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You Should Hear This

Author: ISAE

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Looking for new ideas to the challenges of associations? Want to know you’re not the only one with unwieldy strategic plans, stressful meetings or who stays up at night worrying about the future of associations? Well, then You Should Hear This!

This podcast discusses current issues facing association professionals and how they innovatively use their resources and talent to overcome and produce exemplary experiences for their members.

Join the Indiana Society of Association Executives (ISAE) as we dig deep, learn from our peers - even from our failures, and tell our stories as we pave our path forward.

58 Episodes
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In this special bonus episode, we celebrate four incredible seasons of You Should Hear This. Hosts Chris Beaman and Nick Estrada reflect on the podcast’s journey, highlighting its most memorable moments and the impact it’s had on the association industry. With over 3,000 downloads and 56 episodes covering topics like leadership, event planning, membership, marketing, the importance of DEI, and so much more, the podcast has become a trusted resource. Hear behind-the-scenes stories, lessons lea...
In this episode, Lori Granich, CAE, and Stu Kushner, CAE, reflect on their experiences on ASAE’s Young Professionals Advisory Council, sharing how they first got involved and the ways the role has impacted both their personal and professional development. Lori and Stu, both recipients of Association Forum’s prestigious Forty Under 40 honor, share key advice for young professionals looking to advance in the association industry, offering practical tips for making the most of leadership opportu...
With Kim, we’re diving into the essentials of employee onboarding and how to make the first 90 days smooth and productive. We’ll talk about the common challenges new hires face and how to help them transition seamlessly into your team. Our conversation explores practical strategies for designing onboarding programs that go beyond the basics, focusing on creating a culture of continuous learning. We’ll share tips on making new employees feel welcome and prepared from day one. Whether you’re a ...
During this episode, we explore the unique experiences of transgender individuals in associations and how they navigate feelings of belonging. Our guest, a transgender woman who works in the association industry as a Member Engagement Specialist, shares personal insights on challenges like name changes and identity recognition within professional spaces. We discuss ways association leaders can foster more inclusive environments and better support their transgender members. Learn actionable st...
In this episode, we sit down with Amber Van Til, President and CEO of the Indiana Bankers Association, to discuss her 2023 recognition as ISAE's Association Executive of the Year. Amber shares what this prestigious award means to her and the journey that led to this achievement. We’ll explore the leadership strategies that have driven her success and the impact she’s made within the banking industry and beyond. Amber also offers advice for aspiring association leaders looking to make their ma...
Join us as we dive into the inspiring story behind SocialOffset, a groundbreaking nonprofit empowering event attendees to channel their social protest into meaningful action. In this episode, we sit down with the Co-Founder, Elena Gerstmann, exploring the innovative ways the organization empowers event attendees to make meaningful social contributions. Discover how SocialOffset is transforming the landscape of social protest and ethical event planning—one community at a time.
In this episode, we dive into the dynamic partnership between Meeting Planners and Convention & Visitors' Bureaus (CVB). Our guests, a Convention Sales Manager from Visit Bloomington and the Meeting Planner for the Indiana Society of Association Executives, share their insights on how these collaborations can enhance the success of events. We'll explore the unique benefits of working with a CVB, from leveraging local expertise to maximizing resources, and how these partnerships can drive ...
In this episode, Rich Vallaster explores the cutting-edge trends reshaping association technology and their impact on the industry. He delves into how innovative tools are enhancing member engagement, streamlining operations, and transforming decision-making processes. Rich also shares practical advice for associations facing challenges in adopting new technologies and highlights the importance of cybersecurity in protecting member data. With a focus on the future, he offers insights into the...
In this episode, we sit down with Leah York, Founder and President of Talbott Talent, to uncover expert advice for job seekers navigating the nonprofit sector. Leah shares invaluable insights on standing out in a competitive market, avoiding common interview pitfalls, and aligning your personal values with organizational missions. Whether you're looking to advance your career or land your dream job, this episode is packed with tips to help you succeed.
Join us for a compelling discussion with visionary change agent, trailblazing learning leader, and equity advocate, Rhonda Payne (CEO of Flock Theory). From her 30+ years of experience, this eye-opening conversation with Rhonda shares invaluable insights and invites association leaders to embrace their unique opportunity to inclusively uplift experts in the industries we serve, fostering inclusive organizational cultures, impactful strategies, and building capacity for lasting social change w...
