Business Design

📗 Specific colors on and around Henry.  01:21⚾ Henry is a baseball nut, and he visits baseball parks. 02:53🙃 Good book ideas vs. the lunatic fringe. 05:28☕ The Misery approach for an urgent project for McGraw Hill. 07:58👔 In publishing, no one reads the whole book: A good marketing plan is essential. 09:56👦 What the teacher wrote about little Henry. 11:35👨‍🎓 Henry fell in love with writing early and pursued two degrees. 13:14👨‍💼 Became the vice president of a $5 billion financial services firm without an MBA and then pursued his executive MBA.14:49🤓 “At the intersection of art and commerce, exactly where a Dutchman belongs.”. 17:33🎙️ Future of publishing: Digital technology changed publishing and a growing trend in audiobooks and podcasts as promotion for books.  20:02📚 Helping independent consultants market with a book and a speech. 22:31Connect with Steve: www.indiebooksintl.com🤓 Connect with us: www.resonateengine.com

🌞 Saying her name: Anza means filled with beauty and grace. 01:21 🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45 🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process.  05:59 👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20👨‍👩‍👧 Father knows best  kind of family: a supportive family of entrepreneurs.11:42🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients.  14:17🤷‍♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03📈 What are the conditions for successful marketing and growth? 21:35⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26 Connect with Anza: www.audientum.com🤓 Connect with us: www.resonateengine.com

📚 Mary has the most incredible background behind her. 01:39🪶 The Quilly Award for a best-selling book. 03:15🏆 The Road to Success book with Jack Canfield. 04:103️⃣ Right-handed and left-brained: Mary was a parent to her brothers. 06:28💧 Clarity: helping people get clear; it sounds so very simple, it's so basic, but it is really foundational and fundamental. 08:56⚖️ Balancing time, scope, and budget with clarity to get the best possible results. 10:20🤔 Back in the day, big brands and logos won the day, but now flexible players are breaking in the space. 12:15😎 Family history: Triggers Mary’s brothers know how to use. 14:17⭐ Sense of oscillation built-in adaptability, capability, and flexibility for Mary.16:31🧐 The knee-jerk moment for Mary is when people she is working with think they’ve done it all perfectly. 17:50🧠 Developing the EQ doesn’t come only with experience. 19:30😇 Coaching for Mary is an advisory and a guide. 21:48⚡ You have Mpowered behind you. 25:09Connect with Mary: www.mpoweredsolutionsgroup.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🤩 Briar’s beautiful and earthy background. 01:21😇 She hated her name when she was a kid, but loves it as an adult. 02:45🏫 School days where no one pronounced her first nor last name correctly. 03:57🎗️ Thyroid cancer diagnosis came when her baby boy was one, and all the changes she has implemented in her life since. 06:38🌱 Her meaning of organic: “Everybody has this raw opportunity inside of them.” 08:45🖌️ From a young age, Briar loved creating cards, ceramics, writing, and storytelling. 10:47🌞 She was an old soul with a very clear vision of what she wanted to be. 12:39🎯 Briar’s amazing career aspect is making people listen to her plus her inner awareness creates a unique position for her to coach. 14:11🌺 Naturally gravitated to helping people grow and now enjoying changing the course of her client’s trajectory.16:33😎 Program that helps professionals and students with the accessible price point and growing group coaching 19:50👉 Briar works with people who don't make excuses. 22:25Connect with Briar: www.briardougherty.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🌸 Ashley has a cherry blossom picture in the background. 01:43🙃 Describing her business to a three-year-old. 02:46👍 Today there are more ways to monetize thoughts and talents than ever. 03:57🤝 Ashley used every opportunity to build relationships in her journalism career. 05:34😇 She is creating more of a conscious world and awareness in taking in loads of information. 07:54❗ Helping young people find their purpose is critical for the development of our world. 09:21🤔 Young people are more likely to listen to a friend. 10:58🤗 It all comes down to your intuition and what makes sense to you. 12:39🤩 Ashley's parents and professors were very encouraging and she was ‘hooked’ on everything related to journalism. 14:04🌞 We need more empathy: everyone is interested in gaining power in some regard. 16:41🤸‍♀️ Adults should be more childlike. 18:51👁️ Looking for content creators who are creating authentic content towards a more conscientious world. 20:59✌️ The name of her company Rizzarr means to ripple in Spanish. 23:20Connect with Ashley: www.rizzarr.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🌿 Yannis loves plants and he grows them with his wife. 1:44📍His family life and growing up in Tunisia, North Africa. 3:35🏆Yannis speaks Italian, Tunisian,  Arabic, French, English and Spanish. 3:53🌱 Connecting avocado pips with startups and three components of a winning recipe. 5:43✈ Yannis was a travel agent and a tour operator before launching HotelsByDay. 6:33 💡 “My mind was always trying to creatively construct things, and from a tender age, I always wanted to reinvent the wheel.” 12:01🏨 Everything has changed: The best hotels pre-pandemic, we're running at about 85% occupancy per year. 14:52🎯 Yannis is not building to flip, he is building for the long term. 22:38🎖 Hotels have all the protocols and infrastructure to be able to surpass a co-working space in service. 27:20🔍 We're always on the lookout for more supplies to sell. 29:40Connect with Yannis:  www.hotelsbyday.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🍌 Bermuda bananas are delicious. 01:26 🏊‍♂️ Living in Georgia vs Bermuda: Andrew can’t swim four miles every day like in Bermuda. 02:12🌬️ Andrew decided to go for a long swim just one day before the hurricane hit. 03:27🌊 Tricks for swimming in the open sea with a lot of waves. 03:52👔 Entrepreneurship is like swimming: Staying above waves in the market. 05:02⏰  Cadence in  business: “Your time is your most finite resource, your time and your mind.” 06:47🧠Mental tenancy concept and his book Get Out of My Head. 09:11👉 Sophisticated pricing and revenue management tools are not used as much as they should. 11:34🏘️ Providing pricing and revenue management solutions for professional vacation rental managers and Airbnb managers.13:39⚙️ Art tool for setting the right price for every property. 14:35📈 Taking fragmented local management companies and provided them scale as a service.16:49🤩 Subtracting from the wants: Andrew crafted his life to be happy today. 19:00🚼 Good at planning for the future but having a really hard time living in the present. 20:58💻 Having a 100% remote team. 23:17📴 Andrew is not giving mindshare to social media channels too much. 26:18Connect with Andrew: www.rented.com and www.linkedin.com/in/mandrewmcconnell🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

