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Are you throwing marketing ideas at the wall like spaghetti and hoping something sticks? You know your brand is made for more and you are trying all the things, but it’s just not working. You've heard "if you build it they will come" but the reality is, you have to build the thing AND market it, so people know you exist! Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and accountability.
On this podcast we’ll talk all things marketing to help you create an effective strategy for your brand, and discuss mindset and productivity tips to help you be at your best, even while you juggle all the things.
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of white wine (on ice of course), plus cheering on other goal getter women. If you live by my motto of "work hard and be nice", love to set goals, but need a little encouragement along the way, this podcast is for you!
195 Episodes
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Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.What You'll Learn:The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.From Overwhelmed ...
Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.In This Episode, You'll Discover...
Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.In this episode, you'll learn:The difference b...
In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:The importance of understanding your business chapter and not comparing it to others'.Key considerations for choosing between mentorship and hiring help.Personal anecdotes on how outsourcing and mentorship have i...
In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better ta...
In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messagi...
In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles. In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be so...
In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence. Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company. We also dig into the time and effort required for branding and the need for ...
Welcome back to The Consistency Corner Podcast! Today we're joined by Margy Feldhuhn - podcast host, multimillion-dollar serial entrepreneur, and thought leader in neuro-regulation! In this episode, Margy takes us through her entrepreneurial journey, and shares how she discovered the power of neuro-regulation in her own life, as well as its impact on her professional success. In this episode, you'll learn:Why neuro-regulation is important to understand in mindset work and entrepreneurshi...
Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape. In this episode, you'll l...
Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it ALL. Tune in as Andréa shares how you can make bold moves towards growing your business through the power of socia...
Welcome back to the Consistency Corner Podcast! In today's solo episode, we're diving into the intricacies of business strategy, from the concept of aspirational pricing to crafting effective marketing plans. Tune in as we explore how having more fun in business can pave the way for attracting aligned clients and achieving sustainable growth.In this episode, you'll learn:The importance of having fun in business, and how it can lead to increased success and profitability.How to position offers...
Welcome back to The Consistency Corner Podcast! Join me as I sit down with Melissa Snow, the founder and CEO of Powerful Women Rising, a vibrant membership community that provides female entrepreneurs with invaluable support and resources for business growth.In this episode, Melissa opens up about her entrepreneurial journey, shedding light on her transition from dating and relationship coaching to becoming a guru in business strategy and networking. From navigating the discomfort often assoc...
In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way.Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.So, wheth...
Welcome back to another episode of The Consistency Corner Podcast! I'm so excited to have my friend, Camille Walker join us as we dive into the intricacies of hiring help for your business! Camille, a seasoned entrepreneur, shares invaluable insights on leveraging strengths, embracing risk, and prioritizing family while growing a business. Tune in to learn about the importance of resilience, the different stages of hiring, and actionable strategies to navigate the hiring process effectively.I...
Today's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can craft compelling content that resonates with YOUR audience. It's time to build and maintain a stellar presence for your brand with LinkedIn - let's get starte...
Welcome back to The Consistency Corner Podcast! We're thrilled to welcome back Lindsay Dollinger - a high school Spanish teacher and seasoned business coach! Join us as Lindsay shares her fascinating entrepreneurial journey. She dives into how she balances her teaching job with her thriving online business, and shares the key principles that have guided her to success.In this episode, we covered:Lindsay's journey into the world of business, the challenges she's faced, and the pivotal moments ...
In this eye-opening episode of The Consistency Corner Podcast, I'm diving deep into the importance of valuing talent and paying people what they're worth in today's economy. We're touching on the topics of capitalism, the gender pay gap, the patriarchy, and self-worth in the professional sphere. If you take away one thing from this episode, let it be this: Know your worth and be comfortable advocating for it! Now, let's dive in.In this episode we discussed:How creating a community that aligns...
In this episode of The Consistency Corner Podcast, I'm sitting down with research scientist turned burnout and stress management coach, Ellyn Schinke, to bring light to the reality of business owner burnout. Ellyn shares her personal experience with burnout and how it led her to become a burnout coach, and discusses the signs that you can look for if you think you may be experiencing burnout. Ellyn provides practical tips for preventing burnout, and addresses the mindset shift needed to ask f...
In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting events, including the importance of micro-niching and collaborating with other professionals in her field.Here's ...
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