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Decoding Commerce
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Decoding Commerce

Author: dear digital

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Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe. 

Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey. 

Tune in and discover what it takes to thrive in the dynamic world of European commerce.

➡️ Our website: deardigital.com ⁣

48 Episodes
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In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Rumvision lets you stay on top of your Core Web Vitals and continually optimize for your real users with their RUM benefits. Improve page speed with real UX data and look beyond your Lighthouse score.In this podcast they talk about the importance of real user monitoring, the problem with only looking at the lighthouse score, core web vitals and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people. Shayli Harrison is the founder and creative director of Mutiny, a brand that fuses digital fashion with the aesthetics of gaming. Nick Vinckier is the innovative director of corporate innovation at Chalhoub Group.Shayli shares her journey from the avant-garde streets of Antwerp to the frontiers of web 3.0, exploring how gaming assets and blockchain can revolutionise fashion. She opens up about navigating the complex dualities of creativity and commerce amid the blooming digital landscape.Nick brings his extensive experience in bridging luxury retail with modern tech. We'll discuss Chalhoub Group's visionary projects like the soulmates program which empowers sneaker designers through co-creation and NFTs. Plus, he'll share his thoughts on the pivotal role of companies like Roblox in shaping the future of the metaverse.Stay tuned as we explore the opportunities and challenges of blending the physical and digital worlds through blockchain, the token economy, and the growing recognition of digital identity in shaping our future. Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode Sam sits down with Mohammad (Mo) HashemiCEO and Co-Founder of Gadget.Gadget is a full-stack, serverless JavaScript platform for web app developers who want to build faster and maintain less. Mo talks about the origins of Shopify payments, how to hire great talent, the future of Shopify accounts, what AI can do for programming, and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Jonathan Gillyns, currently Director Merchants, PMO & Partnerships at Sodexo Benefits and Rewards Services. Previously launched bol.com in Belgium.In this second round of their conversation they talk about what it takes to go from good to great, how customer expectations are culturally influenced, how to expand your business to Flanders, and much, much more.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Thomas Kindermans, founder of Ray Care.They talk about the importance of customer feedback through online and fysical stores, stock management, consistency in branding, why you should bootstrap your company and much more… Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Sam calls in with Jons Janssens, founder and partner at Conway & Co.Jons helps executives and investors to get their companies fit for digital growth. At Conway & Co, they provide independent advice for modern consumer brands on technology, strategy and people.In this episode they talk about what to do to reach digital maturity, look at your business through a systems lens, what to consider before you go headless and much, much more...Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this Deep Dive Sam sits down with Michal and Michiel to talk about:What is headless, why you should consider it and how to choose your headless components. They also talk server side rendering, Mux’s impact on video for the web and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Amandine de Paepe, founder and CEO of Insentials.Amandine talks about big pharma vs boutique brands, the right combination of online and offline strategies, orthomolecular medicine and more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this Deep Dive John sits down with his co-founder Dimitri Devroe.In this episode they talk about how to expand abraod, relevant acquisition channels in 2023, the role of AI in all of this and much, much more…Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit.Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more...Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
In this episode John sits down with Anneleen from Kriket. Anneleen’s days range from managing e-commerce, marketing and socials to HR,… The list just goes on and on. How she manages to get some yoga, music classes and jogging in there is really just a big mystery to most of us.In this episode she talks about how the company got started, the importance of branding, e-commerce vs retail and why we should eat more bugs. Enjoy!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
This is the second round with Maxime Ossieur from Gymshark. In this episode Sam and Maxime discuss:whether your organisation should go headless or not how Gymshark made the switchthe headless developer experiencethe potential performance benifitsSopify's positioning in the headless spacedynamic vs static loading And much more...We hope you enjoy this technical deep dive!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Jan-Henrik and his team at Converge have e-commerce down to a science. Their expertise in client side tracking, server side tracking, privacy, GDPR and segmentation put them at the forefront of e-commerce operations. With their assistance, companies can know that their systems will be up-to-date for compliance and utilise the latest technologies for greater efficiency. Jan-Henrik and his team are dedicated to helping e-commerce optimise their processes for ultimate success. Enjoy this very interesting podcast.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
BioGrowi has been a leader in the organic pest control and gardening industry since its inception in 1994. Founded by Es, BioGrowi was passed to Mathias and his team a few years later with the clear mission of helping gardening enthusiasts create a little paradise out of their garden while controlling pests organically, without the use of harmful pesticides. To reach this goal, BioGrowi has heavily invested effort into SEO, boldly betting on its success to help spread BioGrowi's message around the world. BioGrowi looks forward to continuing to be at the helm of the organic gardening industry for many more years.Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Starting a brand new e-commerce business could be a real challenge. Especially when you have to stand out from the crowd. You need a tech-savvy magician to do the heavy lifting and give you a competitive advantage.A marketplace magician such as Steven Van Den Ouweland might be able to guide you.Distrilink was founded in 2019 in Belgium to help every person who wants to sell and scale online. Steven's team creates beautiful listings and takes care of your advertising, logistics, and customer service. You don't need to have any in-house IT knowledge or tools. In our conversation, we’ll dive deeper into marketplaces. Are they still relevant?We have seen many of them come and go in the last couple of years. The 21st century brings a lot to the table about e-commerce expansion. We'll discuss the possibility of potential replacements for the current marketplaces. What are the specifics when you work with powerful European brands, such as Kaufland and Decathlon, and retailers like Amazon? And what is the difference between an open and closed marketplace? Stay tuned, and keep on the same page! Steven has much more to say!