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Keri on Mom Podcast

Author: Keri Larned

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Got a business idea percolating and want to hear how other moms have started their business to help give you ideas? We will talk to moms who have built their businesses while raising a family. We journey through what they did to get started, the challenges they face, and how they push through problems. This podcast will help you discover different businesses moms have started; how to balance the family and running a business; it will give you great ideas about the types of business that may be right for you; we might even chat about being a mom. This podcast is meant to inspire you to action and not wait to pursue your dreams.
24 Episodes
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One of the hardest parts about scaling your business is replicating yourself or training new people to do what you have always done. Having systems in place and knowing  your processes before you need to scale will help you streamline when its time scale. Taryn, a systems junky talks about what you should have in place now, to save you time later. 
Andrea has been an SEO and Branding strategist and website designer for over 10 years. Using her psychology degree and eye for design, Andrea designs beautiful websites that creates high conversions for clients. And she does this all while homeschooling her 5 children. 
Handmade goods make such great gifts, but most of us don’t have the time to make them. Alissa is the exception. After the loss of her daughter Anna, Alissa really needed to do something, so she picked up her crochet needles, a skill she learned when she was 5…and she started reflecting on her grief. Out of necessity to get rid of the hats she had made, Alissa sold her creations and that gave her an idea….to birth a Missing Stitch. In this episode, Alissa talks about how her business has grown and how she finds the time to create her pieces while being a mom to 3 children.Check out her beautiful work on IG @A.Missing.Stitch and on her website http://www.amissingstitch.com
In October I interviewed loss moms. The moms I interviewed are moms of stillbirth children. An absolutely painful journey. Loss moms are some of the most resilient people I have met, and their businesses usually thrive because after what they have been through, going after a dream, they leave it all on the table. Yari is no exception. Yari Pineiro  started painting furniture after the still birth of her daughter. In this inspiring episode, Yari shares how painting furniture helped her in her grieving and inspired the name of her paint company. This birth of Lilly Moon Paint is just a few months old, but its inspiration started several years ago. This is definitely a company you will want to watch, because its just getting started, but its popularity is already inspiring people to repaint their furniture! You can follow Yari on Instagram @lillymoonpaint and on youtube and IG @lillymoonvintage
This week, one of our most popular guests on the podcast, Hallie Scott MFT joins us to talk about the process of writing a book. We talk about the advantages of finding a publisher and what she did and didn't know about the processes. We also get into friendship after child loss. This episode has a little bit for everybody.October is pregnancy and infant loss awareness month, so the next few interviews will be with loss moms who have lost a child to stillbirth. 
Irene Anderson is a personal trainer and owner of Studio 78. Her fitness journey began 18 years ago after her 2nd daughter was born. After losing 28lbs and through the last 18 years, she realized that mindset and your journey to health should be based on your personal preferences. Life is a gift and Irene believes that in order to maximize the time God gives us and the calling we’ve each been given, we need to take care of ourselves. It’s not just about us. You are going to love hearing Irene’s personal story and how she started Studio 78 in the middle of the pandemic, but her business philosophy is so unique and one of the reasons, the studio is growing so rapidly. You can find Irene on IG and Facebook @studio78fitness
Esther Cuellar is a Franchise operator who has opened 2 Yogurtlands, a jersey Mikes and soon to be, her second Nothing Bundt Cakes. As a young girl, Esther wanted to open up a restaurant, but when she heard about a new concept called Yogurtland, she shifted her focus and moved into Franchise ownership. Esther a mom of 2 shares with us the pros and cons of running this type of business, and the challenges she faced in being a part of a start-up franchise. Her experience has taught her what to look for in a concept. If you have ever thought about being a franchise operator, this episode is for you!
Corynne Kerns is a licensed Marriage and Family Therapist in Orange County, California, and a mother of 2.  After studying Psychology and Early Childhood Education in college, she taught at a child development preschool for several years.It was during that time that she discovered her passion for people’s emotional and relational health. She felt a deep desire to aid others in discovering the roots of their struggles, and want to help them find freedom from the dynamics that caused it.In January of 2021, Corynne decided to take the next step in her career and opened her private practice in Brea. In this episode, you’ll discover what it takes to make big moves and not look back. You can find Corynne at www.NewHorizonPsychotherapy.com.
Beth Blanzy is a mom of 3 who opened up a dance studio when her kids were young and sold it 15 years later. In this interview Beth talks about the pains and the rewards of owning your own business. Beth gives us great insight into the importance of boundaries and the joys of owning a business and letting your kids get involved. If you are thinking about opening a brick and mortar store, this episode is a must listen! 
In today’s episode, you will meet Ashley Meyer-a wife, mom of 3, attorney, law firm owner, podcaster, entrepreneur, and founder of the largest national networking and referral organization for mom-owned businesses.  Ashley has incredible insight into the pain points of moms who want to run a business, have deep friendships and be great moms. Her business tools are just what every business needs to gain clarity and focus to launch your business. Follow her on IG @themompire and check out her awesome resources at www.mommasplantoprofit .comYou can also listen to Ashley on her podcast The Mompire Network for incredible topics on all things business.
Lynette Ranaudo is a wife and mother to three, living in sunny Southern California.  Her baking journey began 10 years ago as a form of therapy to reduce anxiety from a very stressful job and quickly turned into a passion.  It was only 2 years ago that she turned her love of custom sugar cookies into a full side hustle and the journey has only grown from there.  In the age of social media, she focused on video tutorials and client order photos to spread her excitement and knowledge of "all things cookie".  Hoping to offer in-person decorating classes once a month and taking her tutorials virtually so everyone can join in on the fun, this cookier is not slowing down anytime soon.Lynette definitely brought out my baker nerd, we had so much fun chatting about cookies!
