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Amplify Music Communities

Author: Rethink Next

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Music is changing locally around the world. Enjoy our Community Conversations with music leaders in cities, regions, and countries throughout 2021. And please get inspired from the panel sessions from the Amplify Music 2021 conference that we will roll out over the next few months. What is Amplify Music? Amplify Music began as a quick virtual conference in April 2021 to capture stories and challenges of local music early in the pandemic. We gathered 39 sessions of conversations across 25 hours in April. In April 2021, we gathered conversations back together for AM21. Please enjoy past recordings and the future Amplify Music Communities episodes.

This podcast was developed in part under grants from the U.S. Department of Education through its Center for International Business Education and Research at the University of Colorado Denver. This content does not necessarily represent the policies of the U.S. Department of Education.
34 Episodes
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The history of music runs deep in Nashville, TN. The city is known as the Music City and is well-known for live music performances, music festivals, and songwriting. Join us as we speak with two esteemed guests, Chris Cobb and Erin McAnally, about their unique music ecosystem and all that has happened over the past two years around the COVID pandemic.Speakers:Chris Cobb | Marathon Music Works; Special Events Plus; Sell Out Presents, LLC; National Independent Venue AssociationErin McAnally | Artists Rights AllianceInterviews were conducted by Amplify Music in July 2021. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
When we talk about the future, we tend to talk about anticipated demographic trends or tech-driven science fiction. Instead of a given set of Futures, what Futures can we intentionally build within and between our communities? What are our intentions of where we would like to take our music communities — and how do we get there?Speakers:Larry Miller | NYU Steinhardt; MusonomicsJim Griffin | Digital Rights, PexLena Ingwersen |  Music Cities Network; Hamburg Music Business AssociationMeng Ru Kuok | BandLab TechnologiesMichelle McKenzie | Urban Inclusion CommunityAudio recorded from Session 21 of our 2021 Amplify Music Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Northwest Arkansas is an up-and-coming, quickly growing music community. Join us as we speak with three leaders as they discuss the development of Northwest Arkansas and the impact the pandemic has had on the area. Northwest Arkansas has been a hidden gem only recently pushing to take its place on the world music and creative stage. Speakers: Anthony Ball |  Smoothman Music Production; Professional Drummer; Marketing Consultant Lia Uribe | Associate Professor at University of Arkansas; Principal Bassoon Troy Campbell | The House of Songs NWA; City of Songs TV Series; Collection Agency Films, LLC Thank you to the Creative Arkansas Community Hub & Exchange (CACHE) for sponsoring this episode!Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Rethinking Nightlife

Rethinking Nightlife

2021-10-0727:38

Music is part of nightlife, but the nightlife industries are a lot more than music. During the pandemic, nightlife was further challenged, including restaurants, hotels, bars, and other venues. For some cities, nightlife became daytime or just closed with curfews — and bubbled out into unpermitted events. Where do we want to go for robust local nightlife? For the nightlife industries, what practical actions and strategies are needed and planned for recovery?Speakers:Michael Fichman | University of Pennsylvania; Urban Spatial Analysis; Solway Music, LLC Scott Plusquellec | Office of Film and Music, City of Seattle Mike Bell | The New Colossus Festival; Lorimer Beacon Tara Duvivier |  Pratt Center for Community DevelopmentAudio recorded from Session 27 of our 2021 Amplify Music Virtual ConferenceSupport the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Rethinking Music Jobs

