The Ingenium Books Podcast: Author. Publisher. Changemaker.

Are you a self-published author, pouring your heart and soul into your book only to face the heartbreak of returns? Picture this: a cautionary tale of a publisher forced to pay back royalties on a staggering 25,000 returned copies. The publishing industry is like a consignment store, where that initial sale to a bookstore is just the beginning of a risky ride. But fear not, because in this captivating episode, we unravel the secrets of protecting yourself financially, setting aside a reserve against returns. Stay tuned to discover how to navigate the treacherous waters of book returns and ensure your hard work doesn't go in vain.Check your royalty report for the line item 'reserve against returns' and thank your publisher for protecting both of you. - John Wagner-StaffordIn this episode, you will:Learn how to protect yourself financially by setting aside a reserve against returns.Discover strategies for mitigating the risk of book returns in the publishing industry.Explore ways to proactively communicate directly with bookstores to minimize returns.Gain insights on how proactive marketing and increased visibility can help reduce returns.Understand the importance of establishing a reserve against returns to safeguard your earnings.The resources mentioned in this episode are:Check your royalty reports for a line item that says reserve against returns to ensure your publisher is accounting for potential returns.Ask your publisher about their accounting and tracking system to ensure that the amount withheld for returns is not offsetting another author's royalties.Review your publishing agreement to see if it allows for returns and what the percentage and term for returns are. Ensure you understand the length of time the publisher can hold returns.If you are self-publishing, make sure you understand how to communicate with distributors about returns. This may involve specific settings or instructions when uploading your book to platforms like KDP or Ingram.Consider setting aside money in reserve to prepare for potential returns, especially if you are experiencing more returns than sales.Stay informed about the publishing industry and keep up with best practices for handling returns to protect yourself as an author or publisher.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

In this riveting episode of The Ingenium Books Podcast, author Ivan Scott defies the odds as he shares his journey through more than 300 rejections from traditional publishers, overcoming dyslexia, and achieving his dreams. With his mantra of "find a way or find an excuse," Ivan's story and positive attitude will inspire you no matter what obstacles you face in your author journey. "With dyslexia, I have to go from A to B, over to C, then to D, then to E and F. Oh, okay, now I'm where I need to be. It just takes me a diftferen.t path to get tere. And now that I have figured out how to do it, that's the way that I roll." — Ivan ScottIn this episode, you will:Gain inspiration and practical insights on how one author has overcome dyslexia-related challenges in writing.Uncover the advantages of self-publishing when rejections from publishers mount.Learn about the impact dyslexia can have on your writing and how to navigate through it.Understand the importance of perseverance in your self-publishing journey.Gain a deeper understanding of the self-publishing journey and what it entails.Find motivation to pursue your dreams as an aspiring author with dyslexia.The resources mentioned in this episode are:Visit Ingenium Books website to learn more about their services and resources for authors.Check out Ivan Scott's website to discover his books and learn more about his writing journey.Purchase Ivan Scott's books on popular online platforms such as Amazon, Barnes & Noble, or Book Depository.Consider self-publishing your own book with Ingenium Books if you're interested in taking control of your publishing journey.Explore the podcast episodes of the Ingenium Books podcast for more conversations and insights on author publishing.Connect with Ivan Scott on social media platforms such as Facebook or Twitter to stay updated on his latest projects and writing updates.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Author Kathy Wagner (no relation to the hosts) shares her journey to a traditional publishing offer, revealing the challenges of gaining media attention and recognition for her memoir, along with the joy of achieving what she had set out to do. Kathy's story shows us the value of perseverance, and teaches us that there is virtually no path to publishing that doesn't involve some hard work on behalf of the author. Listen as Kathy explores the opportunities and frustrations of being a new author, and pursues the visibility and success she seeks for her book. Being able to hold on to hope was a lifeline through early grief, and knowing that I could write this book with a purpose of providing hope for others gave me a pathway forward for my own healing. — Kathy WagnerIn this episode, you will learn about:The healing power of writing: how one author overcame the challenges of writing through trauma and grief to create a powerful and transformative literary work.Navigating the traditional publishing maze: gain insights into the hurdles and potential roadblocks of traditional publishing and learn effective strategies to overcome them.The need to be your own book promoter, even if you're traditionally published:  Discover proven strategies for promoting your book and reaching more of your target audience, increasing your chances of success in the competitive publishing industry.Identifying your target audience: Understand how to pinpoint the ideal readership  and tailor your book to resonate with them on a deeper level.Harness the power of exposure: Learn how to maximize opportunities,  increase your visibility as an author, and enhance your chances of success in the literary world.The resources mentioned in this episode are:Visit the Ingenium Books website to listen to the full episode of the Ingenium Books Books podcast featuring Kathy Wagner.Learn more about author Kathy Wagner and her memoir by visiting her website. Purchase Kathy Wagner's memoir, Here with you: Memoir of Love, Family, and Addiction,  or through your preferred online retailer.Explore the Ingenium Books Books podcast for more episodes on authors, publishing, and writing.Reflect on the role of writing as a tool for processing and moving through grief, as discussed by Kathy Wagner in the writing of her memoir.Subscribe to the Ingenium Books newsletter for updates on new podcast episodes, book releases, and industry insights.Check out the Ingenium Books blog for articles and resources on writing, publishing, and marketing for authors.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

