Talk Copy to Me | Content + Copywriting Podcast

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website.___________________________________________EPISODE 118.Read the show notes and view the full transcript here: COMING SOON ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedIn

Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.  If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today. Today, you'll hear part two. Tony and I talk about Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his businessHow Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-relatedHow Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and designWhat website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as wellAnd I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 117.Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website 😍And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more abou

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes! Today, you'll hear part one. Tony and I talk about Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)Why now was the right time for Tony to hire a website copywriterWays you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you projectWhat influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting neededTony's reaction to getting the first complete draftWhat Tony learned about copywriting and SEO from working with Erinand more!And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 116.Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website 😍And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating. Grab a pen and take some notes,  because these are tasks that you definitely want to complete!______________________________________________EPISODE 115.Read the show notes and view the full transcript here: https://erinollila.com/spring-cleaning-marketing-ideas/ ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedIn

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. ______________________________________________EPISODE 114. Read the show notes and view the full transcript here: ______________________________________________Get to know our guest expert, Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin’s VIP intensives if you’d like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.But does anyone actually know how to go about and do it?I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all.______________________________________________EPISODE 113.Read the show notes and view the full transcript here: https://erinollila.com/setting-income-goals-pricing-decisions/______________________________________________Get to know our guest expert, Tara NewmanTara is a business growth strategist that specializes in turning chaotic, low-profit small businesses into mighty money-making machines.Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families.She’s the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses.I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need to understand what's happening. And this episode will give you all the details you need to know.______________________________________________EPISODE 112.Read the show notes and view the full transcript here: https://erinollila.com/email-changes-email-authentication-cheryl-rerick/______________________________________________Get to know our guest expert, Cheryl RerickCheryl is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.As the creator of the Automate and Chill™ method, Cheryl’s long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails.To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!)Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series.I'm so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it's my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn't talk about yet on the show.The pressure, y'all!After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.______________________________________________EPISODE 111.Read the show notes and view the full transcript here: https://erinollila.com/celebrating-leap-year-with-marketing-predictions-for-the-next-four-years/______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list...and how I will into the future. So tune in as we talk copy, and see you back here in four years to find out if Liz's predictions are wrong or right!______________________________________________EPISODE 110.Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox______________________________________________Get to know your guest expert, Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know.If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve.But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the co-founder of HelloAudio, to weigh in and share her predictions for the next four years of podcasting. We'll check back in 2028...but I'm sure Lindsay's thoughts about the future of podcasting are going to ring true.______________________________________________EPISODE 109.Read the show notes and view the full transcript here: https://erinollila.com/the-future-of-podcasting-lindsay-padilla/______________________________________________Learn more about our guest, Lindsay PadillaDr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the future.We'll check back in 2028 to see if Andréa is right. (And I think she will be!)  _______________________________________________________Listen in and learn more here or copy and paste this link into your browser:https://erinollila.com/social-media-leap-year-predictions-with-andrea-jones/_______________________________________________________Meet our guest expert, Andréa JonesAndréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family in picturesque Niagara Falls, Canada.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch? Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your online presence. And website promotion isn't a one-time task; it's a process that begins way before the site is ready to launch and ends after the site launch is complete. On this episode of Talk Copy to Me, we're going to talk about how to promote a website launch. We'll cover everything from social media and email strategies to paid ads, peer collaborations, and more. Listen in because it's time to talk copy._______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/how-to-promote-a-website-launch _______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 106.How do you know that your site has all the website pages that it needs?If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers.Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site. It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence._______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/overlooked-website-pages-you-may-need/ _______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 105.How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all.In this episode you'll learn:•About five website pages that most often need improvements• How to incorporate SEO keywords onto pages that don't feel too SEO friendly• The importance of segmenting and categorizing information when there are a lot of words on the page• How visual design plays a role in strategically presenting the message you're trying to share • Why you should make any actions easy to convert website viewers into leads or customersThese five pages are very common, so whether you’re writing your site for the first time or updating the pages you have now, this episode is for you.What are you waiting for? It’s time to talk copy!_______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/5-popular-website-page-mistakes-you-may-be-making/_______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 104Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. In this episode you'll learn:About the six most common website pages, regardless of the business typeHow to plan your copy and content to engage website visitorsThe importance of design, and why headings and subheadings are needed on all pagesUsing calls to action as navigation tools to move website viewers through your siteBalancing personal and professional information on a website about pageWhether you need a shop page, services page, or bothHow transparency in pricing and clear calls to action lead to conversionsWhy blog posts are better for SEO than website pages (yep, I said it.)Why the contract page is so valuable (and what you need on it)These pages are found on almost all websites, so whether you’re writing your site for the first time or updating the one you have now, this episode is for you.What are you waiting for? It’s time to talk copy!_______________________________________________________Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/_______________________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

EPISODE 102.Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own. Listen in and learn more here: https://erinollila.com/website-competitor-research/Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

EPISODE 101.Did you know that your clients and customers can actually help you write your website copy?And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them.In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.

Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life.Thank you so much for showing up week after week. You've played a large role in the growth of this show!And happy Thanksgiving! Full show notes will be up this weekend at https://erinollila.com/podcast

Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts.In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything.______________________________________________EPISODE 091.Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/______________________________________________Learn more about our guest, Dr. Lindsay PadillaDr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and publish an SEO blog post that not only attracts your ideal clients, but helps move them to convert.______________________________________________Read the show notes and view the full transcript for Episode 087 here: https://erinollila.com/how-to-write-blog-posts-for-seo-and-conversions/______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more