Claim OwnershipPivot Points with Cramer
Subscribed: 0Played: 0
Subscribe
© 2023 Pivot Points with Cramer
Description
An events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio. Connect with us: www.Cramer.com
27 Episodes
Reverse
On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started.
The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the appeal of a tradeshow? How do you ensure you are reaching the right people with your marketing campaigns? It was time to consider different ways to keep the conversation going with audiences. In this episode of Pivot Points, Cramer's Tripp Underwood and Julie Walker are joined by Kelly St. Vrain, VP of Digital Marketing Communications & Creative at Siemens Healthineers as they discuss the innovations and lasting changes in the healthcare marketing industry over the last few years.
How can your brand stand out online? What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On this episode of Pivot Points, Managing Partner of Market Vantage, Devin Littlefield, stops by to discuss best practices for activating content with Cramer's Tripp Underwood and Erin Martin.
Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, North America. Cramer's Mark Wilson and Pat Drumm sit down with Brian as he helps demystify the technology and shares how his team is making it more accessible. How can you incorporate virtual reality into your next event Could XR technology improve your next video shoot? Learn more on this episode of Pivot Points!
On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the value of attending trade shows and their rare opportunity to interact directly with your audience. How do you determine success after a trade show? Are there opportunities for content creation while there? What are best practices for encouraging people to stop by your booth? When should you consider sponsorship? Jeff breaks it all down for us here on Pivot Points.
On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your anthem video clearly convey what you want known about your company? Are you creating video assets efficiently? Scott and Elise share the best ways to utilize video and what's next for the future of video marketing.
On this episode of Pivot Points, hosts Tripp Underwood and Danielle Malvesti sit down with Kelly McKee, Medidata's Vice President of Patient Registries and Recruitment. Join us as Kelly breaks down the benefits of decentralized clinical trials and the work that Medidata is doing to put patients' experiences first, encourage research participation and improve clinical trials' sustainability.
Listen back through Spring 2022 with highlights from each episode! TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I efforts not only in your organization, but also in your event planning. Kristen Wilson shared on how marketing and events teams can improve their collaborative work. Sarah Santos and Jill Petrie broke down the art behind explaining complicated science in the healthcare industry.
Today on Pivot Points, Tripp Underwood is joined by Sarah Santos, Cramer Associate Creative Director and Jill Petrie, Cramer Content Strategist. In this episode, Sarah and Jill break down the art behind explaining complicated science in the healthcare industry. Between rules and regulations, patients and HCPs, there’s a lot to consider in the world of healthcare marketing. So how do you communicate effectively when there are so many to reach? We unpack the art of delivering messages that resonate with your target audiences. Tune in to see our approach.
Today on Pivot Points Tripp Underwood talks with Kristen Wilson, Director of Marketing, 3DEXPERIENCE Works & SOLIDWORKS, Dassault Systèmes and Abbie Reynolds, an account manager here at Cramer. In this episode we discuss how marketing and events teams can improve their collaborative efforts. Often events and marketing teams work in silos; both focused on their own deliverables. Yet, creating a strong line of communication between these two teams will ensure a more consistent brand experience for your audience.
Today on Pivot Points, Elise Orlowski talks with Jacqueline Wilson Cranford, Principal of Cranford Advisory Services and Cramer’s Patrick Martin, Partner, Business Solutions. In this episode, we look at Diversity, Equity, and Inclusion (DE&I). Jacqueline, Patrick, and Elise discuss how you can include DE&I efforts in not only your organization but also in your event planning. Jacqueline breaks down some of the key areas of focus and provides her insight into how to ensure the longevity of your DE&I plan. On our website, Cramer.com, you will find “Amplifying Black Voices on Every Stage” and “Making DE&I Actionable” insights as supplemental materials to this episode.
Cramer is celebrating 40 years of business this year after being founded by Thomas “Red” Martin in 1982. On this episode of Pivot Points, Tripp and Elise sat down with TJ Martin, Cramer CEO and Rich Sturchio, Cramer President and Creative Director. Technology has changed a lot since Cramer opened its doors in 1982, but the company’s values have remained the same since “Red’s” first day. TJ and Rich dive into Cramer’s evolution and share why they believe some of the best years are still to come
Senior VP of Technology at Cramer, Sean McGuire joins Elise and Tripp on this episode of Pivot Points. As technology keeps growing, security has become more and more important. How do you keep your audience and company's data safe in the virtual events world? Sean provides his expertise and perspective to make sure you are taking the right steps to avoid some of IT's easiest pitfalls.
Today is a special episode recording out of Las Vegas sharing observations and key takeaways from CES 2022. This year's CES once again returned in person. Cramer's Joe Case and C Space Host, James Kotecki, VP, Brand at Infinia ML, discuss the changing rules and priorities for in-person experiences and dig into what it means to truly engage your audience.
When you attend a virtual event, what is the production value? What is platform capability? It can be hard to tell. Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer here at Cramer join Pivot Points to discuss the difference between platform and production. They clear up some of the misconceptions around virtual events and give insight into how the technology has changed and the needs it must address to be successful.
Today on Pivot Points we are joined by two of Cramer's own team members; Design Director Brad Harris and Senior Art Director Kari Ross. Brad and Kari sit down with Elise and Tripp to discuss the difference between art and design and how both are used to create impactful events and marketing content. They also discuss some of the myths behind one of the industries' most used and often begrudged tools - PowerPoint.
On this episode of Pivot Points, we are joined by Events maverick Martha Bunker. She sits down with Elise and Tripp to discuss how to be a successful and impactful leader in the events industry. Martha offers her insight into hiring the right people, how to support them, and how the industry has changed. We also discuss the pitfalls many leaders can make and how to avoid them.
Cramer's own SVP of Strategy and Content, Angel Micarelli joins us on this episode of Pivot Points. Angel has been creating impactful content at Cramer for nearly a decade. Before that, she worked at Seidler Bernstein as a Creative Director and Acom Healthcare as Vice President. Angel joins Elise and Tripp on this episode to discuss how strategy and creativity can work together to create impactful content. We break down the process of working through the 'why' to get to the best results and discuss how creativity can often thrive with boundaries.
Global Head of Event Solutions, SVP of Strategy at Notified (formerly Intrado Digital Media), joins us on this episode of Pivot Points. Tony is 30-year business event leader with deep experience across a broad spectrum of the business events industry, from creative agency to trade show and event management and digital events and platforms, all rooted in a strategic approach to the delivery of omnichannel business events. In his most recent chapter prior to Notified, Tony served PRA as CEO, building the business to the position of sector leader in the Americas. Tony is an active industry leader through organizations including PCMA, MPI, ASAE, EIC and several other industry organizations throughout his career. Tony was recently recognized by Successful Meetings as one of the 25 most influential people in the global meetings industry. Elise and Tripp find out from Tony how Notified has invested in technology and increased the impact of virtual events. With audience expectations increasing for the virtual experience, Tony explains how platforms providers have had to level-up their capabilities and why it is important for production to do the same. They also discuss the new era for the events industry, and how it will become bigger and more relevant than ever before!
Listen back through Summer 2021 with highlights from our first five guests of Pivot Points! Thank you to Alon Alroy, Bizzabo, Mike Sheehan, formerly with Hill Holliday & The Boston Globe, Kathleen Vadenais, Fidelity, Idalia Rodriguez, Arbor Advisory Group, & Theresa McNeely, Homology Medicine.
Comments
Download from Google Play
Download from App Store
United States