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Focal Tangent: Perspectives That Shift
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Focal Tangent: Perspectives That Shift

Author: Nathalie Amlani

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Welcome to the Focal Tangent: Perspectives That Shift podcast. Hosted by Nathalie Amlani founder of Pictonat Photography, a brand strategist, photographer, soulful entrepreneur, and visual storyteller.   This is a show all about connecting the power of storytelling, mindset, and brand strategy to bring to light the abundance of possibilities for creating the business of your dreams. Each week, Nathalie brings you thought leadership and impactful conversations in all areas of business, branding, and mindset growth.   Be inspired by unique stories of experience and grit that led to unexpected paths to success. Gain insight and knowledge on how the magic happens, with clear takeaways and ideas. So hit that subscribe button and join Nathalie for a conversation that will truly shift your perspective.

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In this discussion, Kari Russell, a leadership and self-expression business coach, speaks about the importance of self-expression, defining it as an individual's method of expressing feelings, thoughts, or ideas, whether it's through art, music, writing, or even their own personal style. Kari emphasizes the importance of authenticity, and the challenges between balancing self-expression and societal expectations. She also offers thought-provoking questions for self-reflection and encourages listeners to develop intimacy with their ego. Kari highlights her coaching programs and shares how these programs aim to help individuals build their personal power, strengthen their self-leadership, and transform their self-expression through vulnerability, courage, and self-ownership. Ultimately, Kari's message encourages an examination of one's self-expression in a compassionate light, creating a solid foundation to make more empowered decisions moving forward.00:00 Introduction to Self Expression01:02 Guest Introduction: Carrie Russell02:15 Understanding Self Expression03:00 The Dual Sides of Self Expression05:05 The Journey of Self Expression05:46 The Role of Ego in Self Expression06:54 Overcoming the Need for External Validation07:27 The Power of Self Leadership10:48 Understanding and Embracing Judgment16:54 The Role of Ego in Self Expression Revisited27:04 Understanding Self-Knowership and Integrity27:32 Dealing with Judgments and Self-Identity28:53 Choosing Your Energy Focus29:12 Self-Expression and Brand Expression29:56 Creating Your Brand Identity30:32 The Impact of Social Media on Self-Expression31:08 The Importance of Authenticity in Branding31:39 The Role of Self-Expression in Building Your Brand33:27 The Journey of Self-Expression36:38 The Power of Self-Expression37:03 Tools for Deepening Self-Expression38:43 The Impact of Self-Expression Prompts46:06 The Power of Vulnerability and Intimacy in Self-Expression49:50 Final Thoughts on the Self-Expression JourneyGet in touch with Kari at:Website: instagram.com/iamkarirussellInstagram: instagram.com/iamkarirussellLinks mentioned in the episode:studio https://karirussell.kartra.com/page/studio2024 daily s|ex prompts https://karirussell.kartra.com/page/tqd 
In this conversation, Nathalie Amlani speaks with Michelle Whyte about the topic of connecting and networking more effectively. They discuss personal strategies to combat the stress of networking events, the importance of intentionality and genuine connections, and the value of understanding oneself in order to navigate networking opportunities more authentically. Michelle emphasizes that networking is relational rather than transactional, and states that being prepared with specific questions, actively listening, and knowing oneself and the room are key elements to successful networking. They also share the importance of following up promptly after an event in a deliberate and personalized way, in order to keep the connections alive. They talk about the Etiquette Evolution Academy where entrepreneurs can learn to hone their social skills and build relationships that ultimately benefit their businesses.Highlights:00:00 Introduction and Personal Experiences with Networking01:46 The Importance of Networking and Building Relationships04:06 The Art of Small Talk and Preparing for Networking Events09:10 The Importance of Active Listening and Asking the Right Questions12:32 Handling Different Types of Conversations and Social Anxiety19:06 The Role of Mindset Shifts in Networking23:37 Understanding the Importance of Genuine Conversations24:11 Navigating Networking Events with Unknown Attendees25:12 Leveraging Networking Events for Market Research25:39 The Power of Pre-Event Networking29:07 Strategies for Entering and Exiting Conversations33:25 Making Yourself Memorable at Networking Events37:52 The Art of Post-Event Follow-Up42:27 The Evolution of Etiquette in NetworkingGet in touch with MichelleWebsite: https://michelleawhyte.com/work-with-me/Instagram:  https://www.instagram.com/themichelleawhyte/LinkedIn:  https://www.linkedin.com/in/michelle-whyte-b716a97b/