If you're feeling frustrated and overwhelmed by your lack of book sales, despite your efforts to utilize email marketing, then you are not alone. Many authors find themselves stuck in a cycle of sending out newsletters, freebies, and promotional emails, only to see minimal results. Instead of seeing increased book sales and stronger connections with readers, you may be experiencing low open rates, unresponsive subscribers, and a sense of wasted time and energy."Email is the most overlooked marketing channel, but it's the highest ROI channel with the highest engagement. It is — or it can be — a huge and active group of people, and it an an audience you own.  It's the most reliable and direct access you can have." — Matt TreaceyIn this episode, you will learn how to:Boost book sales and connect with readers through effective email marketing strategies.Unlock the power of email lists to maximize your author platform and reach a wider audience.Create a thriving ecosystem with your email list, fostering stronger relationships with your readers.Unleash the benefits of email marketing and watch your book sales soar.Personalize and segment your emails to engage readers on a deeper level, resulting in increased book sales and reader loyalty.The resources mentioned in this episode are:Sign up for Matt Treacey's email marketing consultation services: Visit Matt's website to learn more about his services and how he helps clients improve their email marketing strategy.Purchase Matt Treacey's book Natural Orders: Email Marketing Automation Strategy for Small Online Business to discover valuable insights on taking your email strategy to the next level.Join the Ingenium Books Books podcast community: Subscribe to the Ingenium Books Books podcast on your favorite podcast platform to stay updated on the latest episodes featuring authors, publishers, and changemakers.Follow Matt Treacey on social media: Connect with Matt on social media platforms such as Twitter, LinkedIn, and Instagram to stay updated on his latest insights and tips on email marketing.Attend a webinar or workshop on email marketing: Keep an eye out for upcoming webinars or workshops hosted by Matt Treacey or other industry experts to deepen your knowledge and skillsSupport the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Do you aspire to be a TEDx speaker? Are you eager to achieve the desired outcome of becoming a captivating presenter on the TEDx stage? Look no further. In this episode, our esteemed guest, Ingenium Books' author Marjorie Aunos, shares her invaluable insights on how to navigate the process of becoming a TEDx speaker. With her expertise, you can unlock the key to becoming a compelling TEDx speaker and realize your dream of captivating audiences worldwide.Every time I spoke, I felt more empowered, and I felt my message got clearer...my voice is still there. And because I am now a mom with a disability, my voice is actually louder, or it resonates differently to many different people. — Marjorie Aunos, author of Mom on Wheels and TedX SpeakerIn this episode you will find out about: Mastering your writing voice for speech: Discover how to hone your unique writing voice and style to captivate listeners and stand out in a crowded market.The power of editing and revising: Learn why the editing and revising process is crucial for creating polished, impactful speech that resonates with the audience.How pursuing a TedX speaking slot can help you in marketing and promotion of your book, boosting visibility and sales and reaching a wider audience.Hear author Marjorie Aunos' personal experiences and stories from her path to getting on the TedX stage and share in her triumphs, challenges, and lessons learned on her journey. The resources mentioned in this episode are: Check out Marjorie Aunos' book, Mom on Wheels, available on Ingenium Books' website: https://ingeniumbooks.com/mom-on-wheels-by-marjorie-aunos/Watch Marjorie Aunos' TEDx Talk, titled What We can Learn fromParents with Disabilities, here: https://youtu.be/XeYYVz_PH30?si=wkczcpfwzdge95sw Explore the TEDx website to learn more about the TEDx events and find upcoming events near you: https://www.ted.com/about/programs-initiatives/tedx-programConsider attending an Inspirational Speaking competition to experience the power of storytelling and public speaking.Subscribe to the Ingenium Books Podcast to discover more inspiring stories and insights from authors and changemakers.Share the podcast episode or Marjorie Aunos' TEDx Talk with others who may benefit from her message.Take the time to reflect on the power of solution-focused thinking and how it can positively impact your own life and parenting journey.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Join us as we delve into the world of book launch events with author Colleen Clark. Discover the secrets to creating a successful and impactful event, filled with symbolism, intention, and collaboration. Don't miss this story of the book launch event to top all book launch events. I've always been aware that we can't do things on our own. This book launch was an opportunity to celebrate and acknowledge all of us, because we're part of a collective that makes things possible. - Colleen ClarkIn this episode, you will be able to:Learn the key strategies to create a successful and impactful book launch event that will leave a lasting impression on your audience.Understand the importance of gratitude and how recognizing collective effort can enhance your book launch event.Embrace new experiences and say yes to unexpected opportunities to expand your reach and make a bigger impact with your book launch.Explore the value of investing time in personal connections and discover how connecting with readers can enhance your book launch event.The key