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Can you guess what the ultimate metric for a successful e-Commerce business is? Yes. Customer satisfaction. We often forget that if customer experience sucks, there is no point in high ad budgets and complicated marketing strategies. Businesses are made from people to people. It means your clients’ buying decisions depend on your specific way of making them feel special. But how to stand out from the crowd and stimulate customers to stay and buy than just see and go away? You can consider StriveCloud as one of your winning strategies. In today’s episode of Boost your e-Commerce business, our guest is Freek Borghgraef, one of its co-founders! Founded in 2016, StriveCloud is a pioneer in building high-level customer experience. It combines technology and gamification to maximize user engagement and reduce churn. How does StriveCloud work, and why do companies like ProLeague, KAA Gent, KRC Genk, and many more trust Freek and his team? There is only one way to find it out. Stay with us from the beginning till the end of our conversation. You won’t realize how fast time could fly when the guest is so interesting! ---Visit us on:➡️ Our website: deardigital.be➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Having a child is one of the most precious experiences in our lives. We are focused on providing maximum comfort and protection to our little ones. But behind all the happiness, the furniture for your baby could drastically affect the family budget. Kids grow up so fast that in a blink of an eye, most of the products we bought a few months ago are already useless.Here's the deal. We know one of the ways to prevent waste, stimulate a sustainable lifestyle, and give your child the best kiddo experience!Today, our podcast quest is Julie Munneke, founder, and CEO of Tiny Library. This is the company that puts your kid's needs of comfortability into a subscription box and delivers a circular business model in e-commerce.Tiny Library was founded in 2019 with a special mission - to encourage the market for little ones to be more sustainable and reuse as many products, as much as possible.We will dive deep into their business model and will know from Julie how they manage to give many lives to one product. What are the sustainable metrics for Tiny Library, and how do they see the importance of scalability in e-Commerce.Stay tuned because we won't miss all the ups and downs so far for Julie, and her long-term plans for Tiny Library!Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
The ultimate goal of every D2C business is to make its customers feel special. E-commerce choices are countless, and it's hard to stand out from the crowd. The surest way is to offer something personalised. Just like Makeyour.com !We are happy to welcome Wout Steenacker. He co-founded one of the most "you-focused" Belgium businesses with loyal European customers. You can create every single part of your dreamed product or present - from personalised gin, vodka, or vermouth to beer, wine, candles, or olive oil. Thanks to Make Your's software, the company reaches a new level of personalisation. It gives you the freedom to customise your entire product, both on the outside and the inside. We'll dive deep into Wout's journey so far and discuss why he has chosen to start makeyour.com. What's the company's advertising strategy, international strategy and product roadmap.We won't miss the details of the sales processes, too. Wout will give us details about crucial metrics such as traffic and conversion rate and their influence on overall results.Enjoy a good cold beer and stay with us for this talk! It is worth every minute! Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
Оur planet is fighting an environmental and health crisis. According to a United Nations report from May, more than 2.3 billion people will face water stress in 2022. Is it possible to support our home planet's efforts to provide resources by making sustainable choices in our daily routine?Today, we will look for some answers with our guest Ruben Renaer -co-founder of BRAUZZ. It was created at the end of 2020 with a special mission - to replace disposable plastic with ecological cleaning products.From dishwasher tablets to detergents, BRAUZZ is the logical and simple choice for every household and company. You can find several packages for cleaning all the dirty spots in your home or office using only refillable products. Our next stop will be Ruben's choice of the online marketplace for BRAUZZ. He will illustrate a perfect symbiosis between sustainable business and e-commerce. We will talk about the advantages and disadvantages of using Shopify and how it aligns with email service providers like Klaviyo. Ruben will give us some insights about Facebook (Meta), Instagram, and Google ads and how they boost BRAUZZ's performance. Do you think that a sustainable lifestyle through e-commerce is inaccessible? To prove the opposite, our guest will walk us through BRAUZZ's strategy for affordable and high-quality solutions. Why did a 2-Master-degrees entrepreneur decide to hit the long road of non-plastic life? Take a comfy seat, and don't miss a minute with Ruben. Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
The 21st century is an era of overconsumption, and it’s not a secret that our planet’s resources are critically low. We register waste of food, water, textile, and wood daily. What could it be humanity’s plan A to save Earth’s future? We could start with Planet B. Today, at Boost your e-commerce business, we are happy to welcome Tibbe Weschaffel - the Founder and CEO of Planet B and WONDR. Tibbe is an industrial engineer from Ghent with a special mission - to care for our planet’s health and help us live a more sustainable, renewable lifestyle. We will dive deep into his reasons for facing the challenge of creating and distributing healthy products. How do his goals and e-commerce meet, and why did he choose to spread the good via platforms like Odoo and Shopify. Tibbe will guide us through the difficulties in building a successful online business. Most importantly - he will point out the positive results and benefits he finds in the e-commerce environment. Stop wondering and stay with us until the end of the episode! ---Follow us and let's connect!Visit us on:➡️ Our website: deardigital.be➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/Visit us on:➡️ Our website: deardigital.com➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/➡️ Facebook: https://www.facebook.com/deardigitalagency/➡️ Instagram: https://www.instagram.com/deardigital.agency/
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