Claim OwnershipFollow The Brand Podcast with Host Grant McGaugh
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© 2025 Follow The Brand Podcast with Host Grant McGaugh
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Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!
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Send us a text Ever wondered how AI is sculpting the future of e-commerce? Discover the transformative strategies that can propel your brand from $1 million to $10 million and beyond in our latest episode of Follow the Brand. Join us as we sit down with Michael Begg, the ingenious CEO and co-founder of AMZ Advisor, to unearth the secrets of leveraging AI to outsmart the competition. Get an insider's look at how Amazon’s innovative logistics are rewriting the playbook for online business, incl...
Send us a text Unlock the secrets of successful rebranding with branding maestro Jim Heininger! In our latest episode, we dive into the transformative power of rebranding, exploring when it becomes crucial and how it can redefine both external perceptions and internal identities. Jim’s extensive experience with iconic brands such as McDonald's, Anheuser-Busch, and Motorola offers invaluable lessons and actionable strategies to elevate any brand to new heights. Through his insightful anecdotes...
Send us a text Ever wondered why some brands bounce back from crises while others crumble? Join us as we unravel the psychology behind consumer behavior and brand loyalty with the esteemed Dr. Shelly Jain and Dr. Shalini Jain. Our enlightening discussion includes gripping real-life stories and research, shedding light on the importance of effective crisis management. We revisit Tylenol's remarkable handling of a severe crisis in the 1980s, showcasing how transparency and prioritizing customer...
Send us a text Embark on a voyage into the heart of modern marketing with none other than Brenton Thomas, the mind behind Twibi, as he unveils the intricacies of digital marketing and personal branding. Together, we navigate the psychological currents that influence consumer behavior and the pivotal role of customer segmentation in charting a course towards heightened engagement and sales. Witness how Brenton's deep-seated knowledge illuminates the intersection of creativity and analytics, an...
Send us a text Let's light the fuse and ignite the conversation with Karla Jo, a maverick in the world of public relations and the dynamo behind Joto PR. Get ready to challenge what you know about PR, branding, and marketing as Karla demystifies the differences between these business-critical sectors. We uncover how PR's superpower lies in its ability to mold public perception, build trust, and facilitate business success. Whether you're a startup or a multinational, there is immense potentia...
Send us a text Prepare to be dazzled by our conversation with Dr. T L Holmes, a digital marketing visionary with a passion for personal branding. With over twenty years of experience under his belt, Holmes shares his journey from humble beginnings to becoming a significant player in the marketing world. His mantra for success: preparedness, packed, and presented. On this enriching journey, he also pays homage to key influences that shaped his path, like Don D C Cody. Ever wondered what it ta...
Send us a text Ready to challenge your conventional idea of profitability? Join us as we journey into the world of blending purpose with profit with Abdul Muhammad II, a tech and social media maverick with a compelling vision. Abdul takes us from the roots of his media tech company to his inspirational shift into the social impact sector. We explore the revolutionary trifecta X formula, the concept that bridges people, brand, and technology, and how it can unlock limitless opportunities. Our...
Send us a text Ever wish you could command attention and respect in your professional niche like a Celebrity CEO? This wish could soon turn into reality as we chat with renowned entrepreneur and thought leader, Ramon Ray. Having built and sold five businesses, and hosted 'Breakfast with Champions', Ramon's invaluable advice on how to date your leads and marry your customers, is something every aspirant or established entrepreneur should tune into. Wondering how to make LinkedIn work for your...
Send us a text Are you looking to unlock the power of storytelling or transform your public speaking skills? Tune in to our latest episode of Follow the Brand, where we sit down with Jennifer Samuel Chance, a seasoned communication strategist, a celebrated public speaker, and the founder of Your Endless Possibilities, Incorporated. Known affectionately as Ms. Jen Jen, Jennifer highlights her unique approach to developing compelling speeches and shares her top tips to conquer stage fright. As...
Send us a text Have you ever wondered about the power of effective storytelling in business? Join us as we host Dave, a master in the world of branding, known for his fascinating transition from a quantitative modeler to a leading branding expert. Dave takes us on his journey, detailing his understanding of brand equity, its application in business strategy, and the crucial role of branding in addressing societal issues. Hear about his commitment to helping businesses harness the power of bra...
