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What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
23 Episodes
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How essential are "Mom and Pops" in the energy and transportation sectors — both for the innovations they deliver and the stories they can tell that the establishment can't? Geoffrey is worried about their potential demise or assimilation. Our guest, Elaine Kwok from Peak Power, might give him reason to hope. In this episode, the boys discuss how the smaller auto-makers will take on the Tesla's (foibles and all), an Instacart/Kohls alliance that could shake up Amazon for the heartland an...
We have a new episode, and a decidedly new focus for the Yonder Boys. It occurred to us - Greg and Geoffrey - that it isn't only transportation models that need to change. It's the whole freaking city. And when cities change, the rest of the world tends to follow suit. So with that, The Yonder Boys have sharpened our focus on messaging needed to create more livable, enjoyable and prosperous cities - new transportation models included.As always, we kick things off with the news, highligh...
Sure we all love our gear. New watches. New phones. New ways of getting from A to B...well, not so much. As the Yonder Boys unravel the latest news and rant, we discover that there are lots of technologies ready (or close to ready) to enter the mainstream. Oh, and by the way, they may even make life a little easier. But we are creatures of habit and one habit we just can't shake is our god-given dependence on the car. GM's AV set aflame by an angry mob of pedestrians, Rivian droppin...
Global creative luminary Matt Cramp, one of the minds behind last year's "Edgar Scissorhands" spot for the Cadillac Lyriq joins the Yonder Boys to deliver an electrifying alternative to featuring a new(ish) form of transportation. He tells is the extradordiary story that led to this spot — with their only creative brief being to "win the superbowl."Geoffrey and Greg start off praising Rivian's attempt to build a lifestyle brand, but can't get away from the problems fac...
The Yonder Boys are finally back! So much to talk about but we kept it to a quick-moving 50 mins for your listening pleasure — featuring one of the most fascinating interviews yet on this show. You won't want to miss it.We start off recounting Geoffrey's recent trip to Brussels (02:00) and how he found their urban mobility, both so much more advanced than US cities, and yet, not all the romantic, bike-loving people he had dreamed.This episode's news starts with a recap of the biggest headline...
It's been a long, languid summer of dog-sitting and conference-hopping, but the Yonder Boys are back on the mic with hot takes on cool news from the new mobility conversation.First up: Iron Man (aka Robert Downey Jr.) turns muscle cars into EV marvels to reach a cabal of cable TV audiences. Next: Country music capital Branson, Missouri redefines the Boot Scoot Boogie on its way to becoming America's own Ho Chi Minh City. We wrap the news with New York's unexpected fallout fro...
Mr. Bean talks smack about EV's.Ford's F150 Lightening overpromises and under-delivers on range. Rural America may just have to thank sleepy Joe for all the new jobs.What is this world coming to?We celebrate this crazy mixed up news cycle, along with the joy of CAKE, whose North American Managing Director Eric Asmussen joins us to talk about the Swedish bike builder's products, brand, and mission: reliable bikes for a zero-emission future. And finally, we springboard right into the chall...
Coming off an incredible two-day discovery session on the state of brand in the global energy transition, smack dab in Houston, TX, the Yonder Boys discuss this meeting of minds on the communication side of what's keeping the lights on (and the people moving), known as the CHARGE Energy Branding Conference. After a full day interviewing a broad range of attendees and speakers — including Iceland's ambassador to the United States — the Yonder Boys hosted the final day of the event and cam...
Sustainable Super Yachts? - Whack jobs.California mandates for E-trucking - Wishes?Pre-fab, car-free living (Whack-y and wish-y)Our latest guest, Peter Griffiths with Babel Smart Cities brings us back to earth talking about the importance of urban initiatives and how we might build better cities if we start thinking off the grid. Finally, the Boys discuss (rant about) the complexities and barriers to entry created by too many fuel choices — gas, electric, hydro, diesel, ethanol, hybrid....
From jaw-dropping Hyundais (yes, Hyundais), to conservative stalwarts getting progressive about driving, it seems the mobility world's turned upside down since the Yonder Boys last outing. In this episode, we discuss how Paris's ban on shared scooters (mon dieu!) might help them in smaller towns; heads of state and big oil bracing for change by embracing new mobility; and the move by Walmart and the Wall Street Journal to scale back the parking lot.Our guest is Jacob Greig from Lif...
