Listeners to Leads

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness! Donald Dunn is the CEO of Heroes Voices Media Foundation, an author, and 20 year military veteran. Heroes Voices Media Foundation works to empower and elevate the voices of heroes – veterans and their families – through the transformative power of storytelling, music, and the arts.  Their commitment is to be a beacon of hope and inspiration, nurturing a world where every hero's story is celebrated, and where the healing potential of the arts is accessible to all who have served our nation and communities. Donald’s podcast, Spirits and Stories with Donald Dunn highlights the struggles and the successes of the veteran community.In this episode of Listeners to Leads, Donald Dunn is sharing the importance of veterans finding a community to help begin healing from trauma and actionable steps you can take right now to utilize podcasting as a way to share your story and build that community. Donald and I also chat about the following: Finding a new direction with your podcast over time.The challenges of rebranding a podcast that has changed over time.Podcasting as an outlet and means of connecting people, especially veterans.How honesty and vulnerability in podcasting can be the first step to healing trauma.For links to all of Donald’s projects, check out his Linktree. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH DONALD DUNN:YouTubeInstagramPodcastHeroes Voice Media FoundationVeteran Voice Radio (formerly Gun Room Radio)CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! In this episode of Listeners to Leads, I’m sharing the importance of not comparing your podcast to other podcasters, large OR small and actionable steps you can take right now to improve your podcast marketing without social media. I also chat about the following: You’re not the only one disenchanted with social media marketing for your podcast.Podcasting is a long game - seeing results will take time.SEO is more important than ever for podcasters.Never compare yourself to other podcasters, whether they have ten followers or 10,000.Head over to galatimedia.com/workshop to sign up for the FREE Podcast Marketing Workshop, happening on April 30, 2024. Can’t make it live? No problem! The replay will be available after the workshop for you to  enjoy at your own pace.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:FREE Podcast Marketing Workshop

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! Karyn Paige is a business mindset coach and consultant, and certified Informed Practitioner of Human Design. Her work centers the experiences of Women of Color from an intersectional perspective, blending the personal and the professional to imagine the possibilities of a liberated world.In this episode of Listeners to Leads, Karyn Paige is sharing the importance of understanding one's strengths, weaknesses, and communication style and actionable steps you can take right now to utilize your Human Design type when making decisions around your podcast. Karyn and I also chat about the following: What is Human Design?Using Human Design to understand your strengths and weaknesses.The end of the “one-size-fits-all” approach to work and content creation.Taking time to reflect on your actions and decisions to see if they align with your goals.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH KARYN PAIGE:WebsiteInstagramLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track of the information for us, we’re able to spend less mental energy on tracking down the details and more on genuinely promoting our appearances and generating revenue for our businesses. This week, episode 145 of Listeners to Leads is about creating systems for efficient and intentional collaborations! Angela Tan is the founder of The Systems Rx based out of Tampa, Florida. She is a funnel tech and automation specialist offering both DFY services and DIY products in her education resource shop, The Funnel Pharmacy. As a mom of two littles, she's grateful for her automated systems to keep her sane while juggling all the things. In this episode of Listeners to Leads, Angela Tan shares the importance of regularly auditing the software you use and actionable steps you can take right now to build helpful, robust systems to keep track of your podcast appearances and promotions. Angela and I also chat about the following: Developing a system to track your podcast appearances and promotions.Exploring automation to simplify your podcast appearance promotions.Conducting routine software audits to eliminate unnecessary tech and expenses from your business.Taking the time to figure out what systems and technology work best for you.