DiscoverStandout Women: Personal Branding, PR & Thought Leadership For Visionary Female Entrepreneurs
Standout Women: Personal Branding, PR & Thought Leadership For Visionary Female Entrepreneurs
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Standout Women: Personal Branding, PR & Thought Leadership For Visionary Female Entrepreneurs

Author: Michelle B. Griffin

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𝗧𝗵𝗲 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗪𝗼𝗺𝗲𝗻 𝗦𝗵𝗼𝘄 is the podcast for visionary women experts who want to build their visibility, personal brands, and thought leadership and accelerate their impact, income, and businesses.


Sound familiar?

You're established yet ready to move to the next level but feel stuck. It's hard to articulate who you are and how you should present yourself online. 

In other words, you're ready to bet on yourself and put yourself out there, yet you're tired of feeling hidden, held back, and wondering, "What's my brand?"


Join Standout Women founder and host Michelle B. Griffin, AKA The Brand Therapist, a personal brand, PR, and LinkedIn visibility expert, as we discuss personal branding, marketing, and PR topics from the upcoming book Own Your Lane™ and LinkedIn visibility strategies from The LinkedIn Branding Book.


Hear inspiring stories in the Standout Women Series Spotlight showcase of past, present, and future clients and remarkable women in business who show us exactly how they're "owning their lane" while building their personal brands.


Your weekly “therapy session” concludes with an actionable takeaway to implement so you’re clear, confident, and competitively advantaged to position yourself for success powerfully.


About Michelle B. Griffin

Michelle B. Griffin, aka "The Brand Therapist," is a top-ranked personal brand and PR, strategist, speaker, and author whose mission is to empower you to "put yourself out there to make your unique mark on the world."


As the founder of Standout Women, Michelle helps visionary female experts — ready to amplify as thought leaders — clarify their brand positioning and simplify their messaging to attract more visibility, clients, and impact.



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With two decades in communications and marketing, a master's degree in PR, multiple industry credentials, and media mentions, Michelle is a sought-after personal branding speaker, educator, and guest contributor on professional visibility,  thought leadership, and the importance of self-belief and self-promotion for women.


Michelle authored The LinkedIn™ Branding Book, hosts the top-ranked Ask The Brand Therapist podcast, co-hosts The LinkedIn™ Branding Show, and leads a LinkedIn™ branding community of 1,700+ professionals. Her latest book, Own Your Lane,™ will be published on October 15, 2024.


Learn more at MichelleBGriffin.com and StandoutWomenMedia.com.


Powerfully Position Yourself™ - Visit MichelleBGriffin.com to chart your personal brand journey so you can clearly and confidently "put yourself out there" and Own Your Lane of opportunity.

88 Episodes
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Are you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-time job.LEARN:> The seven myths stopping people from exploring their pursuits. > Why exploring your creative pursuits is the key to living a ...
Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand?Answer:In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discovered, noticed, and recognized on LinkedIn. Here latest book, "How to Feel More Comfortable on Camera" teaches you ...
What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand?Answer:In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Genius Operating System. Learn the 5 steps, why you should think of yourself as a visible lighthouse, and how to stay in ...
Question?Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer:As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is. I introduced the 4As that can make your brand position stateme...
QuestionEver felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthew, a corporate veteran turned entrepreneur, shares his story of finding his authentic voice and leveraging it for his success. He explains how you c...
On this week's Ask The Brand Therapist Personal Brandin Talk Show:Question:Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?(Especially on LinkedIn when they don't exactly have what they do in their headlines?)Answer: Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.FEATURED LISTENER: This week's audience question is from Mike Fesko...
On this week's Ask The Brand Therapist Personal Brandin Talk Show:Question:How do I show up on video if: "I'm scared and/or not sure what to say."Answer:This is a question many of us face, especially me! Let's ask an expert:This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you. Zineb's signature "Golden Snippets" are exactly what you can do…find already...
When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late.This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the podcast.Learn the best time to start, what to consider, and best practices to get out there on LinkedIn to start putting yourself out there.LINKSSpecia...
How do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strategy, and how to leverage social proof to gain credibility. We'll also discuss the significance of incorporating a standout...
Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there?Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so?Is the fear of being too personal your roadblock?Good news, you don't have to be personal. In this week's personal branding therapy session, I'll share a better way. We'll explore my framework for the happy medium you need, plus the 7 questions to gauge if you...
The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.We Cover:Why the term is misleading and the word that's better suited.The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities.LINKSThe Birth of Personal Branding, 1997 articleTh...
In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and strengths. The answers will help you to put together the puzzle pieces of your identity and build a personal brand that'...
Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and spac...
We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands.Why should anyone listen to me?What's the point, it's all been said beforeDoes the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal brand therapy session is about the power and payoff of putting yourself out there (#PYOT) to craft an authority-focused personal bran...
After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back)It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'll chat about the perils of perfectionism, procrastination, lazy habits, and complacency and why this one thing will steer you straight. I'll also s...
I'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and moreBecome More Visible And Sought After In Your Industry Hi, I'm Michelle, a personal brand and PR strategist who helps visionary female experts — ready to amplify as thought leaders — clarify their brand positioning and simplify their messaging to attract more visibility, clients, and impact. Become c...
How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come. Quotes: “You are going to put yourself out there and you should.” (2:29-2:32)&nbs...
“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community.Chris is also a cyclist, and that’s how he realized the importance of a commun...
“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident to focus on building his brand and a consultancy firm.Steven’s journey started in the financial industry th...
“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABCs of visibility, and the dos and don’ts of podcast pitches. Many entrepreneurs mistakenly think that they n...
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