Claim OwnershipThe Practice Marketing Podcast
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© 2024 The Practice Marketing Podcast
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Most Private Practice Owners want to grow their clinic but lack the time or business training to reach their full potential. The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing clinics so you can learn from their wins and power your patient growth in 1 hour or less.
67 Episodes
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Do you want MORE word-of-mouth patient referrals? A few years ago, Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice. You'll learn...Simple actions to take each month to boost referralsHow to get your team on boardHow to make patients WANT to refer to youThis webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. Jamey talks about getting referrals for a physical therapy business, but the tips he gives also apply to chiropractors, orthopedic surgeons, and other rehab businesses. I can’t wait for you to hear these referral tips. So sit back, relax, and enjoy this webinar on patient referral tips!
Yikes! Do you have a clinic location that's underperforming?Don't panic! In this episode, you'll learn how to use marketing to help an underperforming clinic. You'll learn...How to track growth across clinic locationsHow to build relationships around the area in a new spot How to delegate across your clinic staffOrganize & coordinate your marketing across locations Our guests are Colin Bostic & Olivia Mansfield from Connecticut Physical Therapy Specialists, a successful 3-location practice in Hartford, Connecticut! Colin is the Business Manager and Olivia is the Marketing Coordinator. Today, they’re going to share their wisdom on how to market a multi-location practice.
Do you run your business? Or does your business run YOU?Too many practice owners feel out of control in their business. That's why this week we're talking about how to take the reins in your practice...and your life!Our Guest Michelle DeMarchi is a a physiotherapist and an osteopathic manual practitioner. She founded PhysioPlus Health Group in 2001, which has grown to include physiotherapy, chiropractic care, massage, pilates, yoga, naturopathic doctors…you name it, Michelle’s got it in her practice! I really admire Michelle’s resilience and her dedication to taking control of her business and her life. Michelle, welcome to the podcast.
Do you make a lot of money...but after paying your expenses, it seems like there's not much left?Then you have a problem with "Control". In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.Eric will also share some wisdom on saving for taxes, expanding profit in your business, and getting a 5x return on what you're making now.To get more advice from Eric, visit his website at https://econologicsfinancialadvisors.com/
Do you think that if you just do good work, people will come to you?The tough news is...they WON'T. You have to reach out to them.In this episode, Neil interviews longtime Practice Promotions client Rich Albanese. Rich is PT, business owner, and active member of his community in New Brighton, Pennsylvania. In this podcast you'll learn...Rich's biggest mistake as a practice owner How he took his schedule from "always fluctuating" to "consistent"The surprising impact of patient newsletters on his business
If you're like most clinics, your website is LOSING 98% of people who come to your site. That's just wrong!So here are 10 tips to help your website HOOK and KEEP visitors' attention. You can also read about them here! https://practicepromotions.net/tips-hook-attention-website-visitors/ Be smart. Websites designed by Practice Promotions convert 2-3x the industry average. We know how to bring in patients from online. Schedule a demo with us today at PracticePromotions.Net.
Do you want to increase your clinic revenue in 2024? Then this podcast is for you! Travis Robbins, PT from Next Level PT will teach you how to...Focus on the #s that matterGrow your profitFinally start winning in your practiceDon't just be a listener -- get involved!Make sure you sign up for Travis' LIVE event in April 2024, the PT Profit Forum: https://app.physicaltherapybilling.com/april-live-event-page-2766Even if you can't make it, join his Next Level PT Facebook group. It's where all the profit-minded PTs are hanging out: https://www.facebook.com/groups/NLPTMastermind/Finally, if you liked the content in this episode, you'll love Travis' new book, Hidden Millions Machine: https://books.physicaltherapybilling.com/freebook?fbclid=IwAR2lrsKYEo4NUJH-cGiAqNMnGEJ7ZHmcdo-jghioodRo7yI3KjwcmvS2WeU
Do patients land on your websites and think "WOW" or do they think...YIKES?Lots of practice owners are turning patients off with their website, and they don't even know it! That's why in this episode, Neil talks with Matt Goodemote, physical therapist and director of the copywriting team here at Practice Promotions, about writing for your website! You'll learn...What "copywriting" is & why you can do it!How to accurately describe what you do...while not scaring patients away!How to show empathy & authority
Do patient cancellations drive you crazy? Today, Neil interviews Dee Bills, the founder of Front Office GURU and the creator of The Front Office Training Academy, to talk about how to build a winning front desk team.Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!Learn more about the Front Office Guru here: https://www.frontofficeguru.com/
Do you want some FAST and EASY way to improve your Google rank?Then look no further. In this podcast episode, Neil will discuss...Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own postsHow to get more Google ReviewsHow often you need to update your websiteView Neil's slides here: https://docs.google.com/presentation/d/1sJTv5eKXyxt6AJ6tyaVwm3hjcXb8rhEJ-0G_554w5mw/edit?usp=sharing
Today we’re talking about using Google Ads for rehabilitation, chiro, and medical practices…How Google Ads can go BADLY wrong when you run them yourself WHY you should use specialist helpHow you can choose the RIGHT Google Ads agency! About Our Guest Josh is our Senior Google Ads Specialist at Practice Promotions! His team works with over 150 Practice Promotions clients to grow their business with Google Advertising. Currently his team manages over $1.5 million in ad spend each year, so he has a lot of insight into what works for a practice.