Send us a text What if there was a way to unlock your true potential and create a vibrant brand with purpose? This is the promise of Lisa Guillot, a best-selling author, certified transformational life, leadership coach, and branding expert who shares her Clear Vision framework with us. This transformative tool assists those who are stuck in their career or business and are yearning for a radical change. Lisa Guillot’s approach to personal brand design is uniquely holistic, embracing the com...
Send us a text Looking to stand out in an increasingly competitive job market? Discover the power of personal branding with our special guest, David McKnight. With 15 years in the industry and a wealth of experience styling high-profile executives, David has the insights to help you differentiate yourself and build trust with prospective clients or employers. David's expertise doesn't stop there. He lends his voice to the fascinating discussion on appearance and color in communication. We ex...
Send us a text Podcast Description: On this episode of Follow The Brand, host Grant McGaugh welcomes a trailblazer in the world of branding - Richard Sauerman, also known as "The Brand Guy." Richard's revolutionary approach combines strategic brand thinking and personal growth to redefine the concept of branding. In this captivating conversation, we explore: Richard's Branding Philosophy: Learn how Richard's innovative approach to branding, challenging traditional norms and pushing boundaries...
Send us a text Introduction: In this captivating episode of the Follow The Brand Podcast, we are thrilled to welcome the esteemed brand strategist Stephen Houraghan. Join us as we dive into the world of branding and marketing, and uncover the secrets to building powerful brands that leave a lasting impact. Get ready for a wealth of knowledge and inspiration as Stephen shares his expertise and insights. Key Takeaways: The Power of Emotional Branding: Stephen emphasizes the importance of evokin...
Send us a text In this episode, world-renowned digital marketing expert Dennis Yu shares invaluable insights on delivering a powerful message and leveraging AI to amplify your personal brand. Learn the importance of reputation, the impact of surrounding yourself with successful individuals, and how AI can enhance your relationships and brand visibility. Join us for a game-changing conversation with Dennis Yu, Chief Technology Officer of BlitzMetrics and an internationally recognized lec...
Send us a text Welcome to the Follow The Brand Podcast, where we help you build a 5 STAR brand that people will follow. In this episode, we'll discuss how executives can communicate their capabilities and monetize their skillset with Petra Zink, a certified personal branding and digital strategist, international speaker, coach, consultant, and author. Petra founded impaCCCt, a company dedicated to helping experts turn their expertise into a powerful, profitable authority brand. Petra has deve...
Send us a text Welcome to Follow the Brand, the podcast where we are building a 5 STAR Brand That You Can Follow. Today’s guest is Carson Heady, a best-selling author, social selling expert, and Sales Director for Microsoft Health & Life Sciences. Carson believes in intentionally creating and investing in your personal brand, and that starts with bringing value to create relationships outside the norm. He's passionate about people and process responsiveness and knows that great deal...
Send us a text Personal Brand Expert Nick Nelson specializes in helping define, develop, and deliver your personal brand online. Through professional images, he elevates your profile through imagery presenting the most polished version of you digitally. Nelson, who has worked in entertainment marketing with brands such as Tyler Perry, Disney, and Warner Brothers, created his own personal brand business to make a difference in the lives of others. Brandprenuer is a movement he crea...
Send us a text What pisses you off? What breaks your heart? What problem do you solve? Asks Brand Strategist Mike Kim. If you want to build your business and create your brand, are you doing it in the right order of sequence to have long-term success? Success is sequential, it is not simultaneous, says Kim! Are you building your personal brand identity based on your ideas, reputation, expertise, and your personality? Mike Kim is a brand strategist for business though...
Send us a text Listen, Learn, and Communicate your Brand. Align your LinkedIn profile to how you appear and interact in person. Use your LinkedIn profile as your Digital Ambassador Says my Next guest Carol Kaemmerer. She has a special affinity with displaced C-Suite executives by helping them learn and develop a brand that others recognize. According to Carol, we must strive to be recognizable inside and outside our current job or business. She advocates for keeping wisdom in the ...
