Claim OwnershipEcom Alphas
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© 2023 Alpha Inbound
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First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.
48 Episodes
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![Ep 48: How To Build A Recession-Proof Brand With Your Principles - Andy Fallshaw from Bellroy [ Part 2]](https://storage.buzzsprout.com/ojomsb274qskyb4w7brf0vgx3pm2?.jpg "Ep 48: How To Build A Recession-Proof Brand With Your Principles - Andy Fallshaw from Bellroy [ Part 2]")
BELLROY:https://bellroy.com/https://www.linkedin.com/in/andyfallshaw/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 47: How To Build A Recession-Proof Brand With Your Principles - Andy Fallshaw from Bellroy [ Part 1]](https://storage.buzzsprout.com/b1fygecsuudc9tl6p7d9tg6rhzts?.jpg "Ep 47: How To Build A Recession-Proof Brand With Your Principles - Andy Fallshaw from Bellroy [ Part 1]")
BELLROY:https://bellroy.com/https://www.linkedin.com/in/andyfallshaw/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 46: The Science Of How To Go Viral On TikTok with Fiona Chan [ Part 2]](https://storage.buzzsprout.com/xndgyvlte6acmd0w4ddv17hcp6py?.jpg "Ep 46: The Science Of How To Go Viral On TikTok with Fiona Chan [ Part 2]")
YOUTHFORIA:http://youthforia.co/https://www.linkedin.com/in/fionaco/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 45: The Science Of How To Go Viral On TikTok with Fiona Chan [ Part 1]](https://storage.buzzsprout.com/3fprv7zk5dy9wkbypwzgmm9h5p9j?.jpg "Ep 45: The Science Of How To Go Viral On TikTok with Fiona Chan [ Part 1]")
YOUTHFORIA:http://youthforia.co/https://www.linkedin.com/in/fionaco/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Episode 44: Why Focus On 1 Product Can Separate You From Everyone In Your Industry - David Wolfe [Part 2]](https://storage.buzzsprout.com/u9kjs0zbchp7t7su80awhog1grmw?.jpg "Episode 44: Why Focus On 1 Product Can Separate You From Everyone In Your Industry - David Wolfe [Part 2]")
OLIVERS APPAREL:https://oliversapparel.com/https://www.linkedin.com/in/daveawolfe/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Episode 43: Why Focus On 1 Product Can Separate You From Everyone In Your Industry - David Wolfe [Part1]](https://storage.buzzsprout.com/4q6vi10rpd1elvqzq65iuhtgph6r?.jpg "Episode 43: Why Focus On 1 Product Can Separate You From Everyone In Your Industry - David Wolfe [Part1]")
OLIVERS APPAREL:https://oliversapparel.com/https://www.linkedin.com/in/daveawolfe/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Episode 42: How a PTSD and Cancer Survivor Built a Brand Around 100% Natural Products [Part 2]](https://storage.buzzsprout.com/6jcz4wr8mpkjvrmqz7ye0k6z3xje?.jpg "Episode 42: How a PTSD and Cancer Survivor Built a Brand Around 100% Natural Products [Part 2]")
RAW BOTANICS:https://rawbotanics.com/https://www.linkedin.com/in/leskollegian/https://www.linkedin.com/in/motive/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Episode 41: How a PTSD and Cancer Survivor Built a Brand Around 100% Natural Products [Part 1]](https://storage.buzzsprout.com/ejwtzijta4a7gx8ib2ac0iokbqzu?.jpg "Episode 41: How a PTSD and Cancer Survivor Built a Brand Around 100% Natural Products [Part 1]")
RAW BOTANICS:https://rawbotanics.com/https://www.linkedin.com/in/leskollegian/https://www.linkedin.com/in/motive/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 40: From Side Hustle In Garage To $2 Billion Valuation - The Solo Stove Story & Life After Exit [Part 2]](https://storage.buzzsprout.com/5s5v6byfy4y4kb7e87i4z605xaeg?.jpg "Ep 40: From Side Hustle In Garage To $2 Billion Valuation - The Solo Stove Story & Life After Exit [Part 2]")
SOLO STOVE:https://solostove.com/en-ushttps://www.linkedin.com/in/spencerjan/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 39: From Side Hustle In Garage To $2 Billion Valuation - The Solo Stove Story & Life After Exit [ Part 1]](https://storage.buzzsprout.com/kxpbkvs9u78w323basambi828byl?.jpg "Ep 39: From Side Hustle In Garage To $2 Billion Valuation - The Solo Stove Story & Life After Exit [ Part 1]")
SOLO STOVE:https://solostove.com/en-ushttps://www.linkedin.com/in/spencerjan/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 38: How Colby Used Minimalist Thinking to Build An 8-Figure Wallet Brand [Part 2]](https://storage.buzzsprout.com/4szutazr7uz4ifhdz6er9pyrf3ud?.jpg "Ep 38: How Colby Used Minimalist Thinking to Build An 8-Figure Wallet Brand [Part 2]")
THREAD WALLETS:https://www.threadwallets.com/https://www.linkedin.com/in/colby-bauer-b6636747Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 37: How Colby Used Minimalist Thinking to Build An 8-Figure Wallet Brand [Part 1]](https://storage.buzzsprout.com/6f3pm2snzh0zepq7l9fhju0lunfa?.jpg "Ep 37: How Colby Used Minimalist Thinking to Build An 8-Figure Wallet Brand [Part 1]")
THREAD WALLETS:https://www.threadwallets.com/https://www.linkedin.com/in/colby-bauer-b6636747Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 36: "Who The Hell Is Nigel Thomas?" [Part 2]](https://storage.buzzsprout.com/3us03ssuemes2i8w19doeel2y3e6?.jpg "Ep 36: \"Who The Hell Is Nigel Thomas?\" [Part 2]")