Cultivating a Growth Mindset and Authentic Sales Techniques with Gazzy AminIn this episode, Gazzy Amin, a sales consultant for entrepreneurs, shares her journey from the political field to entrepreneurship. She emphasizes the importance of adopting a 'growth mindset' to overcome obstacles and limitations in both personal and professional life. A key focus in the discussion is her approach to authentic selling, which entails letting go of perfectionism and traditional methods, and finding what works best for each individual. In achieving business success, Gazzy encourages listeners to manage their energies effectively, leverage the power of service in sales, and believe in the potential and value of their work.Highlights:00:00 Introduction and Guest Welcome00:49 Getting to Know Gazzy Amin: Personal and Professional Journey02:39 Understanding Growth Mindset: An In-depth Discussion04:48 Overcoming Fear and Embracing Change07:07 The Power of Manifestation and Growth Mindset09:03 Practical Steps to Cultivate a Growth Mindset12:45 The Role of Growth Mindset in Entrepreneurship18:03 Content Creation and Overcoming Perfectionism31:06 The Importance of Authenticity in Sales38:38 Final Thoughts and Contact InformationGet in touch with Gazzy  at:LinkedIn: https://www.linkedin.com/in/authenticgazzy/Instagram: https://www.instagram.com/authenticgazzy/
In this discussion, the guest Nadine Moffatt, a mystic, lightworker, channel, healer, guide, Nordic witch, and empath, demystifies energy healing, intuition and awakening feminine energy. Nadine explains the importance of becoming 'still', listening to one's inner wisdom, and understanding how the feminine energy works. She emphasizes the importance of aligning one's energy, and how clearing negative emotions and limiting beliefs can clear the 'static' from one's 'antenna' and improve their ability to attract what they want in life. Also, she showcases the importance of acknowledging and processing emotions for a healthy mental state. Lastly, Nadine introduces her upcoming Mystical Mastermind, a membership collective, steeped in magic and rituals for those wanting to deepen their understanding of the topics discussed.Highlights:00:00 Introduction01:02 Guest Introduction: Nadine Moffatt03:24 The Story Behind 'Becoming Still'05:22 Understanding Modern Day Witchcraft10:08 The Importance of Embracing Stillness14:41 Exploring the Divine Feminine Energy17:55 The Power of Processing Emotions23:05 Attracting Success through Energy Management24:41 Understanding Self and Attracting Success25:27 Clearing the Static: Emotions and Limiting Beliefs26:38 Reframing Feelings of Lack28:56 The Power of Attraction and Trust33:49 Listening to Your Intuition and Guides35:44 The Practice of Energy Healing38:21 Starting Your Journey with Meditation41:44 Final Thoughts and Upcoming PromotionsGet in touch with Nadine  at:Website URL:  https://www.becomingstill.ca/Instagram URL:  https://www.instagram.com/becoming_stillLinkedIn Link:  https://www.linkedin.com/in/becomingstill/Facebook Link - https://www.facebook.com/becomingstillOther Links (Such as a podcast or blog) : https://www.becomingstill.ca/journey-to-stillness/Links mentioned in the episode:Mystical Mastermind™ Collective launching on Ostara/Spring Equinox - get on the VIP Waitlist and be the firs to know. (email becomingstillwellness@gmail.com) And then receive a 15 min FREE Yoga Nidra Meditation when you join my newsletter. https://mailchi.mp/bfeeaccffffe/joinmylist
Maximizing Engagement with Hooks on InstagramThe episode discusses the rising trend of using engaging 'hooks' at the start of Instagram reels and other social media content to immediately captivate viewers. The speaker explains that the hook can be presented as a caption or as overlay text on videos. After the hook, the content should provide insights and include a call to action. Several examples of trending hooks are provided, such as 'unpopular opinion', 'point of view', 'how my client went from zero to hero', and 'truth bombs'. The speaker encourages listeners to experiment with these hooks, promising to provide a list of examples and showcasing how they use the strategy on their own social media pages.00:00 Introduction to Engaging Hooks00:25 Applying Hooks to Your Content00:54 The Caption Formula01:07 Examples of Trending Hooks02:38 How to Use Hooks Effectively02:51 Conclusion and Invitation to ShareConnect with Nathalie:Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Website:  https://pictonat.com
In this episode, the podcast host Nathalie Amlani discusses a year-long hiatus from her podcast, 'The Focal Tangent:  Perspectives That Shift.’' A retreat in Costa Rica provided a profound emotional shift that led her to take an intentional pause from her work to concentrate on personal matters. During this time, she experienced various emotions like grief, vulnerability, sadness, renewal, and inner strength. She discusses how her pause resulted in positive outcomes for her business and personal life, emphasizing the importance of self-care, decluttering and the power of vulnerability. Towards the end, she emphasizes the importance of discussing mental health in improving overall wellbeing and promises to bring fresh content on the podcast that revolves around inner growth and transformation.00:00 Introduction and Welcome Back00:22 The Unplanned Break and Its Impact02:40 Emotional Journey: Grief, Vulnerability, and Sadness05:02 Renewal, Inner Strength, and Advocacy07:15 The Power of Decluttering and Energy Shift09:11 Strengthening Intuition and Inner Knowing10:08 The Transformation and Renewed Self10:51 The Importance of Mental Health Conversations11:46 Embracing the Deep and the Darkness12:13 The Way Forward: Fresh Content and ConnectionsThe next season brings 22 fresh episodes and compelling topics, stay tuned!Stay in touch with Nathalie:Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Website:  https://pictonat.com  
