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What Socially Said

Author: Jessica Cook

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What Socially Said by Jessica Cook is everything you’ve ever wanted to know about organic social media marketing for your service-based business.Are you stressed about creating content? Maybe you’re worried about standing out amongst your competitors on social media?The show is dedicated to making social media easy, less time consuming and more engaging for your audience, so that you can sell more of your services. We cover all things Instagram, Facebook and so much more! You will find fast, actionable tips, real and honest advice, and motivational interviews with creative professionals and other small biz owners, to inspire your growth on social media.For me, your social media marketing best friend, check me out at www.sociallysquared.com.au
23 Episodes
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A strong Instagram SEO (search engine optimization) strategy is one of the best ways to increase your reach on the platform. Brushing up on your SEO skills will make your brand or business more search-friendly, and can help connect and build community, too.From hashtags to alt text, we’re explaining how to take on an SEO mindset in your Instagram strategy — so you can tap into relevant audiences on the app.Follow us on Instagram here.Get our Reels free ideas list here.Be sure to leave us a review, and subscribe for future episodes!Stay social, friends!
In today's episode, we are discussing the 6 actionable items you can put into place right now to start building a credible social media presence.Follow us on Instagram here.Get my masterclass, the Client Winning Insta Plan, with free instant access here, and steal my secrets for selling more of your services with kickass Instagram content- even if you are seriously strapped for time or starting with less than 1000 followers.Be sure to leave us a review and subscribe for future episodes.Stay social, friends.
In today's episode, we are looking at the struggle that is trying to talk about and sell yourself on social media, and some post ideas that can help you do so a lot more easily.Follow us on Instagram here: http://www.instagram.com/sociallysquaredJoin our FREE Live Instagram Masterclass, the Client Winning Insta Plan here, and get my secrets and strategies for selling more of your services with stand out Instagram content- even if you are starting with less than 1000 followers or seriously strapped for time.Be sure to like, subscribe and leave a review to help us be seen by more awesome, like-minded business owners just like you.Stay social, friends.
The number 1 thing holding you back on social, and heck, even life for that matter? Comparison. A pesky lil thing that at it's best is really frustrating, and it's worst is debilitating.In today's episode, we discuss how it is affecting you in your social media marketing efforts, and in day to day life, as well as what you can do to take meaningful action against it.Follow us on Instagram here.Get our free masterclass, The Client Winning Insta Plan, here, and grab our solutions for selling more of your services with stand out Instagram content, even if you are seriously strapped for time or starting with less than 1000 followers.Be sure to leave us a review and subscribe for future episodes!Stay social, friends.
Get ahead of the game with our top Instagram Reels predictions for 2022. Short-form videos, especially Instagram Reels, seriously took off this year.  And it’s because Reels are pushed to all Instagram users, not just to those who follow you.  The unique format helps businesses and creators go viral and spike major community growth, which is why so many users are jumping on board. We see no sign of Reels slowing down in 2022 – it’s only bigger and better from here. From additional creator tools to a more advanced algorithm, we’re sharing our top 6 predictions for 2022. Follow us on Instagram here.Get our FREE Instagram masterclass, the Client Winning Insta Plan, to help you sell more of your services with stand out Instagram content, even if you are seriously strapped for time or starting with less than 1000 followers, by clicking here.If you enjoyed this episode or learnt a thing or two, be sure to like, subscribe and leave us a review.Stay social, friends.
In today's episode, we look at the 10 social media trends predicted to take over the social media landscape in 2022. We’ve said goodbye to simple status updates (we miss you!) and hello to selling products and growing digital communities. And while new social media features and trends can feel never-ending, they also give you the opportunity to experiment and connect with your audience in a different way.We talk about:The Creator Economy Will BoomMore Streamlined Social CommerceShort-form Vertical Video Is Here to StayAn Emphasis on Mental Health & Burnout PreventionA Renewed Focus on Accountability & Diversity Memes, Memes, MemesSocial Media Posts as a Form of CurrencyRise of the LinkedInfluencer The “No Filter” Feed Takes OverBrands Let Loose on TikTokFollow us on Instagram here.Get free instant access to my Insta masterclass, The Client Winning Insta Plan, where I'll teach you my secrets and solutions to selling more of your services and attracting more clients with stand out Instagram content, even if you are seriously strapped for time or starting with less than 1000 followers. Get instant access here.If you enjoyed this episode, be sure to subscribe and leave us a review, as it really helps our show!Stay social, friends.