Send us a text What are the five words that define you? How do you combine Leadership and Branding into a tapestry of communication to build billion-dollar businesses? To be a great brander, you must know the inner workings of people. Says my next guest, Brenda Bence. Bence is very clear on her goals and knows what success looks like, and works towards that. Her Five Words are Expert, Professional, Approachable, Engaging, and Humorous. She asks, “What are the self-lim...
Send us a text How do you view yourself? How do others view you, and is there a disconnect? These are the questions posed by my next guest Rob Levinson, a 35-year veteran in personal branding. Rob says if your personal brand narrative is outdated and doesn't help you, and it's not true, then you need to get to your truth and tell your story with help from a personal brand coach. Rob encourages alignment with recognized and innovative brands to change the p...
Send us a text Are you showing up unapologetically as yourself in business and your personal life? Are you leading with wisdom, experience, and a systems approach for success in 2023? My next guest Mary Henderson has over 40000 hours of training and coaching expertise that she is willing to share with you! She helps industry experts commercial their knowledge, wisdom, and skillsets into a business and a brand. She looks not for influence but wisdom to engage with clients to be more bel...
Send us a text Ranked #2 in the World! Authored over 8 Books! Over 25 years of experience! Worked with over 1000 brands in 36 countries! My next guest Dr. Jerome Joseph has the winning formula to help you with your personal brand! Jerome Joseph, CSP s’ experience as CEO a publicly listed Brand Agency, has led him to work with some of the biggest Global Brands. including Dell, Standard Chartered, Pfizer, BASF, and many more). He is an award-winning global speaker on Branding and in 2018, was r...
Send us a text Ever scrolled through LinkedIn and spotted someone who seems to have it all figured out? That person who shares compelling content, connects effortlessly with industry leaders, and has somehow become the name everyone recognizes in their field? They've achieved what Grant McGaugh of Five-Star BDM calls becoming an "industry icon" – and it's not by accident. Founded in 2020, Five-Star BDM has mastered the art of transforming entrepreneurs and small-to-medium businesses into rec...
Send us a text Join us for an impactful episode where we sit down with Rochelle Prosser, a powerhouse in healthcare advocacy and the founder of Orchid Healthcare Solutions. Rochelle's life changed dramatically when her family was struck by cancer, leading her to become a fierce advocate for better care. With her extensive background as a neurotrauma ICU nurse, she shares her unique insights into the challenges of navigating the healthcare system from the inside and the outside. Tune in...
Send us a text Join us for a compelling conversation with Dr. Elizabeth Oyekan, Vice President of Imaging and Pharmacy Services at Stanford Healthcare, who opens up about her transformative journey through the healthcare leadership landscape. From her early days climbing the ranks at Kaiser Permanente to an introspective phase caring for her aging parents, Dr. Oyekan's path is nothing short of inspiring. Her time in consulting profoundly reshaped her views on patient-centered care, adding dep...
Send us a text What happens when an automotive engineer becomes a transformative force in healthcare leadership? Join us for an eye-opening conversation with Herb Buchanan, the man who transitioned from engineering to become a key figure in healthcare, holding top roles at major health systems and serving as Chair of the National Association of Health Services Executives. Herb shares his insights on the power of diversity in executive leadership and the critical importance of building relatio...
Send us a text Unlock the secrets of healthcare's digital transformation with Tom Leary, the driving force behind HIMSS' government relations. Together, we explore the sweeping changes brought by healthcare information technology, from the dusty paper records of yesteryear to today’s cutting-edge AI and telehealth innovations. You'll discover how these advancements have not only redefined the patient-provider relationship but also improved the accessibility and affordability of care, as well ...
Send us a text Unlock the transformative potential of healthcare technology and policy with me, Grant McGaugh, on the Follow the Brand Podcast. Join our enlightening discussion with State Senator Ana Marie Rodriguez and Lisa Rawlins, Senior Vice President of the Gardner Group, as we explore the intersection of tech, advocacy, and healthcare in South Florida. Senator Rodriguez shares her compelling journey from local governance to the state senate, offering a unique perspective on healthcare p...
