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Nonprofit Nation with Julia Campbell
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Nonprofit Nation with Julia Campbell

Author: Julia Campbell

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Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts. 

180 Episodes
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Economic instability, wars, climate change, and a changing labor landscape have left businesses, organizations, and individuals feeling helpless and defeated. In actuality, too many people and organizations are lacking clarity and purpose. Maybe “outrageous kindness” is the change catalyst we need.My guest is Kristina Joy Carlson, CFRE, renowned philanthropy expert, entrepreneur, and speaker. A sought-after speaker and co-author of the best-selling Essential Principles for Fundraising Success...
From its potential in donor engagement and fundraising to enhancing program effectiveness, AI has shown that it can amplify the impact of nonprofits. How can we peel back the layers of AI's transformative potential in the nonprofit sector to go beyond the hype to see what’s really working and how it can help us in the trenches? In this conversation, Julia Campbell interviews Justin L. Spelhaug, Corporate Vice President and Global Head of Tech for Social Impact at Microsoft Philanthropies, and...
In this episode, I sit down with Seth Godin to discuss the future of nonprofit fundraising, how to reach more donors with your message, and how his new venture GOODBIDS is turning charity auctions and fundraising upside down and inside out.Seth is an entrepreneur, bestselling author, and speaker. In addition to launching one of the most popular blogs in the world, he's written 21 best selling books, including the Dip Linchpin, Purple Cow Tribes, and what to do when it's your turn. And it's al...
As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising t...
There are five stories about your nonprofit that form the cornerstones of your organization. Investing in turning these stories into evergreen videos will help maximize your impact for years, because they are always relevant and fresh for your audience.But how to find these stories, collect them, and share them far and wide? My guest on this episode is Danami-Maurice Champion, a Story Director who helps nonprofits elevate empathy, community, and funding through emotive storytelling.Danam...
Are you a nonprofit leader who feels stuck despite completing a strategic plan and hiring consultants?It can be frustrating when you’ve “done the strategy” and still feel like you’re drowning in names and numbers to build a prospect list, complete a grant application or find Board candidates. You need to make your strategic plan actionable. You need genuine, lasting engagement to power up your mission and increase your impact.My guest is Beth Saunders, a strategic consultant who helps no...
Black women, the fastest growing segment of business owners, are the least likely to receive investments from venture capitalists. They account for less than 1 percent of the $424.7 billion raised in tech V.C. funding since 2009, according to the 2018 Project Diane study conducted by DigitalUndivided, an organization that empowers women entrepreneurs of color.To address these disparities, and to provide a one-stop-shop for people looking to buy from Black women, my guest Nikki Porcher founded...
Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors.The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for buildi...
Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up? My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to leveraging the power of different platforms, Nina provides actionable tips and strategic in...
Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family. How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world? My guest this week is James Thorne. James is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial opportuni...
Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness.In this episode, I si...
New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support.That’s where peer-to-peer fundraising comes in.My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that teaches communities to form strong nonprofits and obtain funding. Her passion is working with Black-led nonprofits and other new nonprofits, teaching th...
We know that nonprofits do amazing work. Every single day, they deliver life-changing programs, research, and more to impact communities, regions, and the world. Philanthropy supercharges nonprofits to go forward — but it’s often about more than money. It’s about trust. It’s about storytelling. It’s about big relationships. It’s about doing the right thing. It’s about meaningful conversations. The concept of servant-leadership inspires all this and more - and that is the focus of a new b...
Volunteer recruitment is the #1 challenge volunteer managers report facing.In this episode, I speak with Geng Wang, CEO and Founder of Civic Champs, a volunteer management and engagement platform. We discuss: How volunteering has changed since the pandemicThe latest volunteer recruitment trendsTips to recruit and retain the best volunteers How to leverage social media for recruiting volunteersAbout Geng WangGeng Wang is the CEO of Civic Champs, a volunteer management and engage...
Fundraising does not have to feel like throwing spaghetti against the wall and hoping for the best.My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways.In this episode, we discuss:How to Attract New Funders And Donors to Fuel Your GrowthHow to fund growth How to Mobilize your board to be *real* ambassadors and meaningful thought partners to you and your team How to attract (instead o...
In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities. More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of...
Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy. Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous. Twitch streamers rai...
Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make.You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. But in truth, the person who needs to step up is you.Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships...
My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes. She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with or...
Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way. What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.”This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Step...
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