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Description
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business.
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.
Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/
152 Episodes
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No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comMarine Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.In this conversation, Marine shares his journey from working at Amazon to fo...
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.How can you utilize AI and automation to personalize your outreach efforts?Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the importance of...
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comMy approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.This interview was originally aired on Linda Melone's B2B Healthy Copytalks podcast.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe ...
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comDelia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels. Results?Well, they're kicki...
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and MetrikFlow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they on...
I share my easy to follow process on how to host cocktail parties that grow your network.In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with other people. You can host one with these simple to follow steps.The original interview was a conversation I had with Michal Domanski on his Doman Network show. &...
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:- the importance of writing to one person and being transparent in marketing efforts- examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp- when writing content, it is important to focus o...
This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn days as a kid to flying to Europe with only a $100 in my wallet. We then get into how I made it in New York and how I ended up in Romania. Thi...
Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder. Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. Chapters00:00...
Head over to Sessions.us and sign up for a 14-day free no strings attached free trial.Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. We also talk about:how Walls.io provides a platform for brands to collect and leverage user-generated content in a variety of...
This episode is powered by Leadfeeder - get a free 14-day trial here.Jelle had a friend in University who got burned out. She then fell into depression. And later, took her own life. Jelle Houben is the founder of Binqy – a platform designed to obtain relevant insights into an employees well being which can then be used to build a healthier work environment.In this conversation we talk about the growing pains in the first year and a half, how they provide masterclasses and access to Psycholog...
This episode is powered by Leadfeeder - get a free 14-day trial here.Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets. Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal shelters, it became clear that there has to be a better way. With HonestDog he wants to bring transparency, accountability and fun to the often complicated and frus...
In this episode, Innovators can laugh with Mihai Cepoi, Founder & CEO at Jobful dive into the journey of creating a people-centric job recruiting platform. From the early days of balancing work at SAP and moonlighting on his project to the challenges faced during the pandemic, Mihai shares the story of resilience and growth. He discusses how Jobful stands out in a competitive market, the user experience it offers, and the broader impact it aims to make beyond Romania. Join us for an inspi...
In this episode Innovators can laugh with Haz Hubble, Founder of Pally. Haz shares his insights and experiences from his journey as a young entrepreneur and his unique approach to building stronger, more meaningful relationships through AI technology. Find out how Pally aims to revolutionize the way people connect and maintain relationships, along with Haz's surprise revelation about dinner with Richard Branson. Connect with Haz: https://www.linkedin.com/in/hhubble/?originalSubdomain=ukCheck ...
Nichita Herput, the founder of Pineapple Square about Nichita's background in the hospitality industry, the concept behind Pineapple Square, his most embarrassing moments in the industry, the app's business model, and its traction in Romania and the United States. Additionally, they delve into the differences in the hospitality industries in the Netherlands, Romania, and the United States.Connect with Nichita: https://www.linkedin.com/in/nichita-herput/Check out Pineapple Square: https://pine...
Vincent Jong, VP Product at Dealfront talks about the challenges of merging two companies, and the importance of treating employees with respect to foster a collaborative work environment. He also emphasizes the responsibility of being a CEO and founder, where everything falls on their shoulders. He discusses the merging of two companies, Echobot and Leadfeeder, and the challenges of combining their cultures. Connect with Vincent Jong - https://www.linkedin.com/in/vincentjong/Check out ...
Bogdan Ionita, co-founder of Mirro.io, discusses the company's performance management software and its revenue expectations. He highlights the importance of adapting to market changes and creating a positive work environment. Bogdan also explains the collaboration between Ztech and Mito, as well as the origin story of Mirro. He shares the challenges faced by the company and the failed go-to-market strategies. Bogdan emphasizes the HR-driven approach of Mito and the advanced features that help...
In this action packed episode, I chat with Ivan Hoo, founder of Inverse.fund. Ivan shares his background as a wedding photographer before transitioning to the startup world as a founder and now fundraising advisor. In this conversation Ivan shares his experience as a CEO of a biotech company and provides solid advice for startups that are seeking to fundraise.Ivan on LinkedIn: linkedin.com/in/ivanhooIvan’s website: https://inverse.fund/Find out who upcoming guests are and get my newsletter in...
Mihai Darzan has got a lot on his plate having to manage two different companies plus a family. He is the founder of Procesio, a visual development environment in the cloud AND is the CEO of another successful company here in Bucharest.In this interview we get into discussions about productivity, sales, and having to pivot multiple times in order to find the right path. I enjoyed his thoughts on deep work, getting two different groups to work together, and his overall passion for learning (li...
Wondering how to collaborate with Instagram or TikTok influencers?Recently I executed an influencer campaign for a client using Insta and TikTok influencers. It was easier than expected.In this episode I break down all the steps I did that you can copy so that you don’t waste a lot of money or effort in doing one on your own.Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Eric’s b2b content creator website: https://www.innovatorscanlaugh.com/p/b2b-podcast-network/Find out who upcomi...
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I appreciate so much the platform you've created for startup founders to share their journeys and learn from each other. Your dedication to fostering a community of innovation and growth is admirable. I can't wait to hear more episodes from you!