☕ Bryan loves to combine his coffees. 01:28💡 A logo with a lightbulb, shield, and lock. 02:02📈 Influx of startup activity and venture capital funds in the insurance industry. 03:17📊 Intelligence in decision-making is changing. 05:43😞 Annual policies and the negative things in insurance. 07:28💯 New ideas and disruptive ways that insurance is funded and sold. 11:35🗣️ The world is different and navigating through changes is important, not just having meetings but execution. 13:10🚘 A car nut from a young age: wanted to be an aeronautical engineer. 15:01🙃 Bryan got into the insurance industry by accident. 15:39👨‍🚀 Interstellar traveling and ensuring people go to Mars. 17:55🤔 Insurance products are confusing: simplifying and rethinking insurance products is needed. 20:47👍 Creating better outcomes for more people is critical for insurance. 24:28Connect with Bryan: www.insurance-evolution.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🗣️ Short practice of Arabic. 01:41📈 Growing the tech industry within the United Arab Emirates. 02:31💻 Building a technological hub for the Middle East. 03:57👉 Kareem returned from the US to reach great success at only 25 years old.  08:11🌍 Loosened regulations for tech companies, but breaking into the global market is tough. 13:02🎯 Exciting times: The goal is to facilitate growth for UAE startups and be more than a marketplace for the US. 16:28📱 Gaps in the market and using blueprints to create success 19:07🙌 Embracing the outside world: “UAE is the most successful cultural melting pot.” 22:05😇 Kareem’s legacy, facilitating the success of others. 23:12⏩ Spurring technological innovation that can move the country forward. 24:51Connect with Kareem: www.annexinvestments.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🙃 His mom named him David, not Dave. 01:17🦸 His favorite hero is Batman, and David’s nickname is Batman. 02:22🤝 HR should be a business partner and really help in times of crisis. 04:01🎓 Being very busy with campus organizations. 05:48🏛️ Impact of a professor on Davids’ HR journey. 07:31👍 First on the block: developing a diversity awareness program. 10:19😇 When you have someone to tell you that the emperor has no clothes on. 11:07🤩 Minorities, trauma, and self-awareness in managing others. 12:19👑 Dr. Martin Luther King Jr.’s birthday: The most valuable and important thing is to understand the interconnectedness of all of us. 15:00😃 “David can upset the Pope.” 16:59🎯 HR department is No department: You can choose the ways to work within the company, but it can have consequences. 18:24🗑️ When your business plan is just a nice-looking PowerPoint presentation without real content. 22:33👀 Look for employee engagement, absenteeism, and mental health assessment in your workforce. 26:17💡 Blended approach in addressing issues with coworkers. 28:37⚠️ Mental health issues are going to be the next pandemic. 29:08Connect with David: www.linkedin.com/in/davidmatthewscornell🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🎙️ Rebranding his name: Michael was once the most popular name in New Zealand. 01:29👩‍✈️ Mike’s favorite moment at the LA airport. 02:31😎 A data science consultancy: being at the forefront of new stuff.  04:13😷 Post traumatic growth.is going to be very exciting, and we can all build better. 06:23🙂 “We're in a period where everything is on hiatus, and when we come out of it, we need to make sure that we've got escape velocity” 08:17🔃 Change the relationship with change because it creates opportunity and threatens. 09:49🖐 Scenario planning approach: “Five forces” framework around mindset planning. 13:40🤕 Denial is not so great a superpower: Mike’s experiences with a brain tumor and post traumatic growth.16:36🐑 Sheeping in NZ: catered at the high end of the market rather than think about it as a mass market.19:11💪 Making the future better for the company, everyone in the company, and all that interact with it. 23:54Connect with Mike: www.escape-velocity.co.uk🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

