The Social Selling Podcast

In this controversial episode of the Social Selling Podcast, host Daniel Disney is joined by sales trainer Benjamin Dennehy, known as the "UK's most hated sales trainer," to discuss the good, the bad, and the ugly of LinkedIn. Despite a history of disagreements, Daniel and Benjamin find common ground on many issues facing the LinkedIn platform and sales professionals today.Key Discussion Points:- The importance of prospecting as a foundational sales skill- Why the goal of getting good at selling is to become an "order taker"- How LinkedIn has gone from a valuable resource to a "dumping ground for anybody with a thought now"- The saturation of low-quality sales advice from inexperienced "gurus" on LinkedIn- Strategies for cutting through the noise, like posting actual cold calls- The need to consistently provide value and prove your credibility over the long term

In this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections.Main Discussion Points:- How LinkedIn newsletters differ from regular posts and why they have higher visibility and subscriber rates- Tips for creating an attention-grabbing newsletter name and compelling subject lines- Using AI tools like Gemini to easily create newsletter content from existing assets like videos- Ideas for developing newsletter content like surveying your audience and repurposing existing posts and comments- The importance of avoiding a hard sales pitch and focusing on value and relationship building

This episode of the social selling podcast focuses on the importance of personalization in sales outreach and how to effectively research prospects to enable more personalized messaging. Host Daniel provides a step-by-step guide on where to find personalized information about prospects on LinkedIn and how to turn that information into customized conversation starters that help build relationships.Key Discussion Points:- The majority of sales messages today are generic and not personalized, representing a huge missed opportunity- The amount of research time invested in a prospect should correlate with their potential deal value- LinkedIn profiles offer lots of personal details to enable custom messaging, especially the summary, work experience, skills, and content sections- Look at both prospect's personal LinkedIn activity and their company's LinkedIn activity for shareable content to comment on- Research other employees at the company to find conversational hooks if the decision maker has a limited LinkedIn presence- Supplement LinkedIn with website, social media, and external press research to build a 360-degree view- Personalized outreach boosts response rates and nurtures authentic relationships

In this episode of the Social Selling Podcast, host Daniel Disney provides tips on how salespeople and entrepreneurs can get more people to connect with them on LinkedIn. He explains why it's important to optimize your LinkedIn profile, establish relevance and shared connections, and personalize connection requests - especially for senior-level prospects. Listeners will learn strategies to boost their LinkedIn connections and build relationships.Key Discussion Points:- Optimize your LinkedIn profile to look as professional as possible so prospects view you as credible- Increase shared connections and connections within a prospect's company to establish relevance before sending a request- Personalize connection requests to senior leaders by referencing their content or demonstrating potential value- For most prospects, a personalized note may not be necessary and could deter them from connecting- Build your personal brand so prospects recognize you and see your value before connecting

In this episode of the Social Selling Podcast, host Daniel Disney tackles the common question of when is the best time to post on LinkedIn. He explains how the best times to post have evolved over the years as LinkedIn usage has changed. The focus is no longer on finding an optimal posting time, but rather on creating valuable content that resonates whenever it's shared.Key Discussion Points:- In the past, there were clear best times to post during regular business hours of Monday-Friday 9-5pm when LinkedIn usage was primarily desktop-based. This has changed as LinkedIn is now used constantly across devices.- Good content performs well at any time as long as you have built awareness and a quality network. Bad content will underperform regardless of when it's posted.- When locally focused, Monday-Friday 8-9am, 11:30am-1:30pm, and 4-6pm tend to see small spikes in engagement around typical work routines. But usage continues evenings and weekends too.- The focus should be on developing inspired, passionate content vs. trying to determine optimal posting times. Share when ideas feel fresh and you are excited to post.- Capture ideas to post later when you already have recent content actively posting. You can now schedule future posts natively in LinkedIn.