When you think of doing a video for your business, how does it feel? Good? Uncomfortable? Initially, for me, I was super uncomfortable and tried to make it perfect. The reality is, it’s never perfect, and the more imperfect it is, the more engagement I got.  Whaattt?  A recent study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.  Video content is increasingly becoming an important part of every brand’s content marketing strategy.  Today we’re going to dive into showing up on short-form video for your brand and business with a special guest, Sarah Weiss, a Social Media strategist.  About Sarah:Sarah is a social media strategist who specializes in short-form videos like TikTok and Instagram Reels! She gets online business owners visible on video so they can land dreamy clients! When she's not over on TikTok, Sarah loves spending time with her puppies, fiancé and jamming out to Broadway showtunes. Episode Highlights:Sarah’s career change from speech therapist to social media strategist (just a fun fact lol)Showing up on short-form video for your brand/businessWhy video is important to incorporate and why it's not going anywhereHow to show up authenticallyActionable tips to start getting on video today (hooks, video structure, etc)Thanks, Sarah for sharing your zone of genius for on short-form video to help get online business owners more visible so that they can land their dream clients!  This episode will truly shift your perspective.Connect with Sarah Weiss: Website:  www.onbrandbysarah.com Instagram:  www.instagram.com/onbrandbysarah  Tiktok:  www.tiktok.com/@onbrandbysarah Facebook:  www.facebook.com/onbrandbysarah 20 Hooks for IG and Instagram Reels:  https://onbrandbysarah.com/#freebie Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
One of the key ways to grow your business and expand your reach is through partnerships and collaboration.  Yes, a lot of it has to do with relationship building but time is precious. We want to take on the right opportunities and make it a fruitful relationship.  One of my key values is community and connection and I'm so happy to dive deeper into this space with today’s topic ‘Prepared to partner - being ready for YES moments with Amelia Roberts, Business Development Advisor, and  Collaboration Consultant.About Amelia:Amelia is a registered nurse by trade who fell in love with marketing and sales (it turns out the process for each matched her expertise with scientific methods perfectly).Amelia's almost 20 years in healthcare and 6 years in business have proven that most challenges with advancing in a career or business result from:A) a story that is not being toldB) a collaboration that is not happeningC) both A and BNow, alongside other hats, individuals and teams hire Amelia to regain control of their day, quarter, or year with the RIGHT collaborations.When she is not teaching leaders how to do less marketing while making more impact by developing relationships at scale, Amelia enjoys spending time on #teamnap as well as planning both real and imagined food tours.Episode Highlights:How to go after the collaborations that will help your business growHow to know when to say yes or no to a collaboration opportunityExamples of collaborations for your business: podcasts, panels, virtual summits, sponsorship, a book to give (swag), masterminds, referral partners, affiliatesSetting expectationsBeing ready to receive using the SCALE frameworkUsing the BOND framework:  Browse, Observe, Nurture, DeliverQuestions to consider when seeking collaborations:  Why you, Why them? Why now?Quote:  “Ask for what we want and be prepared to receive.”  Maya AngelouThanks, Amelia for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.Grab the Scale with Sanity guide that shares an easier and simpler way to grow your audience while preserving your well-being. http://bit.ly/getinfrontofanyone You can connect with Amelia on:LinkedIn https://www.linkedin.com/in/ameliaroberts/ Instagram: https://www.instagram.com/talk2amelia Twitter: https://twitter.com/talk2amelia   YouTube: http://www.youtube.com/c/AmeliaRDream100 Follow on Facebook: https://www.facebook.com/solutionsbyameliadotcom  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com
