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Insights and trends relevant to stakeholder storytelling, branding, video production, photography, content marketing and edutainment hosted by the award-winning creative team at The Art of Storytelling Inc.
Your story. Our mission. Visit AOS to learn more:
https://www.theartofstorytelling.com
12 Episodes
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Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.Connect with Ruth: https://ca.linkedin.com/in/ruthbayConnect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/
Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice overs that connect the audience with the brand. Join us to explore some similarities in the strategy...
Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee - when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. Connect with Dan: https://www.linkedin.com/in/danielsiege...
In this episode Joel Mandelbaum takes us on his digital journey, from being a high school entrepreneur to selling his very successful transportation courier company to a competitor. That’s when his Aha! moment happened, his competitor knew more than him about digital marketing and Joel was being left behind. Joel now acts as a "Digital Sherpa" to guide business owners through the modern marketing landscape with confidence while successfully moving their brands forward. Now the most rewarding ...
In this episode we talk with Parm Chohan of Conquer Leadership. He works with aspiring and established leaders to optimize peak performance through leadership development, team building and coaching. We discusses why your Mission, Vision and Values are so important to serve as a framework for decision making, and why communication is the first building block to leadership. We being it home with having a clear picture of your vision and values and being able to communicate that through your st...
Miranda and Jessica cover the gamut of content for various social media platforms.The nurture… the nurture element of like using LinkedIn or emails is really big because if you’re high ticket, they’re not going to buy. They’re going to need maybe like 10 to 20 touchpoints with you. They’re going to need case studies. So this is where the repurposing comes in, right? You have that video shoot from Miranda. Now what do we do with it? We’re going to make we’re going to make short video clips to ...
Welcome back to our Video Storytelling for Community Engagement podcast. Today Miranda talks with the participants of our "Invisible in the Hills" pilot episode produced for Stories for Caregivers, Funded by Telus. And we celebrate Autism Awareness Month. We chat with Vivian, the parent and primary caregiver for her autistic son, Solomon; Breanne from Fiddlehead Care Farm that offers therapeutic support and where Solomon spends his summer camp time; and Jane from the Ontario Caregiver Or...
Welcome back. This is a recording of the panel discussion from the online premiere of Between Worlds. You'll hear from surfer, life coach and Aloha Award recipient Chris Dennis, Director of the film James O'Connor and Kacie Gonzalez and Duane Kenny, who were part of the dedicated team of brave people who brought Chris's story to the big screen and really opened the door on his journey into mentorship, philanthropy and surf therapy.This is one of the most lively discussions you'll hear about c...
Join us as we explore the power of content with our special guest and friend Andrew James, co-founder of STREAMS Community Hub in Shelburne Ontario.Well, at the end of the day, whether you're selling a product or providing a service, real connects to real, heart connects to heart. And if you can just open your heart and share truth, it will connect with somebody. It will resonate with somebody.And if that honesty and truth coming from a sincere and honest place can connect with somebody else,...
Listen to the panel discussion from the online Premiere of The Edge | Bruce Anderson - Natural Humanship. This project quickly evolved from a short video promo to an award winning documentary on humans as stewards of the earth.From Video Promos to...Award-Winning FilmsContent StrategyNatural HumanshipFeaturing:Hugh BlancJames O’ConnorBruce AndersonHosted by Julianne NealI met Bruce once briefly in Trinidad working. I was actually now taking a look at the film which was actually filming and so...
Join the AOS team to begin exploring the world of content strategy - and where stakeholder storytelling fits in to the plan.Introduction to Content StrategyStakeholder StorytellingCommunity Voices and EndorsementsFeaturing:Hugh BlancJames O'ConnorHosted by Julianne NealI said to somebody the other day. Content strategy is basically just like a business plan. People say "yes, content... but noise!" and the answer to that really is looking at your values and looking at what you really stand for...
Explore 15 years at The Art of Storytelling Inc. helping businesses find and tell their stories. Video and photography productionCommunicationsUser generated contentAOS Content Cloud AppThe future of storytellingInsights from AOS' foundersFeaturing: Miranda O’Connor, James O’ConnorHosted by: Julianne NealWe’ve kind of settled on this niche because we know that this is what gives us our greatest joy is helping people to discover their stories, and I think a lot of video production compani...
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