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ANGELA TAN:WebsiteInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Clickup*Honeybook*ZapierAirtable* Affiliate LinksLearn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to get over our fears of rejection and judgement to tell an engaging story. This week, episode 144 of Listeners to Leads is about unleashing the power of storytelling! Karen Kenney is a certified Spiritual Mentor, Writer, Hypnotist, Integrative Change Worker and Life Coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent and her no-bullshit approach to Spirituality and transformational work. She’s been a yoga teacher for 25 years, is a Certified Gateless Writing Instructor, and is also an author, speaker, retreat leader and the host of The Karen Kenney Show podcast. A curious human being, life-long learner and an entrepreneur for 20+ years, Karen brings a down-to-earth perspective to applying spiritual principles and using practical tools that create powerful shifts in people’s lives, relationships and businesses. In this episode of Listeners to Leads, Karen Kenney is sharing the importance of being vulnerable to create genuine human connection and actionable steps you can take right now to tell a compelling story. Karen and I also chat about the following: The Gateless Writing method and how it transforms how we view our ideas.How fear of rejection, abandonment, or judgment holds people back from sharing their stories.Telling stories well and connecting them back to your business or podcast.Leaving your podcast listeners better than when they turned on the episode.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH KAREN KENNEY:WebsiteInstagramPodcastYouTubeCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today to share his experiences in making ‘appointments’ for everything in his life, his podcasting journey, and more! This week, episode 143 of Listeners to Leads is about maintaining structure in your podcast and your busy schedule! Lance Cayko is a serial entrepreneur and the co-founder of wildly successful architecture and construction firms in Northern Colorado. His career in the architecture, engineering, and construction industry spans over two decades and includes several design awards including the international Architizer A+ Award for Architecture + Living Small in 2016. Throughout his now seasoned career, Lance has also served his community by managing a community garden in Longmont which he is now turning into a formal non-profit. He also teaches part-time at the University of Colorado Boulder and co-hosts one of the top five architecture and business podcasts in the world, Inside the Firm. In this episode of Listeners to Leads, Lance Cayko shares the importance of making time for the things in your life that matter to you and actionable steps you can take right now to build a successful podcast with consistency. Lance and I also chat about the following: Effective time management to maintain balance in your life.Finding the balance between hustle culture and self-care that’s right for you.What you can do to prepare for the highs and lows of life.Consistency and commitment for a successful podcast.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH LANCE CAYKO:LinkedInX (formerly Twitter)Inside The Firm podcastF9 ProductionsCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Podmatch (affiliate link)Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. Swire and I also chat about the following: Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.In-person and online networking tips for introverts.The importance of referrals in entrepreneurship.Keeping the connection alive with your podcast guests after their episode goes live.If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH SWIRE HO:FacebookInstagramThe Small Business ShowGaruda PromoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. Maxwell and I also chat about the following: The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.Checking your podcast player for accessibility features and configuring settings.How Alt text affects your podcast SEO, not just its accessibility.What you can do to improve your social media’s accessibility.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH MAXWELL IVEY:LinkedInInstagramWhat’s Your Excuse? NetworkThe Accessibility AdvantageCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:AudioEyeLearn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course - Big Why Life (bigwhylife.com) - to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she's not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. Lauren and I also chat about the following: Connecting with your ideal audience outside of social media.Understanding the searcher’s mindset while doing keyword research.How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.Best practices for internal linking and hyperlinks within your content.Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH LAUREN GAGGIOLI:LinkedInInstagramWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Ahrefs Keyword GeneratorPodMatchLearn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his journey into podcasting, how he improved his public speaking and much more! This week, episode 139 of Listeners to Leads is about becoming a better speaker and podcaster! Roy Coughlan is a podcasting coach with 5 podcasts of his own, ranging from NFTs to speaking advice to meditation, that are in the top 1% of podcasts.  