Claim OwnershipIndustrial & B2B Marketing by Bejoy Peter
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© 2024 Industrial & B2B Marketing by Bejoy Peter
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With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at bejoy@VisionKraft.com to engage further...
18 Episodes
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Welcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals.Join Tanvi and Bejoy as they explore the significance of brand manuals in shaping the identity and messaging of a brand. From establishing visual guidelines to rendering a pride of association, they dissect the essential components t...
Join Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimising content, they explore the fundamental principles and advanced techniques that can elevate your digital presence. Whether you're a seasoned marketer or a b...
Business intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity. In this episode, I am in discussions with Agrim Yog a professional with over of a decade of marketing experience coupled with a great acumen in information technology. We hope our discussions serve as a conversation started in the fie...
The industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the brand. The contents of this book will help business owners and decision-makers engage with marketing agencies, consultants and i...
Small business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations. Brand logos are the most obvious and most commonly trademarked items for small businesses. But you can also trademark words, symbols, packaging, and even sounds. Trademark assessment is a case-by-case basis, so if you have a question about whether part of your brand identity is trademark-...
V. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and then moved to sales in 1998. Subsequently, he managed the Pan India marketing and training operation, primarily focussing on increasing sales and channel management at CNH Industrial, a multinational Organisation. His book '7 Value Drivers for Success in Sales' is a best seller, and is read by Sales Pro...
Industrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information, and beating around the bush, in a heartbeat. These professionals tend to enjoy the content that is concise, accurate, and to the point, which requires solid technical know-how.That’s why industrial manufacturing...
I am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery Manufacturing Machines.What started as short interactions on Quora led him to adopting new-age marketing especially in his role as Director in UNIK, and now an Influencer mentoring the battery industry through his media-to...
In my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there, the most popular and practical asset that fronts the business mandate is the 'Business Website'.However, many a business owners lack the awareness of their online assets like domain names, hosting, SSL certificates and website effectiveness. In this ep...
Ideally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignoring the low hanging fruits which are more likely to yield results.A content strategy helps you define your marketing goals and set priorities. It allows you t...
In this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons. From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. And even more than just that, it should be a powerful money making machine that brings you leads and new customers.However, most websites are lost online and do noth...
Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favourite ...
Youtube is the World's No. 2 Search Engine. Therefore businesses today need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy. Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That...
Trade fairs and industrial exhibitions are a big investment for the Organisation that is staging the event. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) of contacting all those potential customers yourself.The targeted nature of niche trade show and exhibition audiences is one reason that it still often reaps greater results than any other form of marketing, if done in order with experienced hands working on...
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.A CRM solution helps you ...
I am in conversation with Rajesh Thyagarajan, who is an award-winning and among the most sought after Brand Design Consultant worldwide. Rajesh has founded Artisticodopeo Designz, an agency that helps brands and businesses energise their visual presence through creative design solutions that enhance experiences, strengthen relationships and drive profitability.During our podcast, we touch upon the key lifecycle stages of creating a brand, the relation with the Designer (whom Rajesh calls Part...
Bejoy shares his views & experience on leveraging LinkedIn as an 'individual and business tool' to help you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence. The benefits of LinkedIn are almost endless with no down...
It was a delight speaking to Mr. Agrim Yog on Industrial Marketing, a new generation, experienced Sales Engineer and Marketing Enthusiast. Having worked for almost a decade with reputed manufacturing and engineering companies around the world, Agrim has shared the experience & expertise he has acquired in the field of Industrial Marketing.Hope you enjoy the podcast as much as we did to present it to you. You may connect with Agrim on his LinkedIn account, to engage further.I look forward ...
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