In this episode of the Social Selling Podcast, host Daniel Disney is joined by LinkedIn influencer and entrepreneur Lea Turner. They discuss Lea's journey from being a low-income single mom to building multiple successful businesses leveraging LinkedIn, as well as using her influence for good through charity work. Listeners can expect to learn how Lea built her personal brand and audience on LinkedIn through authenticity and consistency, transitioned her audience into a thriving business community called The Halt, and has made an impact supporting charities helping refugees.Main Discussion Points:- Lea's early days on LinkedIn and initial doubts about belonging on the platform- How Lea built her audience quickly through consistency and authenticity- Helping professionals strip away their corporate persona to attract ideal clients- Developing The Halt membership community to combat solopreneur loneliness- Using her influence and audience to fundraise over $1 million for Hope 4 charity

In this episode of the Social Selling Podcast, host Daniel, the Social Selling King, focuses on how to optimize your LinkedIn profile to generate more leads. He covers the key areas like banner images, headlines, profile buttons, and profile summaries.Key Discussion Points:- Optimize your LinkedIn banner with your logo, product image, or description of what you do to attract the right prospects (00:01:49)- Use your LinkedIn headline to include keywords reinforcing what you do to inform visitors (00:04:13)- Add a customizable profile button to drive traffic to your site or services (Premium accounts only) (00:05:28)- Focus your LinkedIn summary on your ideal customer, the problems you solve, and how you can help them (00:07:39)

In this episode, host Daniel Disney digs into the 3 biggest social selling fails that salespeople and LinkedIn users often fall into. He covers common traps to avoid and how you can learn from these fails to improve your own social selling strategy.Main Discussion Points:- Ego (letting likes, comments and followers go to your head)- Lack of consistency (taking long breaks from posting)- Focusing too much on vanity metrics vs. tangible business results

In this episode of the Social Selling Podcast, host Daniel Disney shares the top secrets of LinkedIn Sales Navigator to help listeners unlock more success from this powerful social selling tool. Listeners can expect to learn key features and functionalities of Sales Navigator that most users overlook or underutilize.Main Discussion Points:- Powerful prospect insights - Sales Navigator surfaces helpful intel on prospects such as new hires, anniversaries, content sharing activity, etc. This allows sellers to better prioritize and personalize outreach/- Smart Links - Trackable links for collateral that provide visibility into content consumption like time spent on pages. This enables better follow up conversations.- InMails - Typically have low response rates but can be very effective if highly personalized with valuable, non-salesy information tailored specifically to the recipient.- Lists - Allow saving target account and contact searches which improves efficiency over manual searching every day.- Account IQ - AI-powered suggestions and insights coming soon to Sales Navigator to recommend high-impact account-based strategies.

In this episode, the KING of Social Selling, Daniel Disney, digs into the important but often challenging topic of how to measure the effectiveness of social selling activities. He provides tangible strategies for tracking revenue and opportunities generated via social selling platforms like LinkedIn.Key Discussion Points:- The most critical metric to track is total sales revenue originating from social selling activities (00:02:14). Capture this data in your CRM by customizing lead source fields.- Also track the number of new opportunities generated via social platforms over time (00:04:03). Again, leverage your CRM to capture this.- Use LinkedIn's built-in Social Selling Index (SSI) as an additional tracking metric for social selling success. This index rates your overall social selling effectiveness on LinkedIn on a score out of 100 (00:05:40).- Try to track specifics beyond general social selling metrics where possible, e.g. opportunities from LinkedIn messages vs posts, inbound vs outbound opportunities (00:08:26). This allows you to dig deeper into what social selling tactics work best.

In this episode of the Social Selling Podcast, host Daniel Disney shares how salespeople and businesses can leverage social selling on LinkedIn in as little as 15 minutes per day. He outlines three key activities - growing your network, engaging through comments, and posting valuable content - that listeners can focus on to build their personal brand and generate results.Main Discussion Points:- Growing your network: Spend 5+ minutes per day connecting with 5-10 new people to rapidly expand your reach (00:02:08)- Engaging through comments: Take 5+ minutes to like and thoughtfully comment on 3-5 posts to boost your visibility (00:07:05)- Posting valuable content: Share 1-2 pieces of helpful content per week, focusing on your audience vs. products (00:09:02)