Is your clinic volume inconsistent?It’s time to take back control.Take understand what’s really going on in your practice and attract more new patients, you need to know these 5 key marketing metrics.Website conversion rateLeads to evaluation conversion rateNumber of patients reactivated this monthCustomer acquisition cost Percent completed plan of care Listen to learn how to track each of these!
Are you LOSING the battle for Google?The lower your Google rank, the fewer new patients you get. It's that simple. But today, Neil will share 3 SEO hacks that will get you to...Optimize your website Rank on Page 1 on google Get more new patientsIf you want the details...Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic owners get more new patients online. The 3 parts of the SEO Trinity are...Optimizing your websiteBuilding an online business profile on Google, Apple, and Bing Crossing your t's with the technical stuff-- listings, citations and backlinking Now stop reading! Go ahead and listen to this short and sweet, 20 minute episode.
Do you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn...What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care The pros and cons of being a multi-disciplinary practiceSimple tips to boost your marketing resultsAbout Our GuestJulie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client. Peak to Shore is a 3-location practice in Ontario. It’s unique in that the practice includes Physiotherapists, Chiropractors, Sports Medicine Physicians, an Athletic Therapist, a Massage Therapist, and a Kinesiologist! We’re delighted to have her on the podcast.
Today we’re talking about direct mail. Is it dead? Plus, we’ll talk about 3 lies you probably believe about print marketing…and how that’s HURTING your practice.We'll address the following lies...Direct Mail is dead. It doesn’t work. Print marketing is too expensive.There’s no way to measure the results of print marketing.Our guest is McKenna Dance, Director of Print Marketing atPractice Promotions! She has her Master’s degree in Mass Communication and Media Studies, and has helped over 200 Practice Promotions clients grow their business with print marketing.
Do you want your medical practice to be more focused, organized, and easy to run in 2024? In this episode, we'll give you 5 steps to bring ORDER to even the most complicated system in your practice. After listening, you'll....Feel confident about 2024Know where to START to organize your businessHave specific tips to increase your revenue per visit!Our guest is Travis Robbins from Next Level PT. He knows that running your medical business is NOT easy. 20 years ago, he founded his own practice, Robbins Rehabilitation, and experienced the joys, frustration, and adversity that comes with that. Now, his practice has grown to 4 locations and over 2M in revenue with 2 more coming in 2024. As a founder of Next Level PT, he helps Physical Therapy Clinic Owners build security in their clinics and get back that sense of winning in the game of private practice!Download this free resource from Next Level PT: https://practicepromotions.net/wp-content/uploads/2023/12/HMM-winning-in-private-practice-1.pdf PLUS, order a free Practice Marketing Sample Kit: https://practicepromotions.net/kit
Happy New Year! We know that it is a good thing to rank at the top of Google, but why is it so important?Research shows that 86% of patients will perform an online search before booking an appointmentPeople trust businesses that rank the highest on GooglePeople are more likely to trust a business if it has multiple spots on pg 1 of Google The bottom line is: if you want to improve your private practice in 2024, you need to attract more patients online. Learn more at: https://practicepromotions.net/services/physical-therapy-digital-marketing/
Merry Christmas! Do you want to improve your practice in 2024? The #1 thing you need to do is attract patients online. In this short episode, our CEO Neil Trickett will give you concrete tips on how to...Get to the top of GoogleGet MORE Google reviewsCombat patient drop off by evaluating your patient experience
Does asking for Google reviews make you feel AWKWARD?You don't have to feel that way! In this episode, you'll learn how to...Ask for Google reviews with confidence Teach your staff to get reviewsWhat you can learn from reviews Today, our guest is David Lott, a Physical Therapist and Practice Promotions client! He is the co-founder of Lott Physical Therapy, which he founded in 2001! David Lott is a master at building trust and building his online presence with over 800 online reviews. He invests in portraying the patient experience at his clinic. Just check out his website at lottpt.com. Right now, he has...607 Google Reviews!234 Facebook reviews
Is your practice giving you the FREEDOM you dreamed of? Or does it feel more like a trap?In this podcast episode, Neil interviews Nathan Shields, Founder of PT Owner's Club. You'll learn...How to regain freedom in your clinic1 simple step to make yourself more profitable in 2024 The simple systems you need to build so your clinic runs itself About Nathan ShieldsNathan Shields knows that owning a PT clinic is hard work. During his career, he has owned, grown, and sold four different PT clinics for seven figures. That journey led him to launch the PT Owners Club where he’s helped hundreds of PT owners build profitable businesses that give them the time and freedom to step away.Learn more at ptoclub.com!
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