DiscoverEcommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
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Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

Author: This show helps you become a smarter Shopify store owner. We talk sales, digital marketing, technology, and entrepreneurship. Perfect for everyone who sells online.

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The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. 

You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. 

Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. 

Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. 

With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. 

Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. 

Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem. 

New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it. 

For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/ 

Subscribe to our free weekly ecom news summary: https://newsletter.ecommercecoffeebreak.com/ 


325 Episodes
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In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.Topics discussed in this episode:How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increased revenue for a children's toy brandEconomic downturn and its impact on DTC brands And moreLinks & ResourcesWebsite: https://aspektagency.com/LinkedIn: https://www.linkedin.com/in/nikita-v/X/Twitter: https://twitter.com/nikitavakhrushvInstagram: https://instagram.com/nikitavakhrushvGet access to more free resources by visiting the podcast episode page att.ly/dLGLcSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.Topics discussed in this episode:What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the online shopping experienceHow does real-time offer personalization impact online shop engagementLinks & ResourcesWebsite: https://www.bloomreach.com/LinkedIn: https://www.linkedin.com/in/aelam/Twitter: https://twitter.com/amandajelamGet access to more free resources by visiting the podcast episode page att.ly/fAzCVSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.comTopics discussed in this episode:What hurdles do US ecommerce firms encounter when entering EuropeWhy handling European language and culture in customer service is crucialWhat rules must US businesses follow before selling in EuropeWhat industries or niches are currently thriving in European ecommerceLinks & ResourcesWebsite: https://www.salesupply.com/expandingtoeurope/LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-van-brakel-msc-3b3411111/Get access to more free resources by visiting the podcast episode page att.ly/nKykcSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.Topics discussed in this episode:How can merchants check if there's enough demand for their product What mistakes do new online sellers make when sourcing productsHow can ecommerce owners avoid scams when sourcing internationally How inspecting products before paying suppliers helps reduce risksLinks & ResourcesWebsite: https://atozformula.com/LinkedIn: https://www.linkedin.com/in/brendan-elias-37a3b622/Facebook: https://www.facebook.com/atozformulaTwitter: https://twitter.com/brendanisonlineGet access to more free resources by visiting the podcast episode page att.ly/P2LHxSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.Topics discussed in this episode:How AI tools enhances reach and efficiency of content creation for a podcastClaus invites questions for a listener Q&A sessionImproving presence on YouTubeWhy the weekly newsletter, curated from 50 sources,  is a valuable resource for viewers and listeners.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the podcast episode page athttps://t.ly/qqAzqSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.Topics discussed in this episode:The Importance of Brand Protection in a Competitive MarketHow Strong Trademarks Increase Business ValueWhy Trademark Protection is Essential for Online StartupsWhen to Trademark Your Business NameLinks & ResourcesWebsite: https://laredo-branding.com/en/about-guido-laredo/LinkedIn: https://www.linkedin.com/in/guidolaredo/Get access to more free resources by visiting the podcast episode page att.ly/NJ8JX Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.comTopics discussed in this episode:What misconceptions online merchants have about credit card processing feesHow merchants can tell if they're paying too much for credit card transactionsWhat are of the hidden costs associated with credit card processingWhat factors should eCommerce businesses consider when changing payment gateways.Links & ResourcesWebsite: https://www.merchantcostconsulting.comLinkedIn: https://www.linkedin.com/company/merchant-cost-consulting/Twitter: https://twitter.com/MCCSavingsGet access to more free resources by visiting the podcast episode page att.ly/Xp7q-Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.comTopics discussed in this episode:How sellers manage Prime Day sales without discounts using coupons and Prime dealsWhat Amazon's Creator Connections program is and how does it benefit sellersHow Amazon sellers reuse content while complying across listings  & storefrontsWhat impact does posting frequency on Amazon have on listing dominanceLinks & ResourcesWebsite: https://www.turnkeyproductmanagement.com/LinkedIn: https://www.linkedin.com/company/turnkey-product-managementFacebook: https://www.facebook.com/TurnkeyProductManagement/Instagram: https://www.instagram.com/turnkeyproductmanagement/Get access to more free resources by visiting the podcast episode page att.ly/GW6UwSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com.Topics discussed in this episode:How is AI changing ecommerce in digital marketing and revenue growthWhat impact AI-driven analytics has on content production and shopping experiencesHow can AI offer instant insights into revenue streamsWhat's the importance of data in ecommerce and how to handle it effectivelyLinks & ResourcesWebsite: https://baresquare.com/LinkedIn: https://www.linkedin.com/company/baresquare/LinkedIn: https://www.linkedin.com/in/brian-warrick/X/Twitter: https://twitter.com/baresquareGet access to more free resources by visiting the podcast episode page att.ly/nAcN6Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup.Topics discussed in this episode:What's the benefits of dropshipping and how has it evolved in recent yearsHow to distinguish traditional dropshipping from models for established retailers and influencersWhat's the main complexities involved in running a dropshipping businessHow do influencer trends and niche markets impact dropshippingLinks & ResourcesWebsite: https://flxpoint.com/Shopify App Store: https://apps.shopify.com/flxpointLinkedIn: https://www.linkedin.com/in/travismariea/Get access to more free resources by visiting the podcast episode page att.ly/WhS-a Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss  partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io.Topics discussed in this episode:How the pandemic shifted partial payment norms for Shopify usersWhat challenges arose in creating the partial payment solutionHow deposits aid production sustainability effortsWhat's involved in setting up deposits and partial payments on ShopifyLinks & ResourcesWebsite: https://getdownpay.com/Shopify App Store: https://apps.shopify.com/downpayLinkedIn: https://www.linkedin.com/in/dianabirsan/Get access to more free resources by visiting the podcast episode page att.ly/lHIyxSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions.Topics discussed in this episode:How does data feed optimization impact pay per click conversionsWhat challenges do merchants face managing product data feeds for adsHow Data Feed Watch aids in optimizing product data for advertising campaignsWhat other advertising channels do merchants rely on besides GoogleLinks & ResourcesWebsite: https://www.datafeedwatch.com/Shopify App Store: https://apps.shopify.com/datafeedwatchLinkedIn: https://www.linkedin.com/in/vanderwilt/Twitter: https://twitter.com/jvdwiltGet access to more free resources by visiting the podcast episode page att.ly/k2tHoSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.aiTopics discussed in this episode:How AI technology revolutionized the process of pricing optimization for businessesWhat are the key benefits of incorporating AI into pricing strategiesHow can AI technology help overcome critical errors of merchants' pricing strategiesWhat roles AI plays in optimizing pricing based on stock levelsLinks & ResourcesWebsite: https://dynamicpricing.ai/Shopify App Store: https://apps.shopify.com/dynamicpricing-aiLinkedIn: https://www.linkedin.com/company/dynamic-pricing-ltd/LinkedIn: https://www.linkedin.com/in/simeonlukov/Instagram: https://www.instagram.com/simeon.lukov/Get access to more free resources by visiting the podcast episode page att.ly/PBaDmSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io.Topics discussed in this episode:What are ways brands can use quizzes, surveys, and reviews to make shopping more personalizedWhat are the benefits of a single customer profile merging quiz, review, and survey dataHow do referrals, reviews, and loyalty programs help businesses in acquiring and retaining customersWhat role does transparency and incentivization play in data privacy concernsLinks & ResourcesWebsite: https://okendo.io/Shopify App Store: https://apps.shopify.com/okendo-reviewsLinkedIn: https://www.linkedin.com/company/okendo/X (former twitter): https://twitter.com/GetOkendoGet access to more free resources by visiting the podcast episode page att.ly/rnjgG Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.comTopics discussed in this episode:What challenges do small to medium ecommerce businesses face when growingHow Xero and QuickBooks Online integration assist ecommerce businesses with accounting challengesWhat are the challenges with using traditional ERPsWhat are the drawbacks of running an ecommerce business using spreadsheetsLinks & ResourcesWebsite: https://qoblex.com/shopify/Shopify App Store: https://apps.shopify.com/stock-buyLinkedIn: https://no.linkedin.com/company/qoblexX/Twitter: https://twitter.com/qoblexGet access to more free resources by visiting the podcast episode page athttps://tinyurl.com/yc29w387Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.comTopics discussed in this episode:How new ecommerce brands can ensure their product has a strong market fitWhat challenges arise when transitioning warehousing operations for businessesHow personalized videos and other content help small businesses gain customer trustEffective omni-channel strategies to reach seven or eight figures.Links & ResourcesWebsite: https://www.tas-digital.com/LinkedIn: https://www.linkedin.com/in/talalabulshamat/Instagram: https://www.instagram.com/talal.digital/Get access to more free resources by visiting the podcast episode page att.ly/7iKTfSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com.Topics discussed in this episode:What key automation strategies streamline Shopify merchants' operationsHow affiliate integration boost automated traffic and salesWhat potential risks and benefits come with outsourcing or automating tasksHow automation and optimization reduces fraud and chargeback risks in ecommerceLinks & ResourcesWebsite: https://orderautomator.com/Shopify App Store: https://apps.shopify.com/order-automatorGet access to more free resources by visiting the podcast episode page att.ly/3qP6sSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com.Topics discussed in this episode:How young brands benefit from using AI to drive customer growth and retentionThe benefits  of Needle using AI to analyze dataHow AI marketing assistants can help challenges faced by small businessesHow businesses can embrace taking calculated bets using AI marketing assistanceLinks & ResourcesWebsite: https://www.askneedle.com/Instagram: https://www.instagram.com/askneedle/Facebook: https://www.facebook.com/askneedleaiLinkedIn: https://www.linkedin.com/in/kiyanforoughi/Get access to more free resources by visiting the podcast episode page att.ly/gM6hQ Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert.Topics discussed in this episode:The importance of color psychology when customizing themes for better conversion ratesHow heat maps and screen recordings enhance user behavior understandingWhat benefits come with using sticky navigation on your websiteHow can shortening text boost conversionsLinks & ResourcesWebsite: https://flexiblocks.app/Shopify App Store: https://apps.shopify.com/flexi-theme-sectionLinkedIn: https://www.linkedin.com/in/brandon-landgraff/Get access to more free resources by visiting the podcast episode page att.ly/RyvBt Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.comTopics discussed in this episode:What is the significance of understanding the numbers in your businessHow tailored financial reports can benefit ecommerce businessesWhat specific challenges do ecommerce bookkeepers need to be aware ofHow business owners should use separate bank accounts for personal and business financesLinks & ResourcesWebsite: https://ecombalance.com/LinkedIn: https://www.linkedin.com/company/ecombalanceTwitter: https://twitter.com/EcomBalanceGet access to more free resources by visiting the podcast episode page att.ly/OjQwL Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
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