Small Church Media Podcast

This episode serves as both the centerpiece for the podcast while also being the final episode for this time. In this episode, I talk about the 7 things I wish churches know about media and technology, why it matters, and what should churches do in the future! Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Your church's "brand" is all about what your church believes, thinks, acts, and does. Although we as churches don't use the word "brand" and instead use words like "mission" and "vision," our churches have reputations in our community. That reputation often stems from what our members believe about the church and then how those members live out their daily lives. To finish up our conversation around churches and branding, I break down how to take all the work we've done over the last 3 weeks and bring it into every aspect of our church's life. Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

The terms a "branded house" and a "house of brands" are used by marketers to describe the type of strategy a company will use when they are wanting to grow their reach. What is a branded house and a house of brands? Here is a quick definition for each:   Branded House: A company that uses the same logo mark and brand name but adds in the department or service to the company name.   House of Brands: A company that owns many other companies but each company is it's own standalone brand and has it's own brand assets.   So what do these terms have to do with your small church? That's what this episode is all about.   Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Although your church is plenty more than your logo, people from the outside instantly judge, categorized, and determine if they connect with your church just by your church's logo! So although the logo isn't the only thing that we need to worry about, it's an essential piece of our church's brand. In this episode, we talk about the 3 truths of logos and then uncover 3 lies, all with the end goal of asking the question, "so should we stress about our church's logo so much?" Links Mentioned in the Podcast: https://www.zippia.com/advice/logo-statistics/ https://designpowers.com/blog/why-a-good-logo-is-important-for-your-small-business https://medium.com/swlh/why-we-shouldnt-care-about-logos-f960cf74ef81 https://mygospelcity.org https://granger.church Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Simply put, a brand is how a company visually and verbally presents itself to the world. A brand consists of logos, color pallets, verbiage, and mission statements all with the goal of telling people their "why" they exist, "how" they seek to fulfill their why, and "what" they will do to put feet to the vision. But branding isn't all about how a company presents itself, it also consists of how people view and perceive the company. Whether you want to admit it or not, every church has a brand. Every church presents itself in such a way with a logo, a mission statement, services and ministry, and churches also have a reputation in the community.  Rather than being scared of the marketing term, "your church brand," churches need to think through and be prepared to create a brand for themselves in order to make sure that people know what they are about and have a great reputation in the community. Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

I quite often hear that small churches have a hard time keeping up with media, technology, and ministry advancements because of limit time, resources, and staff. Hashtag.Church was founded on the idea of "creating top tier services for the small to medium church," but in recent years, the company has shifted their focus on created free resources and training for small churches. In this episode of the Small Church Media Podcast, I sit down with Hashtag.Church's founder, Bobby King to hear all about the future of equipping and resourcing the small church.   Links to Hashtag.Church Website: https://smallchurch.media/hashtagchurch Instagram: https://www.instagram.com/hashtag.church/ TikTok: https://www.tiktok.com/@hashtag.church Facebook: https://www.facebook.com/hashtagchurchcommunity   Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Since 2010, Facebook Groups have grown in popularity because users are able to connect with people who have similar hobbies, ideas, thoughts, and connections. Since the early days, Facebook Group have grown to be one of the most powerful tools that businesses, brands, podcasts, and industries have utilized, leaving churches to believe that they can do the same! However, are Facebook Groups a wise use of time and resources for the small church, and if so, what can small churches do to make sure that they have effective groups? That's what this episode is all about! Other Episodes You May Enjoy: HOW TO KEEP UP WITH ALL THINGS NEW REGARDING CHURCH MEDIA (GEARED FOR SMALL CHURCHES) 3 EASY SOCIAL MEDIA POSTS TO HELP YOUR SERMONS LAST THE WHOLE WEEK Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