Roy helps his clients craft their podcasts into top-rated shows that help promote their businesses, books, and more. He has produced and edited over 1,200 episodes in his career.In this episode of Listeners to Leads, Roy Coughlan is sharing the importance of just getting started and learning as you go and actionable steps you can take right now to increase your confidence in public speaking and podcasting. Roy and I also chat about the following: Overcoming adversity through meditation and forgiveness.Improving your public speaking through different types of practice.Podcast marketing strategies for 2024 and beyond.Utilizing the right social media platform for your business.Links to all of Roy’s podcasts, projects, and social media pages can be found through his Bio Link.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ROY COUGHLAN:LinkedInYouTubePodcastsWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more! In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking. I also chat about the following: Where to find your podcast statistics and listener information.Why you cannot compare your podcast to anyone else’s, even if they cover the same topic.Resources to learn about your podcast rankings, domestically and globally.Using your podcast statistics to encourage sponsorships.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:ChartableListenNotesListeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy WallaceListeners to Leads Ep. 26 How to Monetize Any PodcastListeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products

Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This week, episode 137 of Listeners to Leads is about building community through email marketing! Paul Gowder is the owner and founder of PowWows.com, the leading online community celebrating Native American arts and culture for the past 25 years. His emphasis on combining community-building and marketing strategies has allowed him to build one of the largest and most engaged online communities in the world while working full-time. In this episode of Listeners to Leads, Paul Gowder is sharing the importance of starting your community building with email marketing and actionable steps you can take right now to ask your audience to engage with your email content!Paul and I also chat about the following: Paul’s journey of creating PowWows.com and its community in the late 90s.Building your email marketing list before building a digital group or community.How Facebook groups and online communities are different now than the forums of the 90s.The importance of building relationships with your audience through personal stories and vulnerabilities.Don’t forget to check out Paul’s Giveaway Course by clicking the link!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH PAUL GOWDER:WebsiteLinkedInPowWows.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews.  How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here today to discuss all this and more. This week, episode 136 of Listeners to Leads is about authentic communication with your audience and podcast guests! Adria Firestone is a speaker, author and certified Rapid Results Coach who works with clients around the globe. She is a leading consultant for video skills, and a branding and communication expert. Adria’s clients are spiritually conscious businesswomen, entrepreneurs and thought leaders who want to express their feminine power with confidence and authentic visibility, so they easily attract their ideal clients. Adria has decades of international, award-winning performance, media experience and coaching the vocal, visual, and verbal aspects of presentation. Adria’s credits range from Carmen in Bizet’s opera to Family Guy. She has been published in the WSJ, the Huffington Post, Woman’s Day and was featured on News 12, RAI TV and Telemundo.In this episode of Listeners to Leads, Adria Firestone is sharing the importance of actively listening and creating a safe space for your podcast guests and actionable steps you can take right now to be more comfortable and confident in front of a camera. Adria and I also chat about the following: Active listening and creating a safe space for your podcast guest to open up.Letting go of perfectionism to create a supportive and authentic podcast experience.The difference between charismatic individuals who use manipulation versus those who embody unconditional love and action.Tips for looking and sounding comfortable and confident on camera.To receive Adria’s free guide, “The Wise Wild Woman’s Path to Rapid Change & Making Space for the Life of Your Dreams”, head over to adriafirestone.com/welcome.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ADRIA FIRESTONE:Adria Firestone websiteThe Charisma Expert websiteLinkedInYouTubeCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024! In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024. I also chat about the following: The four common podcast goals for business owners and how to achieve them.Sharing client examples in your solo episodes to increase audience conversion.Tracking podcast completion rates to see what episodes your audience engages with most. Sharing and talking about your podcast beyond your regular marketing strategy.Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! 