One day… I dream of having my own business, with flexibility in my schedule, making my desired income… having a team, and becoming well known and big! The reality is… anything is possible. The bumps in the road are lessons and tests to help us continuously expand.  What you imagine now may look a lot different later… today we’re going to dive into high performance leadership for Sustainable Scaling and Business Growth with Dinah Hampson, founder, and CEO of Pivot Sport Medicine and Orthopedics.“Little raindrops make lasting ripples.”  Dinah HampsonAbout Dinah:  Dinah completed her B.A. in Health Studies at Queen’s University and B.Sc. in Physical Therapy at the University of Toronto. Her passion for Sport Physio led her to active membership in Sport Physio Canada, acquisition of her Sport Physio Diploma and her International Sports Physiotherapist qualification. Dinah holds the Diploma of Manual &; Manipulative Therapy, multiple clinical certifications, and is an examiner for new Sport Physio candidates.Dinah trained in classical ballet. She regularly assesses and treats dancers from professional dance companies and associated training programs as well as community/competitive dancers.Dinah founded Pivot Sport Medicine in 2003, 15 years later founding Pivot Dancer.  Dinah, with Pivot Dancer, consults with clinicians and dancers worldwide. Since 2000 Dinah has held a status faculty position at the University of Toronto Faculty of Medicine, Department of Physical Therapy. Dinah is honoured that students have nominated her for the teaching and mentorship awards she has received.Dinah is happiest using her knowledge to promote high performance in others.Episode Highlights:How Dinah founded her thriving businesses Pivot Sport and Pivot DancerExpert recommendations on stepping  into high performance leadershipWhy it’s important to really know everything about your business How to recognize the potential opportunity in every choice you makeKey lessons learned from the journey to achieving sustainable scaling the business growth “Do something you enjoy. Life is too short to be tired, angry and disappointed.” ~ Dinah Hampson Thanks, Dinah for sharing your zone of genius on high performance leadership for Sustainable Scaling and Business Growth, this episode will truly shift your perspective.Connect with Dinah: Website: https://pivotsmo.com/, https://pivotdancer.com/ https://dinahhampson.com/ Instagram: https://www.instagram.com/pivotdancer/, https://www.instagram.com/pivotsport/ LinkedIn: https://www.linkedin.com/in/dinah-hampson-27b6a6/Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
If you’re wondering how to generate LEADS for your business so that you can hit the ground running in your business, today’s topic on ‘Lead Generation Strategies That Work’ will be sure to provide tangible action steps that you can start implementing right after this episode.  I am excited to welcome special guest Jennie Wright, Business Growth Strategist & List Build Expert.About Jennie:​​Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 10-years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing.Having built over 375+ list builds, Jennie understands the essential steps to creating an event that attracts ready buyers AND builds trust & engagement with your audience. Her mission is to help business owners create intelligent and authentic marketing, lead generation and business growth strategies that drive bottom-line results.Episode Highlights:Why businesses should invest time in growing their listStrategic approach to using free events to grow your listInsights on the top lead generation strategies for your business (Lead magnets, 3-part video series, live challenges, webinars, online summits)How to incorporate brand photos to strengthen the impact of generating leads Thanks Jennie for sharing your zone of genius on lead generation that works, this episode will truly shift your perspective.Discover Jennie’s Exact Process To Generate Revenue Now - And Later - From Your List Build Efforts. https://www.growandprofitonline.com/sell-from-your-list Connect with Jennie: Website:  https://jenniewright.comInstagram:  https://www.instagram.com/jennielwright/Linkedin:  http://www.linkedin.com/in/jenniewrightjlwFacebook:  https://www.facebook.com/jenniewrightjlw  Other Links:  https://systemtothrive.com  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
What are you passionate about?  What is your purpose?  At the onset of hearing these questions, it really made me think and ponder… do I answer this as it relates to my mission and vision through my business?  Or as a person?  Is there a difference?  What if we could live life by design… and not by default and really tap into our inner knowing and know how to truly lead oneself?  Guess what? It’s possible and I’m so excited to dive into this topic!  I’m excited to chat today with Julie Cober, CEO/Founder of the 'Free To BE' Leadership Academy for Women about Becoming HER , the leader she knows she is.This is a not to miss unfiltered conversation, we go deep.  Some of the highlights:Tapping into living life by design and what it looks likeWhat happens when we live by defaultHow we can tap into our true desiresStepping into becoming HER - hear Julie’s upfront and candid personal journey that led her to where she is today Action steps to take today (we don’t leave you hanging!)Thank you Julie for sharing your zone of genius with us.Get in touch with Julie Cober at:Free to Be Leadership Academy:  https://julie-cober.mykajabi.com/free-to-be Website: juliecober.comLinkedIn: https://www.linkedin.com/in/juliecober/Facebook: https://www.facebook.com/groups/3962701347150927/Other links:  https://www.facebook.com/julie.cober.5Connect with Nathalie:Website:  https://pictonat.com Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