↪️ The most aptly named city for an entrepreneur. 01:17✌️ A collaborative mindset: we're going to be seeing a lot of disruption. 02:17🤔 How are leaders going to work through the conundrum of employee empowerment?  05:02🤓 Leaders have issues in understanding how to harness the collective intelligence of their team. 06:50😎 Tapping and harnessing talents as a guiding approach. 09:45👉 When a leader truly shows an interest in how an employee thinks and what they’re capable of. 10:47🦾 Future: Robotic economy doesn’t need people. 14:05🔎 Why Gen X and millennial-run businesses are failing? 15:56🤦 A culture of failure. 18:40💡 Boomers mentoring the Gen Xers and millennials. 19:35🙌 “The best time to make a decision about your work culture is before you hire the first person.” 23:16Connect with Dianne: www.corevalues.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

✈️Bob is a pilot and is surrounded by model airplanes. 02:20🛩️ He received his amateur pilot license: a story about piloting in a hailstorm. 03:30 🍔 Having a “$100 burger” and flying over Cape Cod. 04:12 🤕 Bob’s broken wrist: an unfortunate event while playing with a dog. 05:20👉 Why searching for competitive intelligence and creating updated competitive landscape maps for businesses is essential. 06:04👑 Small businesses should create models that have zero competitors: differentiation. + competitive landscape maps. 08:11👦 “A serial hobbyist,” as he calls himself, Bob was a curious and focused child who owned 4 businesses before he finished high school. 11:45🧘‍♂️ His Dad was passionate about education and practicing Transcendental Meditation. 13:21🗣️ Bob talks eloquently: Adjust the language you use while talking to people. 14:06🥧 “Vision pie” and 11 elements of complete vision. 16:02😎 Tombstone writing: he pushed the envelope in leadership and management systems. 18:59✌️ Bob believes in servant leadership and explains what the most significant error big companies are making is. 20:12⚡ Blockchain will touch every industry and cryptocurrency is one application of that. 21:50🎓 Entrepreneurship University.  25:09Connect with Bob: www.airtightmgt.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🧔‍♂️ Alex has an amazing beard. 02:12🛢️ Crowdfunding project: five guys in California with greasy beards. 02:41🤩 Doing a product launch that went viral: The Beard Club. 03:25📈 Learning to grow a brand (and beards). 06:23😎 His consultant business and non-toxic detergents. 07:41🗝️ Emotional chord with customers - getting beyond the product is the key. 09:26🤢 Allergic reactions due to toxic chemicals in detergents was the initial reason to join the new business. 12:17💚 Supporting orphans, deaf people, and victims of sex trafficking. 13:31📢 Having a business model that cuts through the noise. 16:54☘️ Alex’s vision and why the grass looks greener on the other side. 18:24🤔 Addiction to entrepreneurship is real. 20:58🍏 Creating a home environment free of chemicals is attainable. www.trulyfreehome.com 22:16Connect with Alex: www.thealexbrown.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🗺️ Huge watercolor world map behind Holly. 02:15👓 Cat eyeglasses and electric blue as a brand signature. 02:54🔵 About electric blue and Debbie Gibson. 04:41🗽 As a  Bicentennial baby, Holly’s core is presence, freedom, red, white, and blue. 06:22😇 Her focus is mindfulness: being fully present in the moment with no judgment. 07:39😮‍💨 Living in an unsustainable world of getting bigger, better, faster, and having more. 09:00🚐 Growing up in a double-wide and a growing passion for presence. 10:39🪣 Bucket of mindfulness: the sense of presence comes from being fully present in this moment. 12:55🎵 Holly is a fan of country music. 15:05🧠 Mindfulness has transformed. Now, it's really neuroscience-based and a secular series of practices. 16:42💙 Growing up with love, happiness, and learning life is resilience. 21:50😎 We'll never get the brand perfected. The idea is to keep building it. 23:2Connect with Holly: www.hollyduckworth.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🌬️ San Francisco summers. 01:31🎙️ Left the corporate world to open a podcast production studio in the beginning of the pandemic. 03:19👌 Freedom of expression: There are no slippery slopes in podcasting. 04:57🙌 TJ never wanted to go to business school, it turns out he never needed to. 06:03🧐 Starting a podcast in 2016 was hard and frustrating. 07:13🥳 The rise of podcasting. 08:15 😀 The story behind his made-up name and Italian last name.  09:49🗣️ Creating audio content that tells a story. 12:21👍 Two growing trends in podcasting. 14:51💲 Building audio content for indirect revenue.15:48 ✍️ Audiobook podcasts are a new field for authors and writers. 16:25👂 Using podcast elements in audiobooks. 17:41🎯 Netflix is going into podcasting: Audio killed a video star. 18:22🎧 Create branded pieces of audio content. 20:13💎 Long conversational podcasts for kids are an antidote. 21:12 Connect with TJ: www.linkedin.com/in/tj-bonaventura🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🔠 Breaking words down into their elements. 01:23💬 Words are important at the root level to really know what we’re talking about. 01:54😹 Cat-Strat and all the funny and serious words associated with it. 03:24✌️ The need to re-invent, re-boot, restart, and to reflect is more important than ever before.04:47💫What has changed and how change is happening; 05:38🌪️ About the abrupt nature of change and the seismic and systemic element of change. 06:45🦄 Challenging people to be different from others may be boring but is impactful. 09:37🤔 Holding space and taking the time to stop and think. 12:57🆒 Experience, reputation, and recommendation as a business model.16:53😇 The generational lap instead of the generational gap. 17:55🤓 “If we focus on the negative, that’s what’s going to happen.” 20:51👉 Idealism is an important ingredient to think of what’s possible even though it’s not practical. 22:39🗣️ Craig would like to chat with Barack Obama. 25:20      Connect with Craig: www.cat-strat.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com 

