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Not Marketing

Author: Amanda Jane

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For reluctant marketers. Let's redefine marketing so that you can gently move through the procrastination and avoidance that keeps you from sharing your world with the world.
 
You do not have to abandon yourself or your values as a soulful solopreneur or become someone you're not in order to do marketing. Instead you can learn to honor the natural ways that you connect with others, build real relationships and make an impact and an income with your business.
 
Join, your host, Amanda Jane, the Original Reluctant Marketer as I bust myths and shift the dialogue so you can write your own rules and bridge intuition and strategy all while Not Marketing.

Join the movement to change marketing into a force for healing at NotMarketing.ca

23 Episodes
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Why so reluctant?

Why so reluctant?

2023-04-0413:07

The crux is that a reluctant marketer isn’t putting themselves out there as much as they’d like. As the OG reluctant marketer, today I'm diving into to where that reluctance comes from.  You'll hear about the logistical and emotional, and it's no wonder there is hesitation once you open this catalog of pressures, risks, worries, and conflicting desires. Plus what we need to understand to relieve  the plight of the reluctant marketer.  For those wanting support and accountability to courageously share your work in the world  and would like more information about the Courage Circle Membership you can reach out on Instagram or Facebook at @courageouslyamandajane or email hello@amandajane.ca 
 All the work in your business can be broken down into two main categories: Internal actions and and eternal actions. It's important to know in which category each piece of work you're doing is AND it's important t know the division of your labour in each of those areas. I'm sharing the two kinds of internal work and how they differ from external work and the reason why you might be spending all your time working in your business and not actually seeing the results you want. *Hint - the balance between the two is off. Also, I mentioned in the episode that I host a monthly review in The Village and you find the  upcoming dates in the Community Events calendar here.  And come join the conversation about internal and external work in the Village at www.amandajane.ca/courage
It’s a new season, there's a new intro for the podcast (and soon to be new cover art), so it's time to get reacquainted because a lot of time has passed since the podcast launched originally and things have (inevitably) changed.... but not everything. In this short bonus episode I'm sharing what's staying the same and what's evolved and how that came about. And I'm revealing the exciting new focus and direction that The More Ways Podcast now has. Get in on the deep, rich and real conversations that we're having that goes along with the podcast in our private community (no it's not a Facebook Group). You can find us at amandajane.ca/courage and sign up.  
I’ve been wanting to return to the podcast and I knew I wanted to start with was an honest and transparent reflection and sharing about what it takes to come back to something that you’ve failed at or haven’t been successful with or that you haven’t been consistent with. For anybody that wants to try something again I'm sharing what it's taken for me to try again.  I’m focusing on 4 things and what it was like for me to go through that in the process of coming back to the podcast and what I've learned. An exciting edition is that we now have a private Courage Community where we can engage in conversations and dialogues about these ideas. I’d love for you to join us at amandajane.ca/courage
Discover the truth about the common motivation mistakes of reluctant marketers. If you've ever thought that force, bribes, pressure or shame were the best ways to get yourself to do marketing, think again. Amanda Jane unpacks these force-based strategies and reveals why they often lead you further away from business success. Let's transform your approach to self-motivation and embrace a more compassionate and effective strategy. Don't miss this episode!Find the show notes and more at www.amandajane.ca/notmarketingSupport the showConnect with me in our Courageous Community at amandajane.ca/community
In this eye-opening episode, we delve into the concept of "Contextual Blindness" in marketing and its profound impact on the way we connect with our audience. Discover how mainstream marketing often overlooks individual context, leading to an imbalance in the power dynamic between business owner and client/customer. And instead explore a more authentic and trust-based approach to marketing, where providing context empowers your audience to make informed decisions. If you've ever felt hesitant about marketing, this episode offers a fresh perspective that can transform your approach. Don't miss it!Support the showConnect with me in our Courageous Community at amandajane.ca/community
In today's episode I'm dismantling the myth of the "right way" in marketing. Discover why chasing a singular, elusive path to success can lead to self-doubt and disempowerment.  If you've ever felt overwhelmed by conflicting marketing strategies, this episode offers a fresh perspective on finding your unique path forward. I want you to finish this episode knowing you have an inner compass and learning to trust your entrepreneurial instincts.Find the show notes and more available at amandajane.ca/podcastSupport the showConnect with me in our Courageous Community at amandajane.ca/community
Discover why the pursuit of more marketing information might not be the secret to your success.  The allure of collecting more how-to often falls short when it comes to boosting your marketing confidence and helping you actually start to share and connect. Find out what's truly missing and why feeling safe is the key to unlocking your marketing potential. Show notes and more available at amandajane.ca/podcastSupport the showConnect with me in our Courageous Community at amandajane.ca/community
Tired of battling procrastination in your marketing efforts?  Discover a fresh perspective that embraces procrastination as something other than a fatal flaw.   Amanda Jane explores the power of curiosity and compassion in understanding procrastination's true message. Learn how to use procrastination as a tool for growth and gain insight from real-life examples. Say goodbye to shaming and shoulding and hello to a kinder, more motivated you. Tune in and unlock the secrets of embracing procrastination in your marketing journey.Show notes and more available at amandajane.ca/podcastSupport the showConnect with me in our Courageous Community at amandajane.ca/community