I am thrilled to introduce to you Tasha Smith who is the Founder of Emerge Sales training, an author of Customer's First and mom of 2. In this conversation with Tasha we talk about so many things, but my biggest takeaways is the 2 most important people you should hire...and it's probably not who you think. In our conversation, we touch on why an impact journal can be more important than revenue when you are first starting, how to get your family to buy-in to the idea of running a business. While our discussion doesn't really touch on her book, if you are in the business of network marketing, you MUST pick up her book to learn why putting customers first is so important, and how to sell without being a sleezeball!If you are a network marketer, your business and leadership skills will benefit from her services. Check out Tasha at emergesalestraining.com and pick up a free copy of her book at customerfirstbook.comIf you find these conversations helpful, please share this podcast with someone you think will enjoy like you.
In this episode, I talk with Christina Muscari from Pretty Distressed about her journey to becoming a Silver Creator Award on YouTube.  This working mom started flipping furniture as a creative outlet and has mastered the furniture flipping space. Christina is so collaborative with other furniture flippers and her videos are super helpful if you have an old piece of furniture you want to give new life too. If YouTube is a space you want to grow, this is a must listen.  
If you are opening a new business, there are so many things that go into making it run smoothly. If you have a brick-and-mortar store, the salespeople may be beating down your door. As a business owner, you're interested in one thing: achieving the goals you've set. So many people start a business to do something they love- and quickly find out that the administrative burdens and liabilities of running a business distract them from What they enjoy. There are services designed to release business owners from the distractions so they get more time to invest in their business and spend time with their families, which is something Keri’s next guest is passionate about. Veronica is a mom and the Business Development Manager for Vensure Employer Services.  In this episode Veronica explains why talking to salespeople can be a win-win when finding solutions to the things in your business that can be a time suck. One of the best takeaways from this interview was the creative ways Veronica is leveraging her network to build her new clientele. Stay tuned to hear how a good salesperson is actually a benefit and ways to expand your network when venturing into a new endeavor.
Are you wondering if you need a website, or why Search engine optimization should be a strategy when building it? In today's episode, Kristen Ferguson shares her unusual career as an SEO blogger and the benefits of having a website with optimized wording. If this is a little foreign to you, stay tuned to learn why this can all be a game-changer to your business.
In this episode, we talk to Carla Fair, mom to 3 boys who successfully ran a Notary Signing service when her kids were young. We talk about how connecting with people is vital to longevity in the mortgage industry. Carla's ability to connect with people has allowed her to maintain steady business over the last 20 years. Carla shares with us what she did and the sacrifices she made in order to be able to commit to growing her business. Carla now manages a team at American Financial Network and is proud to still be serving customers after nearly 20 years in the industry. 
This podcast is not a business related one, but it is a topic that effects 1 in 4 women. I am speaking to author Hallie Scott. Hallie is a marriage and family therapist who has been in practice for 20 years. She is a friend of mine who I walked with through the pregnancy and loss of her daughter Abby. As a friend, it was hard to navigate knowing what to say, so when she wrote this book, and I read it, it was so helpful to better understand her side. Hallie is mom of an angel baby Abby who was born still. In her book Hope Beyond and Empty Cradle, Hallie normalizes the grief process and explains the isolation and wave of various emotions that can overwhelm a loss mom.  While this is not the typical podcast topic I talk about, miscarriage and stillbirth is one that effects one in four women. So if you have not experienced a loss yourself, you likely know someone and I thought this conversation would encourage you to have an honest discussion with your friends who are going through this devastating kind of loss. Hallie’s book is available now everywhere books are sold. You can also find her on IG @HealingwithHallieMFT
Laura Barron, owner of Sweets by Scoots recently moved her home business from CA to AZ and she came up with creative ways to introduce herself into a new market. This was especially challenging since she has been in business since 2017 and does not ship her cookies.  Her passion for making cookies and being a home baker is infectious. She is a champion for home bakers and encourages you to find one close to you. You can see her beautiful cookie art on Instagram@SweetsbyScoots
In this episode Rachel gives some great insight as to how she successfully started gathering her tribe of followers. She tells her story behind Hope Again Collective and shares how a jewelry making hobby turned into her business.You can find Rachel and her earrings on IG @hopeagaincollective or online at hopeagaincollective.comSpecial thanks to Connor Larned for sound engineering this episode 
In this episode Regina Saavedra, owner of Jake Duke Studios walks us through her journey of saying yes. Her willingness to try new things led to understanding her gifts and turning it into a thriving wedding design business.  She discusses how she was able to get her foot in the door of Hollywood with virtually zero experience. Regina's story will inspire you to say yes, even when it doesn't make sense.I had a blast talking to Regina about how Jake Duke, the company came to be and the risks that were taken to take her business to the next level.I would get married all over again just so I could hire them. Their wedding decor is what dreams are made of!The company has been featured in the following magazines:People MagazineInside WeddingsOk MagazineCalifornia Wedding DayCeremony MagazineSan Diego Style MagazineExquisite Wedding MagazineThey have also been featured in @marthastewartweddings@weddingwire@stylemepretty@greenweddingshoesand if all that wasn't impressive enough, they were awarded California wedding Day Magazine's best Rental company 2020Find Regina at: www.jakeduke.com and IG @jakedukestudiosMusic by Joystock - https://www.joystock.org 
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