During this episode, we’re diving into the importance of foresight for association boards. Join us as we explore key insights with Jeff De Cagna of Foresight First LLC. Our conversation will cover the fundamentals of the duty of foresight, its relationship to strategy, and the necessity for boards to champion next practices. Tune in to gain valuable perspectives that will help your association’s board become fit for purpose.
Is member engagement a top priority for your association? This podcast is for you!Join us as we delve into one association’s member community, where invited members collaborate on empowering content and participate in engaging events to maximize membership resources. Discover how their ad hoc member engagement committee drives relevant content and fosters meaningful connections among community members. From leveraging LinkedIn engagement to refining event management techniques, this epis...
Listen in as we explore the intersection of neurodiversity, social anxiety, and membership associations with psychologist, author, and speaker, Dr. Dan Wendler. In this episode of “You Should Hear This”, we will dive into the importance of fostering inclusivity and diversity within associations, highlighting strategies to support neurodivergent individuals, such as those with autism or ADHD. From enhancing member engagement and retention to promoting professional development and networki...
Welcome to another compelling episode of "You Should Hear This," where we delve into the insights that can transform your career trajectory. In this edition, our guest is none other than former Indiana resident, Rick Burt, a seasoned professional with a remarkable journey in the association industry. Join us as Rick shares invaluable wisdom on leveling up your career and finding success as an award-winning association leader. Tailored for younger professionals navigating the dynamic land...
Dive into the dynamic world of event planning as we explore the latest trends that are defining the future of unforgettable gatherings. In this episode, Sara Stehle, CAE, CMP (Independent Planner and Owner of Wow Moments - Experience and Event Design), will share insights on cutting-edge technologies, innovative strategies, and immersive experiences. From virtual reality to eco-friendly gatherings, discover shifts that are transforming the way we connect and engage. Whether you're ...
Membership organizations are reporting higher levels of disengagement and decline than ever before. That’s a fact. It’s also a fact no one really knows how to solve the problem. If they did, the decline would have reversed long ago. Think about it. Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, or educational tracks. Membership organizations employ millions and generate billions in revenue, and not a single person has ...
Doesn’t it feel like associations often seem behind the curve when it comes to technological advancements? Would you agree that there’s a significant lack of knowledge about the impact of Google Analytics 4 on and for associations? On today’s episode, with our guest, we are going to dig into why and how associations can find value in first-party data, why this is SO important, and what they can be doing now to set themselves up for a big advantage in the future.
Many associations are continuously working to identify ways to authentically tell their story through print, digital, and video mediums. With SO many options, it can be remarkably overwhelming, but it’s also critical to “get right”. During the podcast, we will discuss how association leaders can ensure their story-telling efforts are aligned with the impact of the association.
In this episode, we dive into a crucial aspect of association management with esteemed guest Michael Sanserino. Tune in as we explore the unique journey of association professionals transitioning from industry roles to serving within associations.Discover how to leverage prior experience for success, gaining invaluable insights as both a member and prospective association advocate. Michael emphasizes the importance of blending personal perspective with the collective voice of the indust...
Dive into the world of Association Management Companies (AMCs) with Lane Velayo, CAE, and Leslie Murphy, FASAE, CAE! 🎙️Ever wondered about the magic behind the scenes at AMCs? If you're new to the association world, this one's for you! 🌐 We're demystifying the invaluable role AMCs play in driving associations forward. 🚀Join us as we chat about the unique benefits of being a part of an AMC team, and how they elevate the game for associations everywhere. Get ready to collect inspiration and fre...
Have you ever traveled for work or pleasure and found yourself in an uncomfortable or awkward position because you weren’t familiar with local or cultural norms?Are you soon traveling internationally for work OR hosting an international audience stateside, and you’re thinking about how and why to be sensitive to cultural differences? You’re in luck! This episode features special guest Toni Brearley, Chief Executive Officer of the Australasian Society of Association Executives. Listen as ...
Dean West, President of Association Laboratory, is a globally recognized thought leader and futurist for the association community. For more than 20 years he has researched what works and does not work in association strategy and leadership.An engaging, provocative and conversational speaker, he understands the unique needs of association leaders working in a complex, dynamic environment. Mr. West’s research-based insights inform and inspire. A Fellow of the American Society of Associati...
A unique opportunity within the Association world is ASAE’s NextGen Summit. The NextGen Association Summit is an initiative which invests in high-potential leaders in the association community. It provides the opportunity for up to 25 participants to cultivate new professional skills and creative confidence, while also acquiring the tools, visibility and network necessary to become a force in the broader association community.ISAE has been fortunate enough to have several of our members atten...