We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you’re going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest. Lisa, Emily, and I also chat about the following: How much of a podcast should you listen to before being a guest on it?Searching for guests similar to you who have already been on the show.Organization and tracking information for podcast interviews.Getting a clear picture of the podcast’s ideal listeners before the interview.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH EMILY ABORN:InstagramPodcastWebsiteCONNECT WITH LISA ZAWROTNY:InstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa ZawrotnyListeners to Leads Ep. 110: Creating Curiosity with our Podcast Content with Emily AbornListeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa ZawrotnyLearn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host. Lisa, Emily, and I also chat about the following: Being selective about the guests you bring on your show.The right level of preparation for a podcast interview as a host.Structured vs. Conversational podcast styles and how it affects guest choice.Content planning and deciding where to put a guest episode in your podcast schedule.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH EMILY ABORN:InstagramPodcastWebsiteCONNECT WITH LISA ZAWROTNY:InstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week, episode 132 of Listeners to Leads is about securing high-profile guests for your podcast! As the Founder of The EffortLESS Life® and creator of the hit podcast launch program, PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace failure and grow through what they go through to create the greater income, influence, and impact they deserve. Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voices to catalyze positive change in the world.In this episode of Listeners to Leads, Courtney Elmer is sharing the importance of going the extra mile when pitching to potential guests and actionable steps you can take right now to realign your podcast with your business after making changes. Courtney and I also chat about the following: The importance of fully showing up in an interview, even when your guest is not.Podcast plateaus and the reflection to do to move past them.The five things podcast app algorithms look for in your show.Going the extra mile when pitching a potential guest for your show.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH COURTNEY ELMER:InstagramInsider Secrets to a Top 100 Podcast with Courtney ElmerLinkedInWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Listeners to Leads Ep. 124: Are Podcast Reviews Important? Part 1Listeners to Leads Ep.126: Are Podcast Reviews Important? Part 2Listeners to Leads Ep: 70: Behind the Scenes of a Podcast Rebrand with Lisa ZawrotnyLearn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner.  This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podcast! In this episode of Listeners to Leads, I’m sharing the importance of editing your podcast for content, not just mistakes and ‘ums’ and actionable steps you can take right now to avoid spreading misinformation and disinformation. I also chat about the following: Sharing identifying information about those you’ve worked with can have unintended consequences for businesses and individuals.Editing your podcast for content allows you to create a clear, concise message and catch mistakes before they hit the airwaves.The importance of podcasting as a medium for freedom of expression.Avoid sharing misinformation and disinformation on your podcast and podcasting ethically.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! 

Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an aligned and effective podcast sales funnel! Evans Putman is the Founder of Podcast Profit School and a business consultant who partners with visionary, collaborative entrepreneurs with big, positive messages and missions to help them create simple, sustainable (leveraged) client acquisition solutions and cash flow confidence for their business. He is the creator of the Podcast ATM business model, Infinite Impact Method, and The Servepreneur Blueprint™, and his trainings are licensed by and featured in ClickFunnels Founder Russell Brunson's high-ticket coaching programs.In this episode of Listeners to Leads, Evans Putman is sharing the importance of building like and trust with potential leads and actionable steps you can take right now to optimize your sales funnel to align with your values. Evans and I also chat about the following: The importance of serving your listeners first, before selling to them.Evans’ Podcast ATM approach for both hosts and guests.Converting listeners into clients through a relationship-based approach.Creating a binge-able lead gen experience through audio content.To take advantage of Evans’ free Niche Cast Blueprint, text ‘LEADS’ to 55444 or visit podcastsalesmachine.com/leads to download!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH EVANS PUTMAN:WebsiteInstagramInfinite Impact Radio podcastLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.

The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 129 of Listeners to Leads is about creating a perfect podcast description for your show! In this episode of Listeners to Leads, I’m sharing the importance of optimizing your podcast description and actionable steps you can take right now to write a clear, concise, informative description. I also chat about the following: The difference between a podcast description and show notes.Understanding the elements of a good podcast description.A podcast description template to use to craft your own description.Why highlighting your credentials and rankings is beneficial. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! TEMPLATE:“ [Podcast Title], hosted by [Host’s full name], [shows/teaches/helps/etc.] [ideal listener] [what you want your ideal listener to get from your show]. [This sentence explains why you’re qualified to speak on the topic]. [This sentence mentions when the show goes live general topics the show covers]. Learn more about [Host] and [Podcast Title] at [insert podcast website].Alesia’s example using the template:“Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their businesses. Alicia uses her experience as the owner of Galati Media, a full-service podcast management agency, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com.”