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© 2024 The Social Selling Podcast
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Bringing you the latest and greatest LinkedIn & Social Selling tips from the best experts, practioners, influencers and most importantly, real salespeople getting real social selling results right now.
28 Episodes
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In this episode of the Social Selling Podcast, host Daniel Disney tackles the debate around sharing personal versus professional content on LinkedIn. He outlines the pros and cons of both types of content, and shares his perspective on finding the right balance to drive engagement and results.=================================================================Best Moments:(02:35) Pros and cons of personal and professional content on LinkedIn(05:13) Balancing personal and professional content for...
In this episode of the Social Selling Podcast, host Daniel Disney shares his top 5 tips for sending better LinkedIn direct messages (DMs). He provides practical advice on how to craft personalized, compelling messages that get responses from prospects and customers.Best Moments: (02:24) The importance of hyper-personalization in LinkedIn messages. Using specific details about the recipient's company, content they've shared, etc. to show you care about them, not just making a sale(05:11) Shari...
In this episode of the Social Selling Podcast, host Daniel Disney explores the controversial question of whether LinkedIn should pay content creators on its platform. He discusses the pros and cons of LinkedIn monetizing creators, drawing comparisons to how other platforms like YouTube and TikTok compensate top creators.Best Moments:(04:18) Fear that paying creators could encourage more low-quality, algorithmic-gaming content(05:55) Paying creators would attract more talent and incentivize be...
In this episode of the Social Selling Podcast, host Daniel Disney is joined again by sales expert Benjamin Dennehy, commonly known as "The UK's Most Hated Sales Trainer." They have an in-depth discussion about how artificial intelligence and automation are impacting sales roles, especially cold calling. They talk about the future of AI potentially replacing certain sales functions and how salespeople need to focus on continuously developing their skills to stay competitive.Main Discussion Poi...
In this controversial episode of the Social Selling Podcast, host Daniel Disney is joined by sales trainer Benjamin Dennehy, known as the "UK's most hated sales trainer," to discuss the good, the bad, and the ugly of LinkedIn. Despite a history of disagreements, Daniel and Benjamin find common ground on many issues facing the LinkedIn platform and sales professionals today.Key Discussion Points:- The importance of prospecting as a foundational sales skill- Why the goal of getting good at sell...
In this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections.Main Discussion Points:- How LinkedIn newsletters differ from r...
This episode of the social selling podcast focuses on the importance of personalization in sales outreach and how to effectively research prospects to enable more personalized messaging. Host Daniel provides a step-by-step guide on where to find personalized information about prospects on LinkedIn and how to turn that information into customized conversation starters that help build relationships.Key Discussion Points:- The majority of sales messages today are generic and not personalized, re...
In this episode of the Social Selling Podcast, host Daniel Disney provides tips on how salespeople and entrepreneurs can get more people to connect with them on LinkedIn. He explains why it's important to optimize your LinkedIn profile, establish relevance and shared connections, and personalize connection requests - especially for senior-level prospects. Listeners will learn strategies to boost their LinkedIn connections and build relationships.Key Discussion Points:- Optimize your LinkedIn ...
In this episode of the Social Selling Podcast, host Daniel Disney tackles the common question of when is the best time to post on LinkedIn. He explains how the best times to post have evolved over the years as LinkedIn usage has changed. The focus is no longer on finding an optimal posting time, but rather on creating valuable content that resonates whenever it's shared.Key Discussion Points:- In the past, there were clear best times to post during regular business hours of Monday-Friday 9-5p...
In this episode of the Social Selling Podcast, host Daniel Disney is joined by LinkedIn influencer and entrepreneur Lea Turner. They discuss Lea's journey from being a low-income single mom to building multiple successful businesses leveraging LinkedIn, as well as using her influence for good through charity work. Listeners can expect to learn how Lea built her personal brand and audience on LinkedIn through authenticity and consistency, transitioned her audience into a thriving business comm...
