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Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.

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In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results.Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym. This conversation focuses on their  "Foundations" program, a tailor-made solution designed to cater to the unique needs of their clients. This program not only enhances client satisfaction but also boosts business performance and coach earning potential.Episode Highlights:Customizable Client Levels: Foundations program categorizes clients into three levels based on their experience and needs, ensuring a personalized approach to fitness and training.Focused on Client Results: The program emphasizes accountability and value addition to ensure clients achieve their fitness goals effectively.Check-in System: Clients receive regular check-ins to monitor progress, address challenges, and offer personalized guidance, with frequency varying based on their assigned level.Monetization and Business Growth: This structured approach has led to increased per-member revenue and retention, enhancing the gym's overall business health.Coach Engagement and Compensation: Coaches are incentivized to conduct check-in sessions, ensuring consistent and quality engagement with clients.Flexibility in Scaling Training: The program allows for adjustments in training intensity and focus, based on client progress and movement assessments.Continuous Improvement and Iteration: The founders are committed to refining and enhancing the program based on ongoing experience and client feedback.As gym owners, you'll discover valuable insights into client engagement, program structuring, and the art of balancing personal training with group dynamics. Watch to uncover the secrets behind R3VIVE Fitness's success and learn how you can apply these strategies to elevate your fitness business.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself.This episode is an invaluable resource for gym owners and anyone interested in the relationship between education and business in fitness. Listen in for a comprehensive view of how well-structured internships can revolutionize both personal development and your business's growth.Episode Highlights: 5:41 - What Jared’s intern program looks like and how he got started7:53 - Jared’s goal for the interns that come through F.I.T.9:07 - How Jared got connected with Universities and how he nurtures those relationships 11:30 - Jared explains how 80 % of his coaching staff over the years has come from his internship program13:22 - One of the most important factors in building an internship program in your gym17:18 - The responsibilities of the interns at F.I.T.25:14 - An important perspective on having an internship program in your gym26:19 - What Jared wished he knew when he started his internship program31:59 -  The impact of the internship program on the clients at F.I.T.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training, shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that personal training must be exclusively one-on-one.This episode is a must-watch for fitness professionals seeking to elevate their business and for anyone interested in the evolving dynamics of personal training. Izzy's story showcases how innovation and a willingness to challenge industry norms can lead to a thriving, balanced, and fulfilling career in personal training.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability. Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. You can connect with Nick here. If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us.📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Is this episode, Javy Caraballo, owner of EastieFit in East Boston, shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff. You'll learn the art of building a high-performing team that not only keeps your gym running smoothly but also fuels its growth. Plus, you'll gain insights into creating a sustainable pipeline for future coaches, reducing the headache of hiring, and empowering your existing team to mentor new talent.Episode Highlights:3:45 - Why it’s so important to create a great staff for your gym6:04 - Javy explains how his apprenticeship program got started and how he’s capitalized on talent in his community8:21 - How Javy’s apprenticeship program is structure and what’s required9:54 - How evaluation of apprentices work (and how existing coaches are evaluated in the process!)10:59 - From start to finish, how long the apprenticeship program takes to complete11:41 - How to create a pipeline for apprentices just like you do for your marketing13:35 - Not having to run the entire program yourself: How to get existing coaches to be apprentice mentors!17:18 - How this apprenticeship program can help reduce the headache of hiring and onboarding22:09 - Javy talks about his personal coaching schedule and his best investment in his business to dateIf you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us.📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads, how to know if they're working well, and how to write and design them to grab people’s attention. In this interview, you’ll get clear, easy-to-use tips and advice to improve your digital advertising and attract more customers.Episode Highlights: 5:44 - The go-to digital platforms for online lead generation7:33 - How to know where to start when you’re ready for digital marketing8:44 - When you should start with ads on Facebook vs Google11:04 - Why your business goals matter to your lead generation strategy13:30 - A good digital marketing company is similar to a good car mechanic14:22 - What’s working right now in digital marketing for fitness businesses15:47 - How to use AI to amplify your content creation16:58 - How to best connect with and relate to your audience on social media19:47 - What you need to make sure you have BEFORE you start running ads24:59 - The first thing you should ask your lead to do27:44 - The Metrics that matter: Cost per Lead and Relevancy32:26 - The single biggest reason paid ads failYou can learn more about 97 Display here. If you are ready to scale your business, Fitness Revolution is ready to help. To see if we’re the right fit for you, take one of these next steps...📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. 📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money.Episode Highlights:3:39 - Why you can’t say yes to everything and reach your vision4:17 - How serving everyone you CAN may actually be holding you back6:41 - How to choose what to say No to and what it looks like8:49 - The 3 awesome things that happened for Anna when she started saying No12:10 - A narrower focus has led to a clearer vision13:37 - More focus = More revenue15:05 - The mindset shift. Busy does not equal better15:49 - Being able to take advantage of big, new opportunities 19:39 - How nothing changes if nothing changes20:07 - How coaching and accountability allowed Anna to reach her potentialAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/ If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0. ➡️ https://frnation.com/blog/leveraging-customized-growth-insights-with-growthcatalyst-two-point-o/About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in the way you might expect.Episode Highlights:4:53 - Pamela goes back in time 10 years to talk about how she used to approach networking6:02 - Pamela describes what inspired the shift in her approach to networking6:58 - This is Pamela's new networking strategy8:00 - Networking as an extension of your branding9:40 - Using the question "How Can I" to find a way to network even when you're busy13:40 - How Pamela, an introvert, motivates herself to have conversations and develop relationships with strangers17:44 - Positive outcomes for the business when networking is a part of the strategy20:55 - Using social media to network and build awareness in the communityAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/You can use this Audience Attraction Audit from SEOContentSurge to get a quick outside perspective on what audience(s) your website messaging is speaking to. If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0. ➡️ https://frnation.com/blog/leveraging-customized-growth-insights-with-growthcatalyst-two-point-o/About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Marketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing.As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those roles.  In this conversation, Debbie she breaks down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your business forward without losing sight of the future vision.  To engage with Debbie visit her sites below:https://www.entrepreneursedge.biz/ LinkedInInstagramFacebookThe Needs Assessment:Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed. Take the Free Assessment that Gym Owners Need to Escape the Grind.Join our email newsletter, The Revolution Report™ for the business coaching, strategies, and tactical plans we deliver to the inboxes of gym owners every week!** About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Pamela MacElreePamela MacElree is owner and co-founder of Urban Athlete in Philadelphia, PA. Urban Athlete is a staple in its community and has created a community culture that supports both its clients and coaches while also lending as much as they are able with a charitable hand in philanthropy through various activities. Pamela holds an M.S. in Injury Prevention and Sports Performance from California University of PA, along with a B.S. in Photography and Graphic Design from Pennsylvania State University. In addition to her role as a business owner she has been a success coach with Fitness Revolution since 2011. She is a Certified Business Coaching Specialist from the Business Training Institute with coaching and business strengths in philanthropy, community involvement with strategic partnerships, time management, meeting facilitation, finances, and issue mining.Pamela is also a proud mom of two adorable and hilarious littles who keep her and her husband on their toes. Their rescue dog tries to mind his own space but is often defeated. Outside of work you can find Pamela spending time with family, gardening, exploring flavors in the kitchen, and volunteering her time. To engage with Pamela visit her site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Marshall RayMarshall has been a coach for over 17 years and has a passion for helping people transform their lives through training and nutrition.Marshall has earned the credentials of CSCS (Certified Strength and Conditioning Specialist), PICP (Poliquin International Certification Program Level 2) and Pn1 (Precision Nutrition Certified Level 1).In the conversation with Marshall we went into the different areas of his business from marketing, sales, and retention to share what didn’t work for him and what did.  One particular thing he shared was how he operates with the bottleneck theory.  He focuses on the one issue that will unlock the flow.  Going from marketing, sales, fulfillment what is the kink in the chain to address and attacking issues in that order.  I’m excited for you to hear this conversation so let’s bring Marshall on.To engage with Marshall visit his site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Alicia StregerAlicia Streger is a business coach and content creator who specializes in helping fitness and wellness professionals around the world systematize, streamline and scale their businesses. She is the founder of The Content & Social Media Club which provides social content, email nurture sequences, and marketing strategies to help health pros save time and expand their impact. She is also the creator of Fit Pro Accelerator, a 16-week coaching program designed to help fitness pros systematize and scale their business. She loves dogs and dolphins ... and is also a total foodie. When she isn't working, you'll find her swinging her kettlebells, meditating, or traveling!  