When the pandemic started, there was a shift in habits, a rise in learning new things online while we were inside.  I personally have always been one to take on many things and yes it can become crazy however for multipassionate people, it’s a lifestyle that helps them thrive.  How do we manage it all?  I am excited to have Jessica Tudos on to chat about exactly this, leading a Multipassionate Portfolio Lifestyle - how to manage it without going crazy!About Jessica:Jessica Tudos, As an Olympian turned life design coach, professional organizer, and experiential educator based in Toronto -  Jessica helps multipassionate portfolioists who feel overwhelmed and unproductive declutter, both physically and mentally, so they can focus on what matters most.Episode Highlights:What it means to be multipassionateTips for managing a multipassionate lifestyle and making it sustainableThe Tudos method to transformation and leading Multipassionate Portfolio LifestyleWhy - are we doing itUncover - see all we have, calendar committmentsDecide - what to keep, let go ofHow - to organizeSustain - build a system, checkpointsHow to nurture and embrace a multipassionate lifestyleWhy energy managing and having structure is key for beating overwhelm Thanks Jessica for sharing your zone of genius, this episode will truly shift your perspective.Win Your Week lead magnet + freebies that including my 100 most inspiring books AND a pdf of my kids book, Kika the Upside-Down Girl Connect with Jessica: Website:  https://www.jessicatudos.com/Instagram:  https://www.instagram.com/jessicatudos/ Twitter:  https://twitter.com/JessicaTudosLinkedin:  https://www.linkedin.com/in/jessica-tudos/Facebook:  https://www.facebook.com/jessicatudos/Other links:  https://www.jessicatudos.com/blogConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
Visibility is defined as the state of being able to see or be seen.  What it has meant for me in the last few years is how do I show up on social media all the time to showcase my brand and business… and it’s been a huge learning curve especially for someone who wasn’t born on the internet and it’s also shifted my energy and focus to trying to be learn how to show up in a way that sells… however there’s so much more strategy and depth to showing up and a lot of it starts within and honouring self.  When I had a coffee chat with May-kay Tsang last month… I expressed feelings of overwhelm with saying yes to everything and while trying to keep up with showing up and it was no longer sustainable.  Her insights totally shifted my perspective and today I’m so excited to welcome special guest May-kay Tsang and today we’re going to dive into Sustainable Visibility® - What it is, what it means to we can show up on our terms.Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.She helps underestimated & underrepresented entrepreneurs to take an intersectional approach to visibility, so they feel safer to be seen as they show up more consistently to grow their impact-fuelled businesses.Episode Highlights:Understanding sustainability visibility and how one can start to step into the magic of itTips for filtering requests and knowing when to say ‘no’  Keys to aligning with sustainable visibility approaches for each unique individual this is both effective and efficient Insights on how to apply visibility that converts and leads to salesThe importance of showing up and how sustainable visibility supports itSteps to sustainability - how to start integrating it into their life so that it sticks"Visibility doesn't mean saying yes to everything."  Mai-kee Tsang, The Sustainable Visibility® MentorConnect with Mai-keeWebsite www.MaikeeTsang.comInstagram www.Instagram.com/MaikeeTsangFree Resource: https://maikeetsang.com/25experts Join the waitlist for mentorship:  https://maikeetsang.com/applyConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
When it comes to your personal brand, how does one truly show up as their authentic selves and boldly ask for what they want?  What happens when imposter syndrome kicks in and the comparison trap?  There setbacks can really play a number on the ego and I’ve been there many times over.  When I started my business, the only way i knew how to grow was through comparison… and only through multiple mindset shifts, coaching programs, facing fears overtime did I lean into showing up with my own personal brand and now there’s no turning back and it’s something I help empower other female leaders do through brand photography.  Today, we’re going to fastrack you even further with special guest Nicola Moors, we’re going to really peel back the layers and dive into how to be yourself online and finding your voice and how to be bold and ask for what you want.Nicola is a Launch strategist and copywriter who creates profitable funnels fuelled by data, research, my client’s personality, and a ton of advanced conversion strategies.