moments in this episode are:00:00:00 - Introduction00:01:08 - Background of Colleen Clark00:04:12 - Initial Resistance to Book Launch Event00:08:25 - Choosing the Location00:09:50 - Symbolism of the Feather00:12:50 - The Spectacular Cake00:17:45 - The Giving Back Component00:19:31 - Books and Book Signing00:20:52 - The Food and Ambience00:23:19 - Women of Inspiration Award Nomination00:25:13 - The Meaning Behind the Title I saw this book launch as the biggest party I've ever thrown, a chance to say thank you and honour everyone who has supported me on this incredible journey. - Colleen ClarkThis is Colleen Clark 's story:Colleen Clark is a clinical social worker with over 40 years of experience. As a recognized trauma expert, Colleen had always felt the urge to share her knowledge and insights. Her book, "Come Passion: The Soulful ART of Healing Trauma," published in April 2023. Colleen soon realized the significance of celebrating this milestone in her career. She wanted her book launch event to be a memorable and impactful experience, a true celebration of collaboration and gratitude. Colleen meticulously planned every detail, from the venue to the decorations, ensuring that each element reflected her spiritual beliefs and the essence of her work. Feathers, symbolizing compassion and delicate healing, were intricately incorporated throughout the event, from the book covers to the decorations and even the cake. The program included speeches from supportive friends, colleagues, and even Colleen's own granddaughter, for a truly meaningful occasion. The event was a success, with attendees eagerly purchasing and requesting personalized signed copies of the book. Colleen's book launch event was a testament to the power of collaboration, compassion, and Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

So, you've written the first draft of your book? Yay! Congratulations! But...does that mean it's ready to go to your editor? Does that mean it's ready for publishing?  NO! On this episode we're talking about your first round of self-editing, and we're going to lay out a process and an approach to help you get from here to there. I'm with Amie McCracken for this conversation. Amie is a publishing director, author, editor, typesetter, and proofreader.  "Break down the daunting editing process into manageable steps to truly celebrate your progress and quantify how much further you need to go."  —Amie McCrackenIn this episode, you will be able to:Break down complex layers of novel revision, learning processes for self-editing your manuscript.Learn the essence of structural editing, gaining insights into its role in maintaining the coherence and consistency of a story.Understand how to differentiate between scenes and chapters.Discover practical self-editing tools Master the art of setting achievable deadlines, understanding the significance of time management in the self-editing process.The key moments in this episode are:00:00:00 - Celebrating the First Draft00:03:06 - The Reverse Outline00:08:21 - Structural Analysis of Chapters00:12:26 - Questions to Ask About Scenes00:15:23 - Scenes vs. Chapters00:17:55 - The Importance of Editing and Drafting Separately00:19:23 - Self-Editing Before Seeking Professional Help 00:20:56 - Consistency and Smoothing00:25:42 - The Final Polishing Stage00:27:49 - Setting Deadlines and Stopping EditingThe resources mentioned in this episode are:Check out Amie McCracken's website https://www.amiemccracken.com/ to see her credentials as an author, editor, typesetter, and proofreader.Listen to more episodes of The Ingenium Books Podcast for valuable insights and tips on writing, editing, and publishing.Reflect on the importance of identifying your why before starting to write your book and the potential problems that can arise if you skip this step.Take the time to celebrate and congratulate yourself on completing the first draft of your book, as it is a significant accomplishment.Understand that even though you have finished your first draft, it is not necessarily yet ready for publishing or sending to an editor.Embrace the process of self-editing and learn about the steps involved in refining your manuscript.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Are you prepared to challenge how you think about your writer's voice? If you think, as I did before this podcast interview, that your writer's voice is mainly how your personality shows through, you're in for a surprise. It's true that our "writing voice" is how we "sound" in our writing, or the persona your reader detects as they read your words. But it's also more than that. My new understanding is all thanks to the newest book by Anne Janzer, called The Writer's Voice. In the introduction to her book, Anne asks us to consider whether our writing voice lives in the words on the page. Or is it part of our personality as a writer? Or is it a bag of stylistic tricks? Or, even more intriguing to me, is what role the reader plays in determining our voice. "Rhythm matters. Rhythm affects how when people have a chance for things to seep in and understand. Paragraph breaks give people organizational structure to inhabit the things that you're writing about.” —Anne JanzerWhether you write fiction or nonficton, I believe this conversation could be a gamechanger for you. Anne Janzer is a nonfiction book coach and the author of multiple award-winning books on writing, including The Writer’s Process and Writing to Be Understood.  