The current job market is competitive. Although there are opportunities to leave your current role for another position, that’s not the decision we all want to make. Perhaps we’d like to stay where we are but with increased responsibilities and opportunities or potentially an increased salary or benefits. Approaching these conversations, however, can be awkward.Where do you start? What do you say? Should you have a presentation as to why you deserve the promotion? These are all questions that...
Welcome to Season 2 of "You Should Hear This." Due to the success and outpour of love from Season 1, we are back! Just like the previous season, our host, Nick Estrada, CAE, CMP, will be sitting down with professionals that have the knowledge they want to share.As we kick off our second season, we sit back and think, what are the fundamentals of any workplace? You think of the work that you do for your association and members, and probably the most important are your co-workers. Our guest spe...
Most associations hold their annual conferences as a way to get their members under one roof for networking, education purposes, and also a retreat-like environment where you are surrounded by your peers. As life for many of us continues to return to a more familiar form, this year has been the first year for some associations to have an annual conference in person. Members and attendees are excited to be in person, but they also have questions. What will the programming be like now? What’s t...
In the association world, we often speak about risk from the perspective of getting our boards to be bigger risk-takers. We spend countless hours pulling the appropriate information to help them make the best decisions they can at the time. However, we don’t typically think about our own risk-taking when it comes to our own careers. Today, our guest is Cory Martin, MPA, CAE, Owner, and CEO of the association management company, Mission Control, and he speaks on taking those risks in your care...
The mental health conversation is not new, yet today it's been talked about and addressed more than years previously. This is in part due to the pandemic and the emphasis that has been placed on mental health. In this week's episode, owner of and counselor at Pathways to Healing Counseling, Kristen Boice, MA, LMFT, EMDR trained, CDWF, Podcast Host, discusses the importance of mental health, where we are today, and even tips for leaders to use, to better serve their team, and more.LMFT -...
STAR awards are the Indiana Society of Association Executives' way of recognizing members. This is ISAE's top award. The categories are broken into associations and individuals for their innovations, contributions, and impact on the association industry. In this week's episode, Erica Poff, PMP, CAE, IOM, Vice President of Nonprofit Effectiveness at Talbott Talent, discusses with us about how she received the award, why it meant so much to her, and how it has paved the way for others to come a...
Association professionals often describe themselves as experts on membership, meetings, education and a variety of other topics. One area though which many prefer to avoid is legislative advocacy. These discussions and battles often feel overwhelming and force us to navigate an area of work that we aren’t comfortable with. We find there are new forms to complete, compliance to ensure and that’s just with the government; this doesn’t take into account how we manage these conversations with our...
Anxiety and stress have both increased drastically in the workplace throughout the pandemic. Associations are no exception with stressed members, stressed staff and reduced resources to complete our jobs. In this week’s episode, Executive Coach, Author and Speaker CJ McClanahan discusses the importance of acknowledging these emotions, share strategies to manage them and more.
This week’s episode features an exclusive interview with the American Society of Association Executives’ (ASAE) new President & CEO Michelle Mason, FASAE, CAE. The interview explores the first steps she is taking to hit the ground running in this new leadership role, the trends and impacts COVID presents for ASAE and the association space broadly, the skills she feels are needed for today’s association professionals to truly be prepared for the future, and more!Want to connect with Michel...
Does your association have a social media strategic plan or do you just post because that’s what you’ve been told we are supposed to do? In this episode, we discuss how to establish a starting strategy, an association voice and how to determine the best platforms for your association to engage with your members. Speaker: Kim Jones, Willow Marketing
As you establish your career path, it’s great to have a mentor to help you along the way. But what’s better than a mentor? How about a team of mentors! Join us as we discuss the power of building your own personal board of directors, who to look for, how to get them onboard and how best to utilize this new team to your advantage.Speaker: Tonja Eagan, CAE | KDP
We like new employees because often they bring new ideas, energy and an outside perspective on our work. But often those new employees are quickly integrated into our association culture and begin to toe the line. Join us as we discuss the real benefits of being new from the employee side and what employers wish new folks knew when they started. Speaker: Jaime Smith, CMP, ChoiceLIVE
We’ve all been there, you’ve been given a huge project because everyone trusts you. You sit back down at your desk and immediately think “why did they give this to me?” We often use phrases like “fake it til you make it” and “this ain’t my first rodeo” but these are ways to mask some of our own professional insecurities. Today’s episode will discuss imposter syndrome, how it makes us weaker and what we can do to raise ourselves up. Speakers: Brandon Craig (bjcraig89@gmail.com) & Alic...
