Claim OwnershipThe Client Stampede - For High Achieving Entrepreneurs to Go Further, Faster.
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Congrats, you’ve spent blood, sweat and tears getting your business past the $2 million mark. There are very few humans on this earth who are as persistent, bullheaded and flat-out talented enough to do what you’ve done.
But I know you’re just getting started.
Maybe you’ve got $10M in your sights, or maybe its $50M. Whatever your goal, you need proven strategies to take your business to the next level via the shortest, most effective route.
Welcome. You’re in the right place. This is NOT the podcast for linear thinking, slow growth moves, or playing defense.
Get ready to think big with proven transformative strategies to help you lead your market, disrupt your industry and scale at speed. Yes this is a marketing podcast but it's much more than that. It’s strategy first to help you carve out a market position no one can compete with, amplify your results, reinvent your products and services and take your business further than you ever thought possible. Get ready to discover the insider secrets of next level business growth strategy, branding, lead generation, sales, thought leadership, product innovation, premium pricing, marketing to the affluent – and so much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes), sometimes funny and always valuable. Based on the book The Client Stampede by Julie Guest.
144 Episodes
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Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, implement fast and pivot on the run. Challenge your perception of effective business strategy and get inspired to develop an inner hare mindset f...
Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which forms part of your pricing strategy (Step 5 of The Client Stampede Formula)GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the publ...
Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, this episode will help elevate you and your business out of having to wage pricing wars for good.GET MORE MARKETING & SALES TOOLS:Are you intere...
Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic lead generation? If any of these questions are being pondered by you and your team, then hold up before ...
As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically increase your ROI without having to invest a dollar more on your lead generation.GET MORE MARKETING & SALES TOOLS:Are you interested in becomin...
Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in ...
If you've ever felt like your sales team was hitting a pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing needs to tell the story of why your product is worth every penny and more. Here are a few insider strategies to help you command significantly ...
How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitude. It's a great reminder about the power of zigging left when everyone else in your industry is heading to the right ...GET MORE MARKETING & SA...
One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access". It's a simple model that can be used in just about any business ...GET MORE MARKETING & SALES TOOLS...
Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all th...
In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients. We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...Here's what we cover:1. The Mount Rushmore of marketing and why direct marketing works…directly.2. Pandemic pandemonium and the contrast effect3. Pivot! Pivot! Pivo...
Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide. Your guide to understanding the underlying message behind a prospect's objection and how to focus on attracting the right clients.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to hel...
Are you getting the "I can't afford you right now" conversation or "wow you're expensive", here are some important strategies to help your clients appreciate your value more.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get...
I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors). Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Africa.This simple but powerful lesson is the foundation of all your lead generation.GET MORE MARKETING & SALES TOOLS:Are you interested in be...
Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking). It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead.And if you're feeling left out because your business isn't a medical practice - don't worry, these strategies also apply to your business.In this episode I grill...
Forget slimy sales strategies like pressure selling or anything that makes you feel uncomfortable about asking for a sale. We tested this simple strategy on five of our private clients who own aesthetic medical practices and they used it in their initial consult. They were thrilled because there is zero selling involved yet their close rates jumped significantly. Best of all you can use it in your business no matter what industry you're in!Are you subscribed to Julie Guest’s Monday Mark...
Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as well as they should be, and I'll give you 7+ headline formulas to use to boost your click-through rate.Are you subscribed to Julie Guest's Monday M...
Here's a client stampede secret - effective marketing - the kind that gets your prospects to view you in a wide-eyed kind of awe and happily pays your much higher prices - is as much about NOT doing these three things, as it is about following the 7-Step Client Stampede formula. Want fast results? Just stop doing these three things.These three marketing mistakes are so prevalent that chances are almost certain your company is making at least one of them. I can say this with a high degree...
Sometimes the most powerful business lessons are the most simple.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerf...
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