Don't miss this thought-provoking journey to discover the power of "Not Marketing" and how it can open new possibilities for you and your business. Join me for a candid debut episode.  Get to know your host, Amanda Jane, and my journey as a reluctant marketer and now a pioneer in the world of Not Marketing and the role of self-acceptance, authenticity and courage to a more fulfilling business. Discover why traditional marketing methods don't always work for introverts and empathic soulful solopreneurs, and how embracing your true nature can transform your approach in this thought-provoking episode. Are you ready to redefine marketing on your own terms? For show notes and more go to amandajane.ca/podcastSupport the showConnect with me in our Courageous Community at amandajane.ca/community
Uncover the truth about marketing and real connection in this compelling debut. Join your host, Amanda Jane to challenge traditional marketing methods, redefine what it means to connect, and embrace a whole new approach to sharing your business with the world. Welcome to a world where your marketing doesn't have to follow the same old outdated rules.Find the show notes and more at amandajane.ca/podcastSupport the showConnect with me in our Courageous Community at amandajane.ca/community
Welcome to Not Marketing, the podcast where we are redefining marketing for soulful solopreneurs. Enter a new era where you’re NOT marketing. You've walked away from the old, outdated manipulative tactics. What you do is different - you're sharing, connecting and truth-telling with honesty, integrity, care and consent at the heart of your business.I'm Amanda Jane, the Original Reluctant Marketer, and  I'm here to start a revolution to change marketing into a force for healing and good, both for ourselves and those that our message is meant to reach. The new podcast launches Friday, September 29th, 2023. Make sure you subscribe for all the new episodes.  Join the movement by signing up to be part of the podcast launch squad by going to notmarketing.ca.Get ready to be NOT Marketing!Support the showConnect with me in our Courageous Community at amandajane.ca/community
 Through my work with hundreds of clients I’ve become attuned to how much language effects mindset and the actions you take. For the full lesson recap, visit amandajane.ca/podcast10In this episode, I'm sharing:The one word that creates the most suffering in day-to-day life... it's probably not what you think Reasons this word is dangerous to use with yourself and othersHow subtle the destructive nature of this word and it's relatives are to you and your energyAlternatives that you can substitute for this word that are 100x better
I'm sharing a fun metaphor about the differences between being a driver or passenger of a car and in your life. For show notes, visit amandajane.ca/podcast09This episode explores the experience of being a passenger and helps you determine if that's how you're going through life and shares what's needed to be a driver. Being the driver of your life isn't about making the right decision it's about taking back the choices that are yours to make every day.
This episode takes a fun twist on what distraction is and how to use them for your benefit.  For show notes, visit amandajane.ca/podcast08This episode:Digs into the nuance of what distraction is Explores why we distract ourselves, especially from things that we say we really want to doShares 3 benefits of distractionA simple method to leverage distraction in your lifeI also introduced my upcoming Courageous Conversation monthly series for women who want to explore an interesting and valuable topic that isn't part of your day-to-day. Because I believe when you slow down and take the opportunity to participate in a safe and supportive dialogue you can discover true growth and deep learning.  More details here.  
Today I’m talking about the danger in believing that knowing better means doing better. And how continuing to look for new information is one of the productivity traps that could be holding you back from finally starting. For show notes, visit amandajane.ca/podcast07This episode:Points to the gap between knowing and doingShares what happens when you believe the only thing you need to do better is to find new informationExplores the 3 typical responses when new information doesn't seem to make a difference in what you're doingTo learn more about the 3 elements needed to fill the gap and get started on your idea (without more time management) check out my upcoming workshop here. 
In todays episode we're taking a critical look at goals, where they came from, where they're most useful and why.  And I share a different tool that you can use if you want something that goals can't give you.For show notes, visit amandajane.ca/podcast06This episode is for you if you want to explore: How goals migrated from one environment to another and why that's a problemA framework called the Layers of Life that helps you determine whether or not to use a goalThe use of commitments as alternatives to goals 
In today's episode I'm sharing my process for my end-of-year review.  Of course, this is currently timely, and yet you can do a review at any time, it doesn’t have to be at the end of December. There are some tools and things to consider that make it effective and I’m diving diving into those for you. Plus I share 12 great questions for you to use for your review and I open the curtain on my review and the lessons I learned.For the full lesson recap, visit amandajane.ca/podcast05In this episode, I’m sharing:The value of completing an end-of-year reviewThe process, tools and questions you can use to do your own reflection to set up your next yearThe five lessons I’m taking from this year into the nextFor more details about the upcoming training on how to take action on the projects you say you want to do but aren't (WITHOUT more time management or goal setting!) head to amandajane.ca/actiontraining
When you think of stillness often there's a peace that comes with it, yet when you think of yourself "still not taking action" it brings up a whole other emotion that rarely feels like peace.For show notes, visit amandajane.ca/podcastIn this episode, I'm sharing:The similarities and differences between still, as in stillness and still, as in "I'm still procrastinating"The two things you can do when you're judging yourself for still being where you areThe one thing to ensure you're not still in the same place laterIf you want to be the first to know about the upcoming Action Takers Club coming in 2022 head over to www.amandajane.ca/actiontakersclub to get on the waitlist.
There seems to be an unspoken rule that you have to "stick to a plan" and today we're exploring the danger of this belief and what it might be costing you.For the full lesson recap, visit amandajane.ca/podcast03In this episode, I'm sharingThe two things that arise when you think you have to stick to a planImportant differences between planning and a planFour simple questions to ask when things change to create a new plan
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