and informational purposes only. Please enjoy cannabis responsibly. Host: Derek HovingaGuests: Josh Wong and Rebecca Zahn from RGB CannabisThis episode brought to you by The Inbound LabThe Inbound Lab Podcast Network is Powered by The Inbound Lab
In this episode, I invited Sarah "Sociables" Hovind to come on to talk about influencer marketing. We have a few laughs and discuss how to approach influencers to advocate for your brand.Follow Sarah Sociables on Instagram at @sarah.sociables and @yyc.sociablesThis podcast brought to you by The Inbound Lab.The Inbound Lab Podcast Network is Powered by The Inbound Lab
Rob Park is the Chief Operating Officer of Helcim and he comes onto the podcast to discuss how living their purpose every day makes for a better customer experience.Show Notes:The Helcim culture book - The Way of the HelcimThis podcast is brought to you by and hosted by Derek Hovinga at The Inbound Lab.The Inbound Lab Podcast Network is Powered by The Inbound Lab
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