She is fascinated by the science and mystery of writing, and is always searching for clues to better communication. In this episode, you will:Discover how an effective writer's voice can bolster your writing See how you can blend creativity and analytical skills to drive more impactExplore the power of choosing the right words to enhance your workGain insights into how reader perception trumps tone in your writingExplore the effect of engaging readers through your presence or absence in your work.The key moments in this episode are:00:00:01 - Introduction to The Writer's Voice00:03:15 - Discovering and Shifting Writing Voices00:08:01 - Playing with Punctuation00:11:55 - The Inner Reading Voice and Rhythm00:13:47 - The Muse and the Scribe00:16:54 - The Importance of Both Muse and Scribe00:18:04 - Words that Pack a Punch00:21:51 - The Role of the Reader in Determining Voice00:25:31 - Presence or Absence00:28:37 - Writing Voices and Ghostwriting00:32:28 - The Importance of Writing in the Book00:33:44 - Discovering New Aspects of Voice00:33:56 - Nonfiction Book Coaching and Geeky Talks00:34:31 - The Fertile Void00:35:08 - Find Out More about Anne JanzerSupport the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Join us as David Morris, an independent publisher, shares his insights on the importance of understanding sales data and effectively communicating it to authors. But what happens when an author receives unexpected sales feedback that leaves them questioning their future in the industry? Find out in this episode of The Ingenium Books Podcast."In this small publishing environment, you have the opportunity to fix things. You can create a new model. You can work more quickly. I can pass more money on to authors. I can give far more attention to authors." - David MorrisIf there is someone who appreciates values in the realm of independent publishing, it has to be David Morris. With a noteworthy career in executive roles in publishing, he brings a unique and broad perspective to the independent publishing landscape. His venture, Lake Drive Books, is a testament to this unique blend of knowledge and experience. David has been dedicated to understanding sales data and distilling it into meaningful insights for his authors, making him an indispensable resource for beginners and seasoned authors alike. .In this episode you will:Uncover truths about the dynamic world of publishing, both its challenges and opportunities.Explore why an author's network can amplify an author's reach and impact.Understand the merit of long-haul commitment and why it's central to an author's success.Unravel how publishing can bridge gaps, forming a knowledgeable and empathetic community.The resources mentioned in this episode are:Visit the website of Lake Drive Books to discover their collection of books that help people heal, grow, and discover: https://www.lakedrivebooks.com/Subscribe to the Ingenium Books Books podcast to listen to more conversations with authors, publishers, and changemakers: https://www.ingeniumbookspodcast.com/Connect with David Morris on Hyponymous Consulting to learn more about his work as a literary agent and his expertise in helping authors and books that promote personal growth, healing, and discovery: https://www.hyponymous.com/Focus on building your online platform as an author, including developing an email list, engaging with your audience on social media, and offering valuable content and insights to attract readers to your books.Recognize that establishing an audience and achieving sales success in book publishing takes time and persistence. Avoid magical thinking and embrace the long game approach to building a following and growing your sales.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

In a world where indie authors often face countless rejections, one woman dared to dream differently. Andrea Wehlann, a yoga teacher and author, developed an ingenious way to infiltrate the elusive world of bookstores. To date, she's held book signings or other book-related events at a whopping ten bookstores! But it wasn't just her enchanting words or incredible covers that captured the attention of book store owners. It was her approach. As we delve into her journey, we uncover the secret behind her success. "You can have whatever you work for and whatever you dream. Just keep at it and know that you can achieve it." —Andrea WehlannAndrea Wehlann is a three-time author who has used her passion for the yogi lifestyle to fuel her unique approach to promoting her books. Publishing poetry and yoga-inspired work, Andrea decided to take the less beaten path in book promotion by approaching bookstores personally. She masterfully leveraged her love for yoga and spirituality to offer events that appealed to the stores' customer base. In a marketplace swarming with authors, Andrea created her niche by offering unique, value-added experiences.In this episode you will: Uncover secrets of successful bookstore distribution to push your books onto shelves faster.Realize the immense potential in forming personal alliances with bookstore owners for mutual benefits.Dive into unique event planning for book signings to exponentially increase your reach.Embrace the power of social media for promoting your book store event to a wider, more diverse audience.Resources:Visit Andrea Wehlann's website https://ganga-moon-yoga.square.site/ to learn more about her yoga, upcoming events, and her books. Purchase Andrea Wehlann's published books, including No Matter How Dark the Stain (poetry), and Deeper Days: 365 Yogaspirations for Inner Calm Amidst Chaos on Amazon or other online book retailers.Check out Andrea Wehlann's new book, Stillness in the Storm, A Conscious Daily Journal of Yoga and Spiritual Healing, available August 31, 2023.Connect with Andrea Wehlann on social media platforms like Instagram and Facebook to stay updated on her latest news and events.Share Andrea Wehlann's books and events with your friends and followers on social media to help spread the word.Leave a review for Andrea Wehlann's books on platforms like Amazon or Goodreads to support her as an author.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Meet Corrina Grace, the changemaker who, we believe, has shattered the mold. From her early career as an engineer in Australia, to founder of a Central American nonprofit organization called Seres, Corrina’s passion for climate justice took her on an unexpected journey — to Guatemala, where she had a  realization that changemaking had become elitist, something the wealthy and powerful think they must do for those they believe are not powerful and disenfranchised. Corrina’s book, The Weaver’s Way, shows us how she challenged her own concept of what it meant to be a leader driving change. Dive into the pages of The Weaver's Way with us, and embark on a transformative adventure that will leave you questioning what it truly means to be a hero. In this episode you will: Discover how changemaking is not an elite privilege, but an opportunity open to all.Grasp the emotional battleground changemakers endure, tackling impostor syndrome while mastering the art of self-promotion.Learn about Corrina’s