The Recipe: A Podcast About Marketing

Get ready! In Season 2 of The Recipe we're serving up a whole new menu of marketing insight by giving you, our listeners, what you asked for: every month we'll deep dive into each ingredient that goes into building a great brand, talk to the experts who know to use them, and share their success, and failures, along the way.

In this episode we talk to Adrian Fuoco from legendary Pizza brand Pizza Pizza about the challenges they face being a national chain, connecting with customers, how they tackle franchise marketing and what the future may hold for the food industry.

On this week's episode we're joined by marketing expert Ryan urban from Wunderkind to talk about some surprising trends in digital marketing, new and old, that are driving growth.

With Facebook going all-in and changing their name to META, We talked to our co-founder and CSO Jeff Goldenberg about what this means for the future of 'Metaversal' media, marketers and society as a whole. From NFTs to Peleton and everything in-between, we're talking all things Metaverse... tune in!

We talk to 'Renegade' marketer and author Drew Neisser about building better B2B brands through design, authenticity and refusing to play it safe. Drew is a B2B expert and author; his new book "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands" is out now.

Content marketing has a big problem: a lot of it is bullshit. We sat down with Jeff Coyle from MarketMuse to shake up the bland, boring and safe strategies that too many business take when it comes to creating content.

We spoke with AJ Wilcox, Host of the LinkedIn Ads show and lead at B2Linked about the myths and misconceptions surrounding LinkedIn advertising, how to use the platform effectively, what strategies can kickstart your B2B success on the platform and much more. Tune in!

What's after the like? We talk Digital Outdoor Advertising with expert Ben Bookbinder from Hivestack, a leader in using modern digital ad tech to deliver your message wherever an audience may be.

How can you show up and reach Gen-Z in a chaotic social media landscape? We spoke with Ronin's Alex Vega about why design matters, how the message is more important than the medium, how legacy brands can transcend trends and much more.

We talk to James Gregson, Digital Creative Director for LEGO, about what it takes to keep a 100 year old brand relevant in the face of changing trends and unimaginable competition.

Storytelling is a word that gets thrown around a lot in marketing, but what makes it so powerful? In this episode we're joined by Sales Strategist Katie Momo, and expert at building businesses and driving revenue through a better brand story. We'll answer the question: what is a “brand story”?, and learn how can we actually use this in our content.

In this episode, we learn to look beyond "the like" and measure your marketing better with media monitoring. Special guest Chris Caro from Meltwater breaks down how to monitor social channels, news and discussion to help measure the impact of your marketing, and how to help navigate potential pitfalls in our "always on" digital age.

We break down the secrets behind creating a highly effective content marketing strategy that speaks to *your* customer.We'll review actual examples of major brands doing it "the right way", break down how to build a content matrix for every stage of your customer journey, show you how each channel can be used the most effectively, and as always, answer questions live in our chat. 

Join us when we talk to Toby Lee from Quora on what it takes to become a brand authority, the rise of thought leadership in marketing, getting started on the web's best known knowledge platform and much more.

Stefany Nieto is the COO of Gwella, a startup developing Mushroom products, as well as the founder of Green Iglu, a project tackling food insecurity in remote communities in Canada 

In this episode, we're joined by the team at Real Items, Nick Taylor & Mark Patterson, to discuss what the blockhain means to brands. Beyond creating "sick drops" and following a fad, the technologies behind NFTs and 'Phygital' products are poised to revolutionize the way that creators get paid, that brands build trust and how business can grow in unexpected ways. We'll talk about how to create authentic ways to leverage these technologies for the long road, how your brand can create a community of collectors, and how Nick & Mark got involved in the wild world of crypto technology. As essential listen for any marketers still on the fence about the longevity of these buzz-worthy technologies. 

Question: In a crowded market, how do you stand out and stay authentic?To answer this, join us for another rewind of The Recipe, when we talked with Matt Lombardi and Kevin Moran, the co-founders of beam, a leading health brand who's popularity has exploded online the last few years.You'll learn how they created an original and engaging brand identity in the wellness space, built a powerful DTC business and learned how to help improve their customers lives, not just sell products.We discussed myths about authenticity and influencers, how to kick-start your DTC marketing growth and how to identify your customers needs to help them live their best lives. Lots to learn in this weeks show, so let's get cooking. 

Where is the future of lifestyle marketing going? What will happen to live event sponsorship? Who are the winners (and losers) of the D2C revolution?On this special re-wind episode, Pioneer in lifestyle and apparel marketing Bryon Sheng joins our co-founder Jeff Goldenberg for another live discussion At The Table with Abacus, taken from our Livestream archives late last year. Bryon has held multiple positions in the sportswear and tech industries at Nike, Adidas, And 1, and Monster Products. He’s worked with the likes of Muhammad Ali, Shaquille O'Neal, Cristiano Ronaldo, Meek Mill, and Swizz Beats to help build their brands, and, most recently, was the driving creative force behind Beastmode, Marshawn Lynch’s unstoppable apparel and lifestyle brand. Bryon is an originator in the field of artist and athlete branding, and in this discussion he takes us through his career highlights, what he’s learned works along the way, and where the future is going for advertising, so let’s dive on in. 

How do you bring a brand with 150 years of history into the 21st Century? And how do you do it during a global pandemic? We spoke with Lindt's Michelle Kellner about how the famed Chocolate maker went all in on E-Commerce and pulled off a major win when it mattered.

A rare one-on-one conversation with Duncan Milner, the legendary creative behind Apple's iconic advertising campaigns for the iPhone, iPod can "Mac Vs PC", about the future of Advertising. Recorded live in September, 2020 with Abacus Agency co-founder Jeff Goldenberg.  Born in Kingston, Jamaica, Duncan was drawn to the world of advertising, intrigued by the clash of art and commerce. This led to art school in Toronto, and the launch of his career at several small, but creatively respected shops in San Diego, where he did work good enough to catch the eye of Chiat/Day.Duncan began his unprecedented tenure at Chiat/Day in the San Francisco office, where he met Lee Clow, who would become an influential mentor in Duncan’s career. This led to Duncan being handpicked by Lee to co-found TBWA/MAL as Chief Creative Officer, working closely with Steve Jobs to help re-build the Apple brand, launching the iPod, iPhone, iPad, Apple Watch, and Apple TV and the iconic “Mac vs. PC” campaign. (named Campaign of the Decade by Adweek)Duncan is joined by Abacus Agency Co-Founder and Chief Strategy Officer Jeff Goldenberg, one of the industry’s leading creative agencies and winner of the 2019 ADCANN Agency of the Year.