2021 is almost over, and it's time for us to reflect on that year that has been. We are looking at the 5 things I have completely changed my opinion on in regards to social media this year.We cover:Needing a perfect feed.Needing lots of new followersHaving to post new ideas all the time.Needing to be liked by everyone.Having to post every single day.Follow us on Instagram here.Get free instant access to our Instagram masterclass by clicking here. You can steal our secrets for selling more of your services with stand out Instagram content, even if you are seriously strapped for time, or starting with less than 1000 followers.If you enjoyed the episode, or learnt a thing or two, be sure to subscribe and leave us a review, it will really help in us continuing to bring this show to more like-minded business owners like yourself!Stay social, friends.
Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? Here are 5 Instagram Stories tips that are guaranteed to boost your reach and engagement.We cover:Define your business goalsCreate on-brand contentRemember to incorporate product marketingLeverage social contestsBuild an influencer marketing strategyFollow us on Instagram here.Get free instant access to our Instagram masterclass, the Client Winning Insta Plan, by clicking here. You can steal all of our secrets for selling more of your services with stand out Instagram content, even if you are starting with less than 1000 followers, or are seriously strapped for time.If you enjoyed this episode, or learnt a thing or two, be sure to subscribe and leave a review, it really helps share this show with other like-minded business owners.Stay social, friends.
Instagram captions are effective (and important) because they give greater context to a photo, video, or Reel. But there's been a growing trend over the years called the "micro-blog style" caption that many influencers (and even brands!) use to engage with their community.So, what's the optimal Instagram caption length in 2022? We answer this question and more in today's episode.We cover:Why Instagram Captions MatterWhat is the best Instagram Caption length in 2022?How to Improve your Instagram CaptionsFollow us on Instagram here.Get free instant access to our Instagram masterclass by clicking here. You can steal all of our secrets for selling more of your services with stand out Instagram content without needing thousands of followers or if you are seriously strapped for time.If you enjoyed this episode or learnt a thing or two, be sure to subscribe and leave us a review, it really helps us bring more episodes to like-minded, epic business owners like you!Stay social, friends. 
In today's episode, we go through 14 epic tips to help you supercharge your Instagram follower growth in 2022.We go over:Optimising your profile and content.Types of content to share.Fun things to post to get your followers more engaged.Follow us here.Get our FREE Insta masterclass here, and steal all of our secrets for selling more of your services with stand out Instagram content, even if you are starting with less than 1000 followers or are seriously strapped for time.If you enjoyed the episode, subscribe and leave us a review, as it really helps us out and share our podcast further!Stay social, friends. 
In this episode, we look at retention for your social media posts, and why it matters to have strong retention across the board.We look at:What is retention on social media.Why retention is significant.How you can work on retention in your content marketing.Follow us on Instagram here.Get FREE INSTANT ACCESS to our Instagram masterclass by clicking here, and steal our secrets from selling more of your services with standout Instagram content, even if you are starting with less than 1000 followers, or are seriously strapped for time.If you enjoyed this episode or learnt a thing or two, be sure to leave a review and subscribe for future episodes. It really helps us bring this knowledge to other likeminded, awesome business owners like YOU on a regular basis!Stay social, friends.
In today's episode, we go through 7 social media post ideas that will help you build connections and a strong, loyal community on your social media profiles.These ideas are designed to bring out the relatable, more humanised elements of you, your business and your content to help bring your ideal clients closer to your business, and what you offer.Follow us on Instagram here.Get FREE INSTANT ACCESS to our Instagram masterclass now by clicking here, and steal our secrets for selling more of your services with standout Instagram content, even if you are seriously strapped for time or have less than 1000 followers.If you enjoyed this episode, or learnt a thing or two, be sure to leave us a review and subscribe. It will be super helpful in helping us bring this podcast, and all the tips and advice we share to more awesome business owners, like YOU!Stay social, friends.
In today's episode, we chat to the ever so knowledgeable Sam from Stairway Marketing about all things email marketing, and the value of having an email list as a business (product or service) in 2021.We chat about:Evaluating different email platforms.How often you should be sharing to your email list.Why having an email list is more important than your social media followers.The value of having a lead magnet.Why you should invest in outsourcing your email marketing.And so so much more! This is an episode you don't want to miss! Follow and connect with Sam here:InstagramWebsiteFollow us hereBe sure to head to our website and gain instant access to our FREE The Client Winning Insta Plan masterclass and steal our secrets for posting smarter not harder and gaining more clients from Instagram.If you enjoyed this episode, and learnt a thing or two, be sure to like and subscribe to our podcast, so we can continue to share this epic advice with like minded business owners.Stay social, friends.
In today's episode, we chat about the new Instagram Stories link sticker feature that has been rolled out globally this week and what it means for you as a business owner. But we take the time to discuss why your audience isn't actually going to click on it, and how you can change these habits.We look at:What the Link Sticker means for how you use Instagram.Why your ideal client won't just always click on your Link sticker (and how not to be offended if they don't)How you can get your audience away from Instagram, and use the link sticker to drive more traffic to your ultimate destination online.Be sure to head over to my website, and download my free Instagram Reels Ideas Guide for all the epic ideas to help you get started on Reels.Follow us on Instagram here.If you enjoyed this episode and learnt a thing or two, be sure to leave us a review and subscribe, it will do wonders in helping us reach more epic, like-minded business owners like yourself with all these tips and marketing advice.Stay social, friends.