Maria:https://www.linkedin.com/in/mariaghan/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
![Ep 35: "Who The Hell Is Nigel Thomas?" [Part 1]](https://storage.buzzsprout.com/6hzwcaeaga4kxkykpkefv6hzwr21?.jpg "Ep 35: \"Who The Hell Is Nigel Thomas?\" [Part 1]")
Maria:https://www.linkedin.com/in/mariaghan/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
100% PURE:https://www.100percentpure.com/https://www.linkedin.com/in/rickostick/https://www.linkedin.com/in/cody-chalker-3574a210/https://www.linkedin.com/in/thejeremyweaver/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
Imagine starting your first business and partnering with someone who has 20 years in that exact industry?That's exactly in this tale of 2 Matts. Matt Mullenax met Matt Teri.3 years in they've been building an extremely strong foundation and have big future plans.Here's what we covered:The tale of the street name and why named the brand after itWhat he learned from previous experiencesHow Matt met MattWhat to look for in a great business partnerWorking remote VS in officeWhat metrics Matt looks atMarketing post IOS 14Huron's next 3 hiresBagels and banterBuilding cultureHURON:https://usehuron.com/https://www.linkedin.com/in/matt-mullenax-4b4b086/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
Kayleigh had tried literally everything to cure her Acne - she was about to throw the towel in.Although one final trip to the San Diego Acne Clinic changed her life forever when she met her now business partner Danielle.Within weeks her Acne was gone because of the holistic treatment and fast forward 4 years, they are now co-founders of Clearstem: a revolutionary skincare brand that is both Anti-Aging and Anti-Acne with zero hormones disruptors or toxins.Here's what we covered:Kayleigh's life-changing momentWhy she started a business with DanielleHow to build community the right wayWhy slow growth is powerfulThe right way to do personal brandingWhy getting on podcasts as a founder is so underratedCLEARSTEM SKINCARE:https://clearstemskincare.com/https://www.linkedin.com/in/kayleigh-christina/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
How much of a role does finance play in building a brand?It might sound boring to some, although, it's everything.Bret and his father were no strangers to the numbers - that and a burning desire to create the best shoes possible, they set out on a mission. Today Kuru is one of the fastest growing brands in the space and listening to Bret's backstory, it's no surprise why - he's obsessed and constantly asks the questions most won't.Topics Covered:Why brand names matter and how to choose yoursDreaming is a superpowerHow patents are incredible research toolsThe importance of having patentsWhy all founders should do customer supportHow staying lean has a huge long-term impactThe power of helping local communitiesThe future for Kuru CommerceKURU FOOTWEAR:https://www.kurufootwear.com/https://www.linkedin.com/in/bretrasmussen/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
Clark followed the path an eCommerce brand 'should' take.He built a Shopify site and started running FB ads. About 18 months later and $800K in the hole, he realized he needed a different route to market - the FB glory days were well gone.Having done over 800 walk-ins to coffee shops in his local area, and coming across the most incredible cold email opportunity from American Express, Clark has since turned his fortunes around and is now on track to becoming an 8 figure brand - which he believes will happen in the next 3 years.Topics Covered: Why Clark started a coffee brandHis background being a musicianThe dark side of FB adsWalking into over 800 coffee shopsThe cold email that changed everythingThe power of gift cardsHow to handle relationships with investorsHow to find Angel investorsThe future of Golden RatioGOLDEN RATIO:https://drinkgoldenratio.com/https://www.linkedin.com/in/clarknowlin/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
How closely related do you think sport is to business?Well, Rob Fraser would know - he's an ex-pro mountain baker and used to be the top 2 in his country, Canada.But he made the hard decision to quit that life and go all-in on entrepreneurship.After bootstrapping Outway (formerly known as Endure) to $10M, it's safe to say the perseverance, practice, persistence, pressure, and passion he experienced having been an ex-pro athlete sure paid off.Here's what we covered:Rob's mission in this industryLife as a pro mountain bikerWhy he decided to quitStarting his brand around socksPartnering with the wrong personThe experience of buying his own company backWhat it felt like negotiating his lifes workHow they grew so rapidly to $10M in salesWhy they needed to rebrandHow Rob thinks brands are just like humansThe 3 key ingredients to every brandAdvice for new entrepreneursOUTWAY:https://www.outway.com/https://www.linkedin.com/in/robbfraser/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
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