poignant journey of transforming thoughts into words, along with the pain and ecstasy of writing her book. Understand Corrina’s unique framework for truly transformative change.Unveil the factors that determine the power of empowerment in compelling individuals to spring into action. The key moments in this episode are:00:00:00 - Introduction00:01:21 - About Corrina Grace00:03:02 - The Purpose of "The Weaver's Way"00:06:08 - The Decision to Write a Book00:11:41 - Challenges of Self-Promotion00:16:04 - Reaching a Larger Audience00:17:00 - Setting Expectations00:19:44 - Democratizing the Practice of Change Making00:21:15 - Education for the Next Generation00:22:44 - Geographic Receptivity to the MessagePurchase a copy of Corrina Grace's book, The Weaver's Way, https://ingeniumbooks.com/WeaversEverywhereLearn more about The Weaver’s Way https://ingeniumbooks.com/the-weavers-way/ Visit Corrina’s website to explore working with her: www.corrinagrace.comSupport local organizations and initiatives that align with the principlesSupport the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Are you struggling to get media coverage to promote your books and grow your author platform? When you do get the coverage, are you frustrated by media interviews that don't generate the traction you want?  We've brought in internationally recognized,  award winning public relations expert  Tracy Lamourie  to help you crack the media code and establish yourself as a thought leader in your field. In this podcast, you'll discover:How to prepare for and maximize every interview opportunity, from written to broadcast Powerful techniques to control the narrative and redirect lines of questioning in any media situation     Strategies for leveraging your online presence and expertise to attract top media outlets    And much more to stand out as an authority, build a high-impact author platform and generate the publicity that transforms your writing career.Tune in now to learn from an expert public relations pro and crack the code to publicity that elevates your writing career.    The key moments in this episode are: 00:00:00 - Introduction 00:01:20 - Tracy Lamourie's Background 00:03:36 - Difference Between Publicity and PR  00:07:41 - The Role of a Publicist  00:10:49 - Control in Publicity and PR  00:12:57 - Getting Started with Written Interviews  00:14:01 - Understanding Media Needs and Goals  00:15:25 - Leveraging Your Expertise for Publicity 00:18:09 - Managing Messages During Interviews 00:23:46 - Return on Investment (ROI) and Publicity  00:25:06 - The Importance of Online Presence 00:26:06 - Elevating Thought Leadership  00:26:46 - The Impact of Media Coverage  00:28:31 - Finding the Right Clients  00:29:35 - Elevate and Celebrate   Recommendations:Visit Tracy Lamourie's website to learn more about her PR and publicity services for authors. (https://www.lamouriemedia.com/)   Share this episode with other authors who may be interested in learning more about PR and publicity for their books.  Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.comConnect with us here:·          ingeniumbookspodcast.com ·          https://www.youtube.com/@ingeniumbooks  ·          https://www.facebook.com/ingeniumbooks ·          https://www.twitter.com/ingeniumbooks ·          https://www.linkedin.com/company/ingeniumbooks/ Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Have you ever heard these myths about writing for the page versus writing for the screen? Myth number one: All you have to do is adapt your novel into a screenplay. Myth number two: Screenwriting is easier because you don't have to worry about descriptions or internal thoughts. And myth number three: Writing for the page requires more creativity than writing for the screen. In this episode, we have the pleasure of hosting Laura Elliott, a seasoned author and screenwriter, who will debunk these myths and share the truth about the key differences between writing for the page and writing for the screen. Tune in to gain valuable insights into both forms of storytelling.In this episode, you will: ·       Discover the intriguing journey of transforming a book into a screenplay. ·       Explore the unique nuances between writing for the printed page and scripting for a visual medium. ·       Delve into the challenges and opportunities screenwriting presents, including a fresh perspective on telling your story.  ·       Understand the relationship between the author and the screenwriter, illuminating the creative process.  The key moments in this episode are: 00:00:00 - Introduction 00:02:23 - The Difference Between Books and Movies  00:05:17 - How Laura Elliott Got into Screenwriting 00:07:54 - Length Differences Between Books and Movies 00:12:11 - Learning Screenwriting and the Importance of Table Reads 00:17:20 - Starting a Book and Screenplay 00:19:34 - Heightening Drama in Screenwriting 00:23:45 - Synergy Between Author and Screenwriter 00:26:28 - Finding the Right Producer 00:28:05 - Taking the First Step The resources mentioned in this episode are:·       Check out the book Story by Robert McKee to learn more about screenwriting. ·       Explore the possibility of adapting your book into a screenplay for the big or small screen. ·       Read The Indian in the Cupboard by Lynn Reid Banks and watch the movie adaptation to see the differences between the two. ·       Consider distilling your story down to its essence for a screen adaptation, focusing on the most dramatic parts. ·       Study the three-act structure for feature films and the five-act structure for TV series. ·       If you have a true story to tell, consider adapting it into a screenplay to bring it to a broader audience. Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