Rethinking Music Jobs

2021-10-0526:13

In recovery, will careers and jobs look the same as before? Will there be new pathways or barriers in how we work together and what resources/assets are needed for live and recorded music? How might music and music industry college programs and continuing education change? Where will music jobs be? And will the jobs of the future look the same — or do we have a big bout of retraining ahead for the new-er music industries in cities across the world?Speakers:Armen Shaomian | Music and Entertainment Industry Educators Association (MEIEA), University of South Carolina Emily White | Collective Entertainment, #iVotedNancy Tarr | Well Dunn Tamar Kaprelian | Nvak Collective, Nvak FoundationAudio recorded from Session 25 of our 2021 Amplify Music Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
As we return, we’re planning for unknown density, relationships with global touring, large vs small venue booking, increased costs, unknown appetites for tickets — what will the futures of live events be in the longer run, 2022 and beyond? Will the experiences change? Will concentrations of ownership change?Speakers:Eric Gilbert | Treefort Music FestivalBen Johnson | Department of Cultural Affairs, City of Los AngelesLaura Wilson | Bohemian FoundationElia Mssawir | Big Beards EntertainmentThank you to the Creative Arkansas Community Hub and Exchange (CACHE) for sponsoring this session.Audio recorded from Session 22 of our 2021 Amplify Music Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Our communities around the world have been challenged over the past year. How will we and can we rebuild? Our panelists will share potential strategies to begin to rebuild sociability, local nighttime economies, and music sectors within our communities.Speakers:Kim Wangler | Appalachian State University; College Music Society; Split Rail Records; MEIEA Jim Peters | Responsible Hospitality Institute Matthew Ché Kowal | Majestic CollaborationsMerlijn Poolman | Nightmayor of Groningen; Gateway to China; COSIMO FoundationNurit Siegel Smith |Music Forward Foundation Audio was recorded from Session 19 of our 2021 Amplify Music Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
A panel of Gen-Zers will share their desires, fears, and what they are thinking about music and the music business. What is the job outlook? Are they going to go back to shows quickly or wait? What about festivals? What are younger fans and community members wanting and seeing in this live-recovery era?Speakers:Storm Gloor | Associate Professor, Music and Entertainment StudiesSydney Peters | Citrusfest; Johnny Carson Center for Emerging Media ArtsEdwina Maben | CU Denver; Youth on RecordCelia Thomson | Musical Bridges Around the World; University of Texas, San AntonioWeiler Harmon | Brick City Records; Ohio UniversityAudio recorded from Session 16 of our 2021 Amplify Music Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
How can we rebuild arts organizations this year? Many arts organizations were cobbled or crippled in the past year. How can we help these organizations rebuild in a changing environment? What has been successful in various regions and spaces? How can your organization find healing pathways and kindred spirits?Speakers:Kate Durio | CEO, North America, Sound DiplomacyMatthew Che Kowal | Co-Founder and President, Majestic CollaborationsMollie Quinilin-Hayes | Arts Consultant; Member, Alternate ROOTSAudio recorded from Session 09 of our 2021 Amplify Music Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Music enhances social and emotional wellness within a city. The disappearance of live music venues pushed people into singing from their balconies and porches in different regions across the creative shutdown. What will the role of music continue to be in our civic and emotional recovery from the pandemic and beyond? How will music be part of the healing future?Speakers:Meara McLaughlin | Executive Director, MusicPortlandKen Veerman | Strategic consultant for cultural venues and organizationsLaura Hutfless | Co-Founder, FlyteVu; Member, The Female Founder Collective; Board Member, The Onsite FoundationShannon Daut | Manager of Cultural Affairs, City of Santa MonicaAudio recorded from Session 18 of our 2021 Amplify Music Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Where do we want to live if we have our choices? And where do we want to engage with music if we’re working and living in a hybrid or remote work world? Not all of us changed locations, but Central Business Districts are struggling with their futures and suburbs in many cities are the new normal. What does all of this do to permanently impact city centers and in many cases the locations of our music venues and city festivals? This session will discuss the past year’s transformations of city centers and suburbs.Speakers:Adam Behr | Director, Live Music Exchange; Senior Lecturer in Contemporary and Popular Music at the International Centre for Music Studies, Newcastle UniversityElizabeth Cawein | Founder, Music Export Memphis; CEO & Founder, Signal Flow PR, Adj. Prof., Rhodes CollegeElizabeth Currid-Halkett | James Irvine Chair, Urban and Regional Planning, Sol Price School of Public Policy, University of Southern California Kwende Kefentse | Executive Director, CKCU; Creative Director / General Manager, TIMEKODETheo Ellis | Founder, ProSound Media; VP Industry Partnerships, Digital CurrensyAudio recorded from Session 11 of our 2021 Amplify Music Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
What a year in terms of buying and selling of music companies, despite the uncertainty and turmoil! Whole portfolios of music rights and entire companies have been rapidly being bought and sold. What will be the drivers for funding and acquisitions in the future? How are these acquisitions changing the music industry? We will discuss the basics behind how catalogs are valued, the importance of owning your own IP, and trends in global music finance.Speakers:Amy Baker | Co-Founder, Winston BakerAnthony Martini | CEO, Royalty Exchange; Founder, Commission Vickie Nauman | Founder, CrossBorderWorks Consulting & AdvisingAudio recorded from Session 14 of our 2021 Amplify Music Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Government funding became a key factor in local venues and artists’ lives last year. Different cities, counties, and countries reacted differently — and had different infrastructures already in place or were entirely missing. Our guests will share stories of working with various government entities and how those relationships have changed over the past year — and where we need those relationships to continue to transform.Speakers:Mark Davyd | CEO, Music Venue Trust UK; Owner, Tunbridge Wells Forum; Music Supervisor, OutstandingMichael Bracy | President, Music Policy Forum; Partner, Bracy Tucker BrownSipho Sithole | Director, Afrocentric Agency; Research Fellow, University of Johannesburg,Audio was recorded from Session 07 of our 2021 Amplify Music Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