In this episode, social selling expert Daniel Disney shares his top 8 social selling trends for 2024. He provides tips for sales professionals to help them maximize opportunities on LinkedIn as it continues to grow in popularity and noise.Key Discussion Points:- The importance of crafting an engaging "hook" in the first 2-3 lines of LinkedIn posts to capture attention (00:00:47)- Creating micro-communities through smaller niche groups and conversations (00:03:13)- Overcoming common sales objections proactively through your content (00:05:00)- Leveraging the new LinkedIn Profile Button premium feature to drive traffic (00:06:32)- Focusing on providing value and personalization in your content and outreach (00:07:59)

Daniel Disney has a frank and open conservation with LinkedIn guru Niraj Kapur as they discuss the value of sharing personal difficulties, and how personal posts can actually help to boost your brand.Learn why you should surround yourself with brilliant people, and why you should be open to every opportunity at all times, even when at your lowest.If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Host Daniel Disney is joined by one of the true masters of social media & all things social selling - It’s the legend that is Ian Moyes! Ian has a comprehensive grasp on what's happening right now in social selling arena, and where he thinks things are headed.  If you’re looking for some top advice for sales leaders, and deep insight into what the future has in store for social media, then this episode is well and truly for you!If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Season 2, Ep 1It’s a real meeting of minds in this, the 9th episode of The Social Selling Podcast! Host Daniel Disney covers some social selling truths with Chief Energy Officer - Larry Long Jr!Larry brings the energy and drive to reenergise sales professionals and leaders. Lessons include the value of giving and building rapport, demonstrating through actions that you care, before you ask for something yourself. If you only lurk and never engage, then you’re a spectator on the sidelines who’s more than likely going to miss the big game!Daniel and Larry also proclaim their faith in the quote; ‘your network is your net worth' and that the key to producing engaging content lies in authenticity. Larry Long Jr can be found here: https://www.linkedin.com/in/longjr7/If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Joining Daniel Disney in this episode of The Social Selling Podcast is the legendary Jarrod Best-Mitchell! Jarrod embraced LinkedIn a long time ago and has used it to achieve HUGE results. Not only has he embraced LinkedIn, but he embraces all changes that come to the platform, including video. Sharing amazing video content and send amazing video messages, there is a lot you can learn from Jarrod. You'll enjoy this one! If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Joining Daniel Disney in this episode of The Social Selling Podcast is the personal branding superstar who is working at LinkedIn, Wendy Van Gilst! Wendy has been building her personal brand on LinkedIn (whilst working there) and using it to help her sell and provide an even better experience and service to her customers. Wendy shares the key steps required to building a successful personal brand on LinkedIn and how you can do the same. You'll enjoy this one! If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Joining Daniel Disney in this episode of The Social Selling Podcast is LinkedIn recruitment star Tara Jackson from Venatrix. Tara has helped place some of the best sales talent into companies and has achieved a huge amount of success by leveraging LinkedIn to do it. In this episode you'll hear Tara's story coming into sales for the first time, and her experience in using LinkedIn to create great results. You'll enjoy this one! If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Joining Daniel Disney in this episode of The Social Selling Podcast is the super successful Senior AE William Gay from Cognism. Along with being an incredibly hardworking sales professional, William has built a very strong personal brand on LinkedIn, with nearly 7,000 followers and his most successful post getting over 900 likes! This episode is packed with not just amazing social selling tips, but amazing sales tips as well. You'll enjoy this one! If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.

Joining Daniel Disney in this episode of The Social Selling Podcast is the leader of the sales rebellion, the copier warrior himself, Dale Dupree. Dale was just a copier salesman, but by leveraging LinkedIn, became the most well-known copier sales professionals across the globe. In this episode they dive into creating a long lasting personal brand, the importance of authenticity and how social selling is key for salespeople.If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better and sell more. Please also take some time to check out Outreach.io, the world's biggest sales engagement platform, giving your salespeople more time to do what you need and want them doing, selling. Daniel Disney's best-selling book "The Ultimate LinkedIn Sales Guide" is available on Amazon in hardback and Kindle. For information or to enquire about Daniel's international keynote talks, corporate training packages or consultancy, please check out danieldisney.online or email contact@thedailysales.net.