Send us a text What if there was a way to reduce hospital stays for cancer patients by up to 30%? Discover the transformative power of Dr. Barbara McAneny's groundbreaking initiative, Come Home, designed to keep cancer patients at home while enhancing their quality of life. Join us as Dr. McAneny, a former president of the American Medical Association and pioneering oncologist, shares her journey into oncology, driven by the strength and resilience of her patients. Her compassionate approach ...
Send us a text Ever wondered how technology can enhance healthcare without losing the essential human touch? Join us as we sit down with Dr. Geeta Nayyar, affectionately known as Dr. G, to explore this question. From her transformation from a practicing physician to a leading tech innovator working with giants like Salesforce and AT&T, Dr. G's journey is inspiring. We dive deep into the challenges and opportunities at the intersection of healthcare and technology, with a particular focus ...
Send us a text What if the future of women's health in oncology could be radically transformed by leveraging cutting-edge technology and innovative medical education? Join me, Grant McGaugh, as I sit down with the visionary Dr. Priya Korrapati, CEO of eMedEvents & eMedEd, who is revolutionizing the landscape with her groundbreaking Her Health Oncology Congress. During our conversation, Dr. Korrapti delves into her motivation for creating this specialized event, sharing insights from her ...
Send us a text Ready to transform your leadership potential? Gain exclusive insights from J Bryan Bennett, the CEO and Chief Leadership Innovation Officer of the Elite Leadership Academy, who reveals a data-driven approach to mastering leadership skills. Discover why continuous practice is essential for leaders, just as it is for elite athletes, and learn how healthcare analytics can be the unexpected key to identifying and filling leadership gaps across various industries. For those looking...
Send us a text Can you imagine rising from the challenges of being a teenage mom in Compton to leading one of the premier nursing leadership organizations in California? Join us as we welcome the inspirational Dr. Kimberly Long, CEO of the Association of California Nurse Leaders, who shares her remarkable journey and the innovative strategies she has championed in healthcare. Discover how her revolutionary inverted pyramid model is transforming traditional healthcare hierarchies by placing pa...
Send us a text Venture with us as we uncover the profound stories and strategies behind the success of healthcare luminary Denzil Ross, President of the South Central Region at Indiana University Health, whose journey from the idyllic shores of Trinidad and Tobago to the bustling corridors of Midwest healthcare institutions embodies innovation and leadership. Denzil shares his experiences with advanced technologies and lean methodologies that are reshaping patient care delivery. This episode ...
Send us a text Embark on a transformative journey as we, alongside the esteemed Velton Showell III, delve into the profound layers of leadership that transcend mere titles. Discover how self-leadership can serve as the bedrock for nurturing a culture that not only acknowledges but celebrates the contributions of each team member. As Velton eloquently shares, wielding influence is less about the authority your position holds and more about the genuine connections you forge, inspiring those aro...
Send us a text Have you ever wondered what propels a man from the heart of Atlanta to the pinnacle of healthcare leadership? Sit tight as we embark on a narrative with Kenneth Jones, CEO of HCA for Northwest Hospital, whose journey under his grandmother's watchful eye has led him to revolutionize patient care through technology and leadership. This episode, steeped in the wisdom of experience, offers a treasure trove of insights on not just leading, but inspiring change within the healthcare ...
Send us a text Embarking on a transformative journey requires resilience, faith, and a touch of divine guidance, which we delve into with my inspiring guest, Bishop Donald Hilliard Jr. In this episode, we intertwine personal branding with spiritual enlightenment, as Bishop Hilliard shares his journey from early legal ambitions to a profound commitment to ministry and community service. His story is a rich tapestry of resilience, encompassing the challenges of modern ministry and the joy of se...
Send us a text When Shenetria Moore marched out of the army and into the boardroom, she carried with her a vision that would ignite a cultural renaissance. I had the privilege of sitting down with this dynamic changemaker on our latest episode of Follow the Brand, peeling back the layers of her brainchild, Project 12. It's a platform dedicated to transforming the narrative around Black professional men, elevating them not just as leaders in their fields, but as beacons within their communitie...