With states and cities rapidly adjusting their COVID restrictions, we are seeing an increase in the return of association events, large and small. This return requires our associations to take several new factors into consideration. In this episode, we speak with a seasoned event professional as they planned and navigated the return of Indy’s first tradeshow of 2021 at the Indianapolis Convention Center.Speaker: Kyle Jordan, CAE, CMP, CMM (Add the CEM), Vice President of Membership & Meet...
You sit down at your family’s holiday celebration and your favorite aunt asks again “what do you again?” Most of our association professionals never started their careers thinking they’d be in this line of work when they began their careers, but here they are. Describing what we do on a day-to-day basis can be difficult, but come hear from a seasoned professional on how to develop your elevator pitch and to share how the work we do is important and valuable to the everyday individual.Speaker:...
In this episode, we will explore the art of building lasting and mutually beneficial relationships with industry partners. Join us and our guest speakers as we delve into the journey of forging a remarkable partnership that took more than a year to conceptualize. Discover the key insights and lessons learned as we discuss the importance of long-term commitment and planning while showcasing the transformative power of strategic alliances.
Welcome to a special You Should Hear This Podcast. While the podcast is on break until September, when season 3 starts, we wanted to update you about a change happening this year.Nick Estrada, CAE, CMP, will no longer serve as our podcast host. Nick has been with the podcast since the beginning, and we are so thankful for everything he has contributed to us. Our Season 3 host will now be Chris Beaman, CAE, Corporate Partnership Officer for Sigma Theta Tau International Honor Society of Nursin...
As associations, we are all about forming authentic relationships, which allow us to expand our network and reach different audiences. Building those relationships with our members isn’t often any different than the connections and relationship that exists between associations and sponsors. Associations rely on sponsor dollars to assist with everyday operations, member events, and so much more. In turn, sponsors rely on associations to help promote their business and cultivate mutually b...
Hello, and welcome to You Should Hear This, a podcast for the everyday association professional. I’m Nick Estrada, your host.Technology may feel like it is ever-evolving, and that’s because it is. Technology has changed drastically within the past twenty, ten, and even the last five years. With new technology at our doorstep, associations need to know if it is worth their time to learn and invest in it. The International Business Machines defines artificial intelligence, or as you commonly he...
Annually, ISAE hosts the STAR Awards, STAR stands for the Society’s Top Award of Recognition, which celebrates the success of our colleagues, who help strengthen our local association industry! Members attend this program each year to lift up those around us and then later we hope to learn from their success and how our own associations can replicate their success. Our guest today is a recent recipient of a STAR Award, the Rising STAR. Today she’s going to outline her experience at STAR,...
A central experience for many associations, but not all, is the variety of events they hold., This can include in-person events like conferences, workshops, networking programs, and online experiences like webinars, LMS education, and asynchronous learning. We know planners have a lot to think about when planning these events. When planning, a key concept that often is secondary to many other things is of the accessibility of our attendees. Organizers need to be mindful of the acc...
Volunteers make up many aspects of our associations from serving on committees, volunteering their time for events, assisting with the promotion of events, sharing the expertise to develop education, supporting advocacy work and so much more. While volunteers are needed, associations across the country are dealing with decreasing numbers of volunteers.Recent studies from the AmeriCorps and the U.S. Census Bureau show that fewer people are volunteering than they were two decades ago. As we thi...
Culture is constantly shifting. There are several factors that can impact our culture, but one of the biggest is the arrival of new generations. These new generations bring new ideas, desires, wants, life goals and overall expectations of how they approach and view work and the outside groups they engage with. Millennials for a long time have been the group we talk about, but there’s a new generation already here you may not have been talking about yet, Gen Z. Are we ready for them? If y...
Culture is constantly shifting. There are several factors that can impact our culture, but one of the biggest is the arrival of new generations. These new generations bring new ideas, desires, wants, life goals and overall expectations of how they approach and view work and the outside groups they engage with. Millennials for a long time have been the group we talk about, but there’s a new generation already here you may not have been talking about yet, Gen Z. Are we ready for them? If y...
At the core of most associations, our job is to provide our members with professional growth, programs, services, and resources. As we deliver on these promises, it can be easy to fall into a pattern and not think of change. We hear all the time how change is necessary to stay current, but where do we start? How do we reevaluate our events, programs, and services even if they are doing just fine? What is the approach we can take to our boards to see the change through so we aren’t last? Our g...
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