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Pilates Business Podcast

Author: Seran Glanfield

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A show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses.

From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.

164 Episodes
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This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios.  Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage,  discusses general vs. professional policies, and clarifies coverage for independent contractors and employees. Learn about  unique considerations for the wellness industry, including cyber liability, the use of waivers and participant accident coverage. Don't miss insights on  reviewing your policy for changing needs and ensuring your studio is protected against business interruptions or property damage. 🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. Learn how to optimize your pricing, leverage technology, upsell strategically, and retain loyal clients to achieve the financial freedom you deserve.🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those new clients rolling in. Discover tips for creating valuable content, engaging with your audience on social media, and streamlining your marketing efforts with the right tools.🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market saturation and pricing pressures.Discover the Art of Client Retention and gain the tools you need to build a loyal fan base and ensure your studio thrives!🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds light on the challenges she faced in navigating the changes in the industry, including the transition from independent contractors to employees. This episode is a goldmine of information for anyone looking to improve their strength, balance, and flexibility while also delving into the business side of Pilates. Tune in to learn more about Jackie's innovative approach to Pilates, her tips for time management, and her views on the importance of creativity and problem-solving in running a successful Pilates business.@goodcitizenla @goodbodypilateshttps://www.goodbodypilates.com/https://www.goodcitizenla.com/🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming. Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them successfully, and overcoming common challenges. Discover inspiring examples and gain the tools you need to breathe new life into your studio and become the go-to destination for exciting Pilates experiences!🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer. Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor. She discusses her passion for making Pilates more accessible and her dedication to improving the quality of life for everyone. Join Seran and Melissa as they explore the process of designing and manufacturing Pilates equipment, the challenges faced by entrepreneurs in the fitness industry, and the evolution of Pilates in recent years. Don't miss out on this insightful episode!Learn more at: https://www.framefitness.com🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance. From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundproofing and use of space, Seran dives deep into the elements that make a fitness studio not just appealing, but also profitable. She emphasizes the significance of mood-boosting lighting, color schemes that strengthen brand identity, and the undeniable power of social media appeal through photo-friendly zones. Whether you're looking to refine your studio's design or elevate its operational efficiency, this episode is packed with strategies to help you achieve your goals.🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness. This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into how effective storytelling and strong media relationships can transform your studio's narrative. From the significance of PR in enhancing studio credibility to the nuances of engaging with media professionals, this episode covers it all. Whether you're a brick-and-mortar establishment or a digital platform, these insights are key to expanding your influence and establishing your brand as an industry leader. Tune in to learn how to craft a compelling brand story and harness the power of PR to elevate your fitness studio in a competitive market.Connect with Candice at www.frenchpresspr.com🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
What does 2024 have in store?We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focusIn this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract the right clients. Discover how to develop compelling marketing messaging that sets you apart from the competition, create unique experiences for your clients, and build a strong community that fosters customer loyalty. Whether you're a seasoned studio owner or just starting out, this episode is a must-listen for anyone looking to scale their business and thrive in the dynamic fitness industry.🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast. They delve into the world of running a studio business and the journey of growing it while wearing multiple hats. Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're a fitness professional looking for inspiration and practical advice, this episode is a must-listen.Grab Billy’s book here: https://tbbcrocks.lpages.co/fitness-profits-book/🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio management data can transform client experiences to powerful retention tools. Learn about the critical retention metrics that can guide your business decisions, from the financial impact of client satisfaction to leveraging the Net Promoter Score for early detection of retention issues. Tune in for strategic wisdom and actionable tips to elevate your studio's success.🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation. You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery. Tune in to this episode to unlock the secrets of sustainable growth and community-building!🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios. The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for studio success. 🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry. Discover the importance of innovation, digital positioning, systems, and creating personalized client experiences. Learn more about WRKOUT HERE: https://www.wrkout.com/🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
In this episode of The Pilates Business Podcast, we explore the vital secrets to client retention in boutique fitness studios. Discover the key strategies to foster personalized client experiences, improve communication, and leverage time-saving tools. Learn  the secrets to keeping your boutique fitness studio clients engaged and loyal - perfect for pilates, barre and yoga studio owners!🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Struggling to balance your studio business and life? Look no further! In this episode of The Pilates Business Podcast, your host Seran Glanfield unravels the secrets of time management practices tailored for busy studio owners. Discover how to avoid burnout, gain efficiency, and create a profitable year for your boutique fitness studio business.🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Are you ready to catapult your studio business into the future? In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards creating a clear vision for our businessYou will learn from Seran how to shed outdated strategies, set realistic goals, and develop a detailed, actionable plan leading to business aspirations. So, let's get started and stay true to YOUR vision and principles while growing your studio business into the success story you want it to be!🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey. Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth. Plus, gain insights into setting realistic goals and the importance of ongoing education.Connect with Jessica Lackey at https://www.jessicalackey.com/Or in IG at: @jessicalackey_consulting🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a business that supports your dreams and helps you make a lasting impact.My guest, Nina Israel, is the numbers wizard you didn't know you needed! She has a knack for making you comfortable with your financial figures and identifying hidden opportunities for growth in your business.During this episode, we'll explore the importance of financial well-being for studio owners. We'll discuss how a healthy financial mindset can lead to more informed, confident, and strategic decisions.Don't miss this opportunity to strengthen the financial backbone of your studio and to explore how your relationship with money can become a strategic asset🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thriveGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
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