In this episode, we chat to Leah Elson of the Written Word Co, about all things copywriting and brand voice when it comes to what you share in your marketing.We look at:- What exactly a copywriter does.- Who should invest in copywriting.- How to establish your brand voice.- Do's and don't's for copywriting and brand voice.Don't forget to head over to our website to get access to our FREE Instagram Reels Ideas Guide, to help you start leveraging Reels for social media success.Follow us here.Visit Leah's website and download her free copywriting tips here.If you enjoyed this episode and learnt a thing or two, be sure to leave us a review and take a moment to subscribe for future episodes. You'll be helping bring this podcast to more epic business owners, like yourself, with these tips, interviews and advice.Stay social, friends.  
In today's episode, we look at the update from Instagram that it is merging IGTV and Instagram in-feed video into one new feature, Instagram Video.We look at:What is actually happening within this update.What it means for you as an Instagram user.My thoughts on using this feature. Don't forget to head over to www.sociallysquared.com.au to get your hands on our FREE Instagram Reels Ideas Guide, to help you leverage Reels for social success.Follow us on Instagram here.If you enjoyed this episode, and learnt a thing or two, be sure to leave us a review and take a moment to subscribe for future episodes. You'll be helping me reach more epic business owners, like yourself, with these tips and advice.Stay social, friends. 
In today's episode, we look at what you can post to Instagram (and all social media platforms, for that matter) when you have no motivation to post at all. There is such a fine balance in this feeling of not wanting to post. You may need a gosh darn break, but you also should be showing up consistently online to build your engagement and genuine relationships with your followers.We look at:What you can post on Stories, posts and in your visuals when you just can't be bothered posting.How you can repurpose content and get off of the content creation Ferris wheel.How you can use the engagement stickers in Stories to grab quick engagement.Don't forget to head on over to www.sociallysquared.com.au to get your hands on our FREE Instagram Reels Ideas Guide, to help you start leveraging Reels for social media success as a service-biz owner. Follow us on Instagram here.If you enjoyed this episode and learnt a thing or two, be sure to leave a review and take a moment to subscribe for future episodes. You'll be helping me reach more like-minded business owners if you do :)Stay social, friends.
In today's episode, we look at why using testimonials in your social media content strategy are MVP. They can be so beneficial to increasing the overall growth, engagement and sales within your business, but I explain just exactly why and how to incorporate them effectively to convert followers into paying clients. We look at:What is social proof?How can testimonials increase the success of your business from your online marketing.How to use them within your social content to improve your efforts.Don't forget to head over to www.sociallysquared.com.au to sign up and download our FREE Instagram Reels Ideas Guide, to help you start leveraging Reels for social success as a service-biz owner.Follow us on Instagram here.If you enjoyed the episode and learnt a thing or two, be sure to take a minute to subscribe and leave us a review. You'll be helping me reach more likeminded people if you do :) Stay social, friends.
Today we are chatting about the ins and outs of the Instagram algorithm, as released a little earlier this year by Head of Instagram, Adam Mosseri.Can I hear a hallelujah? FINALLY, Instagram came out with a lot more official information about how the Instagram algorithm worksIn this episode I cover:That Instagram is not out to get you.The details behind how the Instagram algorithm works with each content formatWhat you need to do to "hack" the algorithm.Don't forget to head over to www.sociallysquared.com.au to sign up and download our free Instagram Reels Ideas Guide, filled with 7 epic Reels ideas you can use as a service biz owner to start leveraging Reels for Insta success.Follow us on Instagram here.If you enjoyed this episode and learnt a thing or two, be sure to take a minute to subscribe and leave us a review.  You'll help me reach more people if you do :)Stay social, friends.
Today we are chatting about the top 5 things I believe you should be focusing on rather than your likes, comments and followers on social media. I am gosh darn sick of vanity metrics making us feel bad!A post doesn't perform well, you lose followers, or you look at someone else and compare your numbers to theirs making it feel like social media is a total BUMMER!In this episode I cover:Why your DM's are most important for building connection online.How understanding your ideal audience is key to success on social media.The secret ratio for successful post performance.And more!!Don't forget to head over to www.sociallysquared.com.au to sign up and download our free Instagram Reels Ideas Guide, filled with 7 epic Reels ideas you can use as a service biz owner to start leveraging Reels for Insta success. Follow us on Instagram here.If you enjoyed this episode and learnt a thing or two, be sure to take a minute to subscribe and leave us a review.  You'll help me reach more people if you do :)Stay social, friends.
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