In this episode, Jane Friedman shares valuable advice on publishing and marketing for authors. Discover how to find your book buying audience, plan successful book launches, and the role of literary agents. But what happens when an author engages a non-book buying audience? Find out in this episode...In this second of a two-part interview, we welcome Jane Friedman, a publishing industry expert with extensive knowledge in author marketing and a renowned editor within the industry. Jane is the chief editor of The Hotsheet, an industry newsletter highly sought-after for maintaining an insightful pulse on the publishing industry's latest trends. Authors throughout the literary community respect her for her ability to help them understand the complexities of — among other things — their book buying audience. With an industry-specific viewpoint that is both discerning and wide-ranging, Jane is an invaluable source of guidance for authors navigating the publishing world.In this episode:Learn to navigate book publishing and marketing, enhancing your authorial success.Discover the pros and cons of each publishing model.Decode data-centric decision making in book promotion.Conquer self-doubt and learn to embrace your potential, mastering the art of self-promotion.Gain insights into a literary agent's role.The key moments in this episode are:00:00:00 - Introduction, 00:02:28 - Common Questions from Authors00:03:38 - Navigating the Publishing Landscape00:05:57 - Publishers and Data00:10:07 - Embracing Marketing as an Author00:17:17 - Identifying Your Book Buying Audience00:18:59 - Collaborating on Book Launches00:23:53 - The Role of Literary Agents00:27:40 - Getting an Agent in Today's Market00:28:30 - Jane Friedman's Work and ResourcesThe resources mentioned in this episode are:Subscribe to The Hotsheet Industry newsletter for updates on the publishing industry.Listen to the first episode of the podcast for a discussion on AI in the publishing industry, Scribe Media, and Indigo.Consider your goals and objectives before deciding where and how to publish your book.Utilize your own data and insights to pitch your book to publishers, such as social media following or access to specific demographics.Embrace marketing and promotion as an author, recognizing that readers are more interested in hearing from you than the publisher.Engage with your readers on social media platforms like Twitter, joining conversations and building relationships.Identify your book buying audience and tailor your marketing efforts towards them.Consider participating in book launch partnerships to expand your reach and connect with new readers.Explore marketing strategies and tactics to find what works best for you and your book.Keep an eye on industry trends, such as the use of data in acquisitions and marketing decisions.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Have you heard these myths about the impact of AI on the publishing industry? Myth #1: AI will replace authors, leaving them without a job. Myth #2: AI-generated content will flood the market, making it difficult for publishers to stand out. Myth #3: AI will eliminate the need for human creativity in writing. Join us in this episode as we debunk these myths and get to the truth about the impact of AI on authors and publishers. Our guest, Jane Friedman, an expert in the publishing industry, will share insights on how AI is shaping the future of publishing and how authors and publishers can adapt to thrive in this changing landscape.Jane Friedman is not just an industry commentator but an astute observer whose analysis helps authors, publishers, and enthusiasts stay ahead of the curve. She writes 'The Hotsheet,' the bi-weekly newsletter that has become the go-to resource for those interested in books and publishing. Jane operates where foresight meets expertise, constantly monitoring changes while sharing her thoughts and advice for her audience.In this episode, you will:Discover how to navigate the uncharted waters of the ever-evolving publishing industry.Evaluate the role of artificial intelligence in reshaping the realm of authors and publishers.Analyze the gravity of copyright issues and authenticity discords surrounding works generated by AI.We also talk with Jane about the recent collapse of Scribe Media; resignations in the upper echelons of Canadian book retailing icon Indigo; and whether we're seeing more globalization or more localization in publishing. The resources mentioned in this episode are:Subscribe to The Hotsheet: The Hotsheet is a paid newsletter that provides valuable insights and analysis on the publishing industry. Subscribe to stay updated on all things books, publishing, writing, authorship, earnings, and more.Consider hybrid publishing with caution: If you're thinking about using a hybrid publishing company, be sure to carefully review the terms and conditions of any contracts. Consider paying in stages and have ways to back out or protect your investment if services are not delivered as promised.Check out Kenneth White's Substack: If you're interested in keeping up with Canadian publishing and the Indigo debacle, Kenneth White's Substack provides a great historical perspective and insightful opinions on the industry.Stay informed about AI in publishing: AI tools are becoming more prevalent in the publishing process, but there are copyright and authenticity concerns. Stay updated on the latest developments and be aware of potential copyright law transformations in the future.Reflect on the copyright issues raised by AI: Consider the three distinct questions surrounding AI and copyright: 1) Is the scraping of data copyright infringement? 2) Are the outputs of AI tools infringing? 3) Can you get copyright protection for something created using AI toolsSupport the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Do you want your listeners to be fully immersed in your audiobooks? Do you want them to experience the emotions of the story on a deeper level? We have the solution for you. In this episode, John Wagner-Stafford will be sharing his expertise on how to create dramatized audiobooks with original music and sound effects. The result is improved emotional immersion for your listeners, allowing them to feel like they are a part of the story. Join us as we uncover the secrets to creating compelling audiobooks that keep your listeners engaged from start to finish.In this episode, you will:Find innovative approaches to designing immersive audiobooks that connect with listeners.Examine how music contributes to a more immersive audiobook journey.Determine the key ingredients to producing an immersive audiobook that stands out.Discover whether your book is suitable for cinematic audiobook treatment.Appreciate the need for powerful character arcs to keep your audience enthralled.John Wagner-Stafford has dedicated his career to the art of music and audio production as a