Her website is www.FitProEssentials.comIn our conversation we dove into one of Alicia’s many strengths: content marketing.  This is such a huge part of being in business today so we walked through exactly what it is, what you need to know before starting, and how to make sure you never run out of the right content again.  Be sure to check out the show notes where we will have a link to Alicia’s content creation strategy we discuss within the conversation.  Now let’s bring Alicia on. To engage with Alicia visit her sites below:WebsiteContent ClubThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Jonathan PriceJonathan began his personal training career at the Pelham, AL YMCA at age 19 and has since held positions as personal trainer and Personal Training Director at both national “chain” gyms and local gyms. He currently holds the Certified Strength and Conditioning Specialist (CSCS) certification from the NSCA, the Corrective Exercise Certification (CES) from NASM, and the Functional Range Conditioning Mobility Specialist from FAS.Jonathan has been with Fitness Revolution since 5 months into his business.  Now since working with us he has increased his yearly revenue 8 times and is not showing any sign of slowing down.  He shares the foundations of what is working in his business.  He doesn’t focus on flashy tactics but truly building a culture of growth for himself, his team and his clients.  To engage with Jonathan visit his site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Asa IversAsa has been in the fitness industry for over 15 years.  Her professional experience includes growing her own fitness business to over 350 clients with 11 staff members and selling for a 200% ROI.  She also has professional and educational experience in business development and marketing. Her BA is in Business with a Minor in Marketing and is also a Certified Business Coaching Specialist through the Business Training Institute.  Over the past few years she has coached over 40 Fitness Revolution clients to numerous business PR’s spanning from Dec.2017 until present.  Asa also coaches FR's High Performance Mastermind Group composed of 12 Fitness Business entrepreneurs.This was a special episode to have one of our Success coaches come on and literally share with you all the insights she has gathered through her own business journey and now coaching others.  We went through the top categories in business from marketing, sales, and fulfillment outlining the most common mistakes and what is working for Asa’s clients right now.  This is an episode you will want to be taking notes on for sure! To engage with Asa visit her site below:WebsiteThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Roger BielickeRoger’s experience includes 24 years with Enterprise Rent-A-Car where he led business intelligence for their Used Car Sales division. Like he did for Enterprise, Roger created Unleash Insight so small to mid-size companies can play “Moneyball” too by adding science to the art of decision-making that results in cutting wasting and unlocking opportunities.Unleash Insight’s primary niche is supporting multi-location companies. Their services include market research, location planning, marketing optimization, talent studies, and leadership scorecards.Playing “Moneyball” serves two of Roger’s values in community and fairness. Community in that teamwork rules and the data insights can help coach the team to more winning outcomes. Fairness by ensuring performance evaluations consider the opportunity each team or person is provided.Are you giving your business the best possible shot to succeed?  Do you know if you should expand in your area or not?  Powerful questions that you can answer when you know how to properly do market research and let the numbers guide you.  If you are thinking about opening up your first location, a second location or possibly moving your current location then knowing your market is vital and that is exactly what we dive into in today’s conversation with Roger.  To engage with Roger visit his sites below:WebsiteLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anthony MiliaAnthony Milia owns Milia Marketing, a successful, award-winning marketing firm based in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding light on their sales and marketing challenges.Anthony was the recent recipient of the Crain's Cleveland 2021 20 in their Twenties Award. With a goal of helping people, he’s offering advice any business can follow to grow their customer base and their revenue by asking simple, and often overlooked, questions. He hopes to educate people on marketing and demystify the common misconceptions that so many businesses fall prey to as well as offer advice and assistance to those who need it most. Anthony currently resides in Cleveland, OH. When he’s not working, he enjoys decompressing through travel, going on adventures, hiking in the great outdoors, reading, and gaming. He’s proud to have helped many companies increase their traffic, revenue, build solid customer foundations, and take their business to the next level.Marketing is a huge topic and pain point for most business owners but as I discussed with Anthony today it is usually due to misconceptions as to what marketing is and how to actually implement marketing strategies that do work.  