In order to be effective with your social media and digital marketing, you have to know what to expect! In this episode, I break down 5 social media trends for 2023, why it matters, and how your church can lean into these trends to make the most of your media in 2023! Plus, I'll give you 5 tips as you move into 2023 . . . and most have nothing to do with social media. Links mentioned in this episode: https://smallchurch.media/podcasting-for-churches/ https://explodingtopics.com/blog/social-media-trends https://explodingtopics.com/blog/podcasting-trends https://www.instagram.com/p/CnKkyp4hr7j/ Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Many churches fail to include the most viable pieces of information about their churches to people who first land on their social media pages. In this episode, we look at a few key pieces to a church's social media page that, if small churches get correct, can help them stand out from all the other churches in their area. Links Mentioned in the Episode:   https://www.facebook.com/New-Life-Church-143665232334465 Other Episodes You May Enjoy: 5 REASONS WHY PEOPLE DON’T SEE YOUR CHURCH’S FACEBOOK POSTS HOW TO START AN ONLINE MINISTRY FOR YOUR CHURCH CONGREGATION SHOULD WE GET RID OF THE PRINTED CHURCH BULLETIN? 5 QUESTIONS TO ASK TO PREPARE YOUR CHURCH MEDIA FOR 2022 Other Information: Official Sponsors of the SCMP: Hashtag.Church Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde    

Social media can be a frustrating beast, but if you know what types of posts to create for maximum engagement, you may find out that you LOVE creating social media posts for your church! This episode is the second part of the 2 part series on the 6 different social media post types that actually work! Here's what we're talking about: Posts for engagement Posts for familiarity Posts for highlights Links Mentioned in the Episode: https://www.instagram.com/catechesisbooks/ https://www.instagram.com/followradical/ https://www.instagram.com/bradyshearer/ Other Episodes You May Enjoy: HOW TO USE FACEBOOK ADS CORRECTLY TO REACH MORE PEOPLE IS PODCASTING THE NEW SUNDAY SCHOOL FOR SMALL CHURCHES? EASY AND SIMPLE WAYS TO GET YOUR CHURCH FOUND ONLINE Other Information: Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Social media can be a frustrating beast, but if you know what types of posts to create for maximum engagement, you may find out that you LOVE creating social media posts for your church! This episode is the first part of the 2 part series on the 6 different social media post types that actually work! Here's what we're talking about: Posts for engagement Posts for familiarity Posts for highlights Links Mentioned in the Episode: Second Chance Church Instagram Volunteer Post Other Episodes You May Enjoy: HOW TO USE FACEBOOK ADS CORRECTLY TO REACH MORE PEOPLE IS PODCASTING THE NEW SUNDAY SCHOOL FOR SMALL CHURCHES? EASY AND SIMPLE WAYS TO GET YOUR CHURCH FOUND ONLINE Other Information: Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

Social media can be a tough nut to crack, especially since we are now living in a "pay to play" era of social media. Last week, we talked about the truth about social media, and this week, we have another "Debby-downer" type episode where we talk about why most social media posts fail. In this episode, though, I share some insights as to why many posts fail and provide answers as to what we can do to fix it! We talk the 4 main reasons why social media posts often fail, and then provide a quick fix and shift to help your church's social media get a must needed boost. Other Episodes You May Enjoy: HOW TO GET PEOPLE TO COME BACK TO CHURCH AFTER CHRISTMAS 3 EASY SOCIAL MEDIA POSTS TO HELP YOUR SERMONS LAST THE WHOLE WEEK THE BEST WAY TO GET FIRST TIME VISITORS TO YOUR CHURCH USING SOCIAL MEDIA Free Resource Center Links: Advent Readings and Advent Social Media Graphics Trendy Christmas Graphic Classic Christmas Graphics Other Information: Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback   Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde  

It has been said that social media is the greatest mission field of all time because everyone is on social media. As much as I agree with this statement, I believe that this statement often misleads small churches to believe that they should be on all social media platforms at all times. After spending time on social media, small churches often feel frustrated, confused, and exhausted that their efforts seem to go in vain. In this episode of the Small Church Media Podcast, I give 4 hard truths about social media and what it means for your church.  Links & Episodes Mentioned in this Episode: Download Youth Ministry Free Resource Center Links: Advent Readings and Advent Social Media Graphics Trendy Christmas Graphic Classic Christmas Graphics Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc:   Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

Christmas is a great time to do something new and different for the teens in your church. Many times, we as churches focus a great deal on our church wide Christmas services and our Children Christmas Programs, but we need to make sure that we don't forget about the upcoming generation in our church. In this episode of the Small Church Media Podcast, I talk about how you can create a memorable worship experience for your teens and how you can reinforce the experience using media. Links & Episodes Mentioned in this Episode: Download Youth Ministry Free Resource Center Links: Advent Readings and Advent Social Media Graphics Trendy Christmas Graphic Classic Christmas Graphics Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