In this episode of the Social Selling Podcast, host Daniel, the Social Selling King, focuses on how to optimize your LinkedIn profile to generate more leads. He covers the key areas like banner images, headlines, profile buttons, and profile summaries.Key Discussion Points:- Optimize your LinkedIn banner with your logo, product image, or description of what you do to attract the right prospects (00:01:49)- Use your LinkedIn headline to include keywords reinforcing what you do to inform visito...
In this episode, host Daniel Disney digs into the 3 biggest social selling fails that salespeople and LinkedIn users often fall into. He covers common traps to avoid and how you can learn from these fails to improve your own social selling strategy.Main Discussion Points:- Ego (letting likes, comments and followers go to your head)- Lack of consistency (taking long breaks from posting)- Focusing too much on vanity metrics vs. tangible business results
In this episode of the Social Selling Podcast, host Daniel Disney shares the top secrets of LinkedIn Sales Navigator to help listeners unlock more success from this powerful social selling tool. Listeners can expect to learn key features and functionalities of Sales Navigator that most users overlook or underutilize.Main Discussion Points:- Powerful prospect insights - Sales Navigator surfaces helpful intel on prospects such as new hires, anniversaries, content sharing activity, etc. This all...
In this episode, the KING of Social Selling, Daniel Disney, digs into the important but often challenging topic of how to measure the effectiveness of social selling activities. He provides tangible strategies for tracking revenue and opportunities generated via social selling platforms like LinkedIn.Key Discussion Points:- The most critical metric to track is total sales revenue originating from social selling activities (00:02:14). Capture this data in your CRM by customizing lead source fi...
In this episode of the Social Selling Podcast, host Daniel Disney shares how salespeople and businesses can leverage social selling on LinkedIn in as little as 15 minutes per day. He outlines three key activities - growing your network, engaging through comments, and posting valuable content - that listeners can focus on to build their personal brand and generate results.Main Discussion Points:- Growing your network: Spend 5+ minutes per day connecting with 5-10 new people to rapidly expand y...
In this episode, social selling expert Daniel Disney shares his top 8 social selling trends for 2024. He provides tips for sales professionals to help them maximize opportunities on LinkedIn as it continues to grow in popularity and noise.Key Discussion Points:- The importance of crafting an engaging "hook" in the first 2-3 lines of LinkedIn posts to capture attention (00:00:47)- Creating micro-communities through smaller niche groups and conversations (00:03:13)- Overcoming common sales obje...
Daniel Disney has a frank and open conservation with LinkedIn guru Niraj Kapur as they discuss the value of sharing personal difficulties, and how personal posts can actually help to boost your brand.Learn why you should surround yourself with brilliant people, and why you should be open to every opportunity at all times, even when at your lowest.If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the p...
Host Daniel Disney is joined by one of the true masters of social media & all things social selling - It’s the legend that is Ian Moyes! Ian has a comprehensive grasp on what's happening right now in social selling arena, and where he thinks things are headed. If you’re looking for some top advice for sales leaders, and deep insight into what the future has in store for social media, then this episode is well and truly for you!If you haven't already make sure you check out Gong...
Season 2, Ep 1It’s a real meeting of minds in this, the 9th episode of The Social Selling Podcast! Host Daniel Disney covers some social selling truths with Chief Energy Officer - Larry Long Jr!Larry brings the energy and drive to reenergise sales professionals and leaders. Lessons include the value of giving and building rapport, demonstrating through actions that you care, before you ask for something yourself. If you only lurk and never engage, then you’re a spectator on the sidelines...
Joining Daniel Disney in this episode of The Social Selling Podcast is the legendary Jarrod Best-Mitchell! Jarrod embraced LinkedIn a long time ago and has used it to achieve HUGE results. Not only has he embraced LinkedIn, but he embraces all changes that come to the platform, including video. Sharing amazing video content and send amazing video messages, there is a lot you can learn from Jarrod. You'll enjoy this one! If you haven't already make sure you check out Gong.io, the biggest ...
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