We're back at it, talking Gen-Z and their rejection of driving, Lordstown going out with a whimper and Rivian bringing us the au naturale bells and whistles. We are joined by Daniel Kim of Lit Motors who's developed the first (and thanks to all his patents, possibly the only) two-wheeled car. We wrap things up with a love letter to some of the less predictable E-Bike users - hunters and preppers. Welcome!
Superbowl is coming and automakers are going on offense again with EV advertising. The Yonder Boys bring in Chuck Meehan, the Chief Creative Officer behind GM’s “Everybody in” campaign, to talk about the concept and development behind last year’s Dr. EVil campaign and what’s next. Also in this week’s episode: the unlikely alliance between Shell and Volta charging stations, Toyota and Mazda punt on going all-EV, new ways EVs can kill you, and more. Press play and let’s kick things off.
In this episode, the Boys break down how getting out of our cars makes cities increasingly more livable. Our news stories include rogue crosswalk painters in L.A. and Seattle, the stunning new Prius (that's right - "stunning" and "prius" in same sentence) and Kansas City's new fare-free zone in downtown for mass transit. We sit down and chat with Leslie Carlson, founder and Head of Strategy at the InCommon Agency to talk about changing the commuter mindset, away from cars and into E-Bikes.Fin...
We kick off with a round-up of the best, the worst and the ugliest advertising / messaging tactics out there. Next, we invite new friend, Chris Thomas, onto the show (18:50) to help us reinvent the current mobility system from the inside out - Detroit, Michigan. As founder and lead of both Detroit Mobility Labs and Assembly Ventures, Thomas explains why he's betting on legacy industrial hubs (Detroit, Pittsburgh, Berlin...) and why this is about way more than just going all in on ...
Face palms meet head snaps. In one of our more lighthearted episodes, the Yonder Boys tap the dark side of communications for scandal, outrage, and schadenfreude - from Chevy's slap in Atlanta's face, to Los Angeles bike blunders and the distrust that now comes standard with autonomous cars. And, could the drug cartels be the ones to figure it all out. Our guest, Chet Parsons, Director of Sales Planning and Operations at VinFast talks about the opportunities and the challenges for...
In this episode, the Boys tackle the question of how to make our cities less car dependent and how the Biden infrastructure plan may (or may not) be achieving those goals. We chat with Julia Thayne Demordaunt and ben Holland from RMI, who are creating the global energy systems to secure a clean, prosperous, and zero-carbon future. And as always, we start with the news, including, Ford's move to a DTC model, Volvo bringing in gaming's big guns and how longer commutes may be what kills back to ...
This week's theme is "outliers & interlopers," as the Boys discuss Polestar's masterful launch of the No2, e-bike-mania that's sweeping the nation and how Ford Motor Company is beating Tesla at their own game. (12:39). Then Greg and Geoffrey are joined by guest Eric Lachter, VP Brand Marketing at Innoviz Technologies telling us what he's trying to communicate for both his company and the autonomous industry at large. (37:04). Finally, a debate over whether the greatest m...
Yonder Boys, Super Bowl Edition: Creative heavyweight Michael Raso, Executive Creative Director at Ogilvy, New York, joins us from a closet in Argentina to discuss his stellar spot for GM EV battery technology, “No Way, Norway,” featuring Will Ferrell — the best of last year’s big game, and maybe the best EV ad ever. Raso offers a fascinating behind-the-scenes look at how the spot got made, along with advice to communicators in sustainability. A dude as charming as he is genius. Also in...
Ron Lamberty, SVP at American Coalition for Ethanol joins Greg and Geoffrey to discuss the pros, and even more pros of biofuels, and discuss his prototype for the most efficient car that no one is talking about. The Boys also dig into the Tesla recall, the ultra-progressive French mandates on all new car sales and the pop-up Audi charging lounges. For our rant, Greg poses the question, can Big Oil still be the scapegoat we've always wanted?
The Yonder Boys are joined by Peter Deppe, founder and CEO of Kuhmute to discuss the benefits of micromobility, the services that support it and what's stopping this first/lat mile solution from taking off. We also dig into new ads from Chevron, what's at stake if you're behind some of these big oil ads, and the recent Uber-Tesla-Hertz alliance.
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