Get More Students

The Get More Students podcast is celebrating its 64th episode, marking the end of a fantastic two-and-a-half-year journey. We've grown, learned from our wonderful guests, and explored the world of marketing for language education and tutoring. Join us as we take a trip down memory lane, starting in April 2021 during global lockdowns. Plus, we're thrilled to announce Alex Asher's Language Leaders new podcast and share what's next for Herbert.

Do you want to sell more language courses to businesses? Marketing and selling B2B is so different from selling direct to consumer, so you won’t want to miss this episode. In this episode, Alex and Herbert provide practical tips and strategies for successfully marketing your corporate language training courses to companies. Listen in, and don’t forget to hit that subscribe button now to stay up-to-date with the latest episodes.

Are you curious about how AI is changing the language education marketing business?  In this session,  part of the Education Marketing Collective webinar,  we navigate the evolving landscape of language education marketing through the lens of AI technology.  Our host, Alex Asher, will be joined by marketing expert Korinne Algie to discuss how AI can improve marketing strategies and enhance student engagement, resulting in greater success. Tune in to discover how innovative approaches can revolutionize the promotion and experience of your language education business. 

How did a startup grow from zero to a global virtual school with 23 staff in just 18 months? In this episode, Herbert and Alex talk with  edupreneur, Syd Femtinos about UK Virtual School Syd has been tutoring mathematics and science for 12 years. At the start of 2020, when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school focused on supporting homeschooling families wanting to follow the British curriculum. The business has gone from strength to strength, and Syd’s clever, clear, effective branding has been a strong contributor to that success. Listen in to this episode of the ‘Get More Students’ podcast and learn how to build a name, a brand and a legacy.  

Discover the revolutionary possibilities of AI image generation for your language business in this enlightening episode. Join us as we unravel the mysteries of AI with expert Rob O’Shaughnessy. Known for his innovative work with AI tools like Midjourney, Rob will guide us through creating vivid, realistic visuals that captivate your audience without straining your finances. Together, we’ll delve into practical strategies and easy-to-apply techniques, turning this advanced technology into a user-friendly tool for your marketing needs. Imagine developing captivating language learning materials or crafting a consistent, appealing brand identity across all your campaigns. Join Alex and Rob as they demystify AI and turn it into a powerful yet simple tool to enhance your marketing efforts.

Summer can bring both opportunities and challenges for your business's growth. In this episode, Herbert and Alex share insights on why offering a summer program could be beneficial for your tutoring business and provide tips on how to market it effectively. Listening to this episode can help you attract more students and maintain customer loyalty throughout the summer. Tune in now to learn how to maximize your business's potential during this season.

If your language business has grown, your marketing strategies need to grow with it. In this episode, we tackle the big question: What are the best ways to market a larger language business? Join Alex (CEO of LearnCube), Herbert (Founder of LURN Media) and our special guest, Korinne Algie (content marketing expert), to discover smart tactics, fresh ideas, and top tips for growing language enterprises. Don’t miss out on this unique episode, and remember to hit that subscribe button so you never miss a beat.

In the race to attract more students, are language and education companies falling into the trap of hype over substance when it comes to technology? It’s a delicate balance: exciting tech advancements must also solve real problems, enhancing the learning experience or offering more innovative, faster educational outcomes. In our upcoming episode, Alex Asher, co-host of Get More Students and co-author of the LangTech book, provides invaluable insights into this conundrum. He introduces a transformative product development framework called the PP-PS Framework, designed to bring pedagogical excellence and profitability to the forefront. Joining Alex is our panel of seasoned experts: Herbert Gerzer of LURN Media, Korinne Algie of korinnealgie.com, Rob Szabó, VP of Learning Sciences at Learnship, Brian Kantt, Co-founder of Iboux and co-author of the LangTech book, and Miriam Plieninger, an experienced Edtech consultant formerly with Babbel. This in-depth discussion will guide you in implementing technology effectively, turning it into a true advantage in marketing your language education services. Don’t miss out on this enlightening episode. Hit that subscribe button, and let’s journey together on the path to tech-infused success.

Are you finding it hard to attract new corporate clients for your language school or language services? You’re not alone. Reaching out to corporate clients can be a challenging process, but it’s not nearly as hard as you might think. Are you seeking practical methods to acquire new corporate clients for your language business? You’re in the right place. In this episode, we sit down with Nicola Lutz, founder of No Fluff and a seasoned pro in growing sales for language businesses. Nicola will share her top five strategies for finding new clients, strategies she’s tested and honed over her 30-year career: Engaging Previous Clients Using Client Referrals Networking Locally Making the Most of LinkedIn Attending Conferences & Tradeshows So, whether you’re just starting out or looking to scale your language business, this episode is your treasure map to new corporate language clients. Play it now and hit that subscribe button to ensure you don’t miss out on future business-expanding episodes.