🤔 Smellovision and smell dispensers on computers. 01:37🏬 Opening a new retail store during the pandemic. 02:32😷 Masks affected her business but she was still able to provide samples. 03:22👏 As a manufacturer and wholesaler, Laura is now more focused on a direct-to-consumer model. 04:49👀 Physical stores vs. online models in the fragrance industry. 06:35🍾 Cracking the code of creating the first mainstream aroma perfume brand. 08:17👧 Laura started her career at the age of six as an actress but entrepreneurship is in her blood. 10:23❓ Online business vs. mainstream business model and retail stores. 13:30📈 “The truth is: you need more than one pillar for a business to see growth.” 16:39🤗 Educating customers about vibrational and conscious beauty is required to become mainstream. 19:40👃 Boost and shift your chakras, room, or mood. 21:22😃 Laura will send some abundance to Kent and clear away to Randy. 21:54Connect with Laura: www.adoratherapy.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com 

😃 Subaila’s big and welcoming smile. 02:11👨‍⚕️ Rural hospitals in the US have a huge shortage for sleep and pulmonology specialists.  02:33⚕️ Coming from a family of doctors, she wanted to understand the business side of medicine. 05:41🫁 Telemedicine is growing: heart and lung exams through Bluetooth technology. 07:23🩺 Five criteria for a virtual health examination. 10:27🤔 Challenges with the broad implementation of telehealth. 12:09💤 Subaila’s business is service-based, but she plans to introduce tele-sleep services to patients directly. 13:48🤩 “Don't let your fears eat away your goals, stay humble, stay patient, and just be consistent.” 15:42☀️ Her name means Sacred Light. 18:30💻 Expanding the network of health professionals and hospitals into telehealth. 19:22Connect with Subaila: www.telemedora.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com 

🖼️ Cynthia is an artist. 02:02🖌️ She explains the process behind making drywall sculptures. 02:46 🤓 Cynthia believes in the importance of an agile mindset in business. 04:46 👉 What’s the difference between “Getting Stuff Done” and traditional agile theory? 06:55 🙃 Focus, accomplishment, feedback, and reflection: Following processes gives you the freedom to be more creative. 09:10🎨 Incremental vs. iterative development: Cynthia paints using an iterative model. 13:03 👩‍💼 Where do you feel like you’re most effective? 16:12 🙌 Educating management on agile principles is extremely important. 18:33🎯 Make sure that you have achievable goals and keep track of them. 19:57Connect with Cynthia: https://gsd.guru 🤓 Connect with us: www.thoughtpartnergroup.com💡 Join us: www.crazymba.com