Claim OwnershipInside C&A Digital The Podcast
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Insights from C&A Digital, a New York advertising agency.
21 Episodes
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In the latest episode of Inside C&A Digital the Podcast, Chereese Jervis-Hill, President & Founder, Events & PR to Remember, Joe Guilderson, President, Corporate Audio Visual Services, and Sherri Heller, VP Marketing, C&A Digital join Elena to share their unique perspectives on #marketing and provide key insights they learned while growing their businesses.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more...
In this episode, Elena Rivera-Cheek, MBA is joined by Smita Pillai – Chief Culture and DEI Officer at Regeneron. Join Elena and Smita as they discuss the topics of female leadership, DEI, and corporate culture. This episode is part of the Inside C&A Digital podcast, bringing you insightful conversations with leaders in the digital world. #InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www...
Inside Copy & Art, The Podcast did something a little different this episode. Elena Rivera-Cheek, MBA https://www.linkedin.com/in/elenariveracheek/ was joined by three other Westchester marketing leaders for a roundtable discussion. Our guests were: Mike Dardano, Marketing Executive at BuzzPotential https://www.linkedin.com/in/michael-j-dardano-09b96814/ Stacey Cohen, CEO & President of CoCommunications https://www.linkedin.com/in/staceycohen2/Christina Rae, President o...
The topics covered in this podcast are sensitive in nature regarding the sexual abuse of children and what is being done to prevent it.Today, we're diving into the amazing work of Maria Trusa and Yo Digo No Mas (I Say No More), a nonprofit that's making a real difference in raising awareness of child sexual abuse through education and support for survivors. Maria shares her inspiring story and some her accomplishments, as well as the accomplishments of the organization, including the first Yo...
In this episode of our podcast, Ashley Richardson-George, Chief Content Officer / Partner of Circus Maximus and Christina Reyes, SVP, Creative Director of Copy & Art discuss all things advertising and marketing.Ashley and Christina share tips on how companies can take big brand playbooks and translate those strategies to their own businesses. These leaders in advertising cover topics like ethnography, social media and how storytelling is extremely powerful to get your message across and g...
In this video, Halina Sabath, Creative Director at Today Media and Elena Rivera-Cheek, MBA, CEO of Copy & Art, discuss the importance of maintaining a work-life balance and how to achieve it.Halina and Elena share tips on how to make sure you stay productive while still being able to balance your life outside of work. They discuss the importance of creating a healthy work-life balance, and offer insights into the creative agency process. Hear from two successful women about the challenges...
In this podcast episode, Marsha Gordon and Elena Rivera-Cheek, MBA discuss the crucial role of relationships in business. They emphasize the need for finding places to network with fellow business professionals in your area and how this can lead to long-term success. The episode explores the various ways in which relationships impact business, from networking and collaboration to trust and loyalty. Overall, Gordon and Rivera-Cheek highlight the importance of cultivating meaningful connections...
Didn't everyone want to sell insurance when they grew up? Board Chairman of the Business Council of Westchester, Jamie Schutzer, sits down with Founder & CEO, Elena Rivera-Cheek, to talk about everything from his first BCW event to becoming the chairman. Watch this episode to learn more about the new BCW chairman and his objectives for the future of the council.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insigh...
Can hold music be part of an innovative marketing strategy? In this podcast episode, Elena and Andrew Castellano of Sharc Creative discuss his expertise in audio advertising and what's on the horizon for podcasters, podcast advertisers, and listeners alike. Andrew shares his off-the-clock negotiation strategies and how the love he has for his family supports his career as head of Sharc Creative. Tune in to discover how to take your brand to the next level by thinking outside of the box with w...
In this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers. We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing s...
Elena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry. In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:ht...
Since January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode. Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on soci...
Inside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work. Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team. #InsideC&AFind us on Apple ...
In this episode, Pam and Elena sat down with Dawn French to discuss smart hospital marketing strategies. Dawn is the Senior Vice President Marketing & Community Outreach at White Plains Hospital and shared how her team creates content that connects with patients interested in wellness and ensures the patient experience at the hospital is positive and meaningful. #InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more ...
We sat down with Aaron Salko, Regional Sales Manager at Stephen Gould, to discuss his insights on training high-performing teams both in person and in the virtual space. Listen now to discover how preparing team members for professional success sets your business up for success. Plus, get a sneak preview of Aaron’s upcoming book on how to optimize your workforce by giving your training a personal touch. #InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many mo...
We switched it up this week and recorded a creative business roundtable. The team covered several topics under the healthcare marketing umbrella. From the challenges of agency-to-agency to insights on client management, we had a lot to talk about! Join Elena, Laura, Pam, and Summer for this mixed bag of advertising insight.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/CADigitalNYhtt...
Christina Reyes is Copy & Art's Senior Vice President, Creative Director. We sat down with her to chat about how she manages the creative team and how she finds her inspirations.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.instagram.com/CADigitalNYhttps://www.facebook.com/cadigitalny/https://www.linkedin.com/company/cadigitalny/https://twitter.com/CADigitalNYCheck out our work at cadigitalny...
With so many advertising channels available in 2021, how can businesses ensure a cohesive experience across all marketing? We spoke to Max Bixby, our Senior Graphic Designer, about how brands can connect authentically with their audience while remaining consistent.Learn why it's important to consider a holistic brand strategy and what the difference is between omnichannel and multichannel marketing.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. F...
Copy & Art is unique in that we are an agency who work with other agencies. How does that work exactly? Our senior copywriter, Laura Kain, sits down with our Chief Creative Officer Elena Rivera-Cheek to explain the process. Listen on to learn how to create partnerships with an agency successfully and how to navigate agency relationships.#InsideC&AFind us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights:https://www.insta...
One challenge ad agencies navigate is how to keep both clients and team members happy. Collaboration and community are core parts of Copy & Art’s company culture and brand ethos. We believe in not only providing great service to our clients but also operating in service to each other with compassion and empathy. Join Christina Reyes, our VP, Creative Director and Elena Rivera-Cheek, our Chief Creative Officer, as they discuss how the culture of service helped us build our business.&n...
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