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The Art of Selling Online Courses
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The Art of Selling Online Courses

Author: John Ainsworth

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The Art of Selling Online Courses is all about online courses. 
The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

133 Episodes
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It is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content?Join me and Martina as we talk about this.We will also discuss raising prices with your existing offers, what to expect and how to go around it.And another thing, we’ve said it before and will say it time and time again: Upsells are your best friend.  Find out how much revenue your funnel could make you https://www.datadrivenmarketing.co/ca...Join The Advance Online Course Creators Facebook Group
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with William Simkins co-founder of @EnglishwithLucy Formerly a full-time farmer, Will has become a course industry leader, partly thanks to our coaching program. We'll discuss his expert use of data to drive business success, which is essential for boosting sales and improving service. By the end of this episode, you'll learn how transformative data tracking can be and how to utilize these strategies in your own projects.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!Today we'll be focusing on optimization for your tripwire funnel.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.Today we'll be focusing specifically on how to send email to your audience that don't sound salesy or spammy.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/videos
Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews.Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections.What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out.Julio & Bruno's Website: https://www.groundcontrol.film/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Casey Faris, from Ground Control who teaches filmmakers how to use editing software DaVinci Resolve, the premier colour grading software used by Hollywood professionals.With an impressive following of over 418,000 subscribers, Casey has become a leading figure in the digital content creation sphere, sharing his unparalleled expertise and passion for video editing.For nearly a decade, Casey has been at the forefront of content creation on YouTube, dedicating nine years to teaching, inspiring, and innovating within the editing community. His commitment and exceptional skills have not only garnered a massive audience but have also translated into remarkable success, generating over $1 million in revenue.Casey's YouTube Channel: https://youtube.com/@CaseyFaris Casey's Website: https://www.groundcontrol.film/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy CoachMonica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.Today we'll be focusing specifically on selling to your audience and the troubles you might face having a personal brand.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Dan Andrews co-founder of the Tropical MBA podcast and blog.In 2009, Dan Andrews and Ian Schoen started an innovative e-commerce venture, pioneering remote work and lifestyle entrepreneurship. Through the Tropical MBA podcast and blog, they shared their journey, attracting listeners eager to build their own online businesses. This led to the formation of a tight-knit community sharing a vision for location independence.In 2011, this community moved from online to in-person, meeting on a tropical island, laying the foundation for the Dynamite Circle—a network now boasting over a thousand members. Over the years, this community has flourished, driven by mutual support and the shared experience of navigating the entrepreneurial path. Dan Andrews' role in this movement has been crucial, not just in business, but in creating a platform for lifestyle entrepreneurs worldwide to connect and grow.Tropical MBA Website: https://tropicalmba.com/Dynamite Circle Website: https://dynamitecircle.com/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Adrian Savage from Email Smart.Adrian has collaborated with prominent figures in the digital marketing sphere, including Neil Patel, Eben Pagan, and Ryan Levesque. He established Deliverability Dashboard, a platform designed to swiftly address deliverability challenges by assessing your email delivery and engagement metrics.Company Website: https://deliverabilitydashboard.com/Email Health Check: https://emailhealthcheck.net/Authentication checker: https://uir93022.isrefer.com/go/auth24/wd852/
Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.On this episode we'll look at the tripwire funnel, a simple funnel that can help you get higher qualified leads while also putting some cash in your pocket!On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Pat Flynn, host of the Smart Passive Income Podcast and entrepreneur.Pat Flynn was laid off from his dream job as an architect, a pivotal moment that led him to the world of entrepreneurship. Since then, he has founded multiple successful online businesses, reached millions globally, and gained more family time. Without formal business training, Flynn focuses on service-first business building and team or systems development. Unlike pursuing material wealth, his goals are to inspire others with his actions, lessons, and shared happiness.Pat's YouTube Channel: https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxwPat's Podcast: https://www.smartpassiveincome.com/spi/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mark Wills, notary public business coach and founder of the Loan Signing System.Mark Wills stands as a top-producing notary loan signing agent nationwide, helms a nationwide loan signing service, is a best-selling author, and serves as the lead instructor for the Loan Signing System, the foremost training program for notary signing agents, reaching thousands across the country. His instructional videos on YouTube have amassed over 5 million views!Due to his significant contributions to the advancement of notary public entrepreneurs, the esteemed National Notary Association has recognized him with the Influencer of the Year award!Mark's YouTube Channel: https://www.youtube.com/@UCPQw3qNuM8QIhwzSHRUvtoA Mark's Website: https://www.loansigningsystem.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jerry Potter, social media marketing expert and founder of Five Minute Social Media.While employed at a marketing agency, Jerry faced a crucial decision: either discover ways to achieve significant social media outcomes with minimal effort or risk termination.Thankfully, he managed to retain his job and began disseminating his insights on YouTube, establishing Five Minute Social Media.Today, boasting a subscriber base of over 150,000, Jerry has successfully empowered nearly a million individuals globally to undertake their own social media marketing endeavors, emphasizing simplicity and efficiency.Jerry's YouTube Channel: https://www.youtube.com/@UC5i1U95Udd4RYblltKRV9-A Jerry's Website: https://fiveminutesocialmedia.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.Emma's YouTube Channel: https://www.youtube.com/@UCNfm92h83W2i2ijc5Xwp_IA Emma's Website: https://pronunciationwithemma.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog.With a publishing career dating back to 2012, Jon Dykstra is a seasoned niche site creator who has cultivated a six-figure portfolio of high-traffic websites, many of them earning substantial passive income from display ads.As the creator of Fat Stacks Blog, Jon generously imparts his wisdom to aspiring bloggers and niche site creators. His transparent "Tell it like it is" style of sharing successes and failures establishes him as a reliable source of information and inspiration for individuals seeking online success.Jon's Website: https://fatstacksblog.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads".Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches on hundreds of stages. Additionally, he co-authored the world's best-selling book on Google Ads. Currently, Mike Rhodes is obsessed with AI agents and their potential to transform both business and careers.Mike's Website: https://mikerhodesideas.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy CoachMonica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.Today we'll be focusing specifically on urgency in email copy and how Monica has made $3,000,000 with these strategies and as much as $50,000 with just one email.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business.After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide online lessons.These were not just any lessons; they were genuine and applicable to a diverse range of existing skills. Crafted to support a student-driven approach, these lessons seamlessly blended the best attributes of one-on-one instruction and university education. Above all, they aimed to transform the musical journeys of the students.Scott's prowess as a bass player, his empathetic teaching style, and his charismatic on-camera presence quickly drew players and students from around the world and developed into a 7 figure music education business.Scott's Website: https://scottsbasslessons.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!Today we'll be focusing specifically on Black Friday promotions and how our campaign made our clients over $1,000,000 over just a week of email marketing!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences.With 15+ years collaborating across diverse fields, Mariana has worked with coaches, consultants, authors, speakers, academic institutions, and 7-figure business owners.Join us as she shares insights into her learner-first course design philosophy, respecting your interdisciplinary knowledge, intersectional perspective, and innovative approach. Don't miss Mariana's expertise on enhancing your online courses!Mariana's Website: https://mypremiumcourse.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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Comments (1)

Nikki Hendrix

She mentioned an app for automated testimonials. I believe it was called "testimonial two"? I can't seem to find it. would you have a link?

Oct 11th
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