“Don’t take no personally, it’s never about you.” Nicola Moors, Launch strategist and copywriterEpisode Highlights:Tips for being yourself online and discovering your inner voiceBeing bold and asking for what you want to get the desired outcomes you never would have imagined!Just do it!Ask and stay top of mindPitch and go for the opportunityDon’t take no personally, it’s never about youGetting used to saying what’s on your mind and how to move past imposter symdromeKnowing when to filter or notThe five mistakes everyone makes in their funnels and launches (that are losing you money and customers)How to create a brand voice guide that will help your business grow and scale with a teamQuick tips for tapping into inspiration and generating topics that connectConversational subject lines like talking to a friendKeep a list phrases and stories that happened - it’s easy to forget stuff once it happensWhy metrics are important to track and what the results can tell you “If you don’t ask, you don’t get.”  Nicola Moors, launch strategist and copywriterThanks Nicola for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.Links mentioned in the episode:Get instant access to the Launch Fuel Formula to crack the code used by your favourite course creator to fire up their launches:  https://www.nicolamoors.com/launch-fuel-formula Connect with Nicola: Website:  https://www.nicolamoors.com/Instagram https://www.instagram.com/nicolamoorsConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com   
For all the business owners and entrepreneurs, you know you gotta show up but the thought of being in front of the camera makes you want to run for the hills.  In this episode I help you find ease and confidence in showing up your authentic self with five secrets to rocking your brand photoshoot.  These top secrets tips were shared in the Done in a Day Secrets showcase and I'm excited to give podcast listeners the inside scoop on it too.Episode highlights of the secrets shared:Strike a pose - Posing inspiration - Pinterest - Practice those poses in the mirror! Cheesy but true. Muscle memory is a real thing. Work your ANGLES, turning slightly to the side, top down, sitting on the edge of a seat versus leaning backStory - Tell a story - a day in the life of… create those story buckets - have an outfit for each! Align with your brand photographer on this. Use a google doc to break out the storiesShift in Mindset - the branding shoot is all about capturing the ENERGY you bring on the shoot day, the passion you have for your mission… get SLEEP, drink water, eat light the night before, pamper yourself!SHARE the experience with your audience along the way (they love being taken along on the journey!) Additional tips: use your image within 2 weeks of receiving it, prepare a post in advance for example '3 things you may not know about me', 'Why I’m here' and for DIY-ers - turn off the lights, use natural light, get your hair done, strike a pose! Want a visual brand audit? Email hello@pictonat.com to book a complimentary 20 min visual brand audit by referencing this episode! Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
One of the most effective ways to connect, learn, and expand your network is through attending virtual summits. A virtual summit brings together industry experts, business leaders, and speakers together online. All these experts talk on or discuss a specific topic. Attendees also register online to attend these summits. These events have become wildly popular and can connect people from all over the world! As an entrepreneur, speaking at a summit can bring incredible growth opportunities. In 2020 I co-hosted my first ever branding and mindset focused summit and I can attest that both the speakers and the hosts got an uplift in leads, referrals and growth opportunities. There is a strategic approach to it all and today we're going to dive into speaking at summits to grow your business with special guest Jenn Zellers, virtual Summit Alchemist and founder of the Virtual Summit Search.Jenn empowers servant-hearted online business owners to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit speaking and hosting experiences. Through the Virtual Summit Search directories, she connects attendees with awesome summits, as well as hosts with speakers and service providers to help make their summit even more amazing. The Virtual Summit Search team also works with hosts to evergreen their summits to get ongoing leads and sales, and with speakers to make the most of their summit presentations to grow their email list and get more sales - all without being sleazy or gross!Episode Highlights:Why entrepreneurs should consider the opportunity to speak at virtual summitsHow to maximize the opportunity as a summit speaker to build connections and grow your businessTips for preparing for a summit with easeThe ‘no sleaze sales’ method for pitching your business that convertsWhen to say ‘no’ to being a summit speakerThe ins and outs of getting paid as a summit speakerWhat to know and consider about sponsoring a virtual summit eventHow to ask for and attract opportunities to be a virtual summit speaker (hint:  tell everyone you want to speak!)Where can our listeners find you and do you have any promos coming up? http://virtualsummitspeaking.com/Connect with JennWebsite https://virtualsummitsearch.com/Instagram instagram.com/virtualsummitsearch/LinkedIn https://www.linkedin.com/in/jenn-zellers/Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Focal Tangent Facebook group - https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