Discover the secrets of starting your own thriving online tutoring business in this engaging episode. Explore the following essential elements to make informed choices: Strategy development, encompassing vision, mission, and core values. Enhancing delivery methods and ensuring an outstanding customer experience. Crafting an effective pricing strategy. Establishing a strong market position and defining your unique selling proposition (USP). Leveraging technology to drive success and uncover additional insights. Don't miss out! Subscribe now to gain access to valuable knowledge that will attract a larger student base to your organization.

How does an English teacher from New Zealand, living in Brazil, start an online language school that went on to serve thousands of business professionals in Japan and around the world?  In this exclusive interview, founder Matthew Radich shares his inspiring journey of starting his own online language school, the challenges he faced along the way, and the lessons he learned. So get ready to be inspired and take notes, as we dive into the story behind The English Farm and the secrets to building a successful online language school. Listen in and don’t forget to hit that subscribe button now to stay up-to-date with the latest episodes.

Unleash your prospecting potential with community building! Dive into this riveting episode as we chat with Carrie McKinnon and Gabriella Kovacs, masterminds behind the International Language Coaching Association. Discover the secrets to assembling your tribe, measuring success, and picking the right platform to build your community. Listen in but don’t forget to hit that subscribe button now to stay up-to-date with the latest episodes.

Do you want to break into a new market in Europe? You won’t get far without understanding the governmental programs that subsidise training for individuals, whether that be the CPF in France or FUNDAE in Spain. Get ready to take notes because, in this episode, Alex and Herbert sit down with Catherine Aygen, the veteran corporate language training company owner who knows exactly how to navigate Europe’s funding systems for language subsidies. Catherine has been leading Aygen Training for over seven years and was even the founder of an entire community born out of frustration with navigating the CPF called “Independent teachers, trainers & formateurs in France”. If you want to succeed in accessing these funding systems, then this episode is a must-listen! Don’t forget to hit that subscribe button to stay up-to-date with the latest episodes.

What is the number 1 mistake that small language businesses make? The worst thing a small business can do when trying to compete with big players with big budgets is to fail to choose a niche. In this episode, we’ll help you identify which target market to focus on. This decision can make or break the success of your marketing efforts (and your business), and we’ll show you how to get it right. Whether you’re just starting out or looking to grow your business, this episode is a must-listen. Don’t forget to hit that subscribe button to stay up-to-date with the latest episodes.

Are you struggling to come up with fresh ideas for your language school's social media marketing? In this episode, Alex and Herbert explore the exciting world of ChatGPT and its application in social media marketing. Joined by expert ELT marketing consultant Gina Rodriguez, they share five proven prompts for social media success, perfect for language schools looking to boost their marketing efforts. Whether you're a language school owner or marketer or simply interested in the latest trends in AI and marketing, this episode is packed with insights, strategies, and practical advice Tune into this episode today and get more students tomorrow.  

Are you looking for practical strategies to boost your language business's sales and win more B2B clients? In this episode, we'll reveal 5 practical strategies to sell more effectively to businesses and organizations. Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English, who will share his expertise on selling corporate language and cultural training to businesses. If you're looking to sell your teaching service to companies, organizations, or schools, this episode is a must-listen. Don't miss out on this opportunity to learn from an industry expert. Hit the subscribe button now to stay updated with our latest episodes.

When was the last time you pulled out your business plan? Learn from two language schools' specific examples. In this episode, Alex and Herbert discuss applying "lean methodology" and using the "lean canvas" to explain and understand your business or product. You'll want to listen to this episode to uncover what makes your business tick and where to put your energy. Tune into this episode today and get more students tomorrow. P.S. Don't forget to hit the subscribe button.

Have you already worked out your marketing strategy for the year ahead? This episode is a replay of episode 33, where we share ideas, tips and advice about how to set an effective marketing strategy for a language or tutoring business. You'll want to listen to this episode if you want to learn the best practices around setting goals and how to turn your strategy into amazing results. Tune into this episode today and get more students tomorrow.

Chatbots aren't a new thing. But ChatGPT's surprisingly humanlike writing and confidence when answering complex questions have made it an overnight hit. In this episode, Alex and Herbert discuss the potential impact on the education industry, how we work and how to leverage it for your business. You'll want to listen to this episode if you want to stay on top of this new technology that will dominate headlines in 2023. P.S. Don't forget to hit the subscribe button.

What is the most important learning of this year? In this episode, Alex and Hebert reflect on what they’ve learned from the 16 guests we’ve had on the Get More Students podcast in 2022. You’ll want to listen to this episode if you want to get 25 episodes condensed into one. Tune into this episode today and get more students tomorrow. P.S. Don’t forget to hit the subscribe button.