There are many proven facts regarding the use of video in social media advertising. This year, to invite people to your Christmas services, I want to challenge you to leverage the power of video! In this episode, we talk some stats that prove that video creation is well worth your time, and then we will talk about 4 different video ideas that you can create that are sure to help you reach more people online this Christmas season. Links & Episodes Mentioned in this Episode: Outside Article: Video vs Image Ads How to use Facebook Ads Correctly to Reach More People The Best Way to Get First Time Visitors to Your Church Using Social Media How To Create Visitor Pipelines On Your Website That Actually Work Free Resource Center Links: Advent Readings and Advent Social Media Graphics Trendy Christmas Graphic Classic Christmas Graphics Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

Advent is a Christian Christmas tradition that seeks to helps Christians look forward to the coming of Jesus. Since the 4th Century, the Western Church sets aside the four weeks leading up to Christmas as a time to reflect, remember, and look forward to Jesus’ second coming. To help your church members focus on Jesus' birth and 2nd coming, you and your church can and should create Advent-related content. To help you out, I have created four social media graphics (to match the 4 weeks of Advent) and 5 Advent readings, including a non-traditional Week 5 reading for Christmas Morning. In this episode of the podcast, we talk about 3 different ways to use these readings to create content, develop automated email sequences, and create at-home advent kits for your church family. How to set up MailerLite automated email sequence: Build automated email workflows How to create and schedule a campaign Embedded forms overview Free Resource Center Links: Advent Readings and Advent Social Media Graphics Trendy Christmas Graphic Classic Christmas Graphics Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

With Christmas right around the corner, it's time to start planning your Christmas services. Many of us church think through the practical details of times, activities, and elements inside the services, but you may find yourself stuck thinking through how you can prepare to advertise your services. In this weeks episode of the Small Church Media Podcast, I talk through the 4 part media checklist that will guide you through this season to make sure that no part of your planning falls through the cracks. This year's Christmas Graphics: New Christmas Series Graphics for 2022 Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

This is the final part to our series on church websites — where we put it all together. In this episode, we talk about 4 best website practices to ensure that your website does not fail to do its job when website visitors land on the homepage. Although there are many other pieces to worry about with the build itself, this conversation will help you keep the main things the main things on the website. Links Mentioned In This Episode New Christmas Series Graphics for 2022 PDF Website Audit Episode: The 6 Types of Photos Your Church Needs & How to Get Them All on One Sunday Official Sponsors of the SCMP: Tithe.ly Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

Every church website has the same, fundamental building blocks — about page, plan your visit pages, sermon archive, calendar, learn about our ministries, etc., but there are so many other amazing things that you can do with your church's website to better serve your congregation and community. In this episode of the Small Church Media Podcast, I talk about 4 advanced things that you can do with your website, with 1 of the 4 things being an easy win for your church! This episode is designed to help you dream and see a vision for what your website can be in the future while also showing you the path to get there. Links Mentioned in This Episode: Nucleus Announcement Bar: https://www.nucleus.church/free-church-website-plugins "Fake" Website Store Idea: https://myairfryerkitchen.com/shop/ Official Sponsors of the SCMP: Tithe.ly SermonShots (use the coupon code SCMP30 for 30 free days) Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde

Website pipelines are essential pieces of websites for all industries because a pipeline is what takes a website visitor from point A to point B, and hopefully successfully. With your church website, visitors land on your website every day, but what pipelines have you created for your church? In this episode of the Small Church Media Podcast, I talk give a definition of a visitor pipeline (also known as a website funnel), what types of pipelines you need for your church, and the one pipeline that 99% of church do NOT do, but can change the game for small churches and small church websites. Links Mentioned in This Episode: Quote at the beginning: https://www.crazyegg.com/blog/website-conversion-funnel/ MailerLite Set Up a Freebie: https://www.mailerlite.com/help/how-to-send-a-freebie-lead-magnet-to-new-subscribers#new/what-is-a-freebie Other Episodes Referenced in This Episode: Setting Up Your Church Management Software for Efficient and Effective Communication: https://smallchurch.media/podcast/setting-up-your-church-management-software-for-efficient-and-effective-communication/ Official Sponsors of the SCMP: Tithe.ly SermonShots (use the coupon code SCMP30 for 30 free days) Help the Show: Leave Feedback Connect with Marc: Email: hello@smallchurch.media Website: https://smallchurch.media Website: https://marchyde.com Instagram: https://instagram.com/tmarchyde