Claim OwnershipPilates Business Podcast
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© 2024 Pilates Business Podcast
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A show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses.
From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.
169 Episodes
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Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio.You'll learn:The importance of understanding your ideal clientHow to create content that resonates with your target audienceTips for fostering a strong sense of community in your studioPlus,...
In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business. They delve into the importance of having the right systems in place and cultivating the correct mindset to achieve success. Andrea shares her unique acronym for what big thinkers do (T.R.U.S.T) and provides invaluable advice on how to transition ...
Feeling overwhelmed by your never-ending to-do list? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time. Learn how to identify your priorities, schedule your blocks, and overcome common challenges to achieve increased focus, reduced stress, and a better work-life balance. Tune in and discover how time bl...
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with experienced and passionate Pilates teacher, Jen Ruggiero. Jen shares her journey from dancer to Pilates teacher and the business owner of 'The Pilates Movement NYC'. The episode delves into Jen's unique approach to teaching Pilates, how she mentors her team, and her experiences navigating her business through the COVID-19 pandemic. Tune into The Pilates Business Podcast to gain insights into Jen's s...
Feeling invisible? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your studio from a hidden gem to a local landmark.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Ins...
This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage, discusses general vs. professional policies, and clarifies coverage for independent contractors and employees. Learn about unique considerations for the wellness industry, including cyber liability, the use of ...
Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. Learn how to optimize your pricing, leverage technology, upsell strategically, and retain loyal clients to achieve the financial freedom you deserve.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS ...
Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those new clients rolling in. Discover tips for creating valuable content, engaging with your audience on social media, and streamlining your ma...
Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market saturation and pricing pressures.Discover the Art of Client Retention and gain the tools you need to build a loyal fan base and ensure your stud...
In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds light on the challenges she faced in navigating the changes in the industry, including the transition from independent contractors to employees....
Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming. Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them successfully, and overcoming common challenges. Discover inspiring examples and gain the tools you need to breathe new life into your studio...
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer. Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor. She discusses her passion for making Pilates more accessible and her dedication to improving the quality of life for everyone. Join Seran and Melissa as they explore the process...
In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance. From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundproofing and use of space, Seran dives deep into the elements that make a fitness studio not just appealing, but also profitable. She emphasizes...
In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness. This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into how effective storytelling and strong media relationships can transform your studio's narrative. From the significance of PR in enhancing stu...
What does 2024 have in store?We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focusIn this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract the right clients. Discover how to develop compelling marketing messaging that sets you apart from the competition, create unique experiences for your ...
In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast. They delve into the world of running a studio business and the journey of growing it while wearing multiple hats. Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're a fitness professional looking for inspiration and practical advice, this episode is a must-li...
In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio management data can transform client experiences to powerful retention tools. Learn about the critical retention metrics that can guide your ...
In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation. You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery. Tune in to this episode to unlock the secrets of sustainable growth and community-building!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instag...
In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios. The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for studio success. GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤...
In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry. Discover the importance of innovation, digital positioning, systems, and creating personalized client experiences. Learn more about WRKOUT HERE: https://www.wrkout.c...
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