The number one question I get asked before any photoshoot is what should I wear? I myself wondered the same thing when I had a promotional video filmed for Pictonat.... wardrobe was a huge concern for me, I've been there! And with the right guidance and help, it is truly a fun process. Personal style is a HUGE factor in how we show up and appear on camera, in real life... everywhere. When your image shows that you invest in yourself, others will invest in you. I am soooo excited to welcome special guest Hailey Verity, Personal Style Coach on today's show. We are going to dive into curating those first impressions and what it means to be styled into leadership.Hailey Verity is a Toronto–based certified life coach and personal stylist. Driven by helping women to restore their confidence and sense of self, often after some serious life change, she founded Hailey Verity: Your Personal Style Coach. Her mission is to provide the women that she serves with wardrobe solutions (with a side of life coaching) that supports them as they regain their confidence, level up their style, and feel good from the inside out.Though her superpower is style, her background in teaching and coaching allows her to relate to clients and help them ‘unpack’ feelings about themselves (and their wardrobes!) and shed old thought patterns that are no longer serving them…right alongside all the jeans that no longer fit.When she’s not coaching and styling fabulous women, you’re likely to find Hailey curled up with a book on her dock at the cottage, baking up her almost-famous blueberry cake or playing cards with her three fantastic children.“Dress for possibility…” Hailey Verity, Personal Style CoachEpisode Highlights:Where to begin with it comes to stylingHow to tap into style inspiration to hone in on your personal styleWhat styled leadership means and how investing yourself leads to others investing in youPointers on what to wear for a virtual meeting to appear online with confidenceTips for on what to wear for a branding photoshootThe steps that Hailey takes clients through to tap into their personal style with ease Fun conversation that pulls on Hailey’s insights and thoughts:Fitted vs. baggyColour vs. neutralAccessorize vs. notHow to overcome the limiting beliefs and embrace YOU and show up with easeLinks mentioned in the episode:Yes of Yes by Shonda Rhimes https://www.amazon.ca/Year-Yes-Dance-Stand-Person/dp/1476777128Connect with HaileyWebsite www.haileyverity.comFacebook https://www.facebook.com/haverityInstagram @hailey_verityLinkedIn https://www.linkedin.com/in/haileyverity/Podcast https://haileyverity.com/podcast/Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the free Focal Tangent Facebook group  https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  
Growing up as an introvert, I was often called shy and quiet... and during my corporate career, I remember one of my performance reviews I was told I have a quiet leadership style. I had no idea what it all meant however I know how it made me feel... that I should strive to be more outspoken, upfront, step out of my comfort zone. And I tried, many times over and still do today however now, in a more aligned way... the introvert way... without the anxiety or going against who I am. Embrace who you are and you'll attract exactly what you desire and experience exponential growth! Today i'm so excited to welcome special guest Tara Reid, an introvert coach and so much more... we're diving into introvert friendly marketing methods.Tara Reid has been a multi-passionate online entrepreneur for 16 years. She is currently a business and marketing coach with a passion for helping introverts learn how to market and grow their business in more introvert-friendly ways. She is also the founder of Entrepreneur Templates as well as the host of the Introvertpreneur podcast and virtual summit.“Pinterest is a long term strategy with long term results.”  Tara Reid, Introvert CoachEpisode Highlights:The four key market methods for introverts to start taking action on now for business growthHow Pinterest and Google search has been the top two success factors for driving traffic to Tara’s websiteTips for doing a branding photoshoot for introverts with easeAbout the Introvertpreneur Summit, what to expect and the transformation it provides to attendeesMore about the annual Introvertpreneur Summit hosted by Tara:The annual Introvertpreneur kicks off on April 25, 2022.  This summit is different because you will get to focus on your strengths as an introvert and use those to build your business in a way that makes you feel comfortable and confident. And that's why this free event is just for YOU!Over 5 days you'll hear from 40+ speakers about everything from mindset, productivity, visibility, marketing, and scaling with digital products. And it’s free! Get your ticket at https://natykaty--introvertmedia.thrivecart.com/2022-introvertpreneur-summit-fast-action/Where can our listeners find you and do you have any promos coming up? https://thetarareid.com/free-resourcesConnect with TaraWebsite https://thetarareid.comFacebook https://www.Facebook.com/TheIntrovertCoachInstagram https://www.Instagram.com/introvertcoachConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com
