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© 2024 The Customer Acquisition Experience
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Welcome to the Customer Acquisition Experience with Guy Rozman. This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.
23 Episodes
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In this interview, we have a chat with a customer acquisition expert who has been involved with startups since the late 1990s. He shares his experiences from the early days of online advertising, where getting access to data and analyzing it was a very manual and time-consuming process. He then talks about his time at Meetup.com, where he helped launch the company and made its first $14 of revenue. He eventually went on to start his own company, Do What Works, which aims to help businesses op...
Efrat Fenigson is a Marketing & personal branding expert, recently evolved into a Citizen Journalist when the void left by the mainstream media censorship and silencing of dissenting voices became too big to bear. Efrat is a co-founder of G-CMO Forum, a community of Israel’s top CMOs from global companies, and during her career, she served as CMO & Marketing lead of companies such as Mindspace, Airobotics, Viaccess-Orca and more. Efrat was featured as one of Israel’s 2022 to...
In this episode, I get to speak with Eve Mamane. Eve is an ex-Googler and an experienced marketer who got to work with amazing companies such Fiverr, Upright and Mixtiles.She is now the Co-Founder and CRO of a new startup - Agave Health, which develops comprehensive care for adult ADHD.Where to reach our guest:LinkedIn : https://www.linkedin.com/in/eve-lise-mamane-79b94954/Website: https://www.agavehealth.com/(Company)Valuable Takeaways:As an outside marketing consultant, look at the raw...
In this episode, I get to speak with Ilan Missulawin. Ilan is the founder of Clicksease (acquired by Cheq) and LiteSite, a marketing expert, and a coffee lover.He is now helping other startups and mature companies move from enterprise sales to a more automated, intent-based, zero-touch model. He is also married to Liat and is the father of Daniella and Adam, living a digital nomad lifestyle in Thailand.Where to reach our guest:LinkedIn : linkedin.com/in/missulawinWebsite: https://litesit...
In this episode, I get to speak with Sivan Michaeli-Roimi. Sivan is the VP of Marketing at Staircase AI. She is a highly analytical business leader with a positive mindset and a strong aptitude for technology. Her passion for exceeding growth targets is evident in her track record of success in developing go-to-market strategies, inbound and outbound marketing programs, product marketing, and demand generation.With over a decade of experience in the B2B SaaS industry, Sivan has made sign...
In this episode, I get to speak with Ari Lahat. Ari Lahat is a passionate and experienced PPC Manager. He has worked with a variety of clients, from small start-ups to large corporations, in order to create successful PPC campaigns that generate leads and sales. Ari quickly realized that he had a natural talent for managing PPC campaigns, and he decided to pursue a career in this field. Ari has worked with numerous companies to develop successful PPC strategies and campaigns. He has...
In this episode, I get to speak with Jay Gibb. He is the Founder of CloudSponge, Partner at Arizona Bay.Jay is a Technical leader with deep entrepreneurial experience as a developer, consultant, founder, and partner. Particularly interested in very early-stage, web-based startups with a focus on product design and development. His specialties are Software development management, product design, software architecture, process definition, and execution.Basically, they built an infrastructure th...
In this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.Statwax is a digital growth partner delivering higher revenue and better returns to B2B, SaaS & Higher Ed clients. Brian oversees strategy and growth across all agency services - paid advertising, SEO, data-as-a-service, and performance creative.Its mission as an agency is simple, yet impactful: to be the most trusted digital growth partner in B2B, S...
In this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing. With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with international and local brands, B2C and B2B.As a Digital and Marketing Expert, She offers her clients 360 treatment in all aspects of marketing and advertising with an emphasis on managing digital campaigns - Google, Facebook, Instagram, LinkedIn, Taboola / O...
In this episode, I get to speak with Jeff Fulkerson. He is helping Business Owners Thrive in Today's Digital Economy with High-Quality Web Design, Results-Driven SEO, and Performance-Based Ad Management.He is also the Founder of FroBro Web Technologies. They create attention-grabbing professional websites for business owners who want to find more customers online. But web design is just the beginning: we also offer blazing-fast reliable hosting & maintenance, SEO, lead generation, a...
In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.Whether you're a manager looking to build your...
In this episode, I get to speak with Shawn O'Neill. He is the Founder at SpeedSense Web Performance. Shawn is also an entrepreneurial technology leader. He obsesses over smoothing the interaction between people and their goals, through eliminating friction in human: digital interfaces.He helps companies with people, processes, and product challenges. He has an Engineering background and has a share of wins and losses along the journey. He excels at helping business leaders tune their software...
In this episode, I speak with Or Tomer, Pepperi's Director of Customer Success.Or explains what the customer success function in a company does, how to perform it well, and how to quantify its impact.According to him, the customer success manager is responsible for listening to client needs and translating them into action. Building a robust process will almost always result in effective adoption, expansion, and a long-term pleased customer.Where to reach our guest:LinkedIn : linkedin.com/in/...
In this episode, I talk with Elad Levy.He's a seasoned marketing executive with a keen interest in marketing technologies and extensive knowledge of SEO, marketing automation, content marketing, and much more.He is now the new VP of marketing at Loox after leading the incredible growth at Fixel, where he was in charge of everything related to Product, Marketing, and Sales.Where to reach our guest:LinkedIn : linkedin.com/in/eladlevyWebsite: https://logiq.com/ Valuable Takeaways:Create int...
In this episode, I get to speak with Yoel Israel. Yoel have two passions: 1) Helping others and 2) LinkedIn Lead Generation. He used his analytical and digital marketing experience to help startups scale and large companies rapidly expand. He place a strong focus on proactive customer service and long-term sustainable results - using unique and progressive marketing methods.Are you not getting enough market-qualified leads? Are sales complaining that your leads are poor in quality and not mar...
In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog, author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors. Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution ...
In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo. Where to reach our Guest : LinkedIn : linkedin.com/in/dougeb6Website: https://varos.io/ (Company Website)Valuable Takeaways :Deal with uncertainty in your marketing by having market benchmarks.Get early feedback from ...
In this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where we helped companies like Outbrain, Cloudinary, & Datorama make their PPC dreams come true.Since then, Aron has worked in-house and at agencies, building marketing strategies and executing upon them for some of the top B2B startups in Israel.Aron is currently the Director of Acquisition at Pentera, a successful cybersecurity company that gives companies the ability to automatically val...
In this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization to business expansion with tons of joy and proven success.As a growth marketer at Spark Beyond he works on an AI-powered Problem Solving Platform that offers an unprecedented capacity to empower organizations to shape their future, rather than just predict it.Where to reach our Guest : LinkedIn : linkedin.com/in/itaivarochikWebsite: sparkbeyond.com/(Company...
In this episode, I get to speak with Adam Ehrlich. Adam has been working in the Israeli hi-tech ecosystem for over 15 years now and has tried his hand at nearly every racket in the marketing domain. From content writing to marketing operations, branding, paid performance, event management, and everything in-between, He would say He is well-qualified to call himself a "seasoned marketing executive".Where to reach our Guest : LinkedIn : linkedin.com/in/adam-ehrlich-ba147617Website : https:...
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