We have asked extensively in the past year: what is the role of live music and music communities in our healthy cities and society? Music has found its way into all of our digital pores and spaces, and we’ve fought for its funding in the offices of government. Have we changed or made more visible the role of music in media and civil society? Do we want to change this in our moves ahead? What social roles and awareness do we need and want to change in music’s futures?Speakers:Gigi Johnson | Maremel Institute; UCLA Herb Alpert School of MusicLaura Clark | Music Forward FoundationDiana Raiselis | Alexander von Humboldt Foundation; VibeLabKevin Erickson | Future of Music CoalitionAudio recorded from Session 29 of our Amplify Music Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
In the past year, both live music and tourism took a hit — so cities that held both were doubly damaged. How will music tourism change in a post-pandemic world? What does a healthy music tourism city look like going forward? Do we want or need to redesign our expectations, policies, and social systems?Speakers:David Hazan | DLH Strategic MarketingSaria Tourbah | Music Cities Events, Sound DiplomacyJocelyn Kane | Responsible Hospitality; City of CoachellaAudio recorded from Session 26 of our Amplify Music 2021 Virtual Conference. Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
2020 became a year of virtual creation and community. Will this stick as a permanent mode of creation and collaboration? What will this become in 2021 and beyond? Here we will discuss this challenge for creating in hybrid and virtual environments with a gathering of creators and composers.Speakers:Jeremy Peters | Wayne State University College; Quite Scientific RecordsJonathan McHugh | Song Stew EntertainmentRitnika Nayan | CD Baby, India; Music Gets Me High; Sri Aurobindo Centre for Arts & Communication; Sula FesNatasha Pasternak | UCLA Herb Alpert School of Music; Desert Dreams Creative; Women in Music; Jail Guitar DoorsRobert Singerman | LyricFind; SyncSummit; The Chile, Argentina, Brazil (CAB) A big thank you to LyricFind for sponsoring this session! Audio was recorded from Session 13 of our Amplify Music 2021 Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
We knew going into the pandemic that local musicians and venues usually lacked social support for healthcare, housing, and basic living and working support. Then the pandemic proved the challenges, and many communities then moved to step up. What will we expect and what have we built (or need to build) in our local communities to support creators, venues, and related industries? This session will look deeper into what makes local music so vital to a community’s support system. Over the next three years, how can our local sectors augment social safety nets for music creators all the related systems in need?Speakers:Nurit Siegel Smith | Music Forward FoundationRenard Bridgewater | Music and Culture Coalition of New OrleansElizabeth Stookey Sunde | Music to LifeSpencer Townshend Hughes | Music Minds Matter; The HollowAudio recorded from Session 24 of our Amplify Music 2021 Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
To many people, New Orleans is considered the birthplace of jazz as well as the festival capital of the world, celebrating every kind of music in different ways. The entire live music scene, however, took a hit as the COVID pandemic swept the nation. Join us as we meet with 3 leaders from the music industry in New Orleans as they discuss the recovery post-pandemic of their music community. Speakers:Rachel Shields | Greater New Orleans, Inc.Raj Smoove | DJ; The Gentilly AgencyReid Wick |  The Recording AcademyAudio recorded on 07.29.2021Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
This past year, we’ve seen NIVA and perhaps a dozen other new organizations bringing us together across sectors and geographies. We’ve seen political action around the globe get started or begin to move. We’ve seen new virtual festivals and gatherings. We’ve seen new virtual global organizations. What will we see in 2021 and beyond? Are we finding new ways of organizing in local music communities? Do we need organizations that don’t yet exist and that will emerge in recovery? Are there organizations we don’t need anymore?Speakers:Bryce Merrill | Bohemian FoundationLutz Leichsenring | Vibe LabJeremy Peters | Wayne State University CollegeShain Shapiro | Sound DiplomacySerona Elton | The Mechanical Licensing CollectiveAudio recorded from Session 28 of our Amplify Music 2021 Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
Last Spring, music education around the world suddenly went remote — or was severely disrupted at the very least. Many schools and educators pivoted and transformed how they taught music. Community education organizations already had pivoted in some cases and became global instead of just serving their local communities. Performers became online educators around the world, opening new doors and relationships. Will this continue in 2021? Will this five-years-of-change-in-one stick or transform expectations and global connections?Speakers:Frank Heuser | UCLA Alpert School of MusicMichelle Rocqet | Youth On RecordKelsey Smith | Young Musicians FoundationRichard Niles | American Society of Music Arrangers and ComposersAkira Nakano | LA Inception OrchestraAudio recorded from Session 10 of our Amplify Music 2021 Virtual Conference Support the show (https://www.paypal.com/donate/?cmd=_s-xclick&hosted_button_id=BYQ3KRYNDKEJS)
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