Send us a text Discover the transformative power of servant leadership in healthcare as Patrick Green, CEO of UF Health Jacksonville, joins me, Grant McGaugh, to share insights that could reshape your understanding of what it means to lead. Listen as Patrick divulges the pivotal moments that fueled his passion for healthcare and service to vulnerable communities, and learn how he embeds empathy and innovation into the fabric of his organization. This episode promises an enlightening blend of ...
Send us a text Ever wondered how artificial intelligence can revolutionize the education system? Dive into a captivating conversation with the brilliant Dr. Curtis Charles of the University of West Indies, where we journey through his inspiring life story and explore his insights on the profound impact of AI on education. Dr. Charles, with his unwavering resilience and faith, reminds us how we can convert life's setbacks into stepping stones of success. We journey from his humble begin...
Send us a text Episode highlight: Dr. Tania Marie Martín-Mercado graces the mic, discussing her ground-breaking work in the fields of genomics and data science. She addresses the much-needed diversity in clinical trials, revealing startling disparities and the need for empowering consumers as they navigate through healthcare systems. Building on the FDA's recent draft guidance, she underscores the vital need for greater representation in these trials. Strap in as we unravel the complex...
Send us a text Step into the world of healthcare technology with our guest, Jeff Sturman, Senior Vice President and Chief Digital Officer. His journey from consulting to healthcare technology enablement is an inspiring one, laced with lessons on project management, relationship building, and the importance of foundational knowledge. Join us as we unravel the complex dance of combining technology with healthcare and putting patients at the core of this amalgamation. We shift gears and delve i...
Send us a text What happens when healthcare and technology converge? Mary Desmarais, the dynamic CTO of NCH’s health care system, unveils the transformation. Her journey is as inspiring as it is intriguing. Mary takes us through her transition from the corporate world into the healthcare IT industry, thriving in a male-dominated field. Be prepared to be swept off your feet as she shares her advice for those looking to make a similar shift - embracing risks, venturing into unknown territories,...
Send us a text Ever wondered how the new CIO of Broward Health, Steve Travers, climbed the ladder from his humble beginnings in St. Louis to presiding over one of the largest public health systems in the nation? Join us as we walk the path with Steve and unravel his career trajectory, covering his military service, early healthcare stint at the Mississippi Medical Center, his experiences in consulting and academia, and his recent transition to sunny Fort Lauderdale. We promise you'll gain a r...
Send us a text Welcome to the "Follow the Brand" podcast and TV series! In this captivating episode, we delve into the realm of conscious leadership with the incredible Ask Aileda. Get ready to be inspired and gain valuable insights that will transform the way you lead and live. Key Takeaways: Understand the profound connection between the mind and body, and how it influences our overall well-being.Discover how AI and technology can be harnessed on a large scale to shape our experiences posit...
Send us a text Dr. Deeawn Roundtree is a magnificent force, blazing trails as a CEO of Roundtree Training & Consulting and a Franchise Owner of Network in Action. With a plethora of professional certifications and qualifications, Dr. Roundtree is a Senior Certified Professional with the Society of Human Resource Management (SHRM-SCP), a Certified Leadership Coach, Trainer, and Speaker with the John Maxwell Team, and a Certified DISC Trainer and Consultant. Her passion for lifting others h...
Send us a text In this episode, we are honored to have Thomas Harris Jr, a transformational leader who is passionate about pediatrics and disrupting healthcare for the better. Thomas believes that to be an effective administrator, and one must continuously learn about healthcare and be passionate about driving transformational change in care delivery. He emphasizes the importance of passion, investing in people, and driving results as key components of his leadership brand. As the Executive V...
Send us a text How will the post-pandemic recovery and recuperation be impacted by rising costs, workforce flux, burnout, and shortfalls? What about the compounding crises that are depleting resources and impacting supply chains? How will coverage and payor mix shifts affect the industry, and what about the changing competitive landscape with new entrants? How will rising consumer expectations and the expanding impact of digital technologies, along with consumer-driven shifts in care delivery...
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