On today’s show, I am excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales.  We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life’s bespoke moments.Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you’ve crafted are always close at hand. Karen lives and breathes a fully personalized experience. Her strong design sense, quality craftsmanship, creative marketing, in-person and online sales techniques have set Citrus apart as a Canadian brand for almost 14 years.What sparks joy for Karen is meeting fellow entrepreneurs and sharing experiences that support one another and lift each other up.  Starting an ecommerce business can be tough, let alone sustaining it for growth year over year. “Step into your own voice, it is the path of least resistance.”  Karen Lamont, CITRUSIn this powerful episode, Karen shares insights on:Key foundations or pillars of growth that led to the success of CITRUSHow the pandemic impacted her business and led to shifts resulting in phenomenal growthTips for new businesses in getting started with their customer value chain  (marketing, sales, fulfillment, and operations) and learn CITRUS’ approachInsights on operating an e-commerce store combined with the value of face to face connection for business growthAdvice for new artisans and businesses on the importance of authentic storytelling and how to startHow getting clear on your values and leaning into them becomes the basis of your communication“Be crystal clear on your values.  Your values become the structure of your communication strategy.”  Karen Lamont, CITRUSPersonalized touches and excelling in customer service for a memorable experience is what CITRUS values. Karen shares her love for humour with her audience and also with our listeners on the show.  Be sure to tune into the full episode for key insights that will help your business shift and grow.Stay tuned for Karen’s upcoming virtual workshop for artisans + makers to help them uncover their true, authentic voice and learn powerful written and in-person communication techniques to attract and engage more customers naturally.“Think about it from the perspective of your customer and the experience they want to have.”  Karen Lamont, CITRUSGet in touch with Karen  at:Website: https://craftedbycitrus.com/ Instagram:  https://www.instagram.com/craftedbycitrus/Facebook: https://www.facebook.com/CraftedbyCitrus/ Links mentioned in the episode:Book title: Untamed by Glennon DoyleConnect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/Pinterest: https://www.pinterest.ca/pictonatphotographyInstagram: https://www.instagram.com/pictonatbrandingcreative/LinkedIn: https://www.linkedin.com/in/nathalie-amlani/Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersocietyWebsite:  https://pictonat.com
Today I’m diving into CEO days.  I have a CEO day philosophy that is to take a day where the owner focuses on their own business, working ON their business with no client meetings or engagement, the day is for your business to move the needle.  You may be wondering, what is a CEO day, why is it important and how do you structure it… well, I have good news for you, I have special guest Ashley Kang, business strategist and CEO of AHK Business Management and she’s going to spill the tea on CEO Days for your business.  About Ashley Kang:“A real life Hermione Granger” is a tagline used frequently to describe Ashley.  She’s been organizing, planning, and managing everything from a young age, from alphabetizing her personal library to coordinating group projects, to always having a to-do list and up-to-date planner.During the early years of her career, Ashley spent time working in customer service and client management, juggling grad school and working as an event and client coordinator. She completed her masters in public policy and administration at Northwestern University before spending several years working as a project and policy manager at one of the largest higher education institutions in Illinois. During this time she used her skills in planning and strategy to directly support the board of trustees in areas of policy and project planning and implementation.The pandemic pushed her to make the leap to be full time in her business, AHK Business Management, where she helps service providers stuck in the overwhelm and chaos of their own ideas. She loves helping her clients set direction and prioritize their action steps so they can move forward with confidence.When she’s not working with clients, Ashley loves quilting, kayaking, and puttering around in the garden. And in true Hermione Granger form, a book is never too far away. Episode Highlights:What is a CEO day how it can help entrepreneurs be more effective in business and lifeTips for design your own CEO day and how to hold yourself accountableHow to implement a CEO day that transforms your businessRecommendations on frequency how to optimize your CEO day for successGetting started with a CEO day and incorporating it into your routine Thanks Ashely for sharing your zone of genius on CEO days for your business this episode will truly shift your perspective. Join the AHK Business Management Newsletter: https://www.subscribepage.com/ahknewsletter Connect with Ashley: Instagram: https://www.instagram.com/ahkbusinessmanagement/   Website: www.ahkbusinessmanagement.com  Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com   
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