means to generate emotional responses and support storytelling. As  cofounder of Ingenium Books, his skills in sound design and narrative development allow him to craft immersive audiobooks that leave lasting impressions on listeners. His unique approach to creating dramatized audiobooks incorporates diverse voice acting, original music compositions, and carefully selected sound effects to bring stories to life with unparalleled emotional depth and impact. John's work continues to redefine the audiobook experience for authors, publishers, and audiences.Elements of Immersive AudiobooksCreating immersive or cinematic audiobooks involves several key elements, including professional narration and voice acting, appropriate sound effects, and ideally, original music. Selecting the right type of book for an immersive audiobook is crucial—emotionally-driven works of fiction that establish a strong connection with the reader are typically more suitable, whereas non-fiction how-to guides may not benefit as much from this format. John Wagner-Stafford highlighted how he effectively combined these elements in the making of Nova: The Courage to Rise. This immersive audiobook features eight distinctive characters supported by a rich, emotional music  soundtrack, and professional voice acting. The resources mentioned in this episode are:What to consider when creating an immersive audiobook for your book,  whether it is suitable, and if your audience would embrace it.Listen to the example of a cinematic audiobook for Nova: The Courage to Rise to get a feel for what it sounds like.Add your name and email to a waitlist to be the first to be notified when Nova: The Courage to Rise is released.Contact Ingenium Books for help with creating an imSupport the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Ingenium Books is back with another podcast episode, discussing the challenge of finding time to write and be creative. But what happens when you prioritize the wrong things and forget about your own self-care? Join hosts Boni and John Wagner Stafford as they share their personal morning habits that have transformed their energy levels, focus, and joy in their work and creativity. But what surprising, life-changing moment prompted their commitment to self-care? Find out in this episode.In this episode, you will be able to:Explore how prioritizing self-care and a healthy lifestyle leads to outstanding creativity results.Comprehend the advantages of strategically blocking your calendar for laser-focused creative work.Learn to cultivate a positive thought process that enhances productivity and keeps negative self-talk at bay.Realize how to conquer obstacles and embrace challenges when pursuing your creative passions.Delve into the fascinating world of blending music with writing for an enriched, immersive experience. Positive energy, clear thinking, easy thinking. There's not a lot of clutter in my life and everything that I do, then the gym, of course, is interesting. Great habit if you can exercise regularly. —John Wagner-StaffordImportance of Healthy HabitsEmbracing healthy habits is fundamental for creative individuals who want to maximize their potential. A well-balanced lifestyle includes a morning mindfulness and gratitude focus, a nutritious diet, ample sleep, and regular exercise. This not only fuels the body but also cultivates a mindset that is primed for creativity. By maintaining discipline in their daily routine, creative professionals can optimize their productivity while nurturing their overall wellbeing. Boni Wagner-Stafford emphasizes the significance of self-care, specifically by avoiding sugar, artificial sweeteners, and processed foods. Instead, she advocates consuming abundant vegetables and portion control. Adopting these habits has not only given her more energy and focus but has also created a strong foundation for her creative endeavours."I always was putting the things I wanted to do, including my own health-focused self-care, last, and it showed. I was quite miserable. I just don't have that feeling anymore." — Boni Wagner-StaffordThe resources mentioned in this episode are:Start your day with a morning routine that includes meditation and personal creative time.Incorporate exercise into your daily routine for increased energy and focus.Prioritize self-care and make time—first—for activities that bring you joy.Consider making dietary changes that support your overall health and well-being.Take time to reflect on your goals and make a plan for achieving them.Consider working with a coach or trainer to help you stay accountable and on track.Check out Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Dr. Jack Rocco confronts the complexities of adoption and its aftermath through his compelling memoir, Recycled, aiming to understand and accept the irregularities of his life while urging society to rethink how we approach each adoption case.Do you long for a deeper understanding of yourself and your past? Are you an adoptee struggling to process traumatic experiences? Have you considered writing a memoir? As a tool for self-discovery and healing, memoir writing can help you gain insight into your identity and find acceptance. In this episode, Dr. Jack Rocco will share with you the solution of using memoir writing as a way to achieve improved self-understanding and self-acceptance. By exploring your past through the written word, you can achieve a sense of closure and peace, and move forward with a greater sense of purpose and clarity.In this episode, you will be able to:Discover the power of writing memoir in processing personal trauma and fostering self-discovery.Examine the intricate dynamics and emotions associated with adoption.Unravel the misconceptions surrounding adoption its portrayal in society.Learn about the importance of openness and communication in the adoption process.Gain insight into the therapeutic potential of writing to embrace life's irregularities.The key moments in this episode are:00:00:02 - Becoming an Author and Making Sense of Life Through Memoir Writing00:01:03 - Identifying Your "Why" Before Writing a Book00:02:30 - Dr. Jack Rocco's Memoir "Recycled" and Self-Discovery00:06:05 - Impact of Adoption on Society00:17:37 - Adoption Narrative post Roe v. Wade00:19:16 - The Complex Relationships in Adoption00:20:44 - The Effects of Adoption on the Child00:23:20 - Accepting Irregularities and Offering Grace00:29:40 - Becoming a Mentor00:34:26 - Recycled: A Reluctant Search for True SelfThe resources mentioned in this episode are:Visit Ingenium Books website to learn more about becoming an author and publisher.Read Dr. Jack Rocco's memoir Recycled to gain insight into the self-discovery journey and the impact of adoption on personal identity.Hire an editor to help you through the writing process and ensure the quality of your book.Join online support groups for adoptees to connect with others and share experiences.Consider the physical and emotional effects of adoption before making a decision.Visit the Ingenium Books blog for more resources and tips on writing and publishing.Follow Ingenium Books on social media for updates on new releases and industry news.Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Join us as we delve into the anatomy of a Wall Street Journal bestseller campaign with publisher Boni Wagner-Stafford and publishing manager Nancy Cavillones. Discover the strategy and hard work involved in achieving this prestigious milestone for authors.In this episode, you will:Learn the insider secrets to becoming a Wall Street Journal Bestselling Author and an indie author powerhouse. Create an outstanding book launch team and develop a result-oriented content strategy. Understand the importance of book reviews in establishing credibility and driving sales. Uncover the key to finding your target audience and the book they crave. Maximize your book sales with potent PR tactics and targeted email blasts. Why Authors Want to Achieve Bestseller StatusReaching bestseller status is a prized achievement for many authors, providing visibility in the literary world, recognition in their respective fields, and potential invitations for speaking engagements. Becoming a Wall Street Journal bestseller carries additional prestige, as the list is based on sales rather than editorial decisions. This sought-after accomplishment offers a sense of validation and pride for authors, as well as the possibility of increased book sales. However, not all books have the potential to reach bestseller status. Therefore, authors must target specific readers, assess their subject matter, and develop a compelling content strategy to achieve this goal. Boni Wagner-Stafford and Nancy Cavillones discuss the importance of bestseller status for indie authors, including the validation it provides and the potential benefits of increased recognition and book sales. Drawing on their experience running successful WSJ campaigns, they emphasize the need for authors to understand their audience, focus on relevant topics, and create a solid content strategy, which are key factors in successfully reaching Wall Street Journal bestseller status.The key moments in this episode are: 00:00:06 - Introduction 00:02:02 - Why Authors Want to Achieve Bestseller Status 00:05:38 - Starting a Wall Street Journal Bestseller Campaign 00:12:38 - Content Strategy 00:19:02 - PR vs Social Media 00:20:13 - Book Reviews 00:26:05 - Email Blasts 00:29:27 - Conclusion and Farewell.  "Achieving a spot on a bestseller list or a bestseller status is more of a social thing than a material thing." - Boni Wagner-StaffordAre you an Indie author with dreams of hitting the Wall Street Journal bestseller list? Well, before you start planning your victory dance, have you heard these three common myths that may be holding you back? Don't worry, we're here to bust these misconceptions and share the truth about achieving bestseller status as an Indie author.Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks

Are you tired of feeling like your writing is falling flat? Have you been told to show, don't tell without ever really understanding what that means or how to do it effectively? If so, you're not alone.  Do you want to take your writing to the next level with a perfect balance of showing and telling? Look no further! Marie Beswick-Arthur and Amie McCracken have the solution to enhance your storytelling with a harmonious blend of descriptive details and narrative clarity. Get ready to master the art of immersive and captivating writing.Boni Wagner-Stafford, host of the Ingenium Books podcast, welcomes expert guests Marie Beswick-Arthur and Amie McCracken to discuss the elusive art of balancing show and tell in writing. Both Marie and Amie are accomplished writers and editors, each bringing their unique perspectives and insights on the importance of creating engaging, powerful narratives. Marie's expertise lies in crafting rich, multi-layered dialogue that serves as a workhorse for advancing the plot, while Amie focuses on the intricacies of character development and the use of strong, active language. Together, these two literary professionals offer invaluable guidance to aspiring writers seeking to:Comprehend the essential balance between show and tell for dynamic writing. Learn how effective dialogue can convey complex layers of information. Bypass repetitive writing and respect your reader's intelligence. Grasp impactful pacing techniques to accentuate emotions and events. Obtain insightful resources and advice for refining show vs tell writing skills. "One line of dialogue can talk about setting, can introduce a mood, advance a plot, and show you the character."The resources mentioned in this episode are:Sign up for the Ingenium BooksLetter to stay up to date on their latest news, tips, and resources for authors. Purchase a copy of Boni Wagner-Stafford's book, The Best Memoir: How to Write It When You Don't Know How. Purchase Show and Tell in a Nutshell by Jessica Bell. Listen to the podcast episode (Season 1, Episode 13) with Boni Wagner-Stafford and Marie Beswick-Arthur on The Top 7 Mistakes Writers Make and What to do Instead. Listen to the podcast episode (Season 1, Episode 39 ) with Boni Wagner-Stafford and Amie McCracken on Point of View and Narrator's Psychological Distance. Support the showThanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com. · https://ingeniumbookspodcast.com· https://www.linkedin.com/company/ingeniumbooks/ · https://ingeniumbooks.com· https://www.facebook.com/ingeniumbooks · https://www.youtube.com/@ingeniumbooks · https://www.twitter.com/ingeniumbooks· https://instagram.com/ingeniumbooks