Funnel My Business

Now that we've been podcasting for a while, it's time to start thinking about where we want to take the Funnel My Business Podcast next. We also wanted to point out that whilst we have been offline for a month or two, we are still working on the show in the background. We will be kicking back off in June with some fantastic new podcasts and some changes to our show. There are a few different directions we could go in. Still, we ultimately want to continue providing valuable information to our listeners on how they can grow their businesses online, get the most from their marketing platforms, increase their overall brand awareness, and get real-world results without spending a fortune. We may experiment with different formats and topics, but at the end of the day, our goal is still to help entrepreneurs build successful businesses.New Podcast Segments We will be introducing some new segments to the Funnel My Business Podcast shortly. ·      One segment will be focused on interviews with successful entrepreneurs. We want to hear their stories and learn from their successes (and failures).·      We also want to start featuring listener questions on the show. If you have a question that you'd like us to answer on the podcast, please submit it through our website or social media channels. ·      Industry News is a section we want to feature and discuss to help you better understand the state of the marketing industry, its innovations and news.·      Funnel Hacks is a brand-new segment where we will be discussing the latest hacks, tips and tricks to help you grow your business online. ·      Industry Insiders is a segment where we will have guests on the show to discuss topics of interest and answer common industry questions.Changes To Our Online Presence As part of our growth with the podcast, we are also making some changes to our online presence over the coming months. These changes include: ·      Moving the podcast and its episodes to a dedicated website at https://funnelmybusiness.com.au will mean that we will be removing the podcast episodes from our Conceptual Creative website. We will link from the current website to the new podcast website for easy access to episodes.·      Creating a dedicated social media presence on Facebook, Twitter, Linked and Instagram.·      Creating a dedicated library of deals, downloads and freebies to help you grow your business.·      Creation of an online community on Facebook to allow business owners to bounce ideas off each other and to share business success.·      Creation of a line of Funnel My Business merchandise for sale on the website and through online platforms.Changes To The Show Schedule We have always tried to maintain a regular schedule for our podcast, and that will continue; however, we will be making some changes, including: ·      Regular episodes will be moving from weekly to fortnightly to allow us to produce better quality shows.·      We may offer up any number of extra shows and shorter bonus episodes periodically at our discretion.Conclusion As always, we want to hear from our listeners. If you have any suggestions for topics or guests, please let us know. You can continue to expect the same great quality content and production value from the Funnel My Business Podcast. We appreciate your support and look forward to continuing to bring you valuable information that you can use to grow your business. Thank you!Support the show

In this episode, we give you our top ten reasons you may need a new website for your business.1.     The Site Looks Old and Outdated2.     The Site Isn’t Designed for Your Current Target Market3.     The Business Is Transitioning4.     You Have New Products or Services5.     You Are Not Getting Any Meaningful Traffic, Leads or Sales To The Site6.     There Are Multiple Errors on The Site7.     Your Website Looks Terrible on Mobile Devices8.     Your Website Platform Needs a Refresh9.     Visitors or Customers Are Complaining About the Site10.  You Are Rebranding as A CompanySupport the show (https://www.patreon.com/funnelmybusiness)

In this episode, we carry on with email marketing from the last episode. This week we put forward our 20 biggest tips for email marketing best practices.Get to know your audienceRun A/B split testsCreate a pre-email campaign checklistTrack your chosen metrics and measure successPersonalise your email campaignsMake sure you publish quality email marketing contentSend all campaigns at the best time to improve opensReview all links and landing pagesBuild your own email listSegment your list and send relevant content to segmentsUnsubscribes are part of email marketing lifeClean and sanitise your list regularlyMake sure your email marketing design is on-brandDon't use generic "no-reply" style from names and send addressesSend a warm welcome email to all new subscribersSend consistentlyCheck and test every campaign before you send itStay up to date with the latest email marketing trendsUtilise cross channel marketingReview and check your subscriber data regularlyWe hope you enjoy this episode and feel free to share this episode on social media. You can listen to this podcast on most major podcast platforms.Support the show (https://www.patreon.com/funnelmybusiness)

Email marketing is one of the most cost-effective budget-friendly marketing methods for any sized business. Of course, you need to build a list first, but dollar spend vs return on investment is typically quite good with email marketing.Whilst I would always recommend email marketing be part of the overall strategy and not the only marketing being completed it is definitely a great way to get started. With email marketing like all business marketing, you need to make sure you are 100% clear about what you are prepared to spend, who you want to market to, where are you going to find those people to market to, and what exactly you are going to put out content-wise.So let’s look at those 5 key benefits:Benefit 1 Build Stronger Customer Relationships.Benefit 2 Build Your Brand AwarenessBenefit 3 Be The Expert In Your MarketBenefit 4 Time & Budget EfficientBenefit 5 Build Credibility For You and Your BusinessSo don’t forget when you send out the emails that you need to continue to grow your list. There are many ways to grow your list including freebies, giveaways, sales data, and much more. But we will cover more on growing your list in another podcast.We recommend doing your research before choosing a great email marketing platform. In saying that we have worked with several great platforms that provide an exceptional value proposition for your business depending on your needs. If you’re looking for a great starter platform for email marketing we recommend either Get Response or Mail Chimp both of which offer a free tier at the time of recording this podcast. If you are looking for advanced automation and long-term effectiveness, we also recommend taking a good hard look at Active Campaign.Support the show

In this episode Martin takes you through the reasoning behind why you need a website in 2022 and why you should invest in a professionally built website.Is Facebook enough? Let’s find out!Support the show (https://www.patreon.com/funnelmybusiness)

In this episode we look at 15 things your business can post on social media in order to help your business grow.Tips Relating To Your IndustryBehind The Scenes ContentMake Fun VideosCompany NewsEmployee SpotlightProduct or Service ShotsContests & GiveawaysInfluencer ContentCelebrate HolidaysGames or ChallengesHost An Ask Me AnythingTeam Up With Another BrandGo LiveMake A MemePreviews & Teasers.Also we would love to have you as a guest on our show. If you are interested reach out.Support the show

5 quick tips for your brand online. 1. Know your niche/ideal client2. Know your details - (your colour codes, logo, slogan etc - have all this in one place)3. Take stock of what you have online - Website, landing pages, social media - you can use our free check list (find it here https://conceptualcreative.com.au/wp-content/uploads/2022/01/Branding-Checklist.pdf)4. Check if everything you have is in line with your band & message5. Templates! It's worth a little time up front to get your branding right.Support the show

In this episode we look at 10 key tips on how to know if your website is looking old. We cover the following:Outdated ContentResponsive DesignSearch Ranking DropsFew or No New LeadsPoor Website DesignNo Call To ActionLoad TimesNot Tracking and Measuring PerformanceDesign Not On TrendSocial Media IntegrationTest your own site FREE by visiting https://www.websitehealthchecker.com.au Support the show (https://www.patreon.com/funnelmybusiness)

The Funnel My Business Podcast.In this episode get to know more about the below items. This is our introduction to the podcasting world and even though we have both operated a podcast in the past it's time to kick it up a notch. What Is It? The "Funnel My Business Podcast" hosted by Martin & Tabitha Mills is your new favourite small to medium business marketing podcast. We will guide you through all manner of marketing related content, design and branding content, website design content, podcasting content, video content and content that simply helps your business grow.Who Are We? Martin and Tabitha Mills are the founders of Conceptual Creative and the Funnel My Business Podcast. With a combined marketing, web design and graphic design experience of 30+ years as a team are ideally placed to provide some fantastic information.What Are We Talking About?We will be discussing a range of topics including but not limited to the following:Website DesignGraphic DesignWebsite SecurityOnline LifeSocial MediaMarketingBusinessNetworkingStrategyBranding Much More...We aim to keep all episodes to a length of 10 -15 minutes maximum allowing you to learn in bite sized episodes that are easy to consume. We will also be publishing videos on our YouTube channel and on the Conceptual Creative Website.Support the show (https://www.patreon.com/funnelmybusiness)