So, if you are looking to build your marketing awareness and be able to guide your business effectively then this is a conversation you want to be listening to.To engage with Anthony visit his sites below:WebsiteSchedule A Discovery CallLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Dan RitchieDr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.In our conversation Dan hit on some powerful points on serving the baby boomer generation. If serving the demographic with the largest buying power and time availability matters to you then you will find amazing value in this episode.  We got into marketing and understanding what to put out there to attract this demographic to the types of offers that work.  Then if you aren’t already serving this demographic Dan shares his functional aging certification and how it will ultimately allow you to serve this population and grow your business.To engage with Dan visit his sites below:WebsiteFacebookThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Joe RouseJoe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aiden, Noah, and Bella. Outside of God and his family, he has devoted his life to learning about health, fitness, and the human body. All education aside, He loves what he does! His main focus at this point in his career is to create careers for those who are a part of the BFP Family staff. If he  can create an amazing experience for them, systems, accountability, and leadership in place, they will be bought in and create an awesome experience for the clients!In my conversation with Joe he held nothing back and shared the good and the bad through his journey till now.  He has achieved what most desire by opening up a second location and doing it successfully.  We break down how he knew he was ready for this next step to the marketing tactics that allowed him to get up to 100 new clients in under 6 months for the second location.  This will for sure be a conversation you will receive so much value in.To engage with Joe visit his sites below:BFP Hampstead InstagramBFP Sneads Ferry InstagramThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anna IvesonAnna is a competitive figure skater…turned banker…turned Facebook ads expert - with a passion for helping entrepreneurs-on-a-mission to rapidly and sustainably scale their reach, impact and profits through social media advertising. She started her advertising career at Tier 11 - a leading global Facebook Ad Agency, before breaking out as an independent ads expert.Nowadays she partners with businesses across a wide range of niches including fitness and health, SaaS, personal development, and online education. Safe to say most gym owners would say that their biggest pain point revolves around lead generation and sales.  Well we tackled that head on with Anna breaking down how to go about creating a lead generation campaign that works.  Along with what not to do and how to avoid common mistakes when it comes to running lead generation campaigns.  We also took it a step further and she shared insights on how to handle leads as they come in even if they don’t buy right away.To engage with Anna visit her sites below:WebsiteLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Mitch MaladrinoMitch is an Enterprise Strategic Account Manager for Trainerize, one of the world’s leading fitness engagement platforms making fitness accessible to millions of people all over the world.   In addition, Mitch is also Strategic Fitness Advisor with the TUT Fitness Group, a high-performance portable home gym using Time Under Tension technology that can be assembled and stored almost anywhere.   Mitch is a former Personal Trainer, Manager, and General Manager for Canada’s largest network of personal training studios. During this time, managed 3 locations with 30 employees.Within our conversation Mitch shared the power of Trainerize and how it can massively shift how you operate your business from multiple viewpoints.  We talked about how Trainerize creates an omnichannel experience and if you are not sure what that is then you are in for a treat.  So if you have been holding back with bringing your business into the year 2022 then this episode might just be enough to give you that little extra kick.To engage with Mitch visit his sites below:WebsiteInstagramFacebookYouTubeLinkedInThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Cory CripeCory graduated from UW - La Crosse in 2001 with a B.S. in Exercise & Sport Science and an emphasis in Fitness with a concentration in Strength & Conditioning. He has accumulated over 20 years of professional experience in the fitness industry from managing gyms, being a fitness coach, training people with disabilities, and a pretty sweet internship with the Chicago Bulls' strength & conditioning staff! It has been his dream and vision to provide a more accessible and less intimidating means for people to become stronger and more resilient for life outside the gym! And he has been living that dream at Fitness Lying Down since 2014, being able to offer those opportunities of growing stronger and moving better for our clients and watching their successes as a result!In this episode Cory hit on a major hot topic for gym owners.  Chasing the shiny object and going after quick money.  He explains how by doing that you lose your identity and it ultimately crumbles what foundation you had.  Learn the power of patience with this talk with CoryTo engage with Cory visit his sites below:WebsiteInstagramFacebookPodcastThanks for listening!  Don't forget to leave a review!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you’ll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/About Kelly Berry:Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